Phaser EX7750Phaser EX7750High Performance Network Color Server and Printer

Agenda

Phaser EX7750 Overview

Standard & Optional Configuration

Fiery Features and Options

EX7750 Positioning

EX7750 Marketing

Summary

Phaser EX7750 Overview

A high performance server for driving mid-range color printers, the EX7750 is optimized for…

Utilizing high-speed network communication protocols

Processing and printing of graphics-intensive color pages

EX7750 Target market

What’s so special about EX7750?• Fast performance, Fiery coherent workflow,

scaleable for Graphic needs, imposition capability

Who will want to buy EX7750?• Color intensive offices, CRD, Graphics user,

Quick & franchise print, DocuColor 57xx, DocuColor 12 with Fiery workflow

What applications is it used for?• Presentations & reports, brochures, proofing,

personalized mailer/flyers, packaging design, catalogues, point of sale posters/signage, press kits, short run production

Market Segmentation- Color

Low Moderate High

NoColor

Occasional Colur

FrequentColor

All Color

General Office

Creative

Production

Small Copy Shops

Data Center

In-Plant Print Shop

QuickPrinter

Digital Print Specialist

Commercial Printer

Prepress

Design Agency

Marketing

Sales

Ad Agency

Administration

Line of Business

Monthly Volume

Color-Centric

Color-Enabled

Monochrome

Graphics

Personal

Personal Small Workgroup Department Production

Legal

InfoTrends – CAP Ventures © June 2004

What is a Phaser EX7750 System

USB 2.0

Ethernet EFI Workflow

Phaser controller provides:• Conduit to print engine• Front panel control

EFI RIP provides:• EFI workflow environment• EFI Command Workstation• Available FACI• EFI color tools (Color Wise, Spot-on, and Trapping)

Client has:• EFI Driver• Command Station

Phaser 7750 Printer

EX7750EX7750Fiery RIP Fiery RIP

Client

The product will address customers who want to continue to use the EFI workflow but only need the printing function.

The product will be customer installable, no need for a rigger.

It will support 2 configurations, the 7750GX and 7750DXF.

It will not be upgradeable to a MFP.

Market Requirements

Standard Configuration

Intel Celeron P4 CPU @ 2.0 GHzWindows XPe Operating System256 MB DDR SDRAM60 GB HDD Internal DVD-CDRW driveFiery System 5.5 software

Fiery Features

Fiery System 5.5 software includes:• Fiery ColorWise® Pro Tools• Free Form 2 - Variable data solution• Fiery Driver™ 2• Fiery WebTools™

• Fiery NetWise™

EFI Command WorkStation™ 4.2EFI Command WorkStation™ LE 1.0

(For Mac Users)

Fiery ColorWise Pro ToolsA powerful in-RIP color management system

offering all the tools you need to keep quality up, costs downDesigned for standard & expert level users

ColorWise Features

Profile Manager

Color Editor

Calibrator

PANTONE Matching

ColorWise Features (cont.)

Full simulation with output Grey Component Removal (GCR)

RGB Separation

Visual Color Cal

ColorWise Features (cont.)

Post-RIP calibrationImage SmoothingSupport for new calibration devices

Image Smoothing

EX7750 VI Solutions

Fiery FreeForm 2• Ideal for direct mail with versioning requirements

• Produces customized and personalized color output adding extra impact to marketing materials

• Allows for text only changes or sophisticated photos and graphics

Welcome [customer name] to

your dream

vacation!

Welcome [customer name] to

your dream

vacation!

Welcome [customer name] to

your dream

vacation!

Fiery Driver 2

Fiery Driver 2 is a user-friendly interface designed to simplify printing by providing:

• User customizable shortcuts to common printer settings

• Job Monitoring feature • Printer Status feedback*• Mixed media support*• Booklet making support*• Pop-Up Menu Information• Automatic driver updates• Drag & drop watermark

editing

*Availability is OEM printer dependent

WebToolsUtilities for remote workflow managementCapabilities similar to Command WorkStationProvides accessibility to job control optionsSupport for a wide variety of platformsEasy network access

Command WorkStation 4.2

FeaturesCustomizable interface Simplified server connectionConnect to 5 + servers

Enhanced preview toolsBuild/merge jobs in any directionAdvanced search/find functions

Active Jobs Window:

View & manage live print jobs

Activity Window:

View spooling, processing, printing

Print Jobs Window:

View completed print jobs

Archive, FreeForm and Job Log tabs

Command WorkStation 4.2

Interesting Features• Mixed Media Support• FreeForm Master Preview• Booklet Maker Option

Command WorkStation LE 1.0

Manipulate and manage jobs and job settings Thumbnail and full

screen previewDisplay, save, print, or

delete the job logDownload jobs directly

to the Color Server

Centralized print job management for Apple OS X Macintosh environments

Command Workstation Features

Spot-OnHKS + Toyo + DIC

spot colors supportAuto trapping

Spot-On

Fiery Advanced Controller Interface (FACI)Server StandFiery Impose 2.5™ SoftwareEFI Color Profiler ES1000Calibration Device Support• X-Rite DPT32HS

Optional Accessories

EFI Impose v 2.5 (optional)Edit & assemble entire document before RIPpingSupports Adobe’s PDF workflow by allowing

previewing and editing at the postscript levelFeatures:• Late editing• Enhanced templates• Gang Up Unique Collate• Support for mixed page sizes

EFI Color Profiler ES-1000 Option

A turnkey application that enables the creation of ICC profiles for the Phaser EX 7750

Client-based kit that includes the EFI Spectrometer – a fast, hand held, color measurement device

Can be used as a densitometer to measure the day-to-day fluctuations of printer inks and toners ES-1000

Options and Accessories

Common Options (w/ EX3535) Xerox Part Number FACI KIT (15" Flat-Panel LCD Monitor,

Keyboard,Mouse and documentation) 098N01272 Workstation Stand with Casters (furniture) 098N01673 ES-1000 Spectrophotometer/Color Profiler 301N11000 X-Rite DTP32HS Densitometer Kit 098N01739

Unique Options for the EX7750 EFI Impose v2.5 Imposition Software 097N01455 FACI Enablement Kit (SW USB dongle) 097N01453

Product Positioning

Phaser 7750Office Arts / Graphic Arts

Phaser EX7750Graphic Arts

Workgroup Size

11 - 30

6 - 10

1 -5

Over 30

<10 10 - 50 51-100

Organizational Size

Over 100

EX 3535Graphic Arts and High Volume Printing Plus Finishing

Price PositioningProposed Pricing Positioning

5000

9000

13000

$7,899

$17,899

$27,000

0

5000

10000

15000

20000

25000

30000

7750 EX7750 DC3535

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12

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AMPV Price CPP

Print resolution and speed

Print mode / Controller(DPI / LPI)

Letter/A4 Simplex

Letter/A4 Duplex

Tabloid/A3 Simplex

Tabloid/A3 Duplex

Standard mode600 x 600 x 4 Bit

35 / 35 PMM

28 / 28 PPM

17 / 17 PMM

13 / 13 PPM

Enhanced gloss mode 1200 X 1200 DPI190 LPI

22 / 22 PPM

18 / 18 PPM

11 / 11 PPM

8 / 8 PPM

NEW

Competition•Ricoh- Currently has the 3850C with integrated Fiery Print Controller. New CL7100 printer expected in Q1 of 2005.

•Canon 3200P is a 32 / 32 PPM with EFI Rip and has similar price / performance competitive

•HP- The EX7750 will compete directly against the future HP 9500/EFI Best configuration. (Q2/Q3 2005)

•OKI- It will also compete against the OKI next generation printer (9600) that will also offer an EFI embedded controller. anticipated (Q2? 2005)

Phaser EX7750 Summary

Fast, dependable outputProfessional, award

winning color qualityAdditional optional tools

with Impose 2.5 and EFI Color ES-1000 Profiler KitConsistent EFI interface

look and feel with other Xerox systems