Phase4 Rubrics

8/6/2019 Phase4 Rubrics

1/4

BUS490,As4,Phase4,Project 17 marks= 2.5%

Page 1 of4

Created By: Qurratulain Sikander

# Section 2 1 0

ACorporate

Structure

Answers TWO of the

following:

y How is the corporatestructured at

present? (Diagram

Available)

y Is the decision-making authority

centralized?

y Is the presentstructure consistent

with current

corporate objectives,

strategies, polices

and programs?

Answers ONE of the

following:

y How is the corporatestructured at

present? (Diagram

Available)

y Is the decision-making authority

centralized?

y Is the presentstructure consistent

with current

corporate objectives,

strategies, polices

and programs?

Providesirrelevant

or NO

Answer

BCorporate

Culture

Answers ALL of the

following:

y Is there a well-defined or emerging

culture composed of

shared beliefs,

expectations and

values?

y Is the culturecompatible with the

employees

backgrounds?

Answers One of the

following:

y Is there a well-defined or emerging

culture composed of

shared beliefs,

expectations and

values?

y Is the culturecompatible with the

employees

backgrounds?

Provides

irrelevant

or NO

Answer

C Corporate Resources

# Section 2 1 0

1 Marketing

Answers THREE of

following:

y Does the corporationhave Marketing

Objectives,

Strategies, Polices

and Programs? (NOTnecessary to list

them, just

summarize)

y Are the MarketingObjectives,

Strategies, Polices

and Programs

Answers TWO of

following

y Does thecorporation have

Marketing

Objectives,

Strategies, Policesand Programs? (NOT

necessary to list

them, just

summarize)

y Are the MarketingObjectives,

Strategies, Polices

Provides

irrelevantor NO

Answer


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consistent with the

Internal and External

Environment?

y How well is thecorporation

performing in terms

of its Market

Position?


performing in terms

of its Marketing Mix?

Does it match the

market?

y Does the MarketingDepartment provide

the company with a

Competitive Edge?

and Programs

consistent with the


Environment?


performing in terms

of its Market

Position?


performing in terms

of its Marketing

Mix? Does it match

the market?

y Does the MarketingDepartment provide

the company with aCompetitive Edge?

# Section 2 1 0

2 Finance

Answers THREE of the

Following:

y Does the corporationhave Financial

Objectives,

Strategies, Polices

and Programs? (NOT

necessary to listthem, just

summarize)

y Are the FinancialObjectives,

Strategies, Polices

and Programs

consistent with the


Environment?


performing in terms

of its Financial

Position?

y Does the FinanceDepartment provide

the company with a

Answers TWO of the

following:

y Does thecorporation have

Financial Objectives,

Strategies, Polices

and Programs? (NOT

necessary to listthem, just

summarize)

y Are the FinancialObjectives,

Strategies, Polices

and Programs

consistent with the


Environment?


performing in terms

of its Financial

Position?

y Does the FinanceDepartment provide

the company with a

Provides

irrelevant

or NO

Answer


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Department provide

the company with a

Competitive Edge?

y Does the HRMDepartment provide

the company with a

Competitive Edge?

D. Summary ofInternal Factors

# Section 5 2.5 0

IFAS

yConsidering theAnswers from

C1,C2,C3 and C4

(From above), list

the Strengths and

Weaknesses

CLEARLY, and

creates a IFAS with

proper columns of

Factors, Weight,

Rating and

Weighted Score

y Also Commentsproperly on the

overall average

y Creates s poorlydone IFAS with

columns of Factors,

Weight, Rating and

Weighted Score

y Also Commentspoorly on the overall

average

Provides

no

relevant

answer

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