BRANDING PHASE TWO

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• Provide Consistency and a unified look of all materials across all Divisions and Departments of the City and County of Broomfield

• Create an updated and modern look and feel that communicates to the citizens of Broomfield a friendly, welcoming, and unified message that you are here to help in any way to enhance and protect the environment and quality of life of Broomfield citizens.

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GOAL OF BROOMFIELD’S NEW BRAND

PHASE TWO ITEMS

• Letterhead and envelope• Business Card• Memo• Press Release• Style Guide

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Broomfield Blue287 C002F870 / 47 / 135100 / 87 / 19 / 10

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EOFFICIAL COLOR PALLETTE

Mountain Purple2597 C5E0D8B94 / 13 / 13978 / 100 / 7 / 3

Pool Teal7473 C1E988A30 / 152 / 13880 / 19 / 52 / 2

Golf Green317 C55622185 / 98 / 3364 / 42 / 100 / 31

Leaf Lime389 CFCDE00207 / 222 / 024 / 0 / 100 / 0

Aspen Yellow123 CFFC627255 / 198 / 390 / 22 / 93 / 0

Flagstone Orange1595 CDD5F13221 / 95 / 199 / 76 / 100 / 1

Along with out official “Broomfield Blue” we created six complimentary colors, using Broomfield’s landscape as inspiration.

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LOFFICE COLLATERAL

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LOFFICE COLLATERAL

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QUESTIONS?

Broomfield’s Style Guide is intended to unify the graphic personality of the city and county's marketing materials. 

The guidelines are meant to allow for individuality andcreative expression whether your materials are created from scratch or from one of the templates provided.

The Style guide can be found on the Intranet with the templates.S

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ESTYLE GUIDE

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ESTYLE GUIDE

•Flyer (8.5” x 11”)

• Horizontal and Vertical format

• InDesign, Illustrator, Publisher

•Poster (12’ x 18” – can be printed 2x bigger)

• Vertical format

• InDesign, Illustrator, Publisher

•Booklet (printed on 8.5” x 11”)

• Horizontal and Vertical format

• InDesign, Publisher

•Report (printed on 8.5” x 11”)

• Vertical format

• Word

•Trifold (printed on 8.5” x 11”)

• InDesign, Publisher

•Slide or Presentation

• PowerPoint

• Memo

• Press Release

• Letterhead (Vertical and horizontal

• Envelope

• Business Card

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TEMPLATES AVAILABLE

• Time

• Use a.m. and p.m. (not AM or am)

• Use “noon” instead of 12 p.m.

• Don’t include the double zeros in 3:00

• Addresses

• Spell out “Street” “Boulevard” “Avenue” unless they have a house number ahead of them

• Sheridan Boulevard vs. 2345 Sheridan Blvd.

• Always spell out the other street names (“Drive” “Court” “Lane” “Road” “Terrace” “Way”

• Dates

• Months are only abbreviated when there is a date with it.

• Dec. 31, 2008 vs. December 2008

• Never abbreviate March, April, May, June, July

• Don’t use “th” or “rd” behind date numbers (December 16th)L

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QUESTIONS?