Russian culture Russian culture Russian mentality Russian soul Russian mentality Russian soul.
PHARMSTANDARD – LEADING RUSSIAN PHARMACEUTICAL COMPANY · PHARMSTANDARD – LEADING RUSSIAN...
Transcript of PHARMSTANDARD – LEADING RUSSIAN PHARMACEUTICAL COMPANY · PHARMSTANDARD – LEADING RUSSIAN...
2009 Analyst Day Presentation, 2 September 2009
1H 2009 ResultsAnalyst Day Presentation
2 September 2009
PHARMSTANDARD – LEADING RUSSIAN PHARMACEUTICAL COMPANY
2009 Analyst Day Presentation, 2 September 2009 2
Name Title
Igor Krylov CEO
Elena Arkhangelskaya CFO
Stanislav Reshetnikov Marketing Director
Anton Golubok Head of IR
Presenting Team
Viacheslav Burmistrov Medical Director
2009 Analyst Day Presentation, 2 September 2009 3
Topic Presenter
Section 1
10.00 – 10.30 Business and Strategy Igor Krylov
10.30 – 11.00 1H 2009 IFRS Results Elena Arkhangelskaya
11.00 – 11.20 Section 1 Q&A All
Coffee Break
Section 2
11.50 – 12.50 Marketing ` Stanislav Reshetnikov
12.50 – 13.20 Medical Division. R&D Viacheslav Burmistrov
13.20 – 14.00 Q&A All
Agenda
2009 Analyst Day Presentation, 2 September 2009 4
Business & Strategy
Igor Krylov, CEO
2009 Analyst Day Presentation, 2 September 2009 5
Market
Production
Sales &Marketing
Financials
Leading domestic pharmaceutical company in Russia (measured by sales)
• #4 pharma company overall in Russia
• #1 pharma company in the commercial segment
• #1 domestic pharma company
Modern and efficient manufacturing facilities
• 4 pharmaceutical production sites and 1 medical equipment and disposables plant
• Russian standards compliant facilities, six lines on Kursk are EU GMP compliant
• More than 200 pharmaceutical products
• Capacity – more then 1,3 billion packs
Experienced sales force & Market leading brands
• 460 sales people
• Top best selling brands
• Launched 39 new products from 2004
Industry leading growth and profitability
• Leading EBITDA (39%) & Gross profit (48%) margins
• Total Sales of RUR 10 062 mln in 1H 2009, representing 62% growth
Pharmstandard at a Glance
2009 Analyst Day Presentation, 2 September 2009 6
Company• Pharmstandard increased its participation in FRP programme (23% from PHST total sales); and supplied Velcade® (INN:
bortezomib) for the total amount of RUR2,505 mln (including 10% VAT);• Under 7 nosologies programme, Pharmstandard won tender for delivery of Rastan for 2H2009 amounting RUR 71 mln
(26% of total auction amount).• Arbidol is proven to be active against viruses A/H1N1 California and Moscow strains;• In 1Н 2009, the management adopted a decision of reorganizing Group’s structure. This plan provides the reorganization
of OJSC “Pharmstandart” in the form of joining OJSC “Pharmstandart - Octyabr” and CJSC “Masterlek”. OJSC “Pharmstandart - Octyabr” and CJSC “Masterlek” will be incorporated to OJSC “Pharmstandart”.
• Pharmstandard signs an agreement with Pharmapark on marketing and exclusive sales of Altevir® (gepatology). Starting from April 2009, sales of Altevir® reached RUR14 mln;
• Pharmstandard has become a full member of the International Pharmaceutical Excipients Council (IPEC) Europe.• Pharmstandard and ZAO “Apteki 36.6” signed an agreement on direct collaboration (trade contract).
Financials – 1H 2009• Revenue growth +62%; total revenue 10,061 mln RUR• Gross profit growth +31%; gross profit 4,775 mln RUR or 48% of sales• EBITDA* growth +51%; EBIDTA 3,952 mln RUR or 39% of sales• Net profit growth + 47%; net profit 2,5588 mln RUR or 26% of sales
1H 2009 Achievements
* - excluding foreign exchange gain or loss
2009 Analyst Day Presentation, 2 September 2009 7
Pharmaceuticals97% of 1H 2009 sales
Medical Equipment
3% of 1H 2009 sales
OTC56% of 2008 sales
Rx44% of 2008 sales
Therapeutic focus:AnalgesicsCough & cold Vitamins Anti-viral Anti-fungal
Product portfolio includes:Coronary TherapyAcid pump inhibitorsNitrites & nitratesACE inhibitorsAlimentary tract metabolism
Product portfolio includes:Sterilisers Distillers Medical disposables
62% revenue growth in 1H 200932% organic growth in 1H 2009
33% growth (24% organically1) 203% growth (52% organically2) 48% decrease
1H 2009 Sales Structure
1 – excluding Afobazol. IRS-19, Imudon 2 – excluding Velcade, Mildronate
2009 Analyst Day Presentation, 2 September 2009 8
OTHER66,52%
GEDEON RICHTER (3,1%)3,31%
SANOFI-AVENTIS (3,6%)3,60%
BERLIN-CH/MENARINI (3,5%)3,64%
BAYER HEALTHCARE (2,9%)3,84%
SANDOZ (3,3%)3,21%
NYCOMED (2,9%)2,99%
PHARMSTANDARD (5,4%)4,77%
NOVARTIS (3,1%)2,90%
SERVIER (2,9%)2,83%
STADA ARZNEIMITTEL AG (2,2%)2,39%
Market Share – All Companies Market Share – Retail Segment
#4 pharma company in Russia overall#1 domestic pharma company
#1 in Retail segment
OTHER66,81%
BERLIN-CH/MENARINI (2,9%)3,09%
PHARMSTANDARD (4,1%)3,83%
BAYER HEALTHCARE (3,3%)3,84%
SANOFI-AVENTIS (3,7%)3,87%
TEVA PHARM (1,9%)2,90%
GEDEON RICHTER (2,6%)2,87%
NOVARTIS (4,6%)4,57%
SANDOZ (2,8%)2,87%
ROCHE (2,9%)2,72%
NYCOMED (2,5%)2,64%
MS in 1H 2009
(1H 2008 – in brackets)
PHST – Leading Russian Pharmaceutical Company
2009 Analyst Day Presentation, 2 September 2009 9
1. Promote our market-leading brands to drive sales growth and profitability
2. Launch new products on a regular basis
3. Expand sales and marketing effort
4. Grow through acquisitions and realize synergies
5. Cooperation with leading pharmaceutical companies
6. Continue to actively control costs
7. Exploit opportunities arising from government funding of healthcare
Building the leading pharmaceutical company in Russia
Strategy
2009 Analyst Day Presentation, 2 September 2009 10
2020 Russian Pharma Strategy*• Provision with domestically produced medicines• Harmonization of Russian standards of medication development and production with international requirements• Stimulation of innovative medications development and production, support of Russian medications export• Protection of the internal market from unfair competition• Technical re-equipment of the Russian pharmaceutical industry• Quality conformity confirmation of medications. Eliminating excessive administrative barriers during registration of
domestic medicines• Educational system for preparation of specialists for the pharmaceutical industry
By 2020• Domestic products consumption – 50% of total market by value• Share of innovation preparations on the domestic market – 60% of total market by value• Increase of export by 8 times compared to 2008• Provision of medicinal safety of the RF in compliance with the list of life-saving drugs• Stimulation of domestic substances production sufficient for production of 50% of total drugs by value
* - Strategy of pharmaceutical industry development in the Russian Federation for the period up to the year 2020
• New list of life-saving drugs. Price control (project).
• GMP production facilities certification for budget procurement from Jan 2010 (project)
• 15% price preference for local producers in budget tenders
• New law about pharmaceutical products (project)
2009-2020 budget: RUR 177 bnPHARMA
2020
Goals
Expected Results
Cu
rren
tSt
eps
Bu
dget
2009 Analyst Day Presentation, 2 September 2009 11
1H 2009 Financial Results
Elena Arkhangelskaya, CFO
2009 Analyst Day Presentation, 2 September 2009 12
Revenue Analysis
4 3245 732
1 327
1 737
273
526
2278
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
8 000
9 000
10 000
1H 2008 1H 2009
OTC Rx Medical Equipment Others Velcade
Sales structure, RUR mln
Total sales grew by 62%
10062
6199
OTC: +33%+ RUR 1 408 mln
Rx: +31%+ RUR 410 mln
ME: - 48%- RUR 253 mln
Velcade:+ RUR 2 278 mln
Source: Company data, IFRS FS
2009 Analyst Day Presentation, 2 September 2009 13
EBITDA*Gross Profit
Margins
Gross profit margin (excluding Velcade) - 60%EBITDA margin (excluding Velcade) - 50%
Source: Company data, IFRS FS
3 650
4 684
91
59%
48%
0
2 000
4 000
6 000
8 000
1H 2008 1H 2009
Gross Profit Velcade GP Margin, % Organic GP Margin, %
* - excluding foreign exchange gain or loss
60%
2 763
3 692
86
42%
39%
0
2 000
4 000
6 000
8 000
1H 2008 1H 2009EBITDA VelcadeEBITDA Margin, % Organic EBITDA Margin, %
50%
2009 Analyst Day Presentation, 2 September 2009 14
General and Administration CostsSelling and Distribution Costs
Competitive Cost Structure
1H 2009 Pharmstandard SG&A costs - less 13%
Source: Company data, IFRS FS
47%50%
28% 29%
22% 24%
9%
16%
0
1 000
2 000
3 000
1H 2008 1H 20090%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Marketing Labour costsOther As % of salesAs % of sales (excluding Velcade)
964
64% 63%36% 37%
3%
5%
0
1 000
2 000
3 000
1H 2008 1H 20090%
3%
6%
9%
12%
15%
Labour costs Other As % of sales As % of sales (excluding Velcade)
943
12%
4%
2009 Analyst Day Presentation, 2 September 2009 15
Net Profit
Profitability
Net profit growth of 47%Income tax rate has been decreased to 20% from 24%
Source: Company data, IFRS FS
1 757
2 588
28%
26%
0
1 000
2 000
3 000
4 000
5 000
1H 2008 1H 20090%
5%
10%
15%
20%
25%
30%
35%32%
2009 Analyst Day Presentation, 2 September 2009 16
Capital Expenditure (PPE*), mln RURIFRS basis, mln RUR
Debt summary, 1H 2009, USD
Facility A: US$40.4m (maturity Dec-2009) Facility B: US$38.8m (maturity Dec-2011)
Debt: US$54m
Consolidated Balance Sheet and CAPEX
Source: Company data, IFRS FS
1H 2009 1H 2008 Long-term assets 10,076 10,264
Trade receivables 6,463 4,761incl.Velcade trade receivables 1,757Cash and cash equivalents 2,280 186Other assets 4,103 2,999Total assets 22,922 18,210Total equity 15,437 12,614Payables 4,576 1,708incl.Velcade payables 2,243Long-term borrowings and loans 608 761Current portion of long-term borrowings 1,048 1,583Other liabilities 1,544 1,379Total liabilities 7,483 5,596Total equity and liabilities 22,922 18,210
111
661
189
889 890
687
0
200
400
600
800
1 000
2004 2005 2006 2007 2008 1H 2009
* - Ufa (ampules), Tomsk (tablets – Arbidol, Amixin, Imudon)
2009 Analyst Day Presentation, 2 September 2009 17
1H 20091H 2008
Katren; 15,7%
Protek; 12,5%
CIA; 12,3%ROSTA; 8,30%
Apteka-Holding;
5,90%
Others; 28%
Distributors
Payment terms • Russia retail – up to 90 days• Export – up to 180 days
Katren; 18,6%
Genesis; 17,6%
Protek; 10,8%CIA; 9,3%
ROSTA; 7,2%
Others; 37%
2009 Analyst Day Presentation, 2 September 2009 18
GDR; 25,0%
Local shares; 18,3%
Augment Inv. Ltd; 56,7%
Share Capital
1H 20092008
In 2009 Augment Investment Ltd. reacquired 55,000 ordinary shares representing a minor part of share capital.
After these transactions, 45.7% of share capital was publicly listed of which 27.6% on LSE.
GDR; 27,6%
Local shares; 18,1% Augment Inv.
Ltd; 54,3%
2009 Analyst Day Presentation, 2 September 2009 19
Marketing
Stanislav Reshetnikov, Marketing Director
2009 Analyst Day Presentation, 2 September 2009 20
Marketing
1. Marketing Department2. Market Trends3. Pharmstandard on the Market4. Top Products Review
2009 Analyst Day Presentation, 2 September 2009 21
Marketing Department Structure
2009 Analyst Day Presentation, 2 September 2009 22
Staff as of 1H2009: 457 peopleActively promoted OTC brands: 17Actively promoted Rx brands: 12Target groups: pharmacies, GPs, pediatricians, gynecologists, cardiologists,
neurologists, dermatologists, gastroenterologists, hepatologists, oncologists
2009 Marketing & Sales Force Structure
2009 Analyst Day Presentation, 2 September 2009 23
Changes 2008-2009:• Formation of unified marketing division and OTC/Rx sales force divisions (rejection of business units system)
• “Cross-products”: Arbidol, Afobazol, Amixin, Flukostat, Mildronat
Main Changes in Structure 2008-2009
2009 Analyst Day Presentation, 2 September 2009 24
Key Information Sources for Decision-making Process
2009 Analyst Day Presentation, 2 September 2009 25
Marketing Division Development: 2H 2009
• Improvement of portfolio synergy, forming of “product basket”for each medical target audience
• Further optimization of ETMS (new approach for customer potential estimations)
• Systematic revision of marketing & sales force in the light of dynamically changing external and internal factors
Goal: more effectiveness, less costs
2009 Analyst Day Presentation, 2 September 2009 26
Marketing
1. Marketing Department2. Market Trends3. Pharmstandard on the Market4. Top Products Review
2009 Analyst Day Presentation, 2 September 2009 27
Russian Pharmaceutical Market Development
Russian pharmaceutical market keeps the positive trend as it was in 2006-2008 (growth in commercial segment 1H 2009/1H 2008: + 33%)
181230
289
137182
63
48
71
35
40
25
28
29
14
15
2006, RUB 2007, RUB 2008, RUB 1H'08, RUB 1H'09, RUB
RU
B b
ln
RETAIL FRP HOSPITAL
+27%
-24%
+10%
+26% +33%
+48%
+16%
+4%
+12%
2009 Analyst Day Presentation, 2 September 2009 28
Russian Pharmaceutical Market Development
Market volume keeps on the same level as in previous period
3,63,8 3,8
2,0 1,9
0,20,1 0,1
0,1 0,1
0,5 0,4 0,3
0,2 0,1
2006, U 2007, U 2008, U 1H'08, U 1H'09, U
U b
lnRETAIL FRP HOSPITAL
+6%
-45%
-21%
+1%
-2%
-6%
-11%
-22%
-9%
2009 Analyst Day Presentation, 2 September 2009 29
Average price dynamics by segments, RUR
Average price in retail segment is growing (+35% 1H’09 vs. 1H’08)
50 60 75 70 94
279
382
600 576
752
56
78
10389
110
2006 2007 2008 1H'08 1H'09
RU
BRETAIL FRP HOSPITAL
+37%
+39%
+25% +35%
+57% +31%
+32%
+23%
+20%
2009 Analyst Day Presentation, 2 September 2009 30
0
500 000 000
1 000 000 000
1 500 000 000
2 000 000 000
2 500 000 000
COMMERCIAL FRP HOSPITAL
IH'08 II'08 IH'09
-1,5%
+3,7%
-9,2%
+8,4%
-11,1%
-6,4%
Market Segments 1H08/2H08/1H09 by Volume, Units
• Visible declining in 2H08 with positive trend in 1H09 (retail and hospital segments)
2009 Analyst Day Presentation, 2 September 2009 31
Market Segments 1H08/2H08/1H09 by Value, RUR
0
20 000 000 000
40 000 000 000
60 000 000 000
80 000 000 000
100 000 000 000
120 000 000 000
140 000 000 000
160 000 000 000
180 000 000 000
200 000 000 000
COMMERCIAL FRP HOSPITAL
IH'08 II'08 IH'09
+32,9%
+20,2%
+16,1%
+12,5%
+11,9%
+0,4%
• Value growth in retail segment 1H09/1H08 + 33%
2009 Analyst Day Presentation, 2 September 2009 32
By Value, RURBy Volume (units)
Low-tier & High-tier retail segments 1H09 vs. 1H08
• High-tier segment grew in volume and in value (+29% and + 38% respectively)
< 100 RUR per unit
> 100 RUR per unit
< 100 RUR per unit
> 100 RUR per unit0
1 000 000 000
2 000 000 000
1 H'08, U 1 H'09, U
-10,6%
0
15 000 000 000
30 000 000 000
45 000 000 000
1 H'08, RUB 1 H'09, RUB
-6,2%
0
250 000 000
500 000 000
750 000 000
1 H'08, U 1 H'09, U
+29%
> 100 RUR per unit
0
50 000 000 000
100 000 000 000
150 000 000 000
200 000 000 000
250 000 000 000
1 H'08, RUB 1 H'09, RUB
+38,3%
2009 Analyst Day Presentation, 2 September 2009 33
By Volume, units, %By Value, RUR, %
Retail Segment - Imported vs. Local
• Volume share of local products in 1H09 demonstrates tendency to grow (till 2008 – declining trend!) • Pharmstandard volume share grew from 8,8% to 10.6%
• Value share of local products in 1H09 is reducing (mostly due to price increase of imported remedies)
75,7% 75,3% 75,0% 74,7% 75,5%
24,3% 24,7% 25,0% 25,3% 24,5%
2006 2007 2008 IH'08 IH'09
IMPORT DOMESTIC
32,4% 34,2% 36,1% 35,7% 35,7%
67,6% 65,8% 63,9% 64,3% 64,3%
2006 2007 2008 IH'08 IH'09
IMPORT DOMESTIC
2009 Analyst Day Presentation, 2 September 2009 34
By Volume, units, %By Value, RUR, %
Retail Segment - OTC vs. Rx
75,2% 74,1% 73,3% 73,8% 72,5%
24,8% 25,9% 26,7% 26,2% 27,5%
2006 2007 2008 IH'08 IH'09
OTC RX
c
49,8% 49,1% 50,2% 50,3% 49,9%
50,2% 50,9% 49,8% 49,7% 50,1%
2006 2007 2008 IH'08 IH'09
OTC RX
• In value: ratio between OTC and Rx keeps stable• In volume: Rx share is growing up (due to unsaturated ATC categories)
2009 Analyst Day Presentation, 2 September 2009 35
1H09 vs. 1H08: Summary
• Russian pharmaceutical market keeps the positive trend as it was in previous years (retail segment 1H 2009/1H 2008: + 33% in RUR)
• Key point in 1H 2009: increase in average in-market price what is linked both with changing in RUR\USD ratio and risk management (increase in distributors and retail mark-ups)
• Retail market volume 1H 2009/1H 2008 is quite stable (-1.5%) with growth 1H 2009/2H 2008 (+3.6%)
• Volume share of local products tends to increase, value share is declining due to price increase of imported products
• Ratio between OTC & Rx – with no visible dynamics
2009 Analyst Day Presentation, 2 September 2009 36
Marketing
1. Marketing Department2. Market Trends3. Pharmstandard on the Market4. Top Products Review
2009 Analyst Day Presentation, 2 September 2009 37
TOP-10: retail sales 1H09/1H08 by Value, RUR
Pharmstandard retail sales growth: +19%
+19,0% +76,0% +39,5% +32,2% +44,1% +29,5% +37,4% +24,4% +32,2% +42,6%0
1 000 000 000
2 000 000 000
3 000 000 000
4 000 000 000
5 000 000 000
6 000 000 000
7 000 000 000
8 000 000 000
9 000 000 000
10 000 000 000
PHARMSTANDARD BAYERHEALTHCARE
BERLIN-CH/MENARINI
SANOFI-AVENTIS
GEDEONRICHTER
SANDOZ NYCOMED NOVARTIS SERVIER STADAARZNEIMITTEL AG
IH'08 IH'09
2009 Analyst Day Presentation, 2 September 2009 38
Average Price Dynamic (Retail) of Top-10 by value (RUR)
• Pharmstandard keeps stable average retail price
-0,2% +18,2% +50,3% +42,2% +33,7% +33,0% +25,0% +18,3% +39,5% +37,5%0,0
100,0
200,0
300,0
400,0
500,0
600,0
PHARMSTANDARD BAYERHEALTHCARE
BERLIN-CH/MENARINI
SANOFI-AVENTIS
GEDEONRICHTER
SANDOZ NYCOMED NOVARTIS SERVIER STADAARZNEIMITTEL AG
IH'08 IH'09
2009 Analyst Day Presentation, 2 September 2009 39
+19,2% +2,7% -16,4% +22,2% +3,8% +20,7% +21,2% -7,2% +2,7% -17,7%0
50 000 000
100 000 000
150 000 000
200 000 000
250 000 000
PHARMSTANDARD MEDISORB BIOTEK TATHIMPHARMPREPARATY
STADAARZNEIMITTEL AG
URALBIOPHARM PHARM-CENTER BERLIN-CH/MENARINI
DALHIMPHARM SLAVYANSKAYAAPTEKA
IH'08 IH'09
• Pharmstandard growth in value (+19%) was stipulated mainly by increase in volume (+19.2%)
TOP-10: retail sales 1H09/1H08 by Volume, Units
2009 Analyst Day Presentation, 2 September 2009 40
Marketing
1. Marketing Department2. Market Trends3. Pharmstandard on the Market4. Top Products Review
2009 Analyst Day Presentation, 2 September 2009 41
Best Selling Brands 1H 2009
№ BRANDVolume (mln
packs) Sales (mln RUR)% of total
salesVolume (mln
packs)Sales (mln
RUR)% of total
sales Change % Change %1 Velcade 0,040 2 278 23% 0,000 0 - 0,040 - 2 278 -2 Arbidol 12,329 1 475 15% 9,962 1 021 18% 2,368 24% 454 44%3 Pentalgin 18,306 945 10% 14,051 690 12% 4,255 30% 255 37%4 Mildronate 3,087 674 7% 3,089 627 11% -0,002 0% 46 7%5 Complivit 7,164 487 5% 5,426 342 6% 1,738 32% 144 42%6 Codelac 3,392 339 3% 2,762 157 3% 0,630 23% 183 116%7 Phosphogliv 0,934 326 3% 0,727 238 4% 0,206 28% 88 37%8 Flukostat 2,700 316 3% 2,343 272 5% 0,357 15% 44 16%9 Terpincod 2,151 302 3% 9,083 799 14% -6,932 -76% -497 -62%
10 Afobazol 1,297 191 2% 0,000 0 0% 1,297 - 191 -Other brands 282,024 2 413 25% 236,855 1 504 27% 45,169 19% 909 60%TOTAL SALES 333,424 9 747 100% 284,297 5 651 100% 49,127 17% 4 095 72%
1H 2009 1H 2008 Volume 09/08 Sales 09/08
Pharmstandard demonstrated total value growth (excluding Velcade) of 32%, (17% volume growth)
2009 Analyst Day Presentation, 2 September 2009 42
2009 New Products
Product Date Description ATC value, US$ mlnComplivit Anti-stress Jun09 A11A - multivitamins with minerals 252Complivit Siyanie Sep09 A11A - multivitamins with minerals 252Complivit Diabetes Jun09 A11A - multivitamins with minerals 252Mildronate, ampules Aug09 C01D - coronary therapy excluding calcium antagonists and nitrites 113Traneksam Sep09 B02A - antifibrinolytics 3Complivit Woman 45+ Nov09 A11A - multivitamins with minerals 252Complivit Active (Chewing), 3-10 years Nov09 A11A - multivitamins with minerals 252Codelac Broncho, syrup Dec09 R05D - antitussives 110Codelac Broncho, tablets Jun09 R05D - antitussives 110Magnelis B6 Apr09 A12C - other mineral supplement 36Zinocap, aerosol Sep09 D05A - topical antipsoriasis product 22Zinocap, cream Sep09 D05A - topical antipsoriasis product 22
New Products
Launched
Launched
Launched
Launched
2009 Analyst Day Presentation, 2 September 2009 43
Top 10 OTC Brands 1H 2009
№ BRANDVolume (mln
packs) Sales (mln RUR)% of total
salesVolume (mln
packs)Sales (mln
RUR)% of total
sales Change % Change %1 Arbidol 12,329 1 475 26% 9,962 1 021 24% 2,368 24% 454 44%2 Pentalgin 18,306 945 16% 14,051 690 16% 4,255 30% 255 37%3 Complivit 7,164 487 8% 5,426 342 8% 1,738 32% 144 42%4 Codelac 3,392 339 6% 2,762 157 4% 0,630 23% 183 116%5 Flukostat 2,663 310 5% 2,316 268 6% 0,347 15% 42 16%6 Terpincod 2,151 302 5% 9,083 799 18% -6,932 -76% -497 -62%7 Afobazol 1,297 191 3% 0,000 0 0% 1,297 - 191 -8 Amixin 0,399 175 3% 0,293 127 3% 0,106 36% 48 38%9 Corvalol 26,431 126 2% 22,260 93 2% 4,171 19% 33 36%
10 IRS-19 0,439 107 2% 0,000 0 0% 0,439 - 107 -Other brands 236,675 1 274 22% 201,027 827 19% 35,648 18% 447 54%TOTAL SALES 311,247 5 732 100% 267,179 4 324 100% 44,068 16% 1 408 33%
1H 2009 1H 2008 Sales 09/08Volume 09/08
Newcomers in the list: Afobazol and IRS-19 Pharmstandard demonstrated total OTC growth of 33%, (16% volume growth)
2009 Analyst Day Presentation, 2 September 2009 44
Arbidol (1): 1H09 vs 1H08
OTHER9,8%
ANTIGRIPPIN(ANTIVIRAL NPO ZAO)
4,7%
VIFERON(FERON OOO)
9,1%
ANAFERON(MATERIA MEDIKA)
11,6%
OSCILLOCOCCINUM(BAURON)
16,1%
CYCLOPHERON(POLYSAN)
4,6%
AMIXIN(PHARMSTANDARD)
4,4%
ARBIDOL(PHARMSTANDARD)
29,7%
ANTIGRIPPIN(NATUR PRODUCT)
3,6%
IMMUNAL(SANDOZ)
3,5%
GRIPPFERON(FIRN-M ZAO)
2,9%
• Absence of national flu outbreak in 1Q09
• Growth of media pressure of main competitors
• Positive trend in 1H09 stipulated by launch of new SKU #20 capsules
Trends “Anti-flu” rebuilt market
• Retail Sales: + 9% (rub), -11% (units)• MS in RUR: 30% vs 36% • Market growth RUR: + 21%• Market growth Units : +6%
Summary
2009 Analyst Day Presentation, 2 September 2009 45
Arbidol (2) • Brand growth became slower, but trend is positive (+9%)
• Brand awareness is growing*: 5.7 mln vs 5.1 mln
• Brand consumption is growing*: 3.1 mln vs 2.9 mln
Actions:
• Announcement of results of Arbidol testing on “swine flu” model
• Announcement of official local guidelines regarding “swine flu” treatment
• Increase in media pressure in 2H 2009
• DTC campaign against homoeopathic remedies
Expectations:
• Sales growth in 2HY2009 vs 2HY2008
• Market share recovering
• Crucial issue: autumnal flu out-break
* - Gallup. All Russia population, 16+
2009 Analyst Day Presentation, 2 September 2009 46
Pentalgin:1H09 vs 1H08
• Increase of average unit price because of launch of new Pentalgin Plus (premium segment)
• Actions: new communication (TV copy) in 2H 2009 and enhancement of media campaign
• Expectations: Retail sales growth 2H09 vs 2H08
Trends Analgesics Market
Summary
OTHER34,6%
BARALGIN(SOTEKS)
5,1%
TEMPALGIN(SOPHARMA AO)
6,2%
CARDIOMAGNIL(NYCOMED)
6,2%
NUROFEN(REKITT BENKISER HEALTHCARE)
7,8%
SEDALGIN(ACTAVIS)
4,3%
SOLPADEIN(GSK)4,1%
PENTALGIN(PHARMSTANDARD)
21,9%
SEDAL-M(SOPHARMA AO)
3,9%
ALCA-ZELTZER(BAYER HEALTHCARE)
3,1%
PIRALGIN(BELMEDPREPARATY)
2,8%
• Retail Sales: + 22% (rub), 2% (units)• MS in RUR: 22% vs 25%, units – no
changes• Market growth RUR: + 38%• Market growth Units : +2%
2009 Analyst Day Presentation, 2 September 2009 47
Complivit:1H09 vs 1H08
• Vitamins Market decreased in units by -7%, Complivitdecreased only by 4%
• Complivit shows sustainable growth in value, because (1) sub-brands launches (2) new communication (3) TV investments
• Decrease of MS in value stipulated by growth of average price of imported vitamins (+40%). PHST average price increase 4%, Complivit 24%
• Actions: keep communication and TV investments, launches of new forms: Complivit Siyanie, ComplivitDiabetes, Complivit Anti-Stress
• Expectations: 2H09 sales – not less than that in 2H08
Trends Vitamins Market
Summary
AEVIT(LUMI OOO)
2,5%
CALCEMIN(BAYER HEALTHCARE)
2,9%
PICOVIT(KRKA)3,6%
VITRUM(UNIPHARM INC)
19,7%
AQUADETRIM(POLPHARMA)
3,7%
ELEVIT(BAYER HEALTHCARE)
4,1%
COMPLIVIT(PHARMSTANDARD)
12,5%
CA-D3(NYCOMED)
8,6%
MULTI-TABS(FERROSAN)
8,0%SUPRADIN
(BAYER HEALTHCARE)7,6%
OTHER26,8%
• Retail Sales: + 21% (rub), -4% (units)• MS in RUR: 13% vs 14%, units – 13% vs
12.7% changes• Market growth RUR: + 31%• Market growth Units : -7%
2009 Analyst Day Presentation, 2 September 2009 48
Afobazol:1H09 vs 1H08
* - Gallup. All Russia population, 16+
• Unique Product
• Successful marketing mix in 1H09
• Brand awareness and usage grew more than 2 times*
• Actions: new TVC, new educational media projects, launch of National Anxiety School (for medical doctors)
• Expectations: Growth of sales, further brand development
Trends Sedatives and Tranquilizers Market
Summary
OTHER45,1%
DONORMIL(BMS)4,6%
AFOBAZOL(PHARMSTANDARD)
6,3%
PERSEN(SANDOZ)
7,4%
VALOCORDIN(KREVEL MOISELBACH GMBH)
9,3%
FENAZEPAM(VALENTA)
4,5%
VALOSERDIN(MOSCOW PHARMFABRIKA)
4,1%
NOVO-PASSIT(TEVA PHARM)
9,5%
CORVALOL(PHARMSTANDARD)
3,9%
GRANDAKSIN(EGIS)2,9%
CORVALOL(SESANA ZAO)
2,4%
• Retail Sales: + 92% (rub), 52% (units)• MS in RUR: 6% vs 4%, units: 1% vs
0.6% changes• Market growth RUR: + 32%• Market growth Units : -2%
2009 Analyst Day Presentation, 2 September 2009 49
Flukostat:1H09 vs 1H08
• Leading position on its market
• Growth of brand awareness and brand usage*
• Market issue: switching to local cheaper unbranded flukonazoles (“ looks-like brands”)
• Actions: new TVC, enhancement of media campaign (internet, product placement), BTL against unbranded flukonasoles, new package design
• Expectations: keeping market share
Trends Antifungal Market
Summary
OTHER25,8%
IRUNIN(VEROPHARM ZAO)
6,0%
MICOMAKS(ZENTIVA A.S.)
7,0%
MICOSYSTGEDEON RICHTER)
9,3%
DIFLUCAN(PFIZER)15,9%
ORUNGAL(JANSSEN-CILAG)
4,9%
LAMISIL(NOVARTIS)
4,8%
FLUCOSTAT(PHARMSTANDARD)
18,0%
RUMIKOZ(VALENTA)
3,3%
NISORAL(JANSSEN-CILAG)
2,5%
EXIFIN(DR. REDDY'S)
2,5%
• Retail Sales: + 2% (rub), -8% (units)• MS in RUR: 18% vs 21%, units: 21% vs
23% changes• Market growth RUR: + 15%• Market growth Units : +3%
* - Gallup. All Russia population, 16+
2009 Analyst Day Presentation, 2 September 2009 50
Codelac:1H09 vs 1H08
• PHST keeps its leading position on this market with the brands Codelac (Codelac tabs, Codelac phytoelixir) and Terpincod
• 1H 2009:local regulatory restrictions limiting retail merchandizing for codeine-containing products
• Decrease in media investments + increase in price profit optimization
• Actions: Launch of new codeine-free sub-brand:Codelac Broncho, start of its media campaign in 2010
• Codeine products: cash cows
Trends Anti-cough Market
Summary
OTHER31,8%
PULMOZIM(ROCHE)
6,0%
TERPINCOD(PHARMSTANDARD)
8,3%
CODELAC(PHARMSTANDARD)
8,5%
ACC(SANDOZ)
10,6%
AMBROBENE(RATHIOPHARM)
5,3%
ASCORIL(GLENMARK PHARM)
5,0%
LASOLVAN(BOEHRINGER INGELHEIM)
13,2%
DOCTOR MOM(UNIC PHARM)
4,6%
BROMHEXIN(BERLIN-CH/MENARINI)
3,7%
GEDELIKS(KREVEL MOISELBACH GMBH)
3,1%
• Retail Sales: + 56% (rub), -14% (units)
• MS in RUR: 9% vs 7%, units: 3% vs4% changes
• Market growth RUR: + 21%• Market growth Units : -7%
2009 Analyst Day Presentation, 2 September 2009 51
Top 10 Rx Brands 1H 2009
№ BRANDVolume (mln
packs) Sales (mln RUR)% of total
salesVolume (mln
packs)Sales (mln
RUR)% of total
sales Change % Change %1 Velcade 0,040 2 278 23% 0,000 0 - 0,040 - 2 278 -2 Mildronate 3,087 674 17% 3,089 627 47% -0,002 0% 46 7%3 Phosphogliv 0,934 326 8% 0,727 238 18% 0,206 28% 88 37%4 Biosulin 0,180 91 2% 0,168 71 5% 0,011 7% 20 29%5 Combilipen 0,744 74 2% 0,074 6 0% 0,671 910% 69 1195%6 Reduxin 0,066 68 2% 0,032 25 2% 0,033 103% 43 174%7 Pikamilon 2,118 57 1% 1,305 23 2% 0,813 62% 34 146%8 Cyclodol 1,249 51 1% 0,982 33 3% 0,267 27% 18 54%9 Azitrox 0,254 41 1% 0,150 22 2% 0,105 70% 19 86%
10 Renipril 0,944 35 1% 0,880 31 2% 0,064 7% 5 16%Other brands 12,562 319 8% 9,711 251 19% 2,851 29% 68 27%TOTAL SALES 22,177 4 015 100% 17,118 1 327 100% 5,059 30% 2 688 203%
1H 2009 1H 2008 Volume 09/08 Sales 09/08
Pharmstandard demonstrated total Rx value growth (excluding Velcade) of 31%,(30% volume growth)
2009 Analyst Day Presentation, 2 September 2009 52
Phosphogliv:1H09 vs 1H08
• Positive brand dynamics both in value and in volume
• MS growth in volume
• Decrease of MS in value stipulated by price increase of imported brands
• Actions: keep the product in active promotion, spreading of positioning
• New post marketing clinical trials
Trends Hepatoprotectors Market
Summary
OTHER5,1%
ESSLIVER(STADA ARZNEIMITTEL AG)
6,6%
BERLITION(BERLIN-CH/MENARINI)
6,8%
CARSILSOPHARMA AO)
8,9% GEPTRAL(EBBOT)22,1%
PHOSPHOGLIV(PHARMSTANDARD)
5,8%
TIOCTACID(TEVA PHARM)
4,1%
ESSENTIALESANOFI-AVENTIS)
32,9%
GEPA-MERZ(MERZ GMBH)
3,1%
LIV-52(HIMALAYA DRUG COMPANY LTD)
2,4%TIOGAMMA
(WORWAG PHARMA GMBH)2,3%
• Retail Sales: + 22% (rub), +5% (units)• MS in RUR: 6% vs 7%, units: 5% vs
4% changes• Market growth RUR: + 41%• Market growth Units : -4%
2009 Analyst Day Presentation, 2 September 2009 53
Summary
1H 09 Tendencies
• Positive sales dynamic for most top brands in volume
• Negative trend or stagnation in volume stipulated by both general ATC trend (vitamins, analgesics) and external factors (e.g. absence of flu outbreak)
• Market keeps “media sensitivity”. Moderate approach for media investments in 1H09 ensured profit growth but some enhancement is needed for further sales development
2H 09 Actions
• New TV communications, additional media investments
• Price control in retail
2009 Analyst Day Presentation, 2 September 2009 54
2009 Analyst Day Presentation, 2 September 2009 55
Medical Division. R&D
Viacheslav Burmistrov, Medical Director
2009 Analyst Day Presentation, 2 September 2009 56
Deputy GM of drug circulation
Drug circulation department
New products registration dpt
Medical department
Drug Circulation Division
2009 Analyst Day Presentation, 2 September 2009 57
• Pharmaceuticals and medical equipment registration (av 100/year)
• Manufacture facilities licensing
• Products release regulatory management
• Management of state control process
Drug Circulation Division: Roles & Functions (1)
2009 Analyst Day Presentation, 2 September 2009 58
Drug Circulation Division: Roles & Functions (2)
• New products search and development
• Medical / marketing strategy development
• Scientific research (preclinical&clinical tests)
• Medical information & expertise
• Registration support
• Pharmacovigilance
2009 Analyst Day Presentation, 2 September 2009 59
Pharmacovigilance
• Pharmstandard is the local leader in pharmacovigilance
• The only local manufacturer is a member of pharcovigilance working group in Federal service (FSS HSD RF)
• The PV system in PHST is easy and available for all parties (patients, health care providers, medical representatives)
2009 Analyst Day Presentation, 2 September 2009 60
60
3%
4%
7%
11%18%
40% 4%
2%
Amgen Bayer Solvay-pharmaBoehringer Ingelheim Sopharma Novo NordiskJanssen-Cilag Servier Hoffmann-La RocheIbsen biopharm Merck Sanofi-AventisPharmstandart Pliva NovartisOrganon Eli Lilly Schering-PloughGlaxoSmithKline
GlaxoSmithKline
Schering-Plough Eli Lilly
Organon
Novartis
Ibsen biopharm Pharmstandard
Pliva
Pharmstandard is a local leader in AE* reporting (2008)
* - AE – adverse effects
2009 Analyst Day Presentation, 2 September 2009 61
Drug Development & Research
• Discovery & Development
• Preclinical testing
• Clinical trials (CT), 4 phases according to GCP
2009 Analyst Day Presentation, 2 September 2009 62
Discovery & Development Phase
• New potential active compound selection (Arbidol, Afobazol, Phosphogliv)
• New combinations development based on pharmacological approaches (Codelac Broncho, Pentalgin Plus, Complivit Oftalmo)
• New compositions testing
2009 Analyst Day Presentation, 2 September 2009 63
Examples of CT in Pharmstandard
• CTs of Biogenerics: Rastan, Neipomax
• CT of original combination: Codelac broncho
• Study of therapeutic equivalence: Zinocap cream and sprey
• Bioequivalence studies for generic drugs: Bloctran
• Postregistration studies, phase IV: Liptonorm, Benfolipen, Phosphogliv, Neupomax
2009 Analyst Day Presentation, 2 September 2009 64
Arbidol Discovery and Development
• Discovered in 1974
• Studied for 15 years before clinical usage
• Antiviral activity was proved in numerous studies performed in leading Russian research centers and independent laboratories in USA, UK, Australia, France and China.
• Efficacy and safety was confirmed in clinical studies in more than 17 000 patients
2009 Analyst Day Presentation, 2 September 2009 65
Arbidol Antiviral Profile
• Active against А and В influenza viruses, including H1N1, H2N2, H3N2 and Н5N1 subtypes.
• Active against a number of other acute respiratory viral infection (ARVI) viruses (adenovirus, respiratory syncytial virus, coronavirus, including SARS virus).
2009 Analyst Day Presentation, 2 September 2009 66
Mechanism of Action
Arbidol® has a direct antiviral effect. Arbidol®belongs to fusion inhibitors; it interacts with the virus hemagglutinin and thus prevents fusion of the viral envelope with cell membranes.
2009 Analyst Day Presentation, 2 September 2009 67
International Publications
2006• VIROLOGY JOURNAL
Boriskin Y., Pecheur E., Polyak S. Arbidol: a broad-spectrum antiviral that inhibit acute and chronic HCV infection// Virology Journal. – 2006. – 3: 56.
• JOURNAL OF PHARMACEUTICAL AND BIOCHEMICAL ANALYSISXiao Liu, Yu-Wei Huang, Juan Li, Kai-Shun Bi, Xiao-Hui Chen Determination of arbidol in plasma by LC-ESI-MS// Journal of pharmaceutical and biochemical analysis. – 2006. – June
2007• ARCHIVES OF VIROLOGY
Shi L, Xiong H, He J, Deng H, Li Q, Zhong Q, Hou W, Cheng L, Xiao H, Yang Z. Antiviral activity of arbidol against influenza A virus, respiratory syncytial virus, rhinovirus, coxsackie virus and adenovirus in vitro and in vivo// Arch Virol . -2007.- May
2008• CURRENT MEDICINAL CHEMISTRY
Boriskin Y., Leneva I., Pecheur E., Polyak S. Arbidol: a broad-spectrum antiviral compound that bloks viral fusion// Current Med. Chem.- 2008.-15.-Р.997-1005
• JOURNAL OF MASS SPECTROMETRYYuya Wang, Xaioyan Chen, Qiang Li, Dafang Zhong Metabolite identification of arbidol in human urine by the study of CID fragmentation pathways using HPLC coupled with ion trap mass spectrometry// Journal of mass spectrometry 2008; 43: 1099-1109.
2009• ANTIVIRAL RESEARCH
Leneva I., Russel R.J., Boriskin Y., Hay A. Characteristics of arbidol-resistant mutants of influenza virus: implications for the mechanism of anti-influenza action of Arbidol// Antiviral Research.-2009 Feb;81(2):132-40
2009 Analyst Day Presentation, 2 September 2009 68
2009 Swine Influenza Studies
• Vector, Novosibirsk
• Virology Research Institute of the RAMS, Moscow
• Grippe Research Institute of the RAMS, St.Petersburg
Arbidol is proven to be active against viruses A/H1N1 California and Moscow strains
Arbidol is included in MoH recommendation on prevention and treatment of influenza caused by A/H1N1
2009 Analyst Day Presentation, 2 September 2009 6969
About 25% of individuals worldwide reports a
lifetime history of at least 1 anxiety disorder.
Anxiety disorder is 2 times more common in
women than in men.
Our Life is a Non-stop Stress:
• Overload at work
• Family issues
• Financial issues
• Health issues
• Exam anxiety
• Traffic jams
Afobazol
2009 Analyst Day Presentation, 2 September 2009 70
Afobazol: Discovery and Development
• Developed 15 years ago in the light of the pharmacogenetictheory of anxioselectivity at the Research Institute of Pharmacology named by V.V. Zakusov of RAMS
• Development and preclinical testing last more 10 years
• Selective anxiolityc effect and excellent safety profile were proven in 24 clinical studies in 1 500 patients in various therapeutic areas
2009 Analyst Day Presentation, 2 September 2009 71
Afobazol: Clinical Trials
• BASIS – an open multicenter clinical study of efficiency and safety of Afobazol in patients with neurotic and stress induced disorders.
- conducted in 26 clinical centers (792 patients enrolled) in 22 regions of Russia
- supervised by the outstanding experts in psychiatry from the leading centers
• Subsequently monitored in 17 post-registration clinical studies on combined therapy of psycho-somatic disturbances (anxiety plus somatic disorders) in cardiology, pulmonology, gastroenterology, connective tissue disorders, dermatology, gynecology, toxicology (more than 1500 patients enrolled)
2009 Analyst Day Presentation, 2 September 2009 72
Afobazol: a New Generation of Anti-anxiety Drugs
• Selective anxiolytic (anti-anxiety) medication not related to benzodiazepines
• Interacts with specific sigma-1 (non-benzodiazepine) receptors in the brain cells
• Reactivates receptor sensitivity to GABA-mediator (an inhibitor of extra-excitement) and thus provides the anti-anxiety effect
• Has a combined anxiolytic and slight activating effect
• Diminishes and/or blocks up a feeling of panic and being “edgy”, apprehensive expectation, fear, uneasiness, difficulties sleeping, restlessness, muscle tension, fatigue
• Alleviates various anxiety symptoms such as palpitations, sweating, hot flushes, chills, cold or sweaty hands, dizziness, dry mouth, lump in a throat, nausea, diarrhea or constipation
2009 Analyst Day Presentation, 2 September 2009 7373
Afobazol: Outstanding Features and Advantages
• Excellent safety characteristics:
- Does not cause drug dependency/ rebound effect
- Does not cause sedation, myorelaxation
- Does not cause memory or attention concentration falls (no need to avoid driving while medication is taken)
• Over-the-counter medication
• Anxiolytic effect launches on the 5th-7th day of treatment, maximum effect is achieved in 2-4 weeks of treatment
• Especially helpful for individuals with accentuated emotional instability, excessive and persistent sense of apprehension, uneasiness, difficulties stress coping and adaptation
2009 Analyst Day Presentation, 2 September 2009 7474
Afobazol: Indications
• Anxiety disorders: generalized anxiety disorder, adaptation disorder, neurasthenia, anxiety as a comorbidity of somatic diseases (asthma, irritable bowel syndrome, lupus, coronary artery disease, hypertension, atrial fibrillation, oncology and dermatology conditions)
• Sleep disturbances associated with anxiety
• Neurocirculatory asthenia
• Premenstrual syndrome
• Alcohol withdrawal syndrome
• Tobacco withdrawal syndrome
2009 Analyst Day Presentation, 2 September 2009 7575
Afobazol: Clinical Applications
• Neurology
• Psychiatry
• Cardiology
• Gastroenterology
• Pulmonology
• Dermatology
• Gynecology
• Oncology
2009 Analyst Day Presentation, 2 September 2009 76
2009 Analyst Day Presentation, 2 September 2009 77
Disclaimer and Confidentiality Requirements
This presentation does not constitute or form part of and should not be construed as, an offer to sell or issue or the solicitation of an offer to buy or acquire securities of OJSC Pharmstandard (the “Company”) or any of its subsidiaries in any jurisdiction or an inducement to enter into investment activity. No part of this presentation, nor the fact of its distribution, should form the basis of, or be relied on in connection with, any contract or commitment or investment decision whatsoever.
The information contained in this presentation has not been independently verified. No representation, warranty or undertaking, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or the opinions contained herein. None of Augment Investments Limited (the “Selling Shareholder”) or the Company or any of their respective affiliates, advisors or representatives shall have any liability whatsoever (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with the presentation.
This presentation is only for persons having professional experience in matters relating to investments and must not be acted or relied on by persons who are not Relevant Persons (as defined below). Solicitations resulting from this presentation will only be responded to if the person concerned is a Relevant Person.
This presentation and its contents are confidential and must not be distributed, published or reproduced (in whole or in part) or disclosed by recipients to any other person, whether or not such person is a Relevant Person. Failure to comply with this restriction may constitute a violation of applicable securities laws. If you have received this presentation and you are not a Relevant Person you must return it immediately to the Company. This presentation does not constitute a recommendation regarding the securities of the Company.
This presentation is not a public offer or advertisement of Securities in the Russian Federation and is not an invitation to make offers to purchase any Securities in the Russian Federation, and must not be passed on to third parties or otherwise be made publicly available in Russia. The GDRs have not been and will not be registered in Russia and are not intended for “placement” or “circulation” in Russia.
This presentation includes 'forward-looking statements'. These statements contain the words "anticipate", "believe", "intend", "estimate", "expect" and words of similar meaning. All statements other than statements of historical facts included in this presentation, including, without limitation, those regarding the Company’s financial position, business strategy, plans and objectives of management for future operations (including development plans and objectives relating to the Company's projects and services) are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of the Company to be materially different from results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. These forward-looking statements speak only as at the date of this presentation. Each of the Company and the Selling Shareholder and their respective agents, employees and advisers, expressly disclaims any obligation or undertaking to update any forward-looking statements contained herein.
The information and opinions contained in this document are provided as at the date of this presentation and are subject to change without notice.
All information not separately sourced is from Company data.
Market information provided by Pharmexpert MRS in retail prices.