PharmaCODE - CRM Solution

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PharmaCODE - Customer Relationship Management (CRM)software solution for pharmaceutical representative companies. PharmaCODE can help boost your business.

Transcript of PharmaCODE - CRM Solution

  • 1. SoftDent Serving pharmaceutical market since 1998 Privately held 25 employees Products: PharmaCODE pharmaceutical CRM PharmaZOOM Baltic market sales Foxus e-Health Countries: Lithuania, Latvia, Estonia, Belarus,Ukraine, Kazakhstan, Hungary, Serbia

2. Services Software development Support and maintenance Trainings Data provisioning: Market sales Customers Data management Hosting 3. Future vision PharmaCODE: Multi channel pharmaceutical CRM solution Expansion into new markets Foxus: Main daily tool for health care specialists Source of data required for pharma companies Expansion into new markets PharmaZOOM: Integration of new data sources Expansion into new markets Become main data provider for the pharma 4. PharmaCODECustomer Relationship Management (CRM)software solution forpharmaceutical representative companies 5. PharmaCODE Experience since 1998 Covers pharmaceutical business specifics Customisation and flexibility Intuitive and easy to use Flexible operation mode Multilanguage user interface Custom development possibilities Support and maintenance 6. Leader in Baltic countries PharmaCODE usageamong theTOP50 pharmaceutical companies*in the Baltic countries* According 2011 PharmaZOOM sales results 7. User roles Head Office Data Analysts Managers Sales Representatives 8. Functions Data CustomerManagementSegmentationPharmaCODE ActivityData Planning Analysis 9. Data managementCustomers ActivityExpenses Sales Data Search 10. Sales Data sources: Company sales (based on wholesalers reports) Market sales (provided by SoftDent) Any external data source Sales analysis for various user roles: Customer/territory potential calculation Sales versus Target Sales and Activity comparison 11. Customer segmentation Flexibility: Compatibility with all existing models Easily adjustable to company needs Categories/segments: Indicated manually Calculated Imported from external data source Targeting based on segmentation results Target performance analysis 12. Activity planning Planning according to: Accomplished activities Targets and objectives Plans of other colleagues Additional reminders for: Future Target appointmentsPresent Missed appointments Appointment overlapsPast Route planning 13. Data analysis Various combinations of data: Customers Activity Expenses Sales Target accomplishment evaluation Special reports for all user roles Flexible data analysis tools Custom report creation 14. Operation modesOnlinePharmaCODEOfflinePharmaCODELocalDirect connection databaseSynchronisation InternetMobile Server PharmaCODE Direct connection PharmaCODE Database 15. PharmaCODE Mobile Key functionality on mobile device: Client information management Activity planning Activity reporting Reports Closed Loop Marketing (CLM) module Convenient user interface User location tracking possibility Supports most mobile devices 16. Benefits Constant access to data and functionality Time savings for: Activity planning Activity reporting Customer data search Increased sales force productivity Convenient additional data collection: Questionnaires Pharmacy monitoring (agreements, stocks and etc.) Orders Sales force location analysis 17. Supported devices Android phones / tablets: HTC Samsung Other producers Apple iPhone / iPad Other mobile devices with: 320 x 480 or higher resolution 3 or bigger screen GPRS / EDGE / 3G / Wi-Fi XHTML and CSS2 support (Symbian, BlackBerry, Windows Mobile, Windows Phone 7) 18. PharmaCODE on iPhone 19. PharmaCODE on iPad 20. Location tracking analysis 21. CLM module eLibrary: Electronic content on tablet device Presentations, documents, videos, pictures and etc. Managed centrally Accessible for all users eDetailing: Content presentation to customers Automatically stored eDetailing statistics Integration with daily activity reporting Result analysis Analysis of data collected during content presentations 22. CLM process Content preparation Content preparation Prepared by any service provider Content preparation Content integration Content integration into PharmaCODE Performed by SoftDent ContentResult analysis integration Analytical tools preparation Custom reports according Customer requirements Created by SoftDent Presentation Analytical toolsContent presentation to customersPresentationpreparationFully Integrated with daily activity reporting Result analysis Analysis of collected data Using prepared analytical tools 23. Support services SoftwareSoftwareHistorical data Customer configurationpreparationtransferspecific data and adoptionInstallationServerUser computers DataApplication TrainingsRepresentatives Managers Administrators Administrators Support duringDevelopmentApplication Application guarantee updates and Consultationsmaintenance periodmodifications Extra supportAdditionalSpecific Database trainingsoftwareservices administration sessionsdevelopment 24. Support services modelLevel 1 Help DeskLevel 2 Application Data ManagementBusiness Analysis IT ServicesAdministrationLevel 3 Application Maintenance 25. Software migration Your CurrentPharmaCODEDatabase Data migration from any format Retention of all existing data 26. Next Steps Development New functionality Custom development New modules Multiple PharmaCODE instances data analysis e.g. KPIs calculation for multiple countries Integration with e-Health solutions 27. ContactsPharmaCODE Project Manager Nerijus Mockus [email protected] Vytauto pr. 23LT-44352 KaunasLithuania+370 37 424 734+370 37 425 428www.softdent.lt