PHARMACEUTICAL MARKETING RESEARCH CONFERENCE

PHARMACEUTICAL MARKETING RESEARCH CONFERENCE

THE ROLE OF

MARKETING RESEARCH

- FROM EXPLORATION

TO MARKETING

SESSION4

R&D TO MARKETING TRANSITION - USING MARKETING

RESEARCH TO ACHIEVE HAND OVER

VS ROLL OVER

CHARLOTTE SIBLEY

INTERNATIONAL BRAND BUILDING RESEARCH -COMBINING CENTRAL

& LOCAL CONTROL

MIKE OWEN & IAN BECATTELLI

CHALLENGES OF PHARMACEUTICAL MARKETING RESEARCH BY CHANGES IN

THE MARKET ENVIRONMENT -MARKETING RESEARCH FUNCTION

STRUGGLES FOR SURVIVAL

KURT TROLL

PANEL DISCUSSION

COFFEE SPONSORED BY

MH-Gamma (Consulting) Ltd

REFLECTIONS ON THE CONFERENCE

MO SACOOR

JUERGEN SCHWOERER

PRESIDENT

PANOS KONTZALIS

PRESIDENT

2000 AGM & CONFERENCE

ANNOUNCEMENT

DATE - JUNE 26-30 2000

VENUE:MELIA CASTILLA HOTEL

MADRID, SPAIN

2001 AGM & CONFERENCE

ANNOUNCEMENT

THANK YOUFOR YOUR SUPPORT

Session ChairmenDelegatesExhibitorsSpeakers

Concentra

HRP Healthcare Research Partners

I + G Gesundheitsforschung

I+G Suisse Health Research International

IMS HEALTH

Insight International

Isis Research plc

Martin Hamblin

Medi Pragma s.r.l.

Medical Radar

Medicare Audits Ltd

MH-Gamma (Consulting) Ltd

NOP Healthcare

psyma international medical marketing research GmbH

SGR International

SKIM Analytical

SSRI – Social Survey Research Information

Taylor Nelson Sofres Healthcare

The Companies of Strategic Marketing Corporation

Total Research

THANK YOU

TO ALL

SPONSORS

THANK YOUTECHNICAL SUPPORT TEAM

Joan DaviesIan Ewan

Bill HughesDarren Beale

Cathy SwiftNicole DuvalDirk Huisman

Anna AlúBernadette Rogers

Janet Henson

THANK YOU TO THE PROGRAMME COMMITTEE

THANK YOU TO

BERNADETTE ROGERS

GENERAL SECRETARY

THANK YOUCONFERENCE ORGANISER

Janet Henson

SECRETARIATIsabelle BroyardSue FairweatherYvonne ParkerPenny TolleyFiona Webb

FOR BEST PAPER

JACK HAYHURST AWARD

LUNCH

The end

GARY JOHNSON

WHY GOOD MARKETRESEARCH IS THE KEY TOTHE RIGHT COMPETITIVE

CULTURE