Pharmaceutical Executive VOC

PHARMACEUTICAL EXECUTIVE#

SynergySpotlight on

This year’s winning brand advertising campaigns

convey compelling messages with

eye-catching graphics and creative copy

RX CLUBAWARDS 2009

33NOVEMBER 2009 www.pharmexec.com

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TITLE: Claratyne Clouds Campaign »AGENCY: Saatchi & Saatchi Healthcare »

CLIENT: Schering-Plough » CREATIVE DIRECTOR: Copy Brad Downing » ART DIRECTOR: Marc Law »COPYWRITER: Sarvesh Raikar

TITLE: Sand Clock » AGENCY: Sorento Healthcare Communications » CLIENT: Schering-Plough » CREATIVE DIRECTOR: Copy Rajesh Rai

» ART DIRECTOR: Dinesh Ghosalkar

TITLE: Lost » AGENCY: Langland » CLIENT: Schering-Plough » CREATIVE DIRECTOR: Art

Andrew Spurgeon » ART DIRECTOR: Shaheed Peera » COPYWRITER: Karen Phelps, Andrew Spurgeon

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Despite a fragile economy, more regulations, and fewer resources, pharmaceutical

marketers continue to impress industry with their creative breadth and skill-ful wordplay. The Rx Club Awards, a celebration of pharmaceutical advertis-ing campaigns that highlight industry’s most original and innovative work, is a true testament to continued success un-der trying conditions.

“In the earlier years of The Rx Club Show, it was primarily a print show but has grown into all mediums as the in-dustry continues to expand,” says Dar-ren Kramer, executive vice president, marketing and operations for The Rx Club. “We received some terrifi c inte-grated entries that incorporate inter-active, print, and video, which really shows how agencies are working to pro-vide their clients with various commu-nications to convey their messages.”

Now in its 23rd year, the Rx Club Awards received 2,098 entries—rang-ing from from videos to medical post-ers and 3-D promotional pieces—from

TITLE: knowher.com » AGENCY: GSW

Worldwide » CLIENT: Pink Tank » CREATIVE DIRECTOR: Art Lori

Mastro » CREATIVE DIRECTOR: Copy Marcee Nelson » ART

DIRECTOR: Bill Robinson » COPYWRITER: Marcee Nelson,

Connie Gaston

TITLE: Virtual Oncology Center » AGENCY: Indegene » CLIENT: Novartis Oncology » CREATIVE

DIRECTOR: Art Allen Levinson » CREATIVE DIRECTOR: Copy Aravind Nayak » COPYWRITER: Sangameshwar Mahagaonkar

TITLE: Mycamine Integrated Campaign » AGENCY: AbelsonTaylor » CLIENT: Astellas »

CREATIVE DIRECTOR: Art Jan Podjasek » CREATIVE DIRECTOR: Copy Mark Wasserman » ART DIRECTOR: Cindy August »

COPYWRITER: Donna Arey

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agencies in the US and abroad. Thirty-eight of these entries were named either Gold or Silver award winners.

Chuck DeMarco, executive vice president, creative director at Metaphor explained that the union of message and brand-ing was a vital criteron for this year’s awards. “The difference between a vote for Silver and a vote for Gold was the synergy between graphics and copy,” says DeMarco, one of 42 judges enlisted to evaluate this year’s entries. “It had to be perfect.”

Exquisitely Executed While the digital medium has come to the forefront in recent years, there’s still much to say about print. “We are well into the digital age, but print—ads, posters, and direct mail—al-ways commands attention. I’m not a believer that print is dead,” says DeMarco.

The Claratyne Clouds campaign, created for Schering-Plough by Saatchi & Saatchi Healthcare, Sydney, showed a

TITLE: The Healthcare Landscape » AGENCY: IQ Interactive » CLIENT:

Cardinal Health » CREATIVE DIRECTOR: Art Josh Webb » ART DIRECTOR: Mike Boutte »

COPYWRITER: Jennifer Blehm

TITLE: Change Saves Lives: A Pro Bono Ad for PAWS » AGENCY: Vox Medica » CLIENT: Philadelphia Animal Welfare Society » CREATIVE

DIRECTOR: Art Jeff Scott » CREATIVE DIRECTOR: Ross Thomson » ART DIRECTOR: Daniel Silverstein

TITLE: Panda Study Logo » AGENCY: qd Solutions, Inc. » CLIENT: Quintiles, Inc. » CREATIVE DIRECTOR: Art James Dodson » CREATIVE DIRECTOR: Copy James Dodson » ART

DIRECTOR: Theodore Hennessy » COPYWRITER: Morgan Gossum

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TITLE: Wave/Fish » AGENCY: Huntsworth Health » CLIENT: Roche

Products Ltd » CREATIVE DIRECTOR: Art Martin Gaul » ART DIRECTOR: Martin Gaul

» COPYWRITER: Karen Lacey

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unique capacity to command attention, and was thus hon-ored not only with a Gold award, but also received The Carveth’s Way Award, named after the show’s founder Carveth Kramer. The campaign was selected for its singu-lar approach, concept, and quality of execution.

The idea for Claratyne Clouds came straight from group research. Trial participants had described the feeling of aller-gies as “walking around with a big, dark cloud around you.” The campaign strategy focused on the brand and developing an emotional connection with consumers, according to Brad Downing, the campaign’s executive creative director. “Ad-vertising is the clothing your brand wears when it goes out in public,” says Downing. “Make sure it dresses well.”

Just one other print campaign received an Rx Club Gold award: the Sand Clock poster by Sorento Healthcare Com-munications for Schering-Plough. Since constipation is an extremely common condition in India (due to lack of fi ber), the team’s biggest challenge was deciding the “window of entry” to a consumer’s awareness. “We could have played the ‘fi ber-defi ciency leads to constipation’ story—upfront and loud,” says Dinesh Ghosalkar, creative group head, art, for Sorento Healthcare Communications. “But haven’t we seen zillions of campaigns scaring people about defi cien-cies—on vitamins, proteins, carbohydrates, calcium, zinc, iron, omega3, anti-oxidants, and others?”

An hourglass on a team member’s desk reminded

TITLE: Flomax ‘Pilobolous’ Video Campaign » AGENCY: DraftFCB Healthcare » CLIENT: Boehringer Ingelheim » CREATIVE DIRECTOR: Copy

Tim Hawkey » ART DIRECTOR: Eveline Feldmann » COPYWRITER: Michael Kizilbash, Frank Roes

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TITLE: Gelnique Coffee Table Book » AGENCY: Core-Create, Inc. » CLIENT: Watson Pharmaceuticals » CREATIVE DIRECTOR: Art Dorene

Weisenstein, Levy Valverdi » CREATIVE DIRECTOR: Copy Dorene Weisenstein » ART DIRECTOR: Levy Valverdi »

COPYWRITER: Dana Kababik

TITLE: Flomax ‘Pilobolus’ Campaign » AGENCY: DraftFCB Healthcare » CLIENT: Boehringer Ingelheim »

CREATIVE DIRECTOR: Copy Tim Hawkey » ART DIRECTOR: Eveline Feldmann » COPYWRITER: Michael Kizilbash, Frank Roes

TITLE: Unbranded Visual Aid »

AGENCY: Euro RSCG Life LMP » CLIENT:

Pfi zer, Chantix » CREATIVE

DIRECTOR: Art Beth Sabbatini » CREATIVE DIRECTOR: Copy John Kelly » ART DIRECTOR:

Brian McIntosh » COPYWRITER: Jay Gertelman

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them that time was slipping away. Finally, the clock itself sparked an idea. “They say the greatest ideas often lie right in front of us. It all depends on how we see them,” says Sarvesh Raikar, creative group head, copy, for Sorento Healthcare Communications. “We saw a brilliant visual idea that could speak for itself with minimum copy sup-port. But in such cases, often the copy is either overdone or just repeats what the visual is already saying. Without synergy, copy and art can almost turn into enemies.”

Powerfully PackagedDorene Weisenstein, executive vice president, chief creative offi cer, for Core-Create believes that in the area of patient brochures, nothing really “pops out.” Thus, in order to ap-peal to today’s woman, the team took a fashionable slant with Gelnique’s (by Watson Pharmaceuticals) coffee table book, earning a Silver award in the patient information booklets/newsletters category.

“We specifi cally went for this very fashionable look. It wasn’t really easy because we were bringing out the viva-

TITLE: Bedtime Story » AGENCY:

Sorento Healthcare Communications » CLIENT: Eisai » CREATIVE DIRECTOR: Copy Rajesh Rai » ART

DIRECTOR: Dinesh Ghosalkar » COPYWRITER: Sarvesh Raikar

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TITLE: Instanyl: Launch Campaign » AGENCY: Sentrix Global Health Communication » CLIENT: Nycomed » CREATIVE DIRECTOR: Art Clayton Love, Silvana Vescovi,

Bruno Stucchi, Angelo Ghidotti » CREATIVE DIRECTOR: Copy Clayton Love » ART DIRECTOR: Silvana Vescovi, Marco Adelfi o, Nathalie Garcia, Lorenzo Oleotti » COPYWRITER: Clayton Love

TITLE: Football » AGENCY: McCann Healthcare Mumbai »

CLIENT: Tara Neo-Surj Hospital » ART

DIRECTOR: Rohit Mukherjee, Amit Sonar » COPYWRITER: Rohit Mukherjee

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TITLE: The Cough Centre » AGENCY: Woolley Pau » CLIENT: J&J, Benylin » CREATIVE DIRECTOR: Copy Dean Woolley »

ART DIRECTOR: Eric Houseknecht

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ciousness in a woman and making her sensual at the same time,” says Weisenstein. “By using illustration, and not a photograph, a woman is more able to put herself in that spot because age isn’t really wrapped up in that illustration.”

AbelsonTaylor also took a soft yet striking approach and won a Silver award for Astellas’ Mycamine combination of print, interactive, and video campaigns. Because the product was competing in a crowded category, the agency’s objective was to communicate a strong reason to choose Mycamine, and thereby gain market share, according to Janet Kleve, cre-ative director at AbelsonTaylor. The resulting dictum, “Power with ease,” led to the image of a jackhammer that provides extreme power, while fi tting neatly into one’s hand.

“By introducing [this idea] in the sales aids to support our messages, splashing it large on convention panels in combi-nation with our data to generate conversations at the booth, and continually using it to reinforce the sales call in direct mail and journal ads, we were able to differentiate Myca-mine in all of our communications,” says Kleve.

Enter the Interactive SpaceJammed packed with “virtually” everything under the sun, the interactive Gold award winner Novartis Oncology’s Virtual Oncology Center (VOC)—developed by the Novar-tis-Indegene team—had a vision to redesign how a brand and product could engage physicians and other healthcare

TITLE: Rat » AGENCY: Langland » CLIENT: Pfi zer »

CREATIVE DIRECTOR: Art Andrew Spurgeon » ART

DIRECTOR: Andrew Spurgeon, Mihai Badic, Bryce Groves »

COPYWRITER: Andrew Spurgeon

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TITLE: Grace Greatest Generations (Man on Moon) » AGENCY: Palio » CLIENT: inVentiv Communications » CREATIVE

DIRECTOR: Art Paul Harrington » CREATIVE

DIRECTOR: Copy Neall Currie » ART DIRECTOR: Mike Lomanto » COPYWRITER: Amanda Murphy

TITLE: Positive Women Patient Brochure » AGENCY: GSW Worldwide » CLIENT: Roche Laboratories Inc. » CREATIVE

DIRECTOR: Art Lori Mastro » CREATIVE DIRECTOR: Copy Wayne Fassett » ART DIRECTOR: Shannon Beckwith » COPYWRITER: Connie Gaston

TITLE: Man and Machine » AGENCY: OgilvyOne worldwide » CLIENT: Merck » CREATIVE DIRECTOR:

Art Madhavi Prabhu » CREATIVE DIRECTOR: Copy Burzin Mehta » ART DIRECTOR: Pankaj Kharode » COPYWRITER: Pushkaraj Shirke

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stakeholders in a meaningful, sustainable manner. The VOC exemplifi es synergy by seamlessly combining traditional communication channels (such as the sales force and direct marketing efforts) with multiple online channels.

“An interactive platform like the VOC depends on mul-tiple levels of synergy for success,” says Allen Levinson, vice president, creative strategy, for Indegene. “Technology, cre-ativity, and communications all come together in a very el-egant way within virtual spaces like the VOC. They provide a sense of physical space for the virtual community.”

While some campaigns integrate their content online, oth-

ers achieve total integration visually. Conceived out of “pure desperation,” this year’s video Gold award winner is Boeh-ringer Ingelheim’s Flomax “Pilobolus” campaign, created by DraftFCB. This ad campaign aimed to draw urologists to a conference booth during the most widely attended urological event of the year—and without the lure of giveaways. This was especially challenging given that Flomax has a long his-tory of highly sought-after premiums that helped draw booth traffi c year after year.

“To overcome this challenge, we engaged the talents of Pilobolus—a versatile, world-renowned company of dancer-

TITLE: NUHS Name Change TV Campaign: “Beaches” “Golf” “Delivery” » AGENCY: Euro RSCG Life LM&P Chicago » CLIENT: NorthShore University HealthSystem » CREATIVE DIRECTOR: Art Rich Angelini » CREATIVE DIRECTOR: Copy Brendan Gately » ART DIRECTOR: Cathy Nieciecki » COPYWRITER: Brendan Gately

TITLE: The Growing Danger » AGENCY: Carbon, part of CommonHealth » CLIENT: Doribax » CREATIVE DIRECTOR: Art Lou

Sarno » CREATIVE DIRECTOR: Copy Michael Johnston » ART DIRECTOR: Sean Kinney

TITLE: “Asthma Expedition” 2009 Camp Program » AGENCY: Simms & McIvor Marketing Communications »

CLIENT: The Consortium on Children’s Asthma Camps/Teva Specialty Pharmaceuticals » CREATIVE DIRECTOR: Art Francine Martin » CREATIVE DIRECTOR: Copy Patrick McIvor » ART DIRECTOR: Francine Martin » COPYWRITER: Paul Ritz

TITLE: Hangman’s Noose » AGENCY: Point Blank » CLIENT: Janssen Cilag » CREATIVE DIRECTOR: Art Vinayak Shinde » CREATIVE

DIRECTOR: Copy Sujeesh Sukumaran » ART DIRECTOR: Hemant Teli » COPYWRITER: Ridhit Mehta

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TITLE: Ambien CR Silence Your Rooster » AGENCY: Saatchi & Saatchi Wellness » CLIENT:

Sanofi -aventis » CREATIVE DIRECTOR: Art Sergio Flores » CREATIVE DIRECTOR: Copy Stuart Fink » ART DIRECTOR: Jay Marrotte »

COPYWRITER: Andrew Curtis

TITLE: Pet Acupuncture » AGENCY: McCann Healthcare Worldwide - Singapore » CLIENT: Mount Pleasant Animal

Hospital » CREATIVE DIRECTOR: Art Sean Riley » CREATIVE DIRECTOR: Copy Sean Riley » ART DIRECTOR: Chong Won

Wee » COPYWRITER: Sean Riley »

TITLE: Adhair “For Added Hair Density” » AGENCY: Medivisual Healthworld, Chandigarh » CLIENT: Unikare,

Unichem India » CREATIVE DIRECTOR: Art Rajesh Grover » ART DIRECTOR: Gurdeep Sing »

COPYWRITER: Mandeep Dalor

TITLE: Ultrase ‘CareFirst for Life’ Website » AGENCY: Torre Lazur McCann » CLIENT: Axcan Pharma » CREATIVE DIRECTOR: Art Debra Feath » ART DIRECTOR: Loretta Sohigian » COPYWRITER: Merissa Mayer, Clare Litz, Al Mauriello, Grace Thompson

TITLE: Pulmicort Respules Brand Website » AGENCY: Digitas Health »

CLIENT: Pulmicort » CREATIVE DIRECTOR: Art Norm Alger » CREATIVE DIRECTOR: Copy Chris Boyd » ART DIRECTOR: Samantha Dolin » COPYWRITER: Jennifer Crawford

TITLE: Operation Happy Holidays » AGENCY: Blue Diesel » CLIENT: Blue Diesel »

CREATIVE DIRECTOR: Art Matt Means » COPYWRITER: Sara Smith

athletes who have been featured on the Academy Awards, Oprah, and Conan O’Brien to name a few,” says Michael Kizilbash, vice president associate creative director at Draft-FCB. “This enabled our concept to truly come to life via a massive, multimedia marketing campaign that uniquely communicated the core benefi ts of Flomax.”

Kizilbash points out that it’s not every day that a message is conveyed through interpretive dance, especially for an ad-vertising agency. “Draftfcb Healthcare sets the creative bar extremely high. However, hiring dancer-athletes to perform an interpretive dance of data is truly uncharted territory…

even for us,” he notes. As long as there is a need for advertising in pharma, there

will be great work created to support brands. Despite the rules, regulations, and strict guidelines imposed on the phar-maceutical industry, agencies everywhere continue to push the envelope to establish connections that resonate.

“There are so many restrictions in pharma advertising that limit creativity, but it also provides the greatest chal-lenge to produce truly unique creative content,” says Paul Yannolo, group copy supervisor, Euro RSCG Life Metamax New York, who judged. “And that’s what makes it fun.”

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50 PHARMACEUTICAL EXECUTIVE

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TITLE: Free the nose » AGENCY: Woolley Pau » CLIENT: Church &

Dwight, Sterimar » CREATIVE DIRECTOR: Copy Dean Woolley » ART DIRECTOR: Sam Wright » COPYWRITER: Yvette Cumbers

TITLE: World Sight Day » AGENCY: Publicis Life Brands » CLIENT: Unesco » CREATIVE DIRECTOR:

Art Sebastián de la Serna » ART DIRECTOR: Gabi Ferrer » COPYWRITER: Daniel Orviz

TITLE: Alpha-1 Foundation Video » AGENCY: DraftFCB Healthcare » CLIENT: Alpha-1 Foundation » CREATIVE

DIRECTOR: Copy Tim Hawkey » ART DIRECTOR: Ken Zierler » COPYWRITER: Tim Hawkey, Jonathan Bloom

TITLE: Viagra Conversation Video » AGENCY: Cline Davis and Mann » CLIENT: Pfi zer » CREATIVE DIRECTOR: Art

Debra Polkes, Rob Perota » CREATIVE DIRECTOR: Copy Ben Ingersoll, Peter Agliardo » ART DIRECTOR: Bruce

Mastraccio » COPYWRITER: Megan Ziobro

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TITLE: Ensure “Tune Up” » AGENCY: AbelsonTaylor » CLIENT: Abbott Nutrition » CREATIVE DIRECTOR: Art Noah Lowenthal » CREATIVE DIRECTOR: Copy Marissa Ori » ART DIRECTOR:

Dana Sickles » COPYWRITER: Walter Michka

TITLE: Pipe People Shopping » AGENCY: Euro RSCG Tonic » CLIENT: Astellas/GlaxoSmithKline » CREATIVE DIRECTOR: Art

Phil Silvestri » CREATIVE DIRECTOR: Copy Rich Roth » ART

DIRECTOR: Bill Previdi » COPYWRITER: Matt Sherring

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52 PHARMACEUTICAL EXECUTIVE

Aakanksha Healthcare

AbelsonTaylor

Adair Greene McCann

Adventis Health

Alexander & Turner Medical Illustration Studio

Altum, part of CommonHealth

AREA 23

ASPIRE CEREBRO

AXS Biomedical Animation Studio

BIOCON LIMITED

Biocreative

BioLumina

Blue Diesel

bMod Communications

Boomerang Pharmaceutical Communications

BrandEdge

Brandkarma

Cambridge BioMarketing

Carbon,part of CommonHealth

CDM Managed Markets

Cherry

Circa Healthcare

Cline Davis & Mann Princeton

Cline Davis and Mann

CommonHealth

Compass Healthcare Communications

Concentric Pharma Advertising

Corbett

Core-Create, Inc.

CPC Healthcare Communications

DDB Health

DDB Health UK

DePirro/Garrone, LLC

Digitas Health

Direct Image & Design (D.i.D.)

DraftFCB Healthcare

dudnyk

echo-tl

EGO Factory

Epocrates

Euro RSCG

Euro RSCG Life 4D

Euro RSCG Life Chelsea

Euro RSCG Life LM&P Chicago

Euro RSCG Life LMP

Euro RSCG Life MetaMax

Euro RSCG Tonic

EvoLogue,

part of CommonHealth Consumer Group

Ferguson, Part of CommonHealth

Flashpoint Medica

G2 New Zealand

Garfi eld Group

Gemini Healthcare, LLC

Geras Healthcare Productions

Giant Creative Strategy

Goble & Associates

Golden Mean

Grey

Grey Healthcare Group

Grey NYC

Group DCA

GSW Worldwide

GSW Worldwide NY

Guard Dog Brand Development

H&T SYDNEY

Halesway

Hamilton Communications

Harrison and Star

HealthEd

Huntsworth Health

ICC

Indegene

innuo

IntraMed Communications

InViVo Communications Inc.

IOMEDIA

IQ Interactive

JUICE Pharma Worldwide

Kane & Finkel Healthcare Communications

Lab9

Langland

LHG Partners

LXB COMMUNICATION MARKETING

Mc|K Healthcare

McCann Healthcare

McCann Healthcare

McCann Healthcare

McCann Healthcare

McCANN HEALTHCARE CHINA

McCann Healthcare Mumbai

McCann Healthcare Worldwide Indonesia

McCann Healthcare Worldwide Japan

Medicus Life Brands

MEDIVISUAL HEALTHWORLD, CHANDIGARH

Melange medical Communications

Metaphor Inc

Myra Yay. Reklam

NEUMANN COMUNICACI√ìN

Ogilvy Healthworld

OGILVY HEALTHWORLD SPAIN

OgilvyOne worldwide

PACE

Pacifi c Communications

Palio

PharMa International Inc.

PharmaCreative

PITSTOP

PIVOT Healthcare Communications

Point Blank

Publicis Life Brands

Pulsar Healthcare

Purohit Navigation

qd Solutions, Inc.

Rainmaker London

Random42 Medical Animation

RCW Communication Design Inc.

Regan Campbell Ward

Revolution Health

Rienzi & Rienzi Communications

Saatchi & Saatchi Healthcare

Saatchi & Saatchi Healthcare Advertising

Saatchi & Saatchi Healthcare London

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness

Saatchi and Saatchi Healthcare Innovations

Saatchi and Saatchi Wellness

Saatchi and Saatchi Wellness

Seidler Bernstein Inc

Sentrix Global Health Communication

Sentrix Global Health Italia

SENTRIXHEALTH COMMUNICATIONS

Simms & McIvor Marketing Communications

Sorento Healthcare Communications

Stonefl y Communications Group

Stratagem Healthcare Communications

Sudler & Hennessey

Sudler & Hennessey Milan

Sudler & Hennessey North Sydney

TBWA\Paling Walters

That’s Nice

The CementBloc

The Hal Lewis Group

Thomas Direct

Torre Lazur McCann

Torre Lazur McCann London

Umbilical

Vox Medica

VRA+ Comunica

Walnut Advertising Pvt. Ltd.

WISHBONE ITP

Woolley Pau

XVIVO Scientifi c Animation

2009 Rx Club Finalists

A Creative Solution for the Creative MindThe Rx Club Show has been published as an Annual Book for the last 6 years (2002-2007). This

printed publication has represented the winning entries of the past shows. The books were distributed to the winning agencies and sold to vendors in several countries including India, Singapore, Spain

among others. This Annual book has helped the Rx Club Show grow internationally. Over 25 countries are now represented in the show.

Starting in 2008, the Rx Club Annual Book will be published on line for the world to see at any time of day or night. China can view it when you are sleeping, and the United Kingdom can view it when you are eating breakfast. Our book can be viewed all year long. All you need to do is log on to our website,

www.therxclub.com

We also have available the past printed copies of the Rx Club book, offered at a reduced rate. In addition, we have made bundles of the complete set for gift giving or just for your library. All creatives

should not be without it. Go online at www.therxclub.com to order sets.

RX CLUBAWARDS 2009


2009 Rx Club Awards JudgesRx Club Awards

Ina KramerFounder

Chuck DeMarco

EVP, Creative DirectorMetaphor

Ashley Schofi eld

Managing Partner, CD, ArtCDM Princeton

Paul Yannolo

Group Copy SupervisorEuro RSCG, Life Meta Max

Virginia Lis

VP, ACD of ArtArea 23

Sid Meltzer

Group Copy SupervisorNatrel

Dave Raube

Evp, Creative DirectorGoble & Associates

Brooke Claussen

Group Creative DirectorGoble & Associates

Kristen Early

VP, Creative DirectorGSW Worldwide

Ellen Schift

ACDBrand Edge

Lisa Budwick

SVP, Creative DirectorAtium, div of CommonHealth

Stephen Mullens

PrincipalGiant

Matthew Geller

Euro RSCG Life

Michael Banke

Copy SupervisorHarrison and Star

Samuel Pizarro

Senior Art DirectorArea 23

Peter Villuci

ACD CopySaatchi & Saatchi Healthcare

Steve Rafferty

VP, GCS CopySaatchi & Saatchi Healthcare

Mark Kosak

Chief Creative Offi cerCommonHealth

Matt Scherring

CopywriterEuro RSCG Tonic

Michael Kizilbash

VP, ACDDraftFCB

Tim Hawkey

SVP, CD DraftFCB

Mark McDowell

CDSchering Plough

Kevin Cox

ACDFreelance

Steve Pashkoff

Chief Creative Offi cerEvoLogue

Bill Werbaneth

SVP, CD CopyAltum

Eugene Lee

SVP, Managing DirectorMed Rageous

Guy Desimini

SVP, GCDSudler & Hennessey

Jeff Lubalin

VP, ACDRegan Campbell Ward Mcan

Ellen Tao-Pollio

VP, Art SupervisorOgilvy Healthworld NY

Scott Watson

EVP, Chief CreativeCommonHealth

Andy McAfee

ACD, CopyAbelson Taylor

Judy Van Swearingen

CDAbelson Taylor

Adam Ward

VP, ACDGSW Worldwide

Ross Thompson

EVP, Chief Ideation Offi cerVox

John Berzolla

VP, CDS&H Digitial

Meaghan Golden

VP, ACD ArtFlashpoint Medica

James Hutchinson

Group Art SupervisorICC

Juan Ramos

EVP, Exec Creative Dir. ArtEcho Torre Lazur

Kieran Corrigan

VP, ACDSaatchi & Saatchi Healthcare

Jane Zusir

SVP, ACDSaatchi & Saatchi Healthcare

Harry Stavrou

VP, CDQi, div of CommonHealth

Chris Petrakos

CD CopyHamilton Communications

Michael Guarini

Pharmaceutical Executive VOC

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