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Pharmaca Integrative Pharmacy - eCommerce Solutions · Pharmaca Integrative Pharmacy Customer...
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Pharmaca Integrative Pharmacy Customer Profile: Since 2000, Pharmaca Integrative Pharmacy has provided its customers with traditional pharmacy services as well as all natural health, wellness and beauty products. Pharmaca is focused on being a source for wellness information so that customers can make informed decisions on their health. Market: 24+ retail locations in the western United States Challenge: Pharmaca (www.Pharmaca.com) – desired to present on their eCommerce site content from WordPress blogs they maintain, for its SEO advantages as well as for supporting initiatives to better engage shoppers. Results: UniteU developed an integration for WordPress which pulls in blog content, scans it for security purposes then presents it on the eCommerce website as rendered HTML. Case Studies Many retailers and manufacturers write blogs to generate rich content regarding the products that they sell for consumer engagement and to become an authoritative voice within their industry. Blogs are a wonderful opportunity for both their positive SEO impacts and social product recommendations but integrating this social channel properly with an eCommerce site can present retailers with challenges. The most important issue is security; most blogging platforms are not PCI Compliant so the content pulled from them cannot be relied on to be secure. Also, in order for the content coming from a blog to be registered for its SEO advantages on the eCommerce site it must be in HTML delivered by the site itself, and not referenced from an external locations (e.g., via an iframe). Keeping these challenges in mind, UniteU developed a comprehensive integration with WordPress that takes blog content and presents it on Pharmaca’s eCommerce site as rendered HTML for the best possible SEO results. Importantly, given the known security-related concerns with blogs, the content is scanned for any potential problems as it is processed, to ensure that potentially malicious code cannot reach shopper browsers. WordPress tagging functionality was also leveraged as a merchandising tool so that products related to article content are displayed appropriately, increasing the probability of purchase. The opposite is also true where articles related to product selections are displayed in appropriate locations so that additional information regarding consumer interest is at their fingertips. The community aspect of a blog is not lost on the eCommerce site. Consumers can comment or ask questions on articles and such comments are pushed back to WordPress for moderation. The approved comments are then pushed back to the eCommerce website. Articles on the site are leveraged to drive consumer engagement as blogging is a powerful tool for building relationships between consumers and brands. Version 112612 UniteU Technologies
Transcript of Pharmaca Integrative Pharmacy - eCommerce Solutions · Pharmaca Integrative Pharmacy Customer...
Pharmaca Integrative PharmacyCustomer Profile: Since 2000, Pharmaca Integrative Pharmacy has provided its customers with traditional pharmacy services as well as all natural health, wellness and beauty products. Pharmaca is focused on being a source for wellness information so that customers can make informed decisions on their health.
Market: 24+ retail locations in the western United States
Challenge: Pharmaca (www.Pharmaca.com) – desired to present on their eCommerce site content from WordPress blogs they maintain, for its SEO advantages as well as for supporting initiatives to better engage shoppers.
Results: UniteU developed an integration for WordPress which pulls in blog content, scans it for security purposes then presents it on the eCommerce website as rendered HTML.
Case Studies
Many retailers and manufacturers write blogs to generate rich content regarding the products that they sell for consumer engagement and to become an authoritative voice within their industry. Blogs are a wonderful opportunity for both their positive SEO impacts and social product recommendations but integrating this social channel properly with an eCommerce site can present retailers with challenges. The most important issue is security; most blogging platforms are not PCI Compliant so the content pulled from them cannot be relied on to be secure. Also, in order for the content coming from a blog to be registered for its SEO advantages on the eCommerce site it must be in HTML delivered by the site itself, and not referenced from an external locations (e.g., via an iframe).
Keeping these challenges in mind, UniteU developed a comprehensive integration with WordPress that takes blog content and presents it on Pharmaca’s eCommerce site as rendered HTML for the best possible SEO results.
Importantly, given the known security-related concerns with blogs, the content is scanned for any potential problems as it is processed, to ensure that potentially malicious code cannot reach shopper browsers. WordPress tagging functionality was also leveraged as a merchandising tool so that products related to article content are displayed appropriately, increasing the probability of purchase. The opposite is also true where articles related to product selections are displayed in appropriate locations so that additional information regarding consumer interest is at their fingertips.
The community aspect of a blog is not lost on the eCommerce site. Consumers can comment or ask questions on articles and such comments are pushed back to WordPress for moderation. The approved comments are then pushed back to the eCommerce website. Articles on the site are leveraged to drive consumer engagement as blogging is a powerful tool for building relationships between consumers and brands.
Version 112612UniteU Technologies
To learn more about UniteU and how our years of online retail experience can help you
Contact: Jeff Buechler877-486-4838 ext. [email protected] Visit us: www.uniteu/info
This integration allowed Pharmaca to present a single holistic approach as a brand by making their website a source for health and wellness information as well as a shopping destination. The search impacts and merchandising features of this integration are certain to drive up product sales while minimizing the operational impacts of managing the content.
