PharmaBrand Summit 2012: Presentation by: Rosângela Checchia
-
Upload
marcus-evans -
Category
Travel
-
view
484 -
download
0
description
Transcript of PharmaBrand Summit 2012: Presentation by: Rosângela Checchia
![Page 1: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/1.jpg)
A ROADMAP TO BRAZIL deciphering a growing
marketplace to gain acess to
commercial success
![Page 2: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/2.jpg)
COUNTRY
market
momentum
opportunities
![Page 3: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/3.jpg)
![Page 4: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/4.jpg)
Brazilian personalities
![Page 5: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/5.jpg)
“jeitinho”
![Page 6: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/6.jpg)
“jeitinho”
![Page 7: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/7.jpg)
Nonverbal
communication
![Page 8: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/8.jpg)
Nonverbal
communication
![Page 9: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/9.jpg)
Nonverbal
communication
![Page 10: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/10.jpg)
regionalism
![Page 11: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/11.jpg)
regionalism
![Page 12: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/12.jpg)
regionalism
![Page 13: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/13.jpg)
largest fresh water reserve in the world
12%
![Page 14: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/14.jpg)
GREEN AREA AND FOREST RESERVES
Brazil
576 mi ha
Peru
69 mi ha
USA
303 mi ha
Canada
310 mi ha
Democratic
Republic of
Congo
134 mi ha
India
68 mi ha
Australia
164 mi ha
Russia
809 mi ha
China
197 mi ha
Indonesia
88 mi ha
![Page 15: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/15.jpg)
diverse energy matrix
![Page 16: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/16.jpg)
diverse energy matrix sugarcane17.8%
hydro14.0%
other biomass 9.7%
other renewables 4.0% ___________________________________________________________________________
45.5%
![Page 17: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/17.jpg)
democracy
![Page 18: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/18.jpg)
independent powers Legislative Judiciary
Executive ‘Public’ Ministry
![Page 19: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/19.jpg)
multiparty political system
![Page 20: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/20.jpg)
transparency
stable and permanently improved rules
after the ballot
FEW HOURS
138,500,000
electorate in 2012:
results a
![Page 21: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/21.jpg)
participation of civil society
![Page 23: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/23.jpg)
infrastructure investments
U$ 23,5 bi
high-speed train (SP, RJ)
U$ 25 bi
Petrobras platforms (RJ, RS, SP)
U$ 13,3 bi
metro (SP)
U$ 3,8 bi
highway (SP)
U$ 2,9 bi
port of Santos expansion (SP)
transposition of Sao Francisco River (PE)
U$ 4 bi
U$ 10 bi
San Antonio water plant (RO)
U$ 6,3 bi
nuclear plant (RJ)
U$ 9,3 bi
Belo Monte water plant (PA)
![Page 24: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/24.jpg)
committed to multilateralism
non-intervention
and the peaceful resolution of disputes
![Page 25: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/25.jpg)
Racism does not deny
Afro-Brazilians the opportunity
for upward mobility
music television
television television
arts
music
sports
television news presenter
senator
actress
business
politics
NGO religion sports
sports
judge of Suprem Court
![Page 26: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/26.jpg)
Sao Paulo
the largest Japanese
population of any city
outside Japan
strong ethnic ties to
immigrant ancestry
![Page 27: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/27.jpg)
Salvador
largest number of
African descendants
outside Africa
strong ethnic ties to
immigrant ancestry
![Page 28: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/28.jpg)
lack of 340,000 professionals
in 20 critical areas
encouraging
immigration of skilled labor
![Page 29: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/29.jpg)
over 100,000 scholarships at major
universities in the world by 2015
![Page 30: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/30.jpg)
![Page 31: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/31.jpg)
Embraer is a good example of what
privatization can achieve
www.exame.com
![Page 32: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/32.jpg)
Embraer: the world’s biggest manufacturer
of mid-range passenger jets, after the
privatization
www.exame.com
![Page 33: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/33.jpg)
privatization effects Embraer Before privatization After privatization
Gain (in million) -160 294
Number of aircrafts delivered 4 148
www.exame.com
![Page 34: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/34.jpg)
best example of privatization
one of the world’s 4 biggest mining companies
![Page 35: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/35.jpg)
more than 1,000 Km under the
responsibility of private enterprises
concession for expansion
and operation
![Page 36: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/36.jpg)
passenger numbers in Brazil have doubled in a
decade and hectic growth is expected to continue
Rio de Janeiro Airport - RJ
concession for expansion and operation
![Page 37: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/37.jpg)
country
MARKET
momentum
opportunities
![Page 38: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/38.jpg)
![Page 39: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/39.jpg)
Borders LARGEST economy
in Latin America
![Page 40: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/40.jpg)
PORTUGAL
SPAIN FRANCE
GERMANY
twice that of Japan
demographics
3 times the
population of France
more than 198
million inhabitants
![Page 41: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/41.jpg)
PORTUGAL
SPAIN FRANCE
GERMANY
twice that of Japan
demographics more than 198
million inhabitants
![Page 42: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/42.jpg)
PORTUGAL
SPAIN FRANCE GERMANY
demographics more than 198
million inhabitants
2,5 times the
population of Germany
![Page 43: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/43.jpg)
PORTUGAL
SPAIN
FRANCE
demographics more than 198
million inhabitants
3 times the
population of France
![Page 44: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/44.jpg)
PORTUGAL SPAIN
demographics more than 198
million inhabitants
4,5 times of Spain
![Page 45: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/45.jpg)
PORTUGAL
demographics more than 198
million inhabitants
10 times the one of
Portugal
![Page 46: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/46.jpg)
PORTUGAL
SPAIN FRANCE
GERMANY
demographics
the southeast is the
most populated
41%
![Page 47: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/47.jpg)
life expectancy
76 years
69 years
dem
og
rap
hic
s
infant mortality
decreased
changes that alter
the population
age structure
![Page 48: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/48.jpg)
demographic bonus
population of
working age group
![Page 49: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/49.jpg)
What should GROW more
Private pension
229 1,383
ANNUAL GROWTH
19.7%
Education
160 399
ANNUAL GROWTH
9.56%
Pharmaceutical
products
200 80
ANNUAL GROWTH
9.5%
Hospital
services
246 99
ANNUAL GROWTH
9.5%
2010 2020
![Page 50: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/50.jpg)
215 million cell phones in Brazil
to 198 million people
![Page 51: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/51.jpg)
middle class: almost half of the
passengers travelling by plane
![Page 52: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/52.jpg)
- record high average wages
- record low unemployment
- declining Gini coefficient
- social Programs
![Page 53: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/53.jpg)
consumer with more access
social mobility
![Page 54: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/54.jpg)
middle class: the main driving
force in the pharmaceutical market
![Page 55: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/55.jpg)
40 million joined the middle class
between 2003 to 2011
20 million more are expected to
be included by 2014
2003 2009 2014
Classes AB
Class C
Classes DE
13 20 31
66 94,9
113
96 73,3 59
![Page 56: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/56.jpg)
PRODUCTIVE CAPITAL
3rd most
attractive country
![Page 57: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/57.jpg)
foreign investment
![Page 58: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/58.jpg)
5 diverse regions , especially regarding economic development
local investment
![Page 59: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/59.jpg)
recent discoveries
Petroleum
natural gas
![Page 60: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/60.jpg)
the most important economies
Sao Paulo
Rio de Janeiro
![Page 61: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/61.jpg)
country
market
MOMENTUM
opportunities
![Page 62: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/62.jpg)
![Page 63: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/63.jpg)
![Page 64: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/64.jpg)
![Page 65: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/65.jpg)
![Page 66: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/66.jpg)
impact of
![Page 67: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/67.jpg)
Summer Olympics
![Page 68: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/68.jpg)
Summer Olympics
the 1º edition held in South
America
![Page 69: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/69.jpg)
will help sustain Brazil's economic
growth by injecting $51.1 billion into
Latin America's largest economy until 2027
![Page 70: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/70.jpg)
and add 120,000 jobs
annually until 2016
![Page 71: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/71.jpg)
all venues of the Olympic and Paralympic Games
will be constructed in 4 zones
![Page 72: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/72.jpg)
(Brazilian Constitution)
Ministry of Health
![Page 73: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/73.jpg)
twice candidate in the presidential
elections
mostly due to his performance as
health minister in past governments
José Serra Health Minister
Alexandre Padilha
![Page 74: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/74.jpg)
responsible for establishing regulations
• drug pricing
• drug registration
• licenses to pharmaceutical laboratories…
![Page 75: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/75.jpg)
National Industrial Property
Institute in partnership with
Anvisa is in charge of
analyzing patent requests
related to pharmaceutical
processes and products
![Page 76: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/76.jpg)
3rd largest pharmaceutical market in the
America’s region
![Page 77: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/77.jpg)
in revenue in number of companies
2011 2010 Companies UF 2011 2010 Companies UF
THE LARGEST RETAIL
PHARMACY
![Page 78: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/78.jpg)
![Page 79: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/79.jpg)
![Page 80: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/80.jpg)
pharmacies deliver
medicines on request
![Page 81: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/81.jpg)
pharmacies and drugstores – 82,204
pharmacies with manipulation – 7,351
pharmacies and drugstores in the state capitals – 18,598
pharmacies and drugstores in other cities – 63,606
homeopathic pharmacies – 1,053
additional information
![Page 82: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/82.jpg)
additional information
pharmacies owned by pharmacists – 21,743
pharmacies owned by non-pharmacists – 46,451
pharmacies registered in the Regional Councils – 8,379
hospital pharmacies – 5,631
![Page 83: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/83.jpg)
drug distributors – 3,821
pharmaceutical industries – 532
clinical laboratories owned by pharmacists – 5,993
additional information
![Page 84: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/84.jpg)
country
market
momentum
OPPORTUNITIES
![Page 85: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/85.jpg)
![Page 86: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/86.jpg)
5th in the list of world
drug consumption
1st in
consumption in
Latin America
8th in the world
market in financial
volume
![Page 87: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/87.jpg)
consumption
of drugs 15% of the
population still
account for 50% of
consumption
15%
34%
51% 16%
36%
48%
population segment by income
total medicine consumption
![Page 88: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/88.jpg)
consumption
of drugs approximately 50% of the
population has little or no
access to any type of
drugs
15%
34%
51% 16%
36%
48%
population segment by income
total medicine consumption
![Page 89: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/89.jpg)
Classes A - B
Classes C – D - E
MONTHLY EXPENSE PER GROUP
CONSUMPTION POTENTIAL
OF BRAZILIANS IN 2011
Total in 2011
$ 1,2 trillion
Classes A and B
$ 465 billion
Classes A and B represent
nearly 10% of the population
but they spend almost 2/3 of the
remaining 90%
![Page 90: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/90.jpg)
Classes A - B
Classes C – D - E
MONTHLY EXPENSE PER GROUP
CONSUMPTION POTENTIAL
OF BRAZILIANS IN 2011
Total in 2011
$ 1,2 trillion
Classes A and B
$ 465 billion
![Page 91: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/91.jpg)
Physicians per 10,000 (global average): 16.9 (23.4)
Statistics
Brazil GDP per person: $10,800
Public spending as a share of GDP: 3.62%
Health care spending as a share of GDP: 8%
Share of health care spending that is privately funded: 60%
Number of beds per 1,000 (global average): 2.4 (4.3)
Nurses per 1,000 (global average): 29.1 (60.3)
![Page 92: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/92.jpg)
6,000 jobs created in 2011
employing more than 150,000
industry grew 19% in 2011,
achieving U$ 6.7 bi
healthcare industry has
generated more than U$ 4 bi in business
more than 300 labs
cheap X-rays and blood tests
![Page 93: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/93.jpg)
therapeutic drugs
![Page 94: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/94.jpg)
Black Stripe Medicines
considered high risk medication
sold with medical prescription
valid for 30 days
![Page 95: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/95.jpg)
Red Stripe Medicines
Psychoactive Medicines
sold only with
medical prescription
considered of lower risk
sold only with a "Special Control"
valid for 30 days
![Page 96: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/96.jpg)
Yellow Stripe Medicines
the generic drugs
![Page 97: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/97.jpg)
the doctor (87%) is the primary
means Brazilians demand when
need guidance on health problems
even though, about 80 million self-medicate
![Page 98: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/98.jpg)
Self-medication
![Page 99: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/99.jpg)
THE ATTENDANT
![Page 100: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/100.jpg)
most commonly prescribed drugs by attendants
flu (26%) contraceptives (11%) allergy (5%)
anti-inflammatory (95%) painkillers (89%) antibiotics (53%)
THE ATTENDANT
![Page 101: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/101.jpg)
people store unused drugs in ‘domestic pharmacies’
![Page 102: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/102.jpg)
use homemade ‘recipes’
39% of people
![Page 103: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/103.jpg)
Union
States
Municipalities
1.07%
0.97%
1.62%
3.62% of GDP
Government expenditure on health
![Page 104: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/104.jpg)
pharmaceutical industry in Brazil
![Page 105: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/105.jpg)
Retail
71%
State
21%
Hospitals & Clinics
8%
non-retail sales represents U$ 6,5 billion
pharmaceutical total market sales
![Page 106: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/106.jpg)
vaccination campaigns Brazil is launching a campaign
to vaccinate about 30
million people against
influenza
![Page 107: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/107.jpg)
vaccination campaigns
![Page 108: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/108.jpg)
organ donors campaign
is one of the largest in the world
the national public program of
organ and tissue transplants
![Page 109: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/109.jpg)
human milk bank the largest network of
breast milk banks in
the world
208 milk banks
these banks
receive,
distribute and
pasteurize the
milk
![Page 110: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/110.jpg)
human milk bank the largest network of
breast milk banks in
the world
208 milk banks
these banks
receive,
distribute and
pasteurize the
milk
![Page 111: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/111.jpg)
the government is providing free
medicine for treating
diabetes and hypertension
covering 90% of the expense of the medicine
HYPERTENSION
Active Ingredient and Concentration
Captopril - 25mg
Enalapril maleate - 10mg
Propranolol hydrochloride - 40mg
Atenolol - 25mg
Hydrochlorothiazide - 25mg
Losartan - 50mg
DIABETES
Active Ingredient and Concentration
Glibenclamide - 5mg
Metformin hydrochloride - 500mg
Metformin hydrochloride - 850mg
Human Insulin NPH - 100ui/mL
![Page 112: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/112.jpg)
DEVELOPMENT OF THE
GENERIC DRUG MARKET MARKET SEGMENT WITH DYNAMIC DEVELOPMENT
AND INTENSE COMPETITION
MANUFACTURES
NUMBER OF PRODUCTS
%
growth
rate
![Page 113: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/113.jpg)
2,904
registration and production of generic
drugs sold in the market
90% made locally
![Page 114: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/114.jpg)
GE
NE
RIC
S
Brazilian generic market
is worth around
80% is concentrated
on the top 6
57% of the local market is
concentrated on 2 big companies
![Page 115: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/115.jpg)
basic pharmaceutical assistance 16%
strategic pharmaceutical
assistance 21% (neglected diseases and sexually
transmitted diseases)
exceptional acquisition of
medicines 41% (higher technology drugs)
SUS acquisitions categories:
vaccines and blood derived products 22%
![Page 116: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/116.jpg)
30,300 Family Health Teams
45,000 primary care units
6,100 hospitals accredited
![Page 117: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/117.jpg)
most recognized SUS actions
mass vaccination programs
Mobile Emergency Service (SAMU)
transplants
![Page 118: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/118.jpg)
there are about 5,000 surgeons
and 242,000 dentists in the country
plastic surgeons perform about
140 surgeries per month
![Page 119: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/119.jpg)
there are about 5,000 surgeons
and 242,000 dentists in the country
plastic surgeons perform about
140 surgeries per month
cosmetic69%
surgical procedures
31%
![Page 120: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/120.jpg)
21 YEARS OF EXPERIENCE
ISO 20.252 WITH INTERNATIONAL ACCREDITATION
![Page 121: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/121.jpg)
21 YEARS OF EXPERIENCE
ISO 20.252 WITH INTERNATIONAL ACCREDITATION
MEMBER OF IUTP (International Usability Testing Partners)
![Page 122: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/122.jpg)
21 YEARS OF EXPERIENCE
ISO 20.252 WITH INTERNATIONAL ACCREDITATION
MEMBER OF IUTP (International Usability Testing Partners)
INNOVATION
![Page 123: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/123.jpg)
21 YEARS OF EXPERIENCE
ISO 20.252 WITH INTERNATIONAL ACCREDITATION
MEMBER OF IUTP (International Usability Testing Partners)
INNOVATION
EYE TRACKING
COMMUNICATION AREA EXPERTISE
LINGUISTIC TEXT ANALYSIS
![Page 124: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/124.jpg)
21 YEARS OF EXPERIENCE
ISO 20.252 WITH INTERNATIONAL ACCREDITATION
MEMBER OF IUTP (International Usability Testing Partners)
INNOVATION
EYE TRACKING
COMMUNICATION AREA EXPERTISE
![Page 125: PharmaBrand Summit 2012: Presentation by: Rosângela Checchia](https://reader036.fdocuments.us/reader036/viewer/2022062419/559890551a28ab50578b461a/html5/thumbnails/125.jpg)
21 YEARS OF EXPERIENCE
ISO 20.252 WITH INTERNATIONAL ACCREDITATION
MEMBER OF IUTP (International Usability Testing Partners)
INNOVATION
EYE TRACKING
COMMUNICATION AREA EXPERTISE
LINGUISTIC TEXT ANALYSIS