PHAGUARANG MAHOTSAV,2011

A unique property A novel concept for Delhi (NCR)

Strategically chosen venue for maximum footfall from targeted population of NOIDA, GHAZIABAD and EAST DELHI.

Pacific mall has an average footfall of 40,000 over a weekend by default. The event will have its extra footfalls as a bonus.

The event timeframe is exactly tuned to suit the mood build-up phase for the Holi festival on 20th March,2011.

A unique property

The stalls will be unique as everything offered will be authentic.

The PHAGUA pavilion will attract people for the pre-festive shopping for the festival along with the event.

The unique concept will attract all media and will make a news thus benefiting the sponsors;

Unique branding opportunity for 15 days in a festive mood, a happening venue and the right season to go out for.

BASICS

VENUE- PACIFIC MALL, ANAND VIHAR, GHAZIABAD.

DATE- 11TH March-19th March,2011(9 DAYS)

TIMINGS- 11 AM- 9 PM EVERYDAY

EVENT FORMAT The venue is located in the front open

area of Pacific Mall viewing the main road. The stage will be set for cultural events in

the evening will be set on the elevated platform of the event area

The lower space will have around 20 stalls offering variety of authentic Bihar cuisines, art, handicrafts etc.

A special pavilion will offer Holi items like herbal gulal, herbal colours, Phagua (Holi) T-shirts etc.

CATEGORY OF SPONSORS

PRESENTERTITLE SPONSOR

ASSOCIATE SPONSORSPARTNERS

THE PUBLICITY FORMAT

PEPSICO(PRESENTER)

PRESENTS

MICROMAX PHAGUA RANG MAHOTSAV, 2011 (TITLE SPONSOR)

IN ASSOCIATION WITH

SAMSUNG BISLERI RAJNIGANDHA

SAMSUNG PRIYAGOLD MANN TRAVELS

POWERED BY : PACIFIC MALL

RADIO CITY AMAR UJALA STAR NEWS

PARTNERS

SAMPLE LAYOUT

THE OFFER

PRESENTER- 5 LACS TITLE SPONSOR- 3 LACS ASSOCIATE SPONSORS- 2 LACS PARTNERS- AGAINST VALUE OF

SERVICES PROVIDED PRODUCT DISPLAY AT EVENT VENUE –

10,000 per day

DELIVERABLESLOGO PRESENCE IN THE FOLLOWING: STAGE BACKDROP- 12ft (w) X 8ft (h) WELCOME GATE : At the main entrance of Pacific mall. STANDEES - 15 nos. 6 ft (h) x 2.5 ft (w) in and around the venue, inside the mall, entry and exit gates of mall, at parking area in the mall Newspaper ads (Hindi)- 4 insertions* Hoarding-3-4 nos. Noida, Ghaziabad,East Delhi One hoarding/huge flex will be placed outside the Pacific Mall 5 days prior to the event till 19th March,11.

DELIVERABLES Banners - 15 nos.- Noida. Ghaziabad, East Delhi. Inserts- Times of India, Hindustan Times Stage credits - Credits to sponsors regularly on

stage. Posters - 500 nos. will be displayed in all

housing societies in NOIDA,GHAZIABAD and EAST DELHI.

Stalls - 2 stalls each for Presenter/Title sponsors; 1 stall each to Associates/Partners

TV CHANNEL AND FM RADIO WILL PROMOTE THE EVENT 7 DAYS PRIOR TO THE EVENT.

A regional channel will telecast the highlights post event.

A TV CHANNEL AND FM RADIO WILL PROMOTE THE EVENT THROUGHOUT THE PERIOD

Organized by Mostly Magic a division of

TAKE 5 Films P (Ltd) Bacardi- Clients for 6 years 15000 promotions Product Launches: Grants

Whiskey Reality TV Millennium Events Bacardi Blasts for Channel V All promotions theme based.

The deliverables will be common to all categories of sponsors/partners but the publicity format used will be as displayed in slide no.8.

THE PRESENTER AND THE TITLE SPONSOR WILL GET THE SPECIAL PRIVILEGE TO ADD SOME MORE DELIVERABLES OF THEIR CHOICE OVER AND ABOVE OUR OFFERAFTER DISCUSSION WITH US.

BOOK OUR SHOWFor

sponsorships/partnership/stalls book before it is too late, the

deadline for confirmation is 7th March,2011.

Call Rajeev 9871447500Gautam 9811315951