PGDM EBIZ - 2010 - 12 & 2011 - 13 Batches - Syllabus

8/2/2019 PGDM EBIZ - 2010 - 12 & 2011 - 13 Batches - Syllabus

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Contents Page

Introduction

First Year - Course Details

Trimester I

Trimester II

Trimester III

Second Year Course Details

Trimester IV

Core Subjects

Major Specializations:

Marketing

Finance

HR

Operations

List of Verticals

Trimester- V

Core Subjects

Major Specializations:

Marketing

Finance

HROperations

List of Verticals

Trim VI


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Introduction:

Program Objectives:

Plan of Study:

Foundation Week Courses: Foundations Courses are offered in first threeweeks for fresh students with following objectives.

a) To act as a bridge courses ( for students not expose to subjects earlier)

b) All students will be evaluated at the end of each foundation course (objectiveonline test) to ensure that they have the basic knowledge of specified areas.

c) They have the basic competence in Fundamental Accounting, Business Maths,Economics, Computer literacy, Communications.


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Subjects for Trimester I, II and III

Trimester I Trimester II Trimester III

General

Management

Perspective Management

(100 marks)

Legal Aspects of

Business (100 marks)Business Communications

(100 marks)

Foreign Language (50

marks)

German/Japanese

Functional Areas Managerial economics

(50 marks)

Applied economics (50

marks)

Business Environment

(100 marks)

Finance Financial A/C (50 marks)

Cost accounting (50marks)

Management

Accounting (50 marks)Taxation (50 marks)

Financial Mgmt (100

marks)

Marketing Marketing Principles (100marks)

Financial Accounting &Financial Management-I

(100 Marks)

Marketing Applications& practices (100 marks)

HR Individuals inOrganization (50 marks)

Managing groups forperformance (50 marks)

Human Resourcemanagement (100

marks)

Operations Operations Research

(100 marks)

Production

management (100

marks)

Quantitative

Techniques

Business Statistics (100

marks)

Research Methodology

& Marketing Research(100 marks)

IT & Ebusiness

Subjects

E-Biz Foundation (100

marks)

Business Analysis

includes InformationEnergy in Business,

process design, HCI

usability & UML ) (100marks)

Outsourcing

Management (50 marks)

E-Biz Technology (100marks)

IT Security &Compliance (100 marks)

ERP ( EnterpriseSolutions, Overview of

ERP, SCM CRM

Enterprise portals) Data

ware housing & Mining(100 marks)

Intro to Telecom (50marks)

Integrated Project (50marks)



Total Credits 8.5 (850 marks) 9 (900 marks) 7.5 (750 marks)


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Trimester I

GM 101. Perspective Management I

Learning Objectives

Both principles and practices of management as an academic discipline as well as a

profession are surveyed, examined, and reviewed. Students will acquire knowledge through

the textbook, and the outdoor programs (as well as the material accessible through audiovisual media) and apply them to specific real world management phenomenon.

Following are specific objectives of this course:

to understand the roles and functions of managers at various (entry, middle and the

top) levels

to explain the relationships between organizational mission, goals, and objectives

to comprehend the significance and necessity of managing stakeholders

to conceptualize how internal and external environment shape organizations andtheir responses

to demonstrate empirical understanding of various organizational processes and

behaviors and the theories associated with them

to demonstrate critical thinking skills in identifying ethical, global, and diversity

issues in planning, organizing, controlling and leading functions of management

Understand organizational design and structural issues

Course Content

1. Fundamentals for personal and organizational success

2. Group Dynamics, Team building3. Leadership, Follower ship, Risk taking, Crisis management

4. Decision making, Achievement Orientation

5. Coordination, Time management6. Strategizing, Resource Management

7. Power of Vision, Organization structure

8. Networking, Ethical Judgment

9. Managing your Career, Success Syndrome, Stretch Assignments

Reference Text

1. Management A competency building approach Heil Reigel / Jackson/

Slocum2. Principles of Management Davar

3. Good to Great Jim Collins


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GM 10 2 Business Communications

Learning Objectives

This course enhances students competencies in communicating with stakeholders,

presenting under difficult or unplanned circumstances, evaluating the work of others incommunication and delivering constructive feedback , running better meetings, and writing

and evaluating strategic documents.

Course content:

1. Understanding Communication: its process , barriers , needs, exchange of ideas

2. Developing writing skills : the process , the practice for business purposes3. (letters, emails, reports, flyers, leaflets, brochures, annual reports,

a. advertisements)

4. Developing Speaking Skills: Making Presentations , Participating in discussions/

meetings , Interview techniques5. Developing sensitivity to, and understanding of, non-verbal aspects

6. Developing Reading skills for different purposes7. Developing Listening skills for the workplace.

8. The impact of technology on organizational and inter-organizational

communication widening our horizons.9. Intercultural communication understanding the pitfalls to be able to overcome

them.

Reference books

1. Cottrell, S. (2003) The study skills handbook 2nd Ed Macmillan2. Payne, E. & Whittaker L. (2000) Developing essential study skills, Financial Times

- Prentice Hall

3. Turner, J. (2002) How to study: a short introduction Sage4. Northledge, A. (1990) The good study guide The Open University

5. Giles, K. & Hedge, N. (1995) The managers good study guide The Open

University

6. Drew, S. & Bingham, R. (2001) The student skills guide Gower7. OHara, S. (1998) Studying @ university and college Kogan Page

8. Buzan, T. & Buzan, B. (2000) The Mind Map Book BBC Books

9. Svantesson, I. (1998) Learning maps and memory skills, Kogan Page10. Theosarus Merrilium - Oxford


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GM 103. Managerial economics (Half Credit)

Learning Objectives

This course introduces the basic principles of economics and their applications to

managerial decision making. The course begins with the analysis of the decision making ofindividual consumers and producers interact with one another in a variety of market

settings, ranging from situations in which firms have many competitors and few tactical

options to those in which there are a small number of firms competing vigorously alongseveral strategic dimensions. Applications covered include decision making in risky

situations, pricing policies of the firms, and the relationship between market structure and

the strategic choices that are open to the firm. An effort is also made to envision thefeatures and phases of Business Cycle, as no single firm works in isolation.

Course Content : Meaning and Features of Managerial Economics; Concepts of Economics relevant

to business :-wants, utility, demand, supply, production, consumption, wealth,

welfare, distribution, cost, revenue, price, firm, industry, market, profits,competition, monopoly, optimization, maximization, average and marginalconcepts, elasticity of demand and supply, micro and macro analysis.

Determinants of Demand, Demand forecasting; Cost curves short term and long

term production function, economics and diseconomics, Break-even analysis,

Different market categories such as Perfect Competition, Monopoly, MonopolisticCompetition and Oligopoly. Market and equilibrium price, Revenue structure in

different market categories; Profits maximization and other Objectives of a Firm.

Risk, uncertainty, innovation and profits. Pricing decision, policies and practices;Price-discrimination and Dumping; appraisal of profitability of a project. Macro-

economics business cycle and business policies.

Reference Text

Managerial Economics Joel Dean

Managerial Economics: Concepts & Cases Mote, Paul & Gupta.

Fundamentals of Mangerial Economics James Pappas & Mark Hershey.

Managerial Economics Milton Spencer & Louis Siegleman

Economics Samuelson


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F104 Financial Accounting - Half credit

Learning objectives:

Designed to develop an understanding of accounting principles for users of accounting

information. The course looks at how users of financial information interpret accountingreports when making business decisions. The emphasis is on profitability concepts and

performance evaluation. Focus will be on recognizing, understanding and finally, applying

in the real world the basic financial accounting concepts.

Course contents:

1. Introduction to Accounting : Concept and necessity of Accounting; AnOverview of Income Statement and Balance Sheet.

2. Introduction and Meaning of GAAP; Concepts of Accounting; Impact of

Accounting Concepts on Income Statement and Balance Sheet.

3. Accounting Mechanics : Process leading to preparation of Trial Balance andFinancial Statements; Preparation of Financial Statements with Adjustment

Entries.

4. Revenue Recognition and Measurement; Capital and Revenue Items; Treatment

of R & D Expenses, Preproduction Cost, Deferred Revenue Expenditure etc.

5. Fixed Assets and Depreciation Accounting.

6. Evaluation and Accounting of Inventory.

7. Preparation and Complete Understanding of Corporate Financial Statements;

8. In the Vertical Form of Financial Statements. (Balance Sheet in Horizontal or

Vertical Format)

9. Important Accounting Standards.

10. Preparation of Cash Flow Statements

Reference text:

1. Financial Accounting: Text & Case: Deardon & Bhattacharya2. Financial Accounting for Managers T.P.Ghosh

3. Financial Accounting Reporting & Analysis Stice & Diamond4. Financial Accounting: R. Narayana swamy

5. Full Text of Indian Accounting standard Taxman Publication


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F105 Cost Accounting - Half credit

Learning Objectives:

The course emphasizes the decision facilitating aspects of cost accounting by using the

theme of Different costs for different purpose. The focus on basic concepts, analyses,uses and procedures helps recognizing cost accounting as a managerial tool for business

strategy and implementation.

Course Content:

Cost Accounting Fundamentals:

The Accountants role in the organization,(management accounting, financial

accounting and cost accounting, strategic decisions and the management accountant

etc)

How the contemporary business environment has influenced cost management.

Explain the use of cost management information in the different functions of

management and in different types of organizations.

An introduction to cost, cost terms, their use and importance,

Classification of cost by function, elements and behavior,

Measurement of cost in a required format,

Preparation of cost sheet.

Materials & labour accounting and control.

Overhead accounting and control. Methods of costing- job costing, process costing and service costing.

Cost control system- design and application.

Reference texts:

Cost accounting- A managerial emphasis- Charles Horngren, Srikant Datar, George

Foster.

Cost Accounting- Colin Durry.

Cost accounting- Babatosh Banerjee.

Cost Accounting Khan & Jain.

Note: Students should refer the latest editions of the above texts.


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M106. Marketing Principles

Learning Objectives

This course introduces students to the theoretical and conceptual aspects of the subject ofmarketing management. Specific course goals are to introduce students to concepts and

terminologies of marketing. Concentration is on the areas of market planning, analysis and

basic marketing strategy formulation.

The course employs a balanced mix of case and class discussions. Class lectures and

discussions provide an exposition of key concepts and are supported by research on current

marketing practices.

Course Content

1. Introduction to Marketing: Evolution of Marketing, Customer Centricity,Satisfaction, Value and Retention

2. Evaluation of Market Opportunities: Strategic Planning Processes, Market

3. Information Systems and Demand Forecasting4. Scanning Environment: Scanning Macro-environment, Understanding

5. Consumer/Business Markets and Behavior and Dealing with Competition;

6. International Markets7. Rural Markets

8. Social Marketing

9. Market Research: Basics of research, interpreting and reading market researchreports

10. Segmentation, Targeting and Positioning

11. Designing Marketing Mix and Strategy: Product / Service and Brands, Pricing,

12. Channels, Promotions

Reference Text

1. Philip Kotler(2003). Marketing Management: Eleventh Edition, New Delhi:

Pearson EducationBasic Marketing,13th edition, Perrault and McCarthy2. V. S. Ramaswamy and S Namakumari (2002). Marketing Management: Planning,

Implementation and Control (3rd Edition). New Delhi: Macmillan India Ltd.

3. Rajan Saxena (2003), Marketing Management, Second Edition. New Delhi : Tata

McGrawhill4. Marketing Management Text & Cases Tapan K. Panda.


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HR 107. Individuals in Organizations (OB 1) (Half Credit)

Learning Objectives

This course is designed to provide students with an understanding of people's behaviour in

organizations. The course demonstrates the importance of people in the success or failureof organisations in the increasingly competitive, global work environment. The course is

designed to ensure students recognise that understanding human behavior is a pre-requisite

to a fuller understanding of business and to give students a clear understanding of both thetheoretical and applied basis of the subject.

Course Content

1. Origin, Nature & Scope of Organizational Behavior and its relevance to

Organizational Effectiveness and Contemporary Issues

2. Personality: Meaning and Determinants of Personality: Process of PersonalityFormation; Personality Types; Assessment of Personality Traits for Increasing Self

Awareness, MBTI3. Perception: Perceptual Processes, Johari Window, Effect of perception on

Individual Decision Making, Attitudes and Behavior, Perceptual Errors.

4. Values: Sources of Values, Effect of Values on Attitudes and Behavior.5. Attitudes: Components and Effects of Attitude and Work Performance.

6. Motivation Concepts: Motives, Theories of Motivation and their Applications for

Behavioral Change, Need Theories, Process Theories.

7. Self Management: Learning Concepts and Skills, Time Management, Goal Setting,Stress Management, Personal Effectiveness.

8. Interpersonal Behavior: Interpersonal Conflict and Management of One-to-One

Relationship, Conflict Resolution styles.

Reference Text

1. Understanding Organizational Behavior Udai Pareek

2. Organizational Behavior Stephen Robbins

3. Organizational Behavior Fred Luthans


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Q 108 Business Statistics ( Full Credit)


Introduces the statistical methods for analysis of business and economic data. The role of

probabilistic concepts such as independence, conditional probability, expectation, andvariance, and probability models such as the Bernoulli, binomial, Poisson, and normal are

examined. Particular emphasis is placed on topics that relate to model formulation,

estimation of model parameters, hypothesis testing and simple and multiple regressions

Course Content

The course aims at developing skills that are needed to deal with numerical information.To reduce large amount of data into a meaningful form so that effective decision making is

possible.

1. Basic Statistical Concepts2. Summarization of Data

3. Elementary Probability Theory:4. Elementary Statistical Distributions :Binomial, Poisson, Hyper geometric

5. Negative Exponential, Normal, Uniform

6. Sampling distributions: For Mean, Proportion, Variance from Random Samples,Standard Normal (3); Chi-Square And Variance ratio ,(F) Distribution

7. Statistical Estimation Point & Interval estimation & confidence interval for Mean,

Proportion & Variance

8. Test of Hypothesis9. Tests for specified values of Mean, Proportion & Standard Deviation, Test of

goodness of fit

10. Simple Correlation & Regression /Multiple Correlation & Regression Spearmansrank Correlation

11. Analysis of Variance ,One-way & Two-way Classification (for Equal Class)

Reference Books

1. Statistics for Management Richard L Levin

2. Statistics a fresh approach D.H.Sanders3. Statistics concepts & applications H.C.Schefler

4. Practical Business Statistics Andrew F. Siegel

5. Statistics for Business with Computer applications Edward Minieka &Z.D.Kurzeja

6. Basic Statistics for Business & Economics Mason, Marehas


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EB 109 E-Business Foundation (Full Credit)


The objective of this subject is to introduce the phenomenon of e-business from a business

perspective. Participants will learn about how e-business has evolved over years and where

it is going. The subject also introduces various e-business models, infrastructure required torun e-business, role of government and businesses. The subject also covers emerging trends

and a focus on India as potential e-business market.

Course Content:

1. The story so far: Gain a perspective into evolution of e-business and its impact on

organization.2. Technology Universe: Understand and demystify technology spectrum and their

place in organization: Communication networks, Data Centers, Application

Software, and Business Intelligence.

3. E-business concepts and frameworks.4. E-business models: Understand emergence of various e-business models, their

status and emerging changes.5. Case Study: - E-business and supply chains- Amazon.com.

6. Class Presentations- E-business and government.

7. Class Presentations- Setting up an E-commerce venture in India.8. Class Presentations - Emerging Trends: Enterprise Business Mobility.

9. Class Presentations - Emerging Trends: Cloud Computing and SaaS.

10. Class Presentations- Emerging Trends: Web 2.0.

11. Group Exercise: A look into the future: Impact of emerging trends on organizationsand management practices.

Reference Books

1. Web Technologies: Achyut Godbole & Atul Kahate

2. The Offshore Nation: The rise of services globalization: Atul & Avinash Vashistha

3. The Long Tail: Why the Future of Business Is Selling Less of More by ChrisAnderson

4. e-Business 2.0: Roadmap for Success (2nd Edition) by Marcia Robinson, Don

Tapscott, Ravi Kalakota.

5. The world is flat by Thomas L. FreidmanWebsites

www.cio.com

www.economist.com

www.mckinseyquarterly.comwww.emarketer.com

www.ittoolbox.com

EB 110 E-business Technology (Full Credit)
http://www.cio.com/http://www.economist.com/http://www.mckinseyquarterly.com/http://www.emarketer.com/http://www.ittoolbox.com/http://www.cio.com/http://www.economist.com/http://www.mckinseyquarterly.com/http://www.emarketer.com/http://www.ittoolbox.com/


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The purpose of this course is to provide an MBA student a perspective on the various

technologies and platforms required to build IT/e-Business solutions. The course will

provide input on the overall technology landscape, the pros and cons of each technologyoption and provide a comparative understanding about competing technologies, products

and platforms. The technologies covered include Web technologies, mobile technologies,

and Server and Network Technology platforms to name a few. While this course includesboth hardware and software platforms hardware, network infrastructure and telecom would

be discussed in greater detail in courses such as Infrastructure management, Introduction to

telecom. Hence this course will focus more on the application side of e-business.

Course Content:

1. Computer and IT and Networking fundamentals components of hardware and

software basic principle of working and the attributes of each hardware/software

components forming part of a typical IT infrastructure the discussion would coverOperating systems, other systems software, Hardware components such as the

desktop, modem, servers etc.2. Internet fundamentals how internet works, the OSI Model, the TCP/IP Protocol,

the concept of Domain and IP for a domain, applications on the Internet viz e-mail,

ftp etc overview of HTML , various other protocols used in the Internet such asSMTP, IMAP, Pop3, HTTP etc.

3. Database Management systems the role and purpose of a DBMS, concepts related

to RDBMS. Sample SQL statements for data manipulation basic concept of

database design and the notion of Normalisation of a database features of aDBMS system.

4. Web Application Development Platforms overview of the two main platforms viz

.Net and Java various concepts related to web development and web platformssuch as the Virtual Machine, N Tier architecture, the Transaction Monitor,

Component Development pros and cons of each platform. Overview of Various

other development languages for the front end and server side viz ASP, Java Scriptetc.

5. Open Source the open source movement open source solutions in various areas

such as OS, DBMS, etc.

6. Presentations by student groups on the technology component which they havestudied this should highlight competing products/brands, relative strengths of

each and a comment from the buyers point of view.

Reference Books:

1. Web technologies by Achut Godbole and Kahate , Tata McGraw Hill

2. Web resources such as www.ciol.com , www.gartner.com.3. Trade magazines, such as Dataquest, Express Computers, Network Computing

etc.

Trimester II
http://www.ciol.com/http://www.gartner.com/http://www.ciol.com/http://www.gartner.com/


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GM 201. Legal aspects of Business


To familiarize the students with the basic concepts of law.

To provide adequate knowledge of recent developments in Law

Course content:

1. Indian Contract Act

2. Sale of Goods Act3. Salient Features of Companies Act

4. Restrictive & Unfair Trade Practices (Competition Act)

5. Cyber Laws including e-commerce Regulations

6. Intellectual Property Rights- Different Acts

7. Exposure to International Business Treaties , Negotiation Laws8. Exposure to Laws Governing Business Restructuring (including A&M, Sickness,

Closure etc.)9. Consumer Protection Act

10. Concept of VAT

Reference Text

1. Business Law by N.D.Kapoor

2. Business Law by Bhulchandani3. The company act by Avtar Singh

4. Cyber Laws by Taxation Publishers

GM 202 Business language


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Students need to learn one foreign language. They can choose between German, Japanese

or French.

GM 203. Applied Economics (Half Credit)

Learning Objective

This course will enable the students to have a through understanding of the principles ofEconomics that apply to an Economic system as a whole. Such a course places particular

emphasis on the study of National Income and price level determination, and also develops

students familiarity with Economic performance measures, the financial sector,stabilization policies, and economic growth.

Course Outline :

1. Introduction to Macroeconomics - Tools of Macro-economics National Incomeand related Concepts Green NNP & Uses of National Income Data.

2. Goals of Macro-develop Economics Conflict in goals - Macro-economics and theGreat Depression.

3. Indian Economic History, and its comparison with other Asian economics, genesis

of Indias economic crisis of 1991, the connection between oil crises and Indiaseconomic history a comparison with the Latin American Countries.

4. Money: Evolution of Money, Role of money in a countrys economic development,

Introduction to Monetary Economics: Monetarists versus the Keynesians.

5. Role of Monetary Policy, Objectives of Monetary Policy, the money supplyprocess, tools of Monetary Policy, Aggregate Demand and Supply Analysis.

6. Introduction to Central Banking and Commercial Banking. Role of banking in theEconomy, understanding banking crisis.7. Monetary Policy Strategy: the International experience, how monetary policy

impacts business and business cycles.

8. Money and Inflation, Inflation and Employment. Causes of Financial instability,Balance of Payment Crisis and role of IMF and World Bank.

Reference Text

1. The Economics of Money, Banking and Financial Markets, Frederic S. Mish kin,

Columbia University, Pearson, 2004.

2. Various publications of the Reserve Bank of India.

3. World Development Report, World Bank, (various years)4. Key Web resources: www.bis.org, www.imf.org,www.worldbank.org,

www.rbi.org.in,http://finmin.nic.in, www.economist.com, www.feer.com.

5. Economic Samuelson

F204 Management Accounting Half credit
http://www.bis.org/http://www.imf.org/http://www.imf.org/http://www.worldbank.org/http://www.rbi.org.in/http://www.rbi.org.in/http://finmin.nic.in/http://www.economist.com/http://www.feer.com/http://www.bis.org/http://www.imf.org/http://www.worldbank.org/http://www.rbi.org.in/http://finmin.nic.in/http://www.economist.com/http://www.feer.com/


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This course focuses on the basic concepts and techniques in management accounting and

their application in the changingcompetitive environment.

Course content:

Distinction between Cost Accounting & Management Accounting.

Marginal Costing & Cost Volume Profit Analysis:

1. Limitations of absorption costing.2. Segregation of Costs purpose and importance,

3. Cost-volume-profit assumptions and terminology, essentials of CVP analysis,

4. Computation of Break even Point, Margin of safety, Angle of incidence,

5. Using CVP analysis for decision making- make v/s buy, operate v/s shut down,Product mix, capacity utilization, profit Planning, export pricing etc.

3. Tools for planning and control-Budgetary Control:

1. Budgets and budgeting cycle, advantages of budgets, budget committee, andBudget manual,

2. Functional Budgets, Master Budget, Responsibility budget and performanceBudget.

3. Flexible Budgeting its importance,

4. Zero Based Budgeting, achieving success with ZBB and drawbacks of ZBB.

4. Standard costing and Variance analysis.

5. Responsibility Accounting Cost Centre, Profit Centre, Revenue Centre &Investment Centre Approaches Use of Responsibility Accounting in

Performance evaluation, Transfer pricing for decision making.

Reference texts:

1. Cost accounting- A Managerial Emphasis- Charles Horngren, Srikant Datar,

George Foster.2. Cost Accounting- Colin Durry.

3. Management accounting- Charles Horngren.

4. Management accounting for profit control- Keller & Ferrara.5. Management Accounting Khan & Jain.

Note: Students should refer the latest editions of the above texts.

F205 Financial Accounting & Financial Management (Full credit)( Currently

under revision) Existing syllabus given in Trim I & Trim III respectively


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F 206 Elements of Taxation - Direct & Indirect Taxes Half credit

Learning Objectives

The course aims to inculcate the spirit of understanding a complex law like Income tax Act

through the text of the law itself and understanding the rationale for the scheme of the law.

It helps in demystifying the complicated subject of taxation.

Course content

Direct Taxes

1. Scope of Income Tax2. Definitions/Concepts

(To the extent necessary to compute taxable income)

3. Residential Status and Scope of Income Incidence of Taxation4. Heads of Income and Computation there under;

5. Exclusion from Total Income (S.10)

6. Deductions from Gross Total Income

7. (Chapter VI A)

Indirect Taxes

1. Sales taxes2. Excise duty

Reference Text

1. Bare Text of Direct Tax Laws.2. Government Notifications, Rules, Circulars, Clarifications3. Students guide to Income Tax Dr. Singhania Vinod4. Taxation Singhvi & Chopade (Only Chapters pertaining to Central Excise,C.S.T & MVAT)


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HR 207 Managing Groups for Performance (Half Credit)

Learning objectives

This course covers key concepts associated with individual, interpersonal and group

processes within organisations. The course aims to enable students to explore the keydynamics of the multi-cultural work environment produced by the interaction of the above

processes. By the end of this course, successful students will recognise the key issues in

managing people across different hierarchal levels and utilise appropriate conceptualframeworks to explain differences. They will also be able to identify and explain the

impact of variables in the application of key organisational behavior theories by managers.

Course content:

1. Organizational Design: 7 S Framework, Structure, size, technology, environment of

organization; organizational conflicts causes and resolution

2. Organizational Roles: Concept of roles; role dynamics; role conflicts and stress.3. Culture: Environment, organizational culture and climate, contemporary issues

relating to business situations, Role of Leader in creating Cultures.4. Leadership: Concepts and skills of leadership; leadership and managerial roles,

leadership styles and effectiveness; contemporary issues in leadership, Distributed

Leadership.5. Group Behavior: Work groups formal and informal groups and stages of group

development.

6. Group Dynamics: Concepts of Group Dynamics, group conflicts and group

decision making7. Team Effectiveness: Nature of effective groups, making team effective impact of

job design on work motivation, empowerment; cross functional and self directed

teams.8. Power and Politics: sources and uses of power; politics at workplace, tactics and

strategies.

9. Organizational Change: Process of change and Organizational Development

Reference Text:

1. Organizational Behavior: Emerging Realities for the Workplace RevolutionSteven L. McShane, Mary Ann Young Von Glinow; McGraw-Hill College; March

2004

2. Organization Behavior; Stephen P Robbins; Prentice Hall; November 20043. Organization Behavior; Fred Luthans, McGraw Hill / Irwin; 10th Ed.; February

2004

OP 208 Operations Research ( Full Credit)


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The purpose of this course is to study the basic tools for quantitative methods for decision

making. The emphasis is on solution methods and strategies.This is an introductory course

in operations research (OR). The objective is to introduce the student to the OR process andto a number of different areas within OR. The primary emphasis will be on linear

programming and its applications, covering modeling, the simplex method, post optimality

analysis, and the transportation and assignment problems.

Course content:

1. Introduction to OR: Concepts, Genesis, and Application Potential to Diverse

Problems in Business &Industry, Scope and Limitations.

2. Assignment Problem: (AP) Concepts, Formulation of Model, and HungarianMethod of Solution Maximization / Minimization Balanced / Unbalanced

Prohibited Assignments Problems.

3. Transportation Problem (TP): Concepts, Formulation of Model SolutionProcedures for IFS and Optimality Check - Balanced / Unbalanced -

Maximization / Minimization Case of Degeneracy Prohibited Routing Problems

Post-Optimal Sensitivity Analysis.4. Linear Programming (LP): Concepts, Formulation of Models, Diverse Problems

Graphical Explanation of Solution - Maximization / Minimization Simplex

Algorithm Use of Slack / Surplus / Artificial Variables Big M Method/ Two

Phase Method Interpretation of the Optimal Tableau (Unique Optimum,Multiple Optimum, Unbounded ness, Infeasibility & Redundancy Problems.)

5. Linear Programming (LP): Duality Principle Primal / Dual Inter-relation Post

Optimal Sensitivity Analysis for changes in b-vector, c-vector, Addition/Deletionof Variables/ Constraints Dual Simplex Method Problems Limitation of LP vis-

-vis Non-linear Programming Problems, Brief Introduction to Non-LP models

and associated problems.6. Network Analysis: Minimal Spanning Tree Problem Shortest Route Problem

Maximal Flow in Capacitated Network Concepts and Solution Algorithms as

Applied to Problems Project Planning & Control by use of CPM/PERT-Concepts.

7. Definitions of Project, Jobs, Events Arrow Diagrams Time Analysis and

Derivation of the Critical Path Concepts of Floats, free, interfering, independent)

Crashing of a CPM Network Probability Assessment in Pert Network.

8. Queuing (Waiting-line) Models: Concepts Types of Queuing Systems (use of 6Character Code) Queues in Series and Parallel- Problems based on the results of

following models (M/M/1) Single Channel Queue with Poisson Arrival Rate, andNegative Exponential Service Time, With and Without Limitations of Queue Size.

(M/G/1) Single Channel with Poisson Arrival Rate, and General Service Time, PK-

Formulae9. Inventory Models: Types of Inventory Situations Fixed Quantity/Fixed Review

Period Cost Involved Deterministic Probability Models Economic-Order-


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Quantity (EOQ) and EBQ for Finite Production Rate- Sensitivity Analysis of EOQ

EOQ Under Price Break Determination of Safety Stock and Reorder Levels

Static Inventory Model (Insurance Spares).10. Digital Simulation: Concepts Areas of Application Random Digits and Methods

of Generating Probability Distributions Applications to Problems in Queuing,

Inventory, New Product, Profitability, Maintenance etc.11. Replacement & Maintenance Models: Replacement of Items Subject to

Deterioration and Items Subject Random Total Failure Group vs. Individual

Replacement Policies.12. Game Theory : Concepts-2-person, n-person games zero- sum and Non-zero-sum

games- Solution Procedures to 2-person zero sum games Saddle point, Mixed

Strategy, Sub-games Method for m x 2 or 2 x n games Graphical Methods

13. Equivalence of Game Theory and Linear Programming Models Solution of 3x3Games by LP Simplex including Duality Application for Maximizing/ Minimizing

Players Strategy

Reference Text

1. Operation Research - Taha

2. Quantitative Techniques in Management N.D.Vora

3. Quantitative Techniques in Management J.K.Sharma4. Operations Research, Methods & Problems Sasieni M. & others

5. Principles of Operations Research N.M. Wagher

6. Operation Research V.K.Kapoor


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Q 209 Research Methodology And Marketing Research ( Full Credit)

Learning Objective

This course attempts to define what research is, why we do research, and the various

methods that researchers use to investigate problems. The module provides a framework tostudents for designing and executing research.

Course Content

1. Relevance and Scope of Research in Management

2. Steps involved in the research process & Converting Business Problems to

Research Objectives.

3. Research Design.4. Data Collection: Questionnaire Design.

5. Analysis Part 1

6. Analysis Part 2

7. Product Concept & Pricing Testing8. Brand and Communication Research

9. Presenting Research Data10. Syndicated Research Brief Introduction to TAM, IRS, Consumer Panel, Retail

Panel

Reference Text

The faculty will be sharing a list of relevant reference sources throughout the course.


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EB 210 Business Analysis (Information Energy in Business)( Full Credit)

Learning Objectives

To help participants understand the importance of Information and Information

Systems in todays world

To clarify Key terms and concepts related to information

To expose participants to a few typical information systems such as Accounting,

MRPII, Inventory etc To explain these in terms of information flow as well as

broaden their perspective on these in terms of the variations in these systems basedon the nature of business.

To study Business Processes and Information flows in a variety of businesses.

To help participants appreciate the relationship between Information Systems/IT tobusiness and organizational strategy

To train participants in designing a good MIS report To train participants to study and document business processes. The purpose of the

exercise is to get a good understanding of a business process.

To train participants to map the information required for a given decision making

process. To document the decision process and highlight the information needed

for taking the decision.

To understand how information can be used in various areas to bring about

competitive advantages to an organization.

To introduce the concept of Information Security.

Course Content

Basic Concepts about Information & the need for Information in an Organisation

Info Energy for day to day workflows

Defining MIS needs of a manager

CSF Methology a more complete understanding

Information Energy for Business Decisions

Relationship between Information Systems and Organisation

Information as a Strategic Tool

Information as an Asset and the need for Information Security

The role of IT in Information Systems

Reference Text

MIS a Conceptual Framework by Davis and Olson McGraw Hill Publication 2nd

Edition

Case Studies :

o Cases/Caselets Authored by Prof Pradeep Pendse on

Determining Information Needs

Evaluating Information Requirements


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Caselet on Information Security


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EB 211 IT Compliance & IT Security ( Full Credit)

Learning Objectives

General understanding about compliance requirements for enterprise risk in thecurrent context.

Understanding the principles and basic provisions and implementation

requirements for each of the standards.

Course Content

Explaining the context and overview of compliances in various areas

IT Act and related Indian Laws

Sarbanes Oxley Act and related US Legislations

SAS 70

BS-7799 HIPAA

ITIL

IT Governance Framework COBIT The COBIT model, key IT

processes etc

Reference Text

COBIT 3.0/4.0 IT Governance Institute

BS 7799 IT Security Standards

Appropriate Standards like Sarbanes Oxley

IT Act 2000

IT Security

Learning Objectives

Understand risk associated with IT

Appreciate need for the framework in accordance to IT Security Governance.

Understand the Audit view point

Course Content

1. Importance of Risk Management in IT. View of Information as an asset and the

need to protect it.

2. Risk Management- Definition of Threat / risk3. Risks associated with IT, Broad approaches to Risk management.


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4. Various Controls such as for:

Physical Security

Anti-Virus, Anti Spam etc

Media Handling

Application Security

Access Controls Environmental Controls

Security w.r.t External Agencies5. Mapping of security products to various areas and controls

6. Business Continuity Management

7. Business Continuity Plan

8. Disaster Recovery Plan9. Emergency Response Management

Backups onsite, offsite and escrow

Enterprise view of IT Security : IT Policy, Organisation for IT Security, needfor enterprise wide monitoring of IT Security

10. Concept of IT Governance COBIT Framework overview, Identifying various IT

Management Processes as per COBIT11. IT Standards BS7799 overview . Relating previous learning to BS7799

12. Auditing considerations Approaches to Audit , Collecting Evidence , Tools for

auditing

Reference Text

1. IT Security Governance by IT Governance Institute (ITGI)2. BS:7799/ISO/IEC:17799

3. Business Application (System & Web) Process Flow and Security

4. Database Security5. Network and Communication Security

6. Business Continuity Management

7. Information Systems Control and Audit Ron Weber -- Pearson


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Trimester III

GM301 Business Environment (Full Credit)


Understand the meaning of business within the context of the changing

environment

Environmental Analysis and Scanning to identify growth opportunities and threats

Identify Key Business Growth Engines for the world

Understand the forces that shape the relationship between government and businessand between business and society

Understand the forces and trends in both the national and the international business

arena

Understand the meaning and scope of the modern corporation: Multinational

National Corporations, Global Companies, Transnational Companies

The module will be delivered through lectures and presentations on 11 industry segments.Lectures will provide the basic material coverage and the projects/ presentations will

provide the students the opportunity to explore some of these issues in more depth and

detail. They will focus on particular themes and issues.

Course content:

1. Introduction to business and its environment

2. Economic forces that shape the business

3. Social forces that shape the business4. Competitive environment Five forces analysis5. Swot analysis of industry / product category

6. Industry sector presentations & analysis

7. Impact of M&A in shaping business environment8. Review of infrastructure and oil industry

Reference Text:

1. Economic Environment of Business, S.K.Misra and V.K.Puri, Himalaya Publishing

House, 20052. Business Environment, Francis Cherunilam, Himalaya Publishing House, 2005

3. Business Environment Aswathappa, HPH


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F302 . Financial Management (Full Credit)

Learning Objectives

The objective of the course is to introduce the students to the fundamentals of Financial

Management. The course covers the introduction of basic concepts in the subject.

Course Content

1. Objective of Financial Management

2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis &

Cash Flow Analysis3. Sources of Finance Short Term / Long Term, Domestic / Foreign, Equity/

Borrowings/Mixed etc.4. Cost of Capital & Capital Structure Planning, Capital Budgeting & Investment

Decision Analysis (using Time Value for Money Theory)

5. Working Capital Management Estimation & Financing

6. Inventory Management7. Receivable Management

8. Cash Management

9. Dividend Policy/Bonus Theory & Practice

Reference Text:

1. Financial Management - Brigham

2. Financial Management - Khan & Jain

3. Financial Management - Prasanna Chandra4. Financial Management - Maheshwari

5. Financial Management S.C.Pandey


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M 30 3. Marketing Applications & Practices (Full Credit)


The course introduces students across specializations to the application aspects of

marketing Management, its relevance in an organization and equips them with the subjectaspects to understand marketing decision making. Students will also be exposed to

specialized aspects of marketing practices in B2B marketing, rural markets, Services

business, Retail management, one-to-one marketing, and market research practices in thefield of marketing. Essential component of this module is a term project in groups covering

all industry verticals.

Course content

1. Marketing Overview, Announcement of term projects

2. Awadh Agro foods case analysis & STPD applications

3. Suzuki Samurai case analysis & Market positioning & differentiation applications4. Standard Machines case discussions & Branding/value pricing issues for industrial

products5. Services marketing & Starbucks value proposition

6. B2B marketing & Industrial buyer behavior for Black & Decker products

7. Demand Forecasting and its application in Agro products8. Rural marketing & practices of FMCG companies

9. Wall mart case analysis & Retail strategies

10. Phillips Hi Fi stereo case & Integrated marketing communications

11. Direct Marketing

Reference Text

1. Philip Kotler 11th edition, Marketing Management Prentice Hall India2. Basic Marketing,13th edition, Perreault and McCarthy Tata McGraw Hill

3. Marketing management Indian context Dr.Rajan Saxena Tata McGraw Hill

4. Marketing Management Ramaswamy & Namkumari Macmillan5. Marketing Lamb , Haire, McDonald

6. Marketing Zickmund & dAmico


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HR 30 4. Human Resource Management (Full Credit)

Learning Objective

To understand the psychology of Individual and organizational behavior.

To understand the need for planning, Budgeting, Marketing in H.R. practice.

To link the actual Individual performance to salary.

Course Content

1. Human Resource Management Its Scope, Relationship with other social Sciences

Approaches to Human Resource Management / Inter Disciplinary Approach,Recent Trends, Role of Line manager in HR functions.

2. Organization of HR Functions HR Department, Its Organization Policies,

Responsibilities and Place in the Organization.3. HR Planning: - Manpower Planning, Job Analysis, Job Description, Scientific

Recruitment and Selection Methods.

4. Motivating Employees Motivational Strategies, Incentive Schemes, Job

enrichment, Empowerment Job-Satisfaction, Morale, Personnel Turnover, andCompensation Strategies.

5. Performance Management Systems MBO Approach, Performance Counseling,

Career Planning, Performance Appraisal, and HR Score cared.6. Training & Development Identification of Training Needs Training Methods,

Management Development Programme, ROI of Training.

7. Organization Development Organization Structures Re-engineering, Multi-

Skilling, BPR8. Management of Organizational Change

9. HRD Strategies for Long Term Planning & Growth Productivity and Human

Resource Management.

Reference Text

1. Human Resource Management P.Subba Rao

2. Personnel Management C.B. Mammoria


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OP 305. Production Management (Full Credit)


This course covers the production management related issues in manufacturing systems. It

blends theoretical and practical perspectives. The subject coverage includes introduction toproduction function and systems, value addition process thru latest techniques such as JIT,

SMED, planning process in scheduling and inventory, reliability in manufacturing thru

efficient plant layouts and maintenance and lastly control thru quality control measures.The module also covers world class manufacturing practices.

Course content:

1. The Production Function: Nature & Scope, interface with other functional areas like

Marketing, Finance, Personnel, and Materials.

2. Types of Production Systems: Job, Batch & Flow Systems, Assembly Lines,Process Plants, Intermittent & Continuous Production.

3. Concept of Value Adding Ratio or Manufacturing Velocity: Organizing productionfunction to maximize manufacturing velocity, superiority of flow production.

4. Plant Layouts: Flow or line layout, Cellular layout, U-shaped Cells, Workstation5. JIT: Just in Time Management

6. Batch Sizing: SMED (Single Digit Minute Exchange of Dies) for Batch Size

Minimization7. Inventory Management: Type of Inventory Management Systems, Detailed

Mathematical Treatment of P, Q, and MRP Systems, Selective Inventory Control

Techniques like ABC Analysis, HML Analysis, FSN Analysis, SDE Analysis etc.,Make and Buy Decision.

8. Scheduling Objectives, Elements of Scheduling, Master Scheduling, Priority

Planning, Facility Loading, Sequencing Problem of Scheduling.9. Reliability, Maintenance & Plant Services: Objectives, Types of Maintenance,Breakdown and Preventive Maintenance, Introduction to Estimation of Systems

Reliability, Fault Free Analysis.

10. Quality Control: Total Quality Control, What is Quality, Inspection, QualityControl, Introduction to Control Charts & Types of Control Charts Mean, Range,

Proportionate Defective (p) and (c) Charts.

11. Emerging Trends: World Class Manufacturing Practices with respect to otherContinents.

Reference text :

1. Production & Operations Management -S. N. Chary

2. Production & Operations Management -James. B. Dilworth3. Modern Production Management -By E. S. BUFFA

4. Production and Operations Management -By Norman Gaither

5. Theory and problem in Production and operations Management -By S. N. Chary6. Production and operation Management - By Chunawalla Patel


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EB 306 Outsourcing Management (Half Credit)

Learning Objectives

Understand Business Processes and types of processes that can be outsourced.

Indias strengths and weaknesses in the BPO world

Understand Delivery and Measurement Techniques for BPO Services.

Challenges in managing a BPO unit.

Course Content

1. Introduction to BPO/ITES as a concept

2. Industry Perspective Growth, Players , Segments etc

3. Indias Competitive Position in BPO/ITES

4. BPO Services offerings and their Metrics

Accounting and Transaction ProcessesHR Processes

Supply Chain Management

5. Infrastructure required for a BPO

6. Hiring Processes in BPO companies7. Operational processes in a BPO company

8. Evolution of Call Centres

9. How a call Centre Works In bound and Outbound

10. Technology Infrastructure required for Call Centres11. Logic used in call handling

12. Call Vectoring

13. Integration of all Requirements14. Managing a Call Centre Call Forecasting, SLAs, Determining Trunking and

Seats required etc

15. Future Trends emergence of KPO16. Staying Competitive

Reference Text

1. Handbook of Call Centre Management Keith Dawson -- CMP Press

2. Business Process Outsourcing Jyoti Kulkarni Welingkar Publication

3. Presentations from Faculty


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EB 307 ERP ( Enterprise Solutions, Overview of ERP, SCM CRM Enterprise

portals) Data ware housing & Mining (100 marks)

Course content:

Overview of IT applications in a common manufacturing cum marketingorganizations.

Overview of Applications in various Industry verticals such as Banking andFinance, Retail, Telecom, Healthcare etc

Enterprise Resource Planning (ERP) - Functional view of business processes and

how they are integrated using an ERP. Benefits of ERP.

Supply Chain Management Need for Supply chain integration, Application

overview of supply chain solution, advanced concepts such as Demand planning

and Supplier Relationship management functional and product perspective

Customer Relationship management Concept of CRM, modules of a CRMproduct and what they do such as sales force automation, forecasting, contact

management etc Business Intelligence and Data Warehousing

o Purpose of Data Warehousing, difference between data warehouse and a

conventional Database , Data warehousing products, Steps in building a

data warehouse Extraction, Transformation and Loading (ETL) etc Data

marts v/s Data Warehouse

o Multidimensional Analysis tools

o Data Mining Concept of Data Mining, Various models and algorithms for

mining, technology tools used for data mining

Knowledge Management - Need for KM, Types of Knowledge, Capturing ,

storing, reusing Knowledge , Implementing a KM initiative application of KM

in various industries. Enterprise Content Management role of content management ERP and other

transaction related records, web content, and other unstructured content.

Integrating Content management in organizational workflows and ERP systems etcExamples of content management tools and applications in various businesses

Enterprise Portals Concept of an enterprise portal, benefits to an organization,

technologies available for building such portals.

Enterprise Application Integration- Challenges in integrating various enterprise

applications evolution of platform neutral concepts such as XML to achieve

integration. other modern technologies for application integration

Reference Text

1. Presentations from the professor

2. ERP Dr Rahul Altekar

3. Demos/Screen Shots of ERP Software such as SAP CRM and SCM etc


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EB 3 08 Intro to Telecom (Full Credit)

Learning Objectives

Learning Objectives

Understanding the Telecom Industry and its evolution, the various technologies used intelecom, the use of telecom in e-business, the future of telecom.

Course Content

1. Evolution of telecom2. World telecom market

3. Telecom in India

4. Telecom and E-Business

5. The telecom technology world6. Wireline technologies

7. Wireline and Wireless technologies

8. Wireless technologies9. Networking technologies

10. Networking technologies- Wireless

Reference Text

1. Introduction to Telecommunication -- Gupta2. Technology Forecast 2003 -- PWC

3. Making sense of broadband -- McKinsey Quarterly

4. Survey of Telecom -- The Economist


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Trimester IV

Marketing Finance Operations HR

General

Management

(250 Marks)

International

Business (100

Marks)

International

Business (100

Marks)

International

Business (100

Marks)

International

Business (100

Marks)Services

Management (100

Marks)

Services

Management (100

Marks)

Services

Management (100

Marks)

Services

Management

(100 Marks)

Summer ProjectEvaluation (50

Marks)


Marks)


Marks)


Marks)

Grooming (50

Marks)

Grooming (50

Marks)

Grooming (50

Marks)

Grooming (50

Marks)

Functional Areas

(300 Marks)

Product and Brand

Management (100Marks)

Advanced Financial

Management (100Marks)

Productivity

Techniques (100Marks)

IR and Labour

Laws (100Marks)

B2B Marketing (100Marks)

Corporate Law (100Marks)

ProductionPlanning and

Control (100

Marks)

OSTD (100Marks)

Distribution and

SCM (100 Marks)

Financial Markets &

Security Analysis

(50 Marks)

Materials

Management (100

Marks)

Psychometrics

(100 Marks)

Mergers &

Acquisitions (50

Marks)

IT & EbusinessSubjects (200

Marks)

IT Infrastructure

( 50 Marks)

IT Infrastructure

( 50 Marks)

IT Infrastructure

( 50 Marks)

IT Infrastructure

( 50 Marks)

Digital Business &

Strategy (150 Marks)

Digital Business &

Strategy (150

Marks)

Digital Business &

Strategy (150

Marks)

Digital Business

& Strategy (150

Marks)

Verticals (100

Marks)

IndustryVertical(100 marks)

IndustryVertical(100 marks)

IndustryVertical(100

marks)

IndustryVertical(100

marks)

Total Credits

(900 Marks)

8.5 9 9 9


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Trimester V

Marketing Finance Operations HR

General

ManagementIntegrative Manager(300 Marks)

Integrative Manager(300 Marks)

IntegrativeManager (300

Marks)

IntegrativeManager (300

Marks)Functional Areas

(300 Marks)

Strategic Marketing

(100 Marks)

Strategic Cost

Management (100

Marks)

Design and New

Product

Development (100

Marks)

OD & Change (50

Marks)

Sales Management &

Sales Promotion (100

Marks)

Fiscal Policy and

Corporate Tax

Planning (100 Marks)

Logistics and SCM

(100 Marks)

HRP (50 Marks)

Marketing Finance

(50 Marks

SAPM (50 Marks) World Class

Manufacturing (100

Marks)

Compensation

Benefits (100

Marks)

QuantitativeTechniques in

Marketing (50 marks)

QuantitativeTechniques in

Finance (50 Marks)

ManagerialCounseling (100

Marks)

IT & Ebusiness

Subjects (200

Marks)

Managing IT Projects

( 50 Marks)

Managing IT Projects

( 50 Marks)

Managing IT

Projects ( 50

Marks)

Managing IT

Projects ( 50

Marks)

Digital Business &

Strategy(100 marks)

Digital Business &

Strategy(100 marks)

Digital Business &

Strategy(100

marks)

Digital Business

& Strategy(100

marks)

IT Quality (50 Marks) IT Quality (50 Marks)IT Quality (50Marks)

IT Quality (50Marks)

Verticals (100

Marks)Industry Verticals

(100 Marks)

Industry Verticals

(100 Marks)

Industry Verticals

(100 Marks)

Industry

Verticals (100

Marks)Total Credits (900

Marks)

9 9 9 9

Trimester VI

Final Project (2 credits) (200 marks)


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Trimester IV

Course structure:

Core subjects - Two credits

Core subjects are common for all specializations and subjects focus on areas likebusiness policy, economics and general management

Functional majors Four creditsAll students opting for different specializations are required to complete all majors listedunder respective specializations.

Electives Two creditsAll students have a choice of selecting two courses from a basket of electives assignedfor their specialization. This will enable the students to pick up electives across allspecializations and will also allow them to choose courses fitting to industry verticals

they would like to focus for their career. A minimum batch size requirement for offeringan elective is 25.


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General Management

GM401. International Business ( Full Credit)

Learning Objectives

To give the students an overview of the International Business Process and the variouscollaborative strategies from the industry perspective

Course Content

1. Overview of the International Business Process2. PEST factors affecting International Business3. Government influence on trade4. International Trade Theories

5. Foreign Direct Investment (FDI)6. Country Evaluation and Selection7. Collaborative Strategies8. International Marketing9. International Trade Agreements10. International Trade Organizations

11. Foreign Exchange12. International HR Strategies13. International Diplomacy

Reference Text

1. International Business Daniels and Radebough2. International Business Sundaram and Black

3. International Business Roebuck and Simon4. International Business Charles Hill5. International Business Subba Rao


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GM 402.Services Management ( Full Credit)


This course integrates operations, marketing, strategy, information technology, and

Human resources issues relevant to service firms and firms developing service as asource of competitive advantage. The course also looks at the implications ofrelationships,loyalty, customer satisfaction, service recovery and other critical elementsin services marketing. At the end of this course, students will have a clearunderstanding of marketing and management issues faced by service organizations; andhow marketing, operations and human resource management issues need to beintegrated and driven by a customer focus to create a successful service organization.

Course content:

1. Introduction Nature of services, the services marketing mix

2. Consumer Behavior consumer expectations of service.

3. Creating service products

4. Designing service processes

5. Branding, positioning, pricing

6. Managing demand, capacity and service assets

7. Designing the service environment

8. Managing customer loyalty

9. Customer complaints and service recovery

10.Service Productivity and Quality

11.HRM in services

12.Word of Mouth referrals

Reference Text

1. Zeithaml, V, M.J. Bitner, and D. Gremler (2006), Services Marketing, 4th Ed.McGraw Hill

2. Christopher Lovelock. Jochen Wertz, Chatterjee Services Marketing, 5th Edition,Pearson Edition.


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G M 403 Summer Project Evaluation ( Half Credit)

All students need to submit a project report of their summer internships by end July.The assessment for this project will be thru presentations followed by Viva, as wellas by project guides for respective students from industry.

GM 404 .Grooming ( Half Credit)

IT & E-Business Subjects (200 Marks)

IT 403 IT Infrastructure ( Half Credit)

Learning Objectives

Understand Role of the IT Function and the processes and tasks involved

Managing the IT function in a large organization

Understanding various frameworks used for Planning IT and InformationSystems and evaluating the success or other wise of the IT function

Dealing with Vendors and Managing the process of Outsourcing

Understand the complexity of modern IT infrastructure and the challenges inmanaging these. Discussion /cases in this area. Frameworks such as ITIL &

COBIT would help.

Course Content

Long Term Planning of IT

IT Governance overview of frameworks such as COBIT etc

Managing IT as a function/appreciation current challenges faced by CIO

IT Scorecard

IT Services Management etc.

Reference Text

Managing IT Infrastructure TMI


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IT 403 Digital Business & Strategy ( One & Half Credit) (currently under revision)

Course content:

Exposure to software development process Software Lifecycles such as Waterfall,

Spiral, Prototyping, Rational Unified Process, Agile Methodologies Various

phases in each lifecycle model, and the pros and cons of these approaches tosoftware development (2 sessions)

Analysis and Design of Information systems (4 sessions)

o Assessing the Feasibility of a system

o Gathering detailed requirement

o Use of Structured methods such as Data flow, Entity Relationship diagrams

etc Use of Object Analysis and Design

o Use Cases and visualization of the IT based solution

o Design of Inputs , Outputs and other interfaces

Documenting Software requirements - various documents used at different stages ofsoftware development process User Requirement Specifications (2 sessions)

Software Estimation challenges in Estimation of software methods of software

estimation such as Line of Code, Function Point, COCOMO, Use Case PointMethod etc Estimating a Coding Task versus non-coding activities such as

Documentation etc

Software Quality and Testing Need for testing, Quality assurance of software at

each phase in the lifecycle, Various types of tests such as Black box v/s White box,Functional test, code reviews , Stress tests, load tests etc Use of Use Cases for

functional testing, Preparing Test Data and Test Cases, overview of Automated

methods for testing (2 Sessions)

Review of Student Presentations on exercise which requires them to analyse abusiness process, document the requirements, Analysis and Conceptual design of

the system, estimation of the software size (1 Session)

What is architecture ?

Why Software Architecture ? goals and purpose of architecture

Types of Architectural views of software Project Managers view, The

Engineering view, the Usecase view etc 4+1 view of architecture

Layers of architecture organizational Architecture, Information Architecture, IT

Architecture , Application Architecture etc

What is a Pattern ? Application to software design , benefits of using designpatterns

Explanation of key Design patterns GRASP Patterns etc

Explanation of key Architectural patterns

Overview of Enterprise Architectural Framework The Zachmanns Framework

Reference Text

The Art of Software Architechture Stephen Albin


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Software Engineering -- Pressman


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Functional Areas (300 marks)

Marketing Specialization

M 405 Product & Brand Management ( Full Credit)

Learning Objectives

The course examines the tools and techniques available for strategic market productand brand planning. Specific decisions to be addressed are product policy, the selectionof product market strategies, new product development, product-line modification, brandequity and brand building strategy.

Course Content

1. Introduction to product management: Role of product management incontemporary marketing environment

2. Product policy issues3. Product marketing planning process/Annual product plan4. Product analysis: category/competitor/customer/ demand5. Developing a product strategy6. New product development strategy7. Market selection and direction-Role of product portfolio planning8. Managing existing products over product life cycle9. Understanding brands and the brand building process10. Brand Equity Analysis11. Brand Positioning Strategy12. Brand Identity

13. Brand Articulation: Articulating brand identity through Brand Design- Logos,

Name, Packaging, Mascot14. Brand Execution: Executing brand identity through integrated marketing communications15. Brand Extensions: Extending brand identity through line and category extensions16. Managing Brand in Global Markets17. Legal Issues in Branding

Reference Books

1) Ramanuj Majumdar (1999) Product Management in India. New Delhi: PrenticeHall

2) Baker, M & Hart, S, Product Strategy and Management, Prentice Hall, 19993) Morse, S, Successful Product Management, Kogan Page, 1994.

4) Hisrich, R, and Peters, M, Marketing Decisions for New and Mature Products,2nd Ed, prentice Hall, 1991

5) Lehman,DR and Winer,(2002). Product Management, New Delhi: Tata McgrawHill.

6) Keller, K, Strategic Brand Management, Prentice Hall, New Jersey, 19997) Aaker, D A, Building Strong Brands, Free Press, 19968) Aaker, D A, Managing Brand Equity, Free Press, 19949) Kapferer, Jean Noel, Strategic Brand Management, Kogan Page, 199710) Gilmore, F Brand Warriors, Harper Collins Business, 1998


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11) Pran K.Chaudhary (2001), Successful Branding, Hyderabad: University Press

M 406 B2B Marketing ( Full Credit)

Learning Objectives

The business market is huge; quadruple the size of the consumer market. How docompanies sell to other companies effectively? To succeed in this sector we need tounderstand organizational buying behavior and the needs of their target audiences, andby creating, delivering and measuring value.

This course focuses on the strategies, tools and techniques of successful businessmarketing. Key among these is the notion of the demand chain, which comprisesmarket intelligence, product or solution development, positioning for value and go-to-market tactics: distribution channels, demand generation, sales force management,account penetration and customer relationship management.

Course Content

1. Introduction to Industrial Marketing, Differences between Industrial & ConsumerMarketing

2. Industrial Marketing Environment, Types of Customers, Segmentation

3. Derived demand concepts

4. Industrial Buyer Behavior ,

5. Industrial Marketing Research,

6. Branding of Industrial, High Technology & Commodities

7. Industrial Advertising & Promotions,

8. B2B Product Decisions, New Product Development,

9. Industrial Pricing Decisions.

10. Role of Services in Industrial Marketing

11. Industrial Distribution12. Internet Marketing

Reference Text

1. Industrial Marketing Analysis, Planning and Control By Robert Reeder, EdwardG. Briety and Betty Reeder Prentice Hall of India.

2. Industrial Marketing Management By Michael D. Hutt [Arizona State University],Thomas W. Speh [Miami University] Published by Holt Sarenders


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3. Industrial Marketing By Krishna K. Havaldar Tata McGraw Hill

M 407 Distribution and SCM ( Full Credit)

Learning Objective

In addition to developing the knowledge and understanding of distribution functions,this course also aims to develop skills required to manage logistics & supply chainrelated issues. The students should be enabled to appreciate, & analyze, distributionproblems, solve them, by working collaboratively within groups, using and working withnumerical information, negotiating, resolving conflicts and making, reporting andevaluating distribution decisions.

Course Content

1. The roles of distribution function in the marketing mix and the meaning ofdistribution, logistics, and supply chain management.2. SCM issues, opportunities, and strategies. Value chain.

3. Distribution budgeting and control systems: Cost of distribution: inventory,warehousing, material handling, order processing, packing and transportation4. Forecasting and managing supplies across the supply chain.

5. Channel design and management for consumer, industrial products, ruralmarkets and services. Managing channel members, selection, training,development, motivation and performance appraisal of channel members.

Handling & resolving channel conflicts.6. Financial dimensions of dealer management.

7. Systems, ERP solutions opportunities and challenges. .8. Fiscal levies / regulations in distribution CST , VAT , Octroi , Excise dutiesetc

9. Techniques Of Modern Physical Distribution Management LogisticsManagement. Use of technology.

10. Inventory & stock management11. Warehouse Management

12.Alternate modes of transportation Road, air, rail and sea13. OR models related to SCM.

Reference Text

1. Logistical Management Donald J Bowersox / Bowersox & Closs.2. Physical Distribution Management Logistical Approach Dr.K.Khanna3. Logistics & SCM by Martin Christopher4. SCM (Strategy, Planning, & Operations) by S Chopra, & P Meindl


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Finance Specialization

F 404 Advanced Financial Management

Learning ObjectivesThe objective of the course is to extend the knowledge given to the students in FM I tothe higher level. This course takes detailed study of the subjects in FinancialManagement.

Course Content

1. Corporate Finance -

Capital Structuring - Theory & Practice

Investment (Project) Identification & Feasibility Analysis with sensitivities.

Financing Options - structuring & evaluation Off-shore / On-Shore

Instruments, Multiple Option Bonds - Risk Analysis, Financial engineering Financial Benchmarking - concept of shareholder value - maximization.

2. Investment Banking -

Valuation of Corporate / Projects / Investment Opportunities - Due DiligenceProcedures

Credit Rating of Countries / State / Investment & Instruments

Joint Venture Formulations - FIPB / RBI

Merchant Banking -- Role & Functions - Loan Syndication - IPO - PrimaryIssue Management

3. Infrastructure Financing Issues & Considerations (Financial Feasibility, Pricing & Earning Model)

Financing Options

Sick companies Act / Provisions of BIFR / Rehabilitees of sick units / RestructuringofSick units.

4. Indian financial systems.

Reference Text:

1. Financial Management Brealey & Myers2. Financial Management Brigham & Houston3. Indian Financial Systems M.Y.Khan


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F408. Corporate law ( Full Credit)


To familiarize the students with the basic concepts of law. To demonstrate an understanding of the main principles of contract law and company

law

To understand the relation and importance of the relation of industry and legalframework

To provide adequate knowledge of recent developments in Law.

To give a brief overview of the Competition Act

To acquaint students with provisions of the Consumer protection act

Course content

1. Indian Contract Act2. Sale of Goods Act3. Salient Features of Companies Act4. Competition Act 2002

5. Cyber Laws Information Technology Act and E-commerce Regulations6. Intellectual Property Rights Laws relating to IPR7. Exposure to International Business Treaties, Negotiation Laws8. Exposure to Laws Governing Business Restructuring (M & A, Sick Industrial

Cos. Foreign Collaboration & JVs, Business Restructuring- Commercialaspects SEBI laws relating to M&A etc.)

9. Consumer Protection Act

Reference Text

1. Business Law by N.D.Kapoor2. Business Law by Bhulchandani3. The company act by Avtar Singh4. Cyber Laws by Taxation Publishers5. Intellectual Property Law by P.Narayanan6. Merchantile Law by S.S.Gulshan7. Merchantile Law by M.C.Kucchal


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F408. Financial Markets & Security Analysis ( Half Credit)


Build awareness of various financial services on offer in the modern financialmarket place and how they work. Build awareness and knowledge about projectfinancing, securitization, credit cards, venture capital financing and credit rating.

Course Contents:

1. Introduction to Financial Markets and Services2. Innovative methods of project financing (Securitization, Factoring,

Forfeiting etc.)3. Management of Public Issue4. Credit card, Debit card and Smart card5. Credit rating

6. Venture capital Financing

Reference Text:

1. Financial Services by M.Y.Khan2. Financial Services by Dr. S. Gurusamy


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F407 Mergers & Acquisition Half credit

Learning Objectives

Build awareness and basic knowledge of how mergers and acquisitions happen and howthey are implemented from proposal to valuation to integration, including dealing withregulatory hurdles and opportunities

Course Contents

1. Introduction / Types.2. Rational3. Valuation -DCF.4. Other methods.5. Impact of Mergers on the EPS of the receiving company.6. Boundaries of negotiation.

7. Chain letter game.8. Income Tax Act (Sec 72A) Reverse mergers.9. Issues relating to Take-over.10. Clause 40 A & 40 B11. SEBI Code12. Managerial issues involved in Take-over.13. Identification of the target company14. Company Act procedure.15. Courts view on exchange ratio.16. Leverage buyouts.

Reference Text

1. Principal of corporate finance- Brealey Myers2. Valuation- Copeland3. Valuation- Damodaran4. HLL-TOMCO Case study


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Operations specialization

OP 404. Productivity Techniques ( Full Credit)

Learning Objectives

The Purpose of this subject is to bring the concept of efficiency, effectiveness andproductivity, how this affects national prosperity

Course Content

1. Concept of Productivity and applications2. Measurement of productivity3. Approach to productivity Improvements4. Work Measurement / Work study

Method Study:

Intro and solution of jobs, flow diagram, string dia, flow process chart, multipleactivity chart, travel charts, principles of motion economy, classification ofmovements. Micro motion study, simo-charts

Work Measurement:Purpose, use, techniques and procedure of work measurement, time study,activity sampling, synthesis, analytical estimating, predetermined motion timesystems.

5. Value Analysis, Value Engineering and applications.6. Job Evaluation7. Learning Curve & Ergonomics8. Wage Incentives

9. O & M applications10. Benchmarking and setting standards11. Role of TQM / QCs / JIT in productivity12. Indian case studies.

Reference Books

1. Productivity Techniques P.S.Shrike2. Introduction to work study A Hand book --- ILO3. Quality Circle in Action Mike Robson4. Productivity Journals Handouts

5. Ralph M Barnes6. Motion and time study, design and measurement of work New York John Wiley

and Sons.


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OP405. Production Planning & Control Systems ( Full Credit)

Learning Objectives

Optimal use of all resources going into manufacturing processes is the key

objectives of PPC: Be it plant & machinery, materials, manpower or methods,everything synchronized to meet Customer demands without losing out on Cost orQuality.

Course Content

1. Role of production Planning Objectives and control in different manufacturingsystems meaning of PPC Various functions and responsibilities

2. Aggregate Planning Types of production plans, Long-short term plans phasesof aggregate planning Preparing of Demand forecast Determination ofOptimal production Strategy Heuristic methods.

3. Capacity Planning Determination of capacity requirements, capacity for a single

and multistage systems, evaluation of alternative plant sizes, determination ofequipment requirements for successive production stage.

4. Decision based on capacity utilization

5. Plant Layout Determination Objectives, Factors affecting layout optimization,use of travel chart, use of compute models like

6. Documents used in PPCS / Importance of process knowledge7. Design of continuous flow system8. Intermittent Production systems9. Job shop scheduling10. Flexible Manufacturing systems11. Role of computer in PPCS Exposure to ERP packages12. Inventory control of WIP

13. Evaluation of PPC function.

Reference Text

1. Production Planning & Inventory Control - John F Magee2. Production Planning & Control - L. C. Jhamb3. Elements of PPC - By Samuel Eilon4. PP & Inventory Control - By Seetharama L Narasimhan, Dennis W. Mc Leavey,

Peter J. Billington5. Manufacturing Planning & Control - By Vollman , Bery , Why bark, Jacobs


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OP407. Materials Management ( Full Credit)

Learning Objectives

Understand basic principles of MM / SCM

Strategic role of MM / SCM

Integrated approach

Purchasing as a profit center

Warehousing principles and practices

Course Content

1. Materials Management

Strategic role of MM / SCM from the point of view of Finance and Cost

Origin and basic concepts of Materials Management

Profit centre concept of MM

Integrated concept of MM Centralization Vs Decentralization system of MM

MM as a prelude to Supply Chain management

2. Inventory Management

Need for inventory control

Types of inventories

Factors influencing inventories

Techniques of inventory control

inventory control system Conventional systems and recent systems

WIP and effect on inventories

Inventory control systems related to finished goods

3. Purchasing Management

Objectives / Profit centre concept essentials of purchase function

Purchase policies procedures

Purchase cycle / Ordering system

Make or Buy Decisions

Legal aspects of Purchasing

Right pricing / price cost analysis / Price forecasting techniques

Negotiations in Purchasing

Purchasing ethics / Buyer seller relationship

Vendor Development / ancillarization / purchasing systems

Use of IT in purchasing

Imports in the liberalization era.

4. Stores Management

Objectives / Types of Stores / Major functions and responsibilities

Stores layout / MH and storage systems

Quality Preservation methods and shelf life items

Stock verification / Records Management


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Codification / Standardization / Variety Reduction

Controlling costs ON materials

Tools / Dies / Spares inventories and Management

Management of Scrap / Disposals

5. Evaluation of Materials Management Norms and Yardsticks for measurement

Various parameters for evaluation

Use of IT and efficiency.

Data analysis and continuous Improvement

Reference Text

1. Materials Management Prof P Gopalkrishnan2. SCM Prof R.R Mohanty

3. Purchasing & Inventory Management K.S Menon

4. Material Management M M Verma Sultan Chand and Sons.5. Donald W Dobles Lamber Lee Jr. and Davind N Burt Purchasing and Materials

Management New Delhi: Tata Mc Grow Hill 4th Edition 1994


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HR specialization

HR404. Industrial Relations & Labor Laws

Learning Objectives

1. To understand the psychology of individual and organizational behavior.2. To understand the Laws of the land & their application.3. To conduct an Industrial audit climate survey.

Course Content

Industrial Relations

1. IR Role of Employer, Employees & Govt. An overview

2. Collective bargaining conciliation adjudication Concepts, live case studiesand trends in settlements.3. Voluntary arbitration meaning, scope and methodology4. Strike, Lockout, Public utility service meaning and scope5. Role of trade unions meaning, scope traditional v/s modern6. Standing orders - meaning, scope and methodology7. Grievance handling meaning, scope, design of process, procedure, settlement8. Industrial relation audit how, why, design, conducting an audits, analysis and

presentations.9. Industrial jurisprudence Indian Constitution

Labor Laws

1. Factory Act - 19482. Industrial Disputes Act- 19473. Bare Act4. Contract labor regulation- 19705. Provident Fund Act6. ESIC/S Act7. Workman Compensation Act8. Shop & Establishment Act9. Standing Orders- 1946- Trend analysis of case laws (overview only)

Reference Text

1. Dynamics of Industrial Relations C. B .Mamoria

2. Industrial and Labor Laws S. P. Jain3. Industrial & Labor Law- A.N. Sarma.

8/2/2019 PGDM EBIZ - 2010 - 12 & 2

PGDM EBIZ - 2010 - 12 & 2011 - 13 Batches - Syllabus

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Transcript of PGDM EBIZ - 2010 - 12 & 2011 - 13 Batches - Syllabus