PGA Tour - Subway Sales Proposal (SPM 215)
-
Upload
kyle-thweatt -
Category
Sports
-
view
165 -
download
1
description
Transcript of PGA Tour - Subway Sales Proposal (SPM 215)
PGA Tour Sponsorship Proposal
Kevin Agresto Dan Gorman Alex Tavernier
Kyle Thweatt Max Winter Derek Wohlfarth
Executive Summary
• Title Sponsorship
– Official PGA Tour event with namesake
• Corporate Sponsorship
– Official restaurant
– Catering right of first refusal
• Civic Engagement
– Commitment to giving back
About the PGA
• Elite men’s professional golf tour in the world• Includes PGA Tour, Champions Tour, and
Nationwide Tour• Mission
– Expand domestically and internationally– Commitment to integrity– Generating revenue for charity
About the PGA
• Contribution to charitable causes• Not-for-profit organization• Donated over one billion dollars to help more
than 2,000 charities
PGA Tour CommissionerTim Finchem
Subway Needs
• Strengthen overall brand• Expand global reach• Engaging in local communities• Catering and non-traditional• Overall healthy, not health food
Title Sponsorship
– Identified with an official PGA Tournament, as official sponsor
– Usage of Tour logo– Multi-channeled marketing opportunities– Physical event advertising– VIP passes and tent– Profit from event to charity
Corporate Sponsorship
– Official Restaurant of the PGA Tour– Multi-channel advertising platform
• Online and physical event
– VIP and Pebble Beach Pro-Am– Catering Right of First Refusal
Benefits
• Title and Corporate Sponsorship– Increased brand exposure– Premium hospitality opportunities– Civic Engagement
Demographics of the PGA
• Nearly 41,000,000 fans age 16 and older• 2.5 million total fans 16 and older attended
events• 40,000,000 TV viewers• 1,000,000 Online viewers• 231,000 Mobile viewers
(Sports Fan Market 2010)
Demographics of the PGA
• Attendance:16-34: 34%35-49: 23%50-64: 29%
• TV Viewer:16-34: 21%35-49: 25%50-64: 29%65+: 25%
• Online:16-34: 50%35-49: 15%50-64: 21%65+: 14%
• Mobile:16-34: 58%
(SBRnet)
Global Expansion
• Subway’s start• State of the QSR industry• Comparable to the Tour• 23 percent of PGA is non-American• More than half of top 50 is non-American• Golf and Rio 2016
2009
PGA Tour Events in the United States
2012
Vision of Partnership
• Foster a long-term, successful relationship• Coca-Cola as a common partner• Enhancing public image through community
involvement
Civic Engagement
• PGA Tour is tax-exempt, not-for profit organization
• Over 2,000 charities and more than one billion dollars donated
Civic Engagement
Financials
• Title Sponsorship– Five year, 4.5 million dollar deal
Year Naming Rights
Advertising Space
Affiliation with PGA Tour
Hospitality Tent
Pro-Am Spots
1 $500,000 $300,000 $70,000 $20,000 $10,0002 $500,000 $300,000 $70,000 $20,000 $10,0003 $500,000 $300,000 $70,000 $20,000 $10,0004 $500,000 $300,000 $70,000 $20,000 $10,0005 $500,000 $300,000 $70,000 $20,000 $10,000
Financials
• Corporate Sponsorship– Five year, 750,000 dollar deal
Year Affiliation with the PGA Tour
Advertising Space
VIP Passes and Pro-Am Spots
Catering Rights
1 $70,000 $60,000 $10,000 $10,000
2 $70,000 $60,000 $10,000 $10,0003 $70,000 $60,000 $10,000 $10,000
4 $70,000 $60,000 $10,000 $10,0005 $70,000 $60,000 $10,000 $10,000
Together, anything’s possible
http://together.pgatour.com/players/
PGA Tour Video on YouTube