PGA Sample Resume GM
3
Chris M. Waller, PGA __________ (561)722-3963 [email protected] Lake Worth, Fl __________________ ACCOMPLISHED GENERAL MANAGER Expertise in Business Development, Player Growth and Retention High achiever with proven record of accomplishment hallmarked by successes in steering organizational growth and revenue generation. Known for a participative leadership style and acknowledged for mentoring and coaching talent to foster solution and service focused teams. Creative and dynamic with over 15 years of substantial experience in managing semi-private facilities. ACHIEVEMENTS IN DEPTH * Inaugurated player card program that grew to over 500 new players in first year * Maintained player card programs at other facilities with similar success * Decreased food & beverage cost of goods on average of 8% since 2001 * Decreased golf merchandise cost of goods on average of 12% since “2001 * Created an employee rewards customer service plan for trained staff to deliver * Increased Sandhill Senior Golf Association Members from 4631 to 5018 and participating courses from 269 to 304 in a 5-year span. CORE STRENGTHS * Communication and Interpersonal skills * Player Growth & Retention * Member and Player Relationship Building * Marketing Programs * Profit and Loss Responsibility * Managing Cost Control * Integration of mass use of social media * Loss & Safety prevention CAREER EXPERIENCE
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Transcript of PGA Sample Resume GM
Chris M. Waller, PGA
__________ (561)722-3963 [email protected] Lake Worth, Fl __________________
ACCOMPLISHED GENERAL MANAGERExpertise in Business Development, Player Growth and Retention
High achiever with proven record of accomplishment hallmarked by successes in steering organizational growth and revenue generation. Known for a participative leadership style and acknowledged for mentoring and coaching talent to foster solution and service focused teams. Creative and dynamic with over 15 years of substantial experience in managing semi-private facilities.
ACHIEVEMENTS IN DEPTH
* Inaugurated player card program that grew to over 500 new players in first year* Maintained player card programs at other facilities with similar success* Decreased food & beverage cost of goods on average of 8% since 2001* Decreased golf merchandise cost of goods on average of 12% since “2001* Created an employee rewards customer service plan for trained staff to deliver* Increased Sandhill Senior Golf Association Members from 4631 to 5018 and participating courses from 269 to 304 in a 5-year span.
CORE STRENGTHS
* Communication and Interpersonal skills * Player Growth & Retention* Member and Player Relationship Building * Marketing Programs* Profit and Loss Responsibility * Managing Cost Control* Integration of mass use of social media * Loss & Safety prevention
CAREER EXPERIENCE
Lake Worth Golf Club Lake Worth, FL` 2009 - 2015General Manager18-hole semi-private golf club with 125 members that played over 40,000 rounds annually. Responsibilities include all financial planning, budgeting and reporting, management and supervision of sales and marketing, golf operations, food and beverage operations, administrative functions and supervise supervisor of agronomy. Yearly gross revenues peaked at $1.4 million.
* Increased operating revenues by 38% from 2010 – 2014 in a declining market* Installed a loyalty players card and reached slightly over 600 card holders* Lengthened golf course by 150 yards by installing completely new tee boxes* Retired a fleeting set of golf carts and purchased 75 new upgraded carts* Acquired requests for proposal submitted to board to revamp greens complexes
to include bunkers, irrigation and approaches.
Hyland Hills Golf Club Pinehurst, NC 2004 – 2009General Manager18-hole resort and golf club that played 35,000 rounds with over 40% of rounds being comprised of spring and fall resort vacation play in a highly competitive Pinehurst market. Responsibilities included all administrative functions and managing directors in maintenance and food and beverage. In addition, served as executive Director of The Sandhill Senior Golf Association.
* Launched regional weekend getaway packages for golfers in Raleigh and Greensboro areas adding additional 8% in new revenue* Upgraded maintenance equipment overall and introduced walking mowers* Joined Sandhill Golf Association promoting Pinehurst area to reduce marketing, Twelve participating facilities* Relocated trees that cast shadows preventing early play from frost delays* Opened a deck bar for stay and play resort golfers increasing post golf revenue
Crystal Lake Golf Club Pompano Beach, FL 2000 – 2004General Manager36 hole semi-private facility that played 60,000 rounds upon acquisition. In first year net operating income increased from a slight loss to nearly 750,000 in gain on 82,000 annual rounds. A different marketing plan and change in membership programs allowed for revenue maximization.
* Created players card program and achieved 1000 plus players in first two years* Installed lights on driving range increasing range revenue an additional $75,000
and bar revenue $40,000 in first year of inception* Completely overhauled staff on hand based on results gathered from Secret
Shopper program
PROFESSIONAL MEMBERSHIPS PGA of America Class “A” Member in good standing
PROFESSIONAL DEVELOPMENT
* USGA Rules of Golf - Instructor Rick Burton* Golf Instruction – Bill Strausbaugh & Dr. Gary Wiren* Golf Club Repair – Bob Zydonik & Ralph Maltby* Golf Car Repair – Tom Rogers, EZ -GO*PGA continuing education in all facets of business management and club operations*PGA Section Annual Meetings -1998- current*Certified Food and Beverage Safety Manager
FORMAL EDUCATION
Ferris State University - Big Rapids, MichiganBachelor of Science, Marketing - Professional Golf Management
