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What is Research Methodology?

Methodology includes a philosophically coherent collection of theories, concepts or ideas

as they relate to a particular discipline or field of inquiry.

Methodology refers to more than a simple set of methods; rather it refers to the rationale

and the philosophical assumptions that underlie a particular study relative to the scientificmethod. This is why scholarly literature often includes a section on the methodology of 

the researchers. This section does more than outline the researchers’ methods (as in, “We

conducted a survey of 50 people over a two-week period and subjected the results to

statistical analysis”, etc.); it might explain what the researchers’ ontological or epistemological views are.

Another key (though arguably imprecise) usage for methodology does not refer to

research or to the specific analysis techniques. This often refers to anything andeverything that can be encapsulated for a discipline or a series of processes, activities and

tasks. Examples of this are found in software development, project management and

 business process fields. This use of the term is typified by the outline who, what, where,

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when, and why. In the documentation of the processes that make up the discipline that is

 being supported by “this” methodology that is where we would find the "methods" or 

 processes. The processes themselves are only part of the methodology along with theidentification and usage of the standards, policies, rules, etc.

Researchers acknowledge the need for rigor, logic, and coherence in their methodologies,which are subject to peer review.

What is Research Design?

Research design can be thought of as the  structure of research -- it is the "glue" that holds

all of the elements in a research project together. We often describe a design using a

concise notation that enables us to summarize a complex design structure efficiently.What are the "elements" that a design includes? They are:

• Observations or Measures 

These are symbolized by an 'O' in design notation. An O can refer to a single measure

(e.g., a measure of body weight), a single instrument with multiple items (e.g., a 10-itemself-esteem scale), a complex multi-part instrument (e.g., a survey), or a whole battery of 

tests or measures given out on one occasion. If you need to distinguish among specific

measures, you can use subscripts with the O, as in O1, O2, and so on.

• Treatments or Programs 

These are symbolized with an 'X' in design notations. The X can refer to a simpleintervention (e.g., a one-time surgical technique) or to a complex hodgepodge program

(e.g., an employment training program). Usually, a no-treatment control or comparison

group has no symbol for the treatment (some researchers use X+ and X- to indicate thetreatment and control respectively). As with observations, you can use subscripts to

distinguish different programs or program variations.

• Groups 

Each group in a design is given its own line in the design structure. If the design notationhas three lines, there are three groups in the design.

• Assignment to Group 

Assignment to group is designated by a letter at the beginning of each line (i.e., group)

that describes how the group was assigned. The major types of assignment are:

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• R = random assignment

• N = nonequivalent groups

• C = assignment by cutoff 

• Time = Time moves from left to right. Elements

that are listed on the left occur before elements that are

listed on the right.

 

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RESEARCH METHODOLOGY

  Data is collected through:

1) Primary Data

2) Secondary Data

1) Primary Data:

It is collected through survey technique by forming a

Systematically drafted questionnaire. Questionnaire is used as an

Instrument in Gathering and collecting the primary data. The

questionnaire prepared contains relevant that are both close ended

and open ended.

2) Secondary data:

This data is collected through newspaper's, books, magazines and also with

help of internet.

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Research Methodology

Research methodology is the way to systematically solve the research problem.

The method used for the research is Descriptive Research, to find out theobjectives. In descriptive research I used the primary and secondary data,

Sample Design for primary data have been collected through Probability

sampling. In which I have used convenient sampling and for secondary datagone through Internet, Library, Magazine, News Paper etc.

Data Collection Method: - Data have been collected through Market survey.

Data Collection Instrument: - Well prepared structured questionnaires was

used in this study, which includes questions to get information based on theobjective of the research process.

.

Sample Size: - Sample size of 100 Respondent taken.

Total number of Samples Rejected = 00

Total number of Samples Accepted = 100

Location: - Pune City.

People of different age group from different economic background wereasked

to fill the questionnaire.

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Objectives

1. To study the factor that affects the buying decision of the consumer.

2. To find out the consumer satisfaction level with vehicle performance andafter sales services

 

3. To study the consumer perception regarding the price of Hero Honda Passion and

Bajaj Discover.

4. To find out which bike is more preferred between the two.

 

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Introduction

 Two-wheeler industry in India

The feeling of freedom and being one with the nature comes only from riding a two

wheeler. Indians prefer the two wheelers because of their small manageable size, low

maintaieance, pricing and easy loan repayments.Indian streets are full of people of all age groups riding a two wheeler.

The growth of the two wheelers sector was noteworthy in the past few years. The scooter 

and the scoterette share in the Indian two wheeler market is 13.4%.

The motorcycles in India constitute for 81.5% of the total Indian two-wheeler market.India is the second largest producer and manufacturer of two-wheelers in the world.

Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50’s.

Bikes are a major segment of Indian two-wheeler industry. Indian companies are the

largest two-wheeler producer in the world.Hero Honda and Bajaj are two of the Indian companies that top the list of the world

companies manufacturing two-wheelers.

There are many two wheeler producers in India. Major producers are Hero Honda Motors

Ltd(HHML), Bajaj Auto Ltd(Bajaj Auto), TVS Motor company Ltd(TVS).The other key players in the two-wheeler industry are Kinetic Motor company Ltd(KMCL),Kinetic

Engineering Ltd(KEL),LML Ltd (LML),Yamaha Motors India Ltd (Yamaha), RoyalEnfield Ltd (REL) and Honda Motorcycle & Scooter India Ltd(HMSI).The two-wheelers manufacturers in India at present are doing a good business.

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Company Profile:

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading

Corporation Private Limited. It started off by selling imported two- and three-wheelers inIndia. In 1959, it obtained license from the Government of India to manufacture two- andthree-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In

1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,

it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell

500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehiclesand produced and sold 1 million vehicles in a year.

Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes

targeted to the different preferences of entry-level buyer.

Bajaj Auto is a major Indian automobile manufacturer. It is India's second largest two

wheeler manufacturer and the world's 4th largest two- and three-wheeler maker. It is

 based in Pune, Maharashtra, with plants in Akurdi and Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motor 

scooters, motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.Over the last decade, the company has successfully changed its image from a scooter 

manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes,

scooters and motorcycles. Its real growth in numbers has come in the last four years after 

successful introduction of a few models in the motorcycle segment.

Rays of recovery - Bajaj Auto December sales up by 85%:Bajaj Auto Ltd said that in December 2009, 220429 two wheelers sold in registered 85%

growth in sales over December 2008, when it sold 119215 units.

A company release said that Motorcycle sales were increased from 118510 units in

December 2008 to 219920 units in December 2009.

For the April to December 2009 period, Bajaj Auto's total motorcycle sales were

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increased 17% at 1794359 units, against 1534149 units in the corresponding period in

2008.

The release added that in December, 2009 Bajaj launched the all new Pulsar 135 LS with

the purpose of scaling Pulsar to be a million units per year brand.

Bajaj Auto's three wheeler sales also went up by 17% with the company selling 244,655

units during April-December 2009 compared to 209,699 units in December 2008.

The company also continued strong growth from export market. Export for the company

increased 9 per cent to 676,531 during April to December 2009 from 620880 in same

 period last year.

Bajaj Sales grow 83% due to Discover 100cc:

Riding on the back of its recently-launched 100cc Discover, Bajaj Auto Ltd, the

country’s second largest two-wheeler maker, registered a growth of 83.2% in two-wheeler sales in November at 2,42,648 units as compared to 1,32,421 units during the

same month last year. The company’s total motorcycle sales, which constitutes over 99%

of its total two-wheeler figures, surged 84.1% last month at 2,42,390 units vis-à-vis

1,31,681 units in November last year, the company said in a statement.Bajaj attributed the jump in its monthly sales to its newly-launched 100cc Discover DTS-

Si and the Pulsar. The company sold 94,265 units of its new 100cc Discover DTS-Si and

50,153 units of the Pulsar.Analysts attribute the robust double-digit growth in the domestic market to a very low

 base last year when Bajaj’s sales had declined drastically as a result of which the

company had slipped from its decades old number two position to the number four slot behind its arch rival TVS Motors and Honda Motorcycle and Scooter India in November 

last year.

Overseas, the company registered its best ever export figures in November with total

exports from the country going up 46.2% at 98,521 units as compared to 67,397 units ayear ago.

While the November numbers are in continuation to the high double-digit sales in

September and October, which were festival months, the company’s total two-wheeler sales in the first eight months (April-November) of the current financial year grew by

11% at 15,78,523 units as compared to 14,15,639 units in the corresponding period in

2008-09.

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Bajaj Auto Ltd Interest in various sectors:

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Global Bajaj

• Bajaj is present in over 50 countries all over the globe.

• Dominant presence in Africa and Latin America with increasing market share every

year.

• Market leader in 2-wheelers in Sri Lanka, Bangladesh, Colombia and Central

America.• 772,519 units exported in 2008-09, an increase of over 25% over the previous year 

• Largest exporter of three wheelers in the world: 139,056 units exported in 2008-09.

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Bajaj Discover 100cc:

Bajaj Auto Limited launched the Bajaj Discover 100cc DTS-i on July 27, 2009.

It’s never easy to understand Bajaj and its strategy in particular. After exiting from the100cc segment in 2007, Bajaj rediscovers the 100cc segment with the launch of discovers

100cc. First let’s understand what’s the need for Bajaj to re-enter this segment. Though

the market share of 100cc bikes has declined from 80% from years before to 65% now.

The decline is not as fast as Bajaj expected. Bajaj has a meagre 9% market share in thissegment while it’s a market leader in 125cc+ segment. Also the fact that the Hero Honda

does well amidst recession is just because of its blooming sales of its 100cc bikes in therural market. Bajaj is revamping its portfolio and has already launched nearly half a

dozen bikes in 2009. The new strategy is already doing magic in sales of Bajaj Auto. As

 part of the new plan, Bajaj has come up with Discover 100cc to take on the Hero Honda’s

evergreen splendor and passion variants.

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 It inherits the proven discover styling. The jadoo bike is sturdy and retains the appeal

even after in the market for years. The low slung yet muscular styling makes the discover 

a perfect sibling to pulsar. The opt prism headlamps with twin pilot lamps on the sidesare housed in broad fairing. Crowning the fairing is a tinted visor. The side profile is

almost the same as 125cc discover except the bike’s contemporary all black styling. The

 biggest changes are in the rear. Bajaj which mastered the art of using LED now offers a100cc bike with it. The three step tail lamp cluster looks gorgeous but seems to be

 borrowed from Suzuki’s GS150R. Overall proportion is good and would lure a 100cc

customer 

It comes with the Bajaj’s much touted DTS-Si 2.0 engine (remember Pentium I, II, III,IV). Baja intends to follow the processor makers to give its customers advanced

technology. The Digital Twin Spark – Swirl Induction engine gets pent roof combustion

chamber and polycot piston for improved combustion and better fuel efficiency. The100cc engine generates 7.7PS of peak power at 7500rpm. According to Baja, Discover 

100cc returns a mileage between 78 and 80kmpl. According to ARAI – IDC (Indian

Driving Cycle), discover returns a fuel efficiency figure of 89kmpl. Under standardcondition, fuel efficiency is expected to be around 125kmpl higher than the XCD109kmpl. Baja is yet to get the ARAI figures under standard conditions.

Baja will promote this bike as a long distance bike and is going to do series of outdoor 

 promotional activities. Rediscover India with Discover 100cc would be the message of the campaign. Baja will take the customers from cities to suburbs to highlight the mileage

of the bike. It is typically commut-ish with flat seats and the rear grab rail on the same

level of the fuel tank. The handlebar is wide and easy to hold. Discover 100cc uses

telescopic forks at the front and gas charged nitrox suspension at the rear. Ride quality issuperb with nitrox suspension and softer seats soaking up the road shocks and bumps

well. The 1305mm wheel based bike uses drum brake at the front and the rear. Butunlike the the XCD, it offers a sturdy and stable feel. The tubular dual cradle structureand the rectangular, box section swing arm. At the rear offers a nimble character.

Discover comes loaded with segment first features like twin pilot lamps, wider rear tyre,

gas charged rear suspension, LED tail lamps and maintenance free battery. Electric start

with auto choke and alloy wheels are standard fitments. Twin pod instrument panel issimple with standard speedo, fuel gauge and other warning lamps.

Colors Available:

Black Green

Black Blue

Flame Red

Black Magnepa

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Technical Specification

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Company

Profile:

15

Engine

Type Single cylinder, 4 stroke, air cooled

Displacement 94.38 cc

Compressionratio

9.8 : 01

Max. Power (Ps @ RPM)

7.7 @ 7500

Max. Torque(Nm @ RPM)

7.85 @ 5000

Transmission

Clutch Wet multiplate

 No. of gear 5

Gear shift

 pattern All down

Suspension

Front Telescopic, wheel travel 130 mm

Rear Nitrox, wheel travel 110 mm

Brakes

Front Drum, 130 mm

Rear Drum, 110 mm

Tyre

Front 2.75 X 17" (Unidirectional)

Rear 3.00 X 17" (Unidirectional)

Fuel Tank 

Fuel tank capacity

8 liter full (2.3 liter reserve)

ChassisType Single down tube

Electrical

Battery 12V, 5Ah

Head lamp 35 / 35 W

Tail / stoplamp

LED type

Horn type &no.

DC / one

Dimensions

Length 2040 mm

Width 760 mm

Height 1087 mm

Wheel base 1305 mm

GroundClearance

162 mm

Kerb weight 115 kg

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Hero Honda Motors Limited, based in Delhi, India is a joint venture between the HeroGroup of India and Honda of Japan. It has been referred to as the world's biggest

manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million

motorbikes in a single year. During the fiscal year 2008-09, the company has sold 3.28

million bikes and the net profit of the company stood at Rs. 1281.7 Crore, up 32% from

the previous fiscal year. The company's most popular model is the Hero Honda's Splendor, which is the world'slargest-selling motorcycle, selling more than one million units per year.

“Hero” is the brand name used by the Munjal brothers for their flagship company Hero

Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company wasestablished in 1984 as the Hero Honda company, India.This company was referred to

Ashdeep singh (Badal) from CIIS college.

During the 1980s, the company introduced motorcycles that were popular in India for 

their fuel economy and low cost. A popular advertising campaign based on the slogan'Fill it - Shut it - Forget it' that emphasized the motorcycle's fuel efficiency helped thecompany grow at a double-digit pace since inception.

Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in

Haryana and at Haridwar in Uttarakhand. These plants together are capable of churningout 3.9 million bikes per year. Hero Honda's has a large sales and service network with

over 3,000 dealerships and service points across India. Hero Honda's customer loyalty

 program, the Hero Honda Passport Program, claims to be one of the largest programs of its kind in the world with over 3 million members.

The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at

108

The Hero Honda story began with a simple vision – the vision of a mobile and an

empowered India, powered by Hero Honda. This vision was driven by Hero Honda’scommitment to customer, quality and excellence, and while doing so, maintains the

highest standards of ethics and societal responsibilities. Twenty five years and 25 million

two wheelers later, Hero Honda is closer to fulfilling this dream. This vision is thedriving force behind everything that we do at Hero Honda. We understood that the fastest

way to turn that dream into a reality is by remaining focused on that vision.

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There were many unknowns but we kept faith, and today, Hero Honda has been the

largest two wheeler company in the world for eight consecutive years. Our growth has

kept compounding. The company crossed the ten million unit milestone over a 19-year span. In the new millennium, Hero Honda has scaled this to 15 million units in just five

years! In fact, during the year in review, Hero Honda sold more two wheelers than the

second, third and fourth placed Two-wheeler Company put together. With Hero Honda,the domestic two wheeler market was able to show positive growth during the year in

review. Without Hero Honda, the domestic market would have actually shrunk.

Over the course of two and a half decades, and three successive joint venture agreementslater, both partners have fine-tuned and perfected their roles as joint venture partners.

What the two partners did was something quite basic. They simply stuck to their 

respective strengths. As one of the world's technology leaders in the automotive sector,

Honda has been able to consistently provide technical know-how, design specificationsand R&D innovations. This has led to the development of world class, value - for- money

motorcycles and scooters for the Indian market. On its part, the Hero Group has taken on

the singular and onerous responsibility of creating world-class manufacturing facilities

with robust processes, building the supply chain, setting up an extensive distributionnetworks and providing insights into the mind of the Indian customer. Since both partners

continue to focus on their respective strengths, they have been able to complement eachother. In the process, Hero Honda is recognized today as one of the most successful joint

ventures in the world. It is therefore no surprise that there are more Hero Honda bikes on

this country's roads than the total population of some European countries

 put together!

The company's meteoric growth in the two-wheeler market in India stems from anintrinsic ability to reach out and come closer to its customers, with every passing year.

Hero Honda's bikes are sold and serviced through a network of over 3500 customer touch

 points, comprising a mix of dealers, service centers and stockiest located across rural andurban India. Hero Honda has built two world-class manufacturing facilities at Dharuhera

and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just

completed a full year of operations. It is difficult to imagine that all this has happened inthe span of just two and a half decades!

The best is yet to come. During the year in review, Hero Honda powered its way in a

market that, for all practical purposes, was feeling the full effects of the economic

slowdown in India. With an economic recovery now clearly on the cards, Hero Honda isall set to ride into another summit. As Brijmohan Lall Munjal, the Chairman, Hero Honda

Motors succinctly puts it, "We pioneered India's two wheeler industry, we've steered it

through difficult times; now it is our responsibility to set the pace again.''

Hero Honda’s Mission:

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Hero Honda’s mission is to strive for synergy between technology, systems and human

resources, to produce products and services that meet the quality, performance and price

aspirations of its customers. At the same time maintain the highest standards of ethics andsocial responsibilities.

This mission is what drives Hero Honda to new heights in excellence and helps theorganization forge a unique and mutually beneficial relationship with all its stake holders.

Hero Honda’s Mandate:

Hero Honda is a world leader because of its excellent manpower, proven management,extensive dealer network, efficient supply chain and world-class products with cutting

edge technology from Honda Motor Company, Japan. The teamwork and commitment

are manifested in the highest level of customer satisfaction, and this goes a long way

towards reinforcing its leadership status.

Hero Honda’s Sale Up 23.7% in June 2009:Hero Honda, with sales of more than 300,000 two-wheelers per month,

is still the world’s largest two-wheeler manufacturer in volume terms.

Hero Honda has reported a 23.7% hike in its sales during June 2009, at 365,734 units, asagainst 295,675 units in June last year. The company has sold more than 300,000 two-

wheelers in every single month during 2009, which must certainly be a world record of 

sorts.

Hero Honda, which currently has market share of close to 60% in the Indian two-wheeler 

market, sold close to 1.2 million two-wheelers during April-June this year, a 25%increase over the 900,000 units it sold in the yea-ago period.

‘Our strategy has been driven by innovation in every sphere of our activity – building arobust product portfolio across categories, exploring new markets, aggressively

expanding the network and continuing to invest in brand building activities,’ said Anil

Dua, senior vice-president (sales & marketing),Hero Honda.

KEY MILESTONES OF HERO HONDA

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1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan

signedShareholders Agreement signed

1984 Hero Honda Motors Ltd. incorporated

1985 First motorcycle "CD 100" rolled out

1987 100,000th motorcycle produced1989  New motorcycle model - "Sleek" introduced

1991  New motorcycle model - "CD 100 SS" introduced500, 000th

motorcycle produced.

1992 Raman Munjal Vidya Mandir inaugurated - A School in the memory

of founder Managing Director, Mr. Raman Kant Munjal

1994  New motorcycle model - "Splendor" introduced

1,000,000th motorcycle produced

1997  New motorcycle model - "Street" introduced

Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated

1998 2,000,000th motorcycle produced

1999  New motorcycle model - "CBZ" introduced.Environment Management System of Dharuhera Plant certified withISO-14001 by DNV Holland.

Raman Munjal Memorial Hospital inaugurated - A Hospital in the

memory of founder Managing Director, Mr. Raman Kant Munjal

2000 4,000,000th motorcycle produced.

Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland.

Splendor declared 'World No. 1' - largest selling single two-wheeler 

model.

"Hero Honda Passport Programme" - CRM Programme launched

2001  New motorcycle model - "Passion" introducedOne million production in one single year  New motorcycle model - "Joy" introduced

5,000,000th motorcycle produced

2002  New motorcycle model - "Dawn" introduced.

 New motorcycle model - "Ambition" introduced.

Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,Harbhajan Singh and Zaheer Khan as Brand Ambassadors

2003

Becomes the first Indian Company to cross the cumulative 7 million

sales mark Splendor has emerged as the World's largest selling model for the third

calendar year in a row (2000, 2001, and 2002) New motorcycle model - "CD Dawn" introduced. New motorcycle model - "Splendor +" introduced

 New motorcycle model - "Passion Plus" introduced

 New motorcycle model - "Karizma" introduced

2004  New motorcycle model - "Ambition 135" introduced.

Hero Honda became the World No. 1 Company for the third

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consecutive year.

Crossed sales of over 2 million units in a single year, a global record.

Splendor - World's largest selling motorcycle crossed the 5 million

mark 

 New motorcycle model - "CBZ*" introduced

Joint Technical Agreement renewed.

Total sales crossed a record of 10 million motorcycles

2005 Hero Honda is the World No. 1 for the 4th year in a row

 New motorcycle model - "Super Splendor" introduced

 New motorcycle model - "CD Deluxe" introduced

 New motorcycle model - "Glamour" introduced

 New motorcycle model - "Achiever" introduced

First Scooter model from Hero Honda - "Pleasure" introduced

2006 Hero Honda is the World No. 1 for the 5th year in a row

15 million production milestone achieved

2007 Hero Honda is the World No. 1 for the 6th year in a row

 New 'Splendor NXG' launched

 New 'CD Deluxe' launched

 New 'Passion Plus' launched

 New motorcycle model 'Hunk' launched

20 million production milestone achieved

2008 Hero Honda Haridwar Plant inauguration

 New 'Pleasure' launched

Splendor NXG lauched with power start feature

 New motorcycle model 'Passion Pro' launched

 New 'CBZ Xtreme' launched

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25 million production milestone achieved

CD Deluxe lauched with power start feature

 New 'Glamour' launched

 New 'Glamour Fi' launched

2009 Hunk' (Limited Edition) launched.

Splendor completed 11 million production landmarks.

 New motorcycle model 'Karizma - ZMR' launched.

Silver jubilee celebrations

Hero Honda Passion Plus:

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 Passion plus is a make from Hero Honda which keeps a beautiful look with its basic

design as the sticker design keeps changing to live up to the changing trend. Hero Honda

engineers have worked well on the design to lend a sizzling look from every angle.

Passion comes in six variants of multicolor designs from which anyone can select as the

most preferred one. Hero Honda rightly claims passion plus as the 'Whole new world of 

style'. Passion possesses the standard engine as the other siblings from Hero Honda and

there is hardly any change in the performance of the engine. It is a new wine in the old

 bottle. The striking figures of the bike are all black engine, alloy wheels and body colored

hand grips. The black engine treatment is in sync with the overall look of the bike.

Passion comes to the standard of those who are passionate for a cool looking bike with

great mileage. And no doubt, it has served them substantially with great confidence. Still

Hero Honda Passion holds good in the market owing to its reliability and fuel efficiency.

Engine

The Hero Honda Passion Plus is an improved version of the Passion. The Passion Plus is

 prepared with a four-stroke, air-cooled, single cylinder engine that produces a piston

dislocation of 97.2cc with the maximum power of 7.5 PS @ 8000 rpm. It maintains a

commendable speed of 85kph with the fair fuel economy.

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Design and Comfort

The tubular double cradle frame along with its 9 new two-tone body colors and two tone

front fenders highlight its style statement to bike lovers. To count a few more styling

features, this bike is equipped with body color rear view mirror; aluminum die cast rear 

grip, heat protector on the muffler, and new dials in the instrument panel, new multi-

reflector headlight and winkers. Its luggage space with locking facility, lockable seat and

helmet holder are the important features for rider's convenience. Comfort of the journey

is well defined by the arrangement of adjustable rear cushion, wide and spacious seat and

 broad rear tyre.

Ride and Handling

Passion Plus is a reliable bike for normal domestic use and also middle level long run. It

gives a good mileage, which is a prime concern for the Indian bikers in view of the

existing road conditions. In terms of maintenance, if ridden with care, a timely change of 

oil is enough. It is almost maintenance free. It also has a provision for start when in gears.

The Passion Plus comes with the good braking system and the suspension functionality is

supported by telescopic hydraulic forks at the front and swing arm with adjustable

hydraulic dampers at the rear. Its wider wheel base ensures foolproof safety to the rider.

Safety is further taken care by the arrangement of several lighting fittings like position

lamp, side reflector, headlight with halogen lamp, multi reflector winker and others.

Hero Honda Passion Features:

• Power Start

• Stylish Visor with black tinted windscreen & clear-lens

indicator 

• Front Disc (Option)

• High Performance & fuel efficient engine

• Stylish New Generation Graphics

• Bright Red Rear Cushion Spring

• Contemporary Body Colored Rear Grop

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Hero Honda Passion Colors:

• Vibrant Blue

• Black with Sports Red

• Leaf Green Metallic

• Force Silver 

• Black with Frost Blue

• Sports Red

 

Market Share of Different Companies

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Hero Honda,

38%

Bajaj, 22%

TVS, 21%

HondaMotor

cycles, 6%

 Yamaha, 4%

Kinetic, 4%

Lml, 4%

Other, 1%

Hero Honda

Bajaj

TVS

HondaMotorcycles

 Yamaha

Kinetic

Lml

Other

 

Comparison of Sales of Hero Honda and Bajaj

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 YEAR HERO HONDA BAJAJ

SEP 2008 3,85,262 2,18,494

SEP 2009 4,01,290 2,49,795

OCT 2008 3,52,449 1,63,850

OCT 2009 3,54,156 2,49,681

NOV 2008 2,89,426 1,32,421

NOV 2009 3,81,378 2,42,390

DEC 2008 2,15,931 1,19,215

DEC 2009 3,75,358 2,20,429

 

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Hero Honda Passion Technical Specifications:

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Engine

Type Air-cooled, 4-stroke single cylinder  OHC

Displacement (cc) 97.2 cc

Maximum Power 5.4 kW (7.8 Ps) @ 7500 rpm

Maximum Torque 0.82 Kg-m (8.04 N-m) @ 4500 rpm

Starting Self & Kick Start

Bore x Stroke 50.0 x 49.5 mm

Compression Ratio 9.0 :1

Ignition DC – Digital CDI with TCIS – ThrottleControlled Ignition System

Engine Oil Grade SAE 10 W 30 SJ Grade (JASO MAGrade)

Transmission:

Clutch Multiplate Wet

Gear Box 4 Speed Constant Mesh

Chassis:

Type Tubular Double Cradle

Dimensions:

Wheelbase (mm) 1235Length (mm) 1980

Width (mm) 725

Height (mm) 1075

Ground Clearance (mm) 165

Kerb Weight (Kgs) 116 (Kick) / 119 (Self)

Suspension:

Front Telescopic Hydraulic ShockAbsorbers

Rear Swing Arm with 5 step adjustableHydraulic Shock Absorbers

Brakes:

Front Drum Internal Expanding Shoe Type (130mm)

Front Disc 240mm Dia Disc

Rear Internal Expanding Shoe Type (110mm)

Wheels:

Rim Size Front 18 x 1.60, Alloy / Spoke WheelRim Size Rear 18 x 1.60, Alloy / Spoke Wheel

Tyres:

Front 2.75 x 18 – 42 P / 4 PR

Rear 3.00 x 18 – 52 P / 6 PR

Electrical:

Battery 12 V – 2.5 Ah (Kick) / 12 V – 5 Ah(Self)

Alternator 120 W

Head Lamp 35W / 35W – Halogen BulbTrapezoidal, Multi Focal Reflector 

Tail / Stop Lamp Multi Reflector - 5 / 10 W

Indicators Multi Reflector Clear Lens with Amber  Bulb – 10W x 4 nos

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Price in Pune:

 

Technical Comparison between

Passion and Discover

 

30

Price Ex-Showroom On-Road

Caste Wheel 44839 50077

Spoke Wheel 42819 48969

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31

Passion Discover 

Engine

 Type

Air-cooled, 4-stroke singlecylinder OHC

Singlecylinder, 4stroke, aircooled

Displacement 97.2 cc 94.38 ccCompressionratio

9.8 : 01 9.0 :1

Maximum Power 5.4 kW (7.8 Ps)@ 7500 rpm

7.7 @ 7500

Maximum Torque0.82 Kg-m (8.04N-m) @ 4500

rpm

7.85 @ 5000

Transmission

ClutchMultiplate

Wet

Multiple wet

No. of gear 4 5Gear shiftpattern

All down All Up

Suspension

FrontTelescopicHydraulic ShockAbsorbers

 Telescopic,wheel travel130 mm

Rear

Swing Arm with

5 stepadjustableHydraulic ShockAbsorbers

Nitrox, wheeltravel 110 mm

Brakes

FrontInternalExpanding ShoeType (130 mm)

Drum, 130mm

RearInternalExpanding ShoeType (110 mm)

Drum, 110mm

Front Disc 240mm Dia Disc  Not available

TyreFront 2.75 x 18 2.75 X 17"

Rear 3.00 x 183.00 X 17"

Dimensions

Wheelbase (mm) 1235 2040 mm

Length (mm) 1980 760 mm

Width (mm) 725 1087 mm

Height (mm) 1075 1305 mm

GroundClearance (mm)

165162 mm

Kerb Weight(Kgs)

116 (Kick) / 119(Self)

115 kg

Fuel Tank 

Capacity 10.3 Ltrs 8 liter

Reserve 1.8 Ltrs 2.3 liter

Electrics

Battery12 V – 2.5 Ah(Kick) / 12 V – 5Ah (Self)

12V, 5Ah

Head lamp 35W / 35W 35 / 35 W

 Tail / stop lampMulti Reflector -5 / 10 W

LED type

Horn type &no.

DC/oneDC / one

ChassisType Tubular DoubleCradle

Single downtube

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Graphical Representation

1) Chart showing the company preferred while purchasing a bike.

a) Bajaj

 b) Hero Hondac) Other  

 

Company Preferd

Hero

Honda

60%

Bajaj

30%

Other 

10%Hero Honda

Bajaj

Other 

 

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2) Chart showing the bike preferred in Hero Honda in 100cc segment.a) Passion

 b) Splendor  

c) Glamour  

Bikes's Preferd in Hero Honda in

100cc

Spelndor 

30%

Glamour 

10%

Passion

60%

Spelndor 

Glamour 

Passion

 

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3) Chart showing the bike prefer in Bajaj in 100cc segment.

a) Discover

b) CT 100

c) Platina

 

Bike's Preferd in Bajaj in

100cc

Platina

40%

Discover 

50%

CT 100

10%

Platina

Discover 

CT 100

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4) Chart showing the customer satisfaction level with regard to the

after sales service provided.

a) Satisfied. b) Dissatisfied.

Satisfied, 65

Dissatisfied,

35

Satisfied, 85

Dissatisfied,

15

0

10

20

30

40

50

60

70

80

90

%

Bajaj Hero Honda

Company Name

Satisfied

Dissatisfied

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5) Chart showing the purpose for which the bike is used.

a) Office purpose.

 b) Personal use.

c) Joy purpose.

d) Other Purpose. 

5050

30

20

10

20

1010

0

10

20

30

40

50

%

Office Personal Joy Other

Purpse

Purpose Of the Bike Used

Passion

Discover

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7)  Chart showing the rating of the bike according to the

maintenance.

a) Cheap

 b) Averagec) Expensive

20

60

20

10

50

40

0

10

20

30

40

50

60

%

Passion Discover

Cheap

AverageExpensive

 

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8) Chart showing the availability of the spare parts.

80

70

20

30

0

10

20

30

40

50

6070

80

90

Passion Discover

Readily Available

Not Readilyavailabe

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9) Chart showing the rating of the spare part prices.

a) Cheap

 b) Average

c) Costly

30

50

20 20

40 40

0

5

10

15

20

25

30

35

40

45

50

%

Passion Discover

Cheap

Average

High

 

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10)  Chart showing the customers view of the look of the bike.

A) Simple

b) Macho

 

0

10

20

30

40

50

60

Pasion Discover

Simple

Macho

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11) Chart showing the satisfaction of the customers with their bike.

a) Satisfied

b) Dissatisfied

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90

10

70

30

0

10

20

30

40

50

60

70

80

90

%

Passion Discover

Satisied

Dis-Satisfied

Finding and Observations

Customers of all age group prefer Hero Honda Passion

According to the survey students prefer more Hero Honda Passion.

Customers who used Bajaj Scoters earlier prefer Bajaj Discover.

Bajaj company bikes have higher maintenance as compared to other bikes.

The features shown in the discover are not up to the mark as they show

variations.

Resale value of Bajaj Discover is very less as compared to Passion.

It is found that Mileage is the main factor which influences to a

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consumer in his buying decision, and after the Mileage next preference

goes to Price, people gives same weight age to Power and style and after 

that they are being influenced by Advertisements and ServiceIt is also found that consumer’s decision is influenced more by mileage

rather than price.

By this research we come to know that almost 95% people are satisfied

with their bikes performance and it’s after sales services.

 

Suggestions

 

Bajaj should focus on its advertisement and mileage to increase

its market share.

 

Company should also focus on its after sales service as well as the

performance of the bikes.

Bajaj should also give some offers with their different models.This will help in increasing the market share of the Bajaj

company.

The company should also launch some cheaper models so that the

students can buy more. This will be beneficial for both i.e. the company

and the consumers.

Since in the female bike category, TVS is the market leader with a total

market share of 43%. Hero-Honda has a total market share of 35%.Therefore it is recommended that Hero-Honda should put some more

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efforts so that it can become the market leader in both the sectors.

Hero-Honda is maintaining a good customer loyalty. Therefore company

should also focus on innovations and newer technologies. This will help

the company to capture more and more market and earn more and more

profits.

 

Conclusion

People prefer two wheelers because of their small

Manageable size, low maintenance, pricing and easy loan repayments.

According to the survey about 70% of the total customers prefer Hero Honda

Passion.

In spite of global competition and various challenges faced by the company it has

come up with various models to compete with other companies.

As compared to Bajaj Discover, Hero Honda Passion’s is preferred more.

Hero Honda has always maintained its standard, so the customer’s satisfaction percentage is large.

Customer perception about hero Honda Passion is good and they areSatisfied with the bike performance, price, sales & service and style.

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We found that hero Honda lead with 48% of market share. And the main embed behind the purchase is performance of bike.

 

Questionnaire

I) Name:

II) Age:

III) Gender:

(Please tick if applicable)

IV) Which bike do you have now?

a) Passion ( )  b) Discover ( )

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V) Which company bike did you have before?

a) Hero Honda ( )

  b) Bajaj ( )c) Other ( )

VI) Is this your first bike?d) Yes

e) No

VI) Which bike do you own presently?1) Hero Honda ( )

2) Bajaj ( )

VII) If Hero Honda (please tick if applicable)

a) Splendor ( )

b) Passion ( )

c) CD Dawn ( )

d) Glamour ( )

VIII) If Bajaj (please tick if applicable)

a) Platina ( )

b) CT 100 ( )

c) Discover ( )

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IX) Are you satisfied with the service provided while delivery?

a) Yes

 b) No

X) Factor which influenced you while purchasing the bike?

a) Fuel economy

 b) Looks

c) Price

XI) Rate the Bike according to its performance.(1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

XII) How much is your daily traveling?

XIII) Are you satisfied with your bikes after sales service?

a) Yes

b) No

XIV) Rate your bike on the basis of safety and comfort level.

[1 being the highly safe and comfortable and 5 being the least

safe and comfortable]__________________________________________ 

1 2 3 4 5

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Bibliography

Bibliography (from Greek βιβλιογραφία, bibliographia, literally "book writing"), as a

 practice, is the academic study of  books as physical, cultural objects; in this sense, it isalso known as bibliology (from Greek -λογία, -logia). On the whole, bibliography is not

concerned with the literary content of books, but rather the "bookness" of books.

A bibliography, the product of the practice of bibliography, is a systematic list of books

and other works such as journal articles. Bibliographies range from "works cited" lists atthe end of books and articles to complete, independent publications. As separate works,

they may be in bound volumes such as those shown on the right or computerised

 bibliographic databases. A library catalog, while not referred to as a bibliography, is

bibliographic in nature.

www.herohonda.com

www.bajajauto.com

www.google.com

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Photos

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