P&G CASE STUDY - BY KARTHEEK GOLLA
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Transcript of P&G CASE STUDY - BY KARTHEEK GOLLA
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Presentation by:Kartheek Golla.
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Facts About P&G
• Worldwide pioneer in marked customer products
• Two dozen brands worth $1 billion around the world
• Holds numerous classification characterizing brands
• Founded in 1837, headquartered in Cincinnati , Ohio by William Procter and James Gamble
• Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer, Crest , food, beverages and many more
Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.
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3Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.
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Business Tactics of P&G
• It uses neglected costumer needs
• Consistent development in brands
• Each brand for a particular market section
Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 5
MARKETING STRATAGIES
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 6
QUALITY STRATEGY
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BRAND EXTENSION STRATEGY
Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 8
MULTIBRAND STRATEGY
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 9
PRODUCT DIFFERENTIATION
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 10
P&G created many product categories through innovation
• Disposable Diapers
• Liquid fabric softners
• Fabric softner sheets
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 11
DISTRIBUTION STRATEGY
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 12
Types of distribution is followed by P&G:
• Intensive Distribution• Extensive Distribution • Specialty Distribution
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 13
PROMOTION STRATEGY
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 14
PROMOTION STRATAGIES OF P&G:
• P&G insists on pull strategy• Heavy advertising and media pioneer• Advertising creativity• P&G- A click mortar company• Coupon
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 15
P&G’s Advertising Strategy
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 16
Advertising Strategy OF P&G:
• Direct to Customer
• Through Sponsorships
• Through Celebrity endorsements
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 17
PRICING STRATEGIES
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 18
PRICING STRATEGIES OF P&G:
• It finds the set of prices that maximizes the profits from the total product mix• Research on how companies adjust their prices
to take into account different types of customers and situations.• Finds the key issues relating to initiation and
response to price changes.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 19
AGGRESSIVE SALES FORCE
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“THANK YOU, MOM” ADVT. CAMPAIGN – RIO OLYMPIC 2016
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P&G further expansion
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 22
P&G has always valued R&D
• P&G founded its first R&D division in 1887• Developed many first time products such as
Crest toothpaste, Head & Shoulders shampoo and Pampers disposable diapers• Developed seven Global Business Units based
on product categories
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 23
P&G has paid special attention to Design
• Created new Design units
• Developed P&G Design board
• Clay Street Project – Top 200 executives are invited to HQ to work on design
• Incorporated Design innovation in every component
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 24
P&G takes efforts towards customer
orientation and understanding
• Developed Faux homes and Stores to obtain real market feel for employees
• Lets costumers customize the products
• Does analysis of Return of Marketing Investment
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 25
P&G has established itself as world’s leading consumer
goods company
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 26
MARKET SEGMENTATION BY P&G:
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 27
COMPITETORS
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 29
What are some of the challenges and risks are associated with being the market leader in so
many categories? • Expanding retailer reliance.
• Expanding interior rivalry inside the brand.
• Declining benefits in FMCG markets.
• Mark Dilution
• Organizing pieces of the overall industry over benefits.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 30
What does P&G need to maintain its strong brand
images ? • Advertising strategies utilizing stages like
Facebook, Google and so on. • Internet shopping must be made less
demanding. • Web-based social networking ought to oversee
online verbal. • Online stage ought to be controlled to scatter
data. • Additional impetuses like coupons, purchasing
focuses etc.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 31
What risks do you feel that P&G will face going
forward? • Ferocious rivalry from Nestle, ITC, Hindustan
Unilever Limited and so on. • Relative costs and Performance from
unbranded neighborhood items. • Danger of Brand Equity. • Legitimate Barriers • Constrained space for extension and
development.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 32
What is Procter & Gamble’s business
strategy?
• 1. Keeping up ubiquity of existing item
• 2. Growing new related items
• 3. Advancing and presenting new items sans preparation
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 33
Why is tele-presence a useful collaborative tool
for P&G?
• Telepresence is a magnificent approach to cultivate coordinated effort between representatives crosswise over not simply nations, but rather landmasses. It makes conceivable to hold top notch gatherings over long separations.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 34
Any other ways P&G can use to foster innovation?• Cloud , to spare every one of their archives
and documents in a place which will unquestionably decrease their support overhead and present adaptability and speed.
• Huge information control, to pick up and examination immense measure of client criticism to improve the items and administrations.
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Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal. 35
THANK YOU
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DISCLAIMERPrepared by: Kartheek Golla, Department of Aeronautics,
MIT(Manipal).During a marketing internship by Prof. Sameer Mathur, IIM
Lucknow.
Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.