Role of Beverages ‐ Trends & ChallengesBy Sunil Adsule 

February 10th, 2012

Beverages ‐ Trends

Determinants• Age & Profile• Lifestyle• Food habits• Level of physical activity

Trends are driven by consumer preferences & needs 

Beverage Portfolio

• Beverage Key Benefits – Thirst Quencher – tasty hydration – Energy – Refreshment

Classified ‐ Internal use

Offerings based on Consumer Insights

Minute MaidFull Fledged Juice Portfolio

Future Beverage Landscape

• Beverage Sector opportunities– Sparkling beverages– Still beverages

• Fruit Juice and Dairy based beverages• Beverages with functional ingredients

– Low or No Cal beverages– Tea or Coffee based beverages– Energy Drinks– Sports Drinks– Flavored Waters– Enhanced Waters (with Vitamins / Minerals)

6

• Low or No Cal Beverages– No caloric sweetener used– Primarily the DIET products

• Tea or Coffee based Beverages– Includes carbonatednon‐carbonated tea, coffee extracts based beverages containing milk, and water, ready‐to‐drink products, with sweeteners 

7

• Energy Drinks– Includes water based beverages with or without added carbon dioxide and containsvitamins, minerals, herbs and herbal extracts and other ingredients (e.g. caffeine, taurine, glucuronolactone, etc.)

• Sports / Isotonic Drinks– Includes water based still beverages withelectrolytes, vitamins , minerals, peptides. 

8

Two key territories emerge for Sports drinks globally Performance Led

• Flavored Waters (Still)Still flavored water with or without functional ingredient

10

Enhanced Waters (with Vitamins / Minerals) Flavored, with addition of vitamins, minerals, polypeptides and other ingredients

Value Added DairyMilk and milk basedand functional Ingredients, 

Fortification/Functional Benefits

Beverages with functional ingredients• Fruit or vegetable juice as the carrier, 

Ingredients e.g. phyto‐sterol, DHA• With added Vitamins and Minerals

Enabling Framework

• Manufacturers need framework to drive development of new products– To make and produce innovative products which are safe and designed for a specific target group of consumers • New Categories / Additives

– To communicate benefits of these products in unambiguous manner

THANK YOU

13