Pfizer Healthcare Hub - HISA · • Platform to link the Startup Community with Pfizer (locally &...
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1 Pfizer Healthcare Hub Our partnership with Health Technology Start-ups to accelerate innovation Kate Porz Pfizer Healthcare Hub Co-Lead BPharm July 2018
Transcript of Pfizer Healthcare Hub - HISA · • Platform to link the Startup Community with Pfizer (locally &...
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Pfizer Healthcare HubOur partnership with Health
Technology Start-ups to
accelerate innovation
Kate PorzPfizer Healthcare Hub Co-LeadBPharmJuly 2018
• Platform to link the Startup Community with Pfizer
(locally & globally)
• Part of a Global Network of other “Hubs”
(e.g. Berlin, Tel Aviv, London etc.)
Introducing the Pfizer Healthcare Hub
Pfizer Healthcare Hub
Improve patients outcomes and quality of life
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Disease awareness & Information
Earlier detection and better diagnosis
Adherence and compliance
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Innovative solutions and approaches across the patient journey to compliment our medicines to drive the best possible patient outcomes
in the fields of Cardiovascular Diseases, Neurology, Inflammation, Immunology, Rare Diseases, Oncology, Vaccination and Clinical Research.
We are looking for……….
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Facilitating health literacy and access to information for both
clinicians and patients, so that:
Patients feel part of the treatment decision and are supported
through their healthcare journey.
Clinicians are provided with timely and useful information to
assist with providing the right medicines to the right patients at
the right time.
• Information for consumers is not in friendly format – Consumer
Medicines Information (CMI) is often complicated and not
used/read by patients.
• How to we create content that consumers will engage with in a
format that will be consumed?
Disease awareness & information
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Improving clinicians’ access to devices or information to enable
better diagnosis.
Artificial Intelligence, big data and electronic medical records all
play a key role in clinicians utilising all available data to make a
fully informed diagnosis.
• Numerous patients go undiagnosed in AF for example. AF is implicated
in 1 in 5 Strokes. AF is a serious heart rhythm condition, affecting more
than 460,000 Australians.1
A person with AF has a 5-fold increased risk of stroke compared to a
person without AF.2,3
• Many people with AF do not experience any symptoms at all and are
unaware they have the condition. So how do we increase screening and
detection?
Earlier detection & better diagnosis
1. Stroke Foundation. Stroke in Australia: No postcode untouched. NSF1586, 2017. www.strokefoundation.com.au.
2. Wolf P et al. Stroke 1991; 22: 983–988.
3. Granger C and Armaganijan L. Circulation 2012; 125: 159–164.
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Providing technological tools and solutions that facilitate or
encourage patient adherence to medication regimens to optimise
treatment.
These can be relevant to chronic or acute conditions that are
episodic, recurring exacerbations or one off situations, and may or
may not be life threatening.
For example, ideas might compliment medication by improving
health literacy, lifestyle suggestions and medication reminders.
• Common issue with all conditions, including mental illness.1
• How do you educate people on continuing their medication even when
they are well?
Adherence & compliance
1. Kane J et al. World Psychiatry. 2013 Oct; 12(3): 216–226.
Many different ways we can collaborate…
Mentoring by Pfizer experts
Event Space
Access to customers
Network
Orientation in the
market
• Clinical Trials
• Customer Affairs
• Gov. Relations
• Marketing &
Communications
• Medical Quality &
Compliance
• Patient Relations etc.
Partnerships / collaborations
Know -how
International contacts
WHAT WE
OFFER
The “How”
Our focus areas
Collaborations to Date
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Ongoing collaborations – Australia
An adherence App with a difference…
Perx are an Australian based start up who have developed a compliance and
adherence app which uses consumer behavioural techniques, such as
gamification and rewards, to change how Medication taking is viewed.
Pfizer have worked with Perx to help scale and further develop their app
We have commenced a pilot program to allow Pfizer to assess
the potential impact on patient adherence.
Kate PorzPortfolio Manager & Healthcare Hub Co-Lead (Melbourne)
0478 305 [email protected]
Olivia EganDigital Marketing Manager & Healthcare Hub Co-Lead (Sydney)
0402 899 [email protected]
How to get in contact
