Petr Majerik, Zenith OptiMedia, MediaTalk 11th January 2011
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Transcript of Petr Majerik, Zenith OptiMedia, MediaTalk 11th January 2011
Changes in Media Landscape Prague, January 11, 2011
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0
5
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70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06
GDP Ad Expenditure
Year-on-year % change in constant prices
Advertising spend vs. economic trends
Source: HM Treasury, ZenithOptimediaNote: ATL media only
CEE adspend - Forecast
6,9
2,7
16,9
5,7
22,4
7,4
0,7
-3,8
14,2
-1,3
12,8
1,6
-10,7-12,6
-5,9
-11,2
-24,5
-6,5
4,92,4
14,5
4,16,7 6,3
14,8
8,9
26
9,7
31
23
-25
-15
-5
5
15
25
35
WORLD NorthAmerica
LatinAmerica
WesternEurope
Central &EasternEurope
Asia Pacific
2007 2008 2009 2010 2013 *
Adspend: year-on-year % change, current prices
Source: ZenithOptimedia, Dec 2010
* ) 2013 cumulated comparison vs. 2010
Czech market evolution forecast
Source: ZenithOptimedia, Dec 2010
Share of media consumption vs adspend USA, Japan and UK (2005)
Source: Veronis Suhler Stevenson, TGI, ZenithOptimedia
57%
22%
15%
4% 2%
37%
7%11%
31%
14%
0%
10%
20%
30%
40%
50%
60%
Television Internet Radio Newspapers Magazines
Media Consumption Adspend
0
5
10
15
20
25
30
35
40
2001 2007 2010 2013
+59%
+164%
+245%
CEE - Internet and TV will grow at expense of print
+133%
+173%
TV
Newspapers
MagazinesRadioOutdoor
16%16%
10%
52%
10%
17%
6%
54%
14%
10%
8%
8%
-26%
-2%
-24%
-17%
+62%
53%
Source: ZenithOptimedia, Dec 2010
Internet11%
5%-28%
$12bn
$30 bn
$27bn
US$ billion, current prices
4%
$36bn
55%
12%
9%
8%
11%
5%
+15%
+32%
+31%
+7%
+77%
+35%
Technology Change: higher media consumption
00
1010
2020
3030
4040
5050
6060
7070
8080
9090
100100
19601960 19801980 20002000 20202020
PrintPrint
19201920 19401940
Digital TVDigital TV
Analogue radioAnalogue radio
CinemaCinema
OutdoorOutdoorMobileMobile
Digital radio
GamesGames
InternetInternet
Analogue TVAnalogue TV
Source: ISOBAR
19401940
Media Consumption Average hours per week
media mutation
Radio onmobile
Interactiveposters via mobile,mobile couponing
News feedsto digitalbillboards
Movies onmobile
MP3 fileson mobile
Interactive TVvoting via mobile
News on mobile
Internet printowner sites
TV on PCPC on TV
Movies on TV,TV in cinema
Movies on PC
Next ?MORE…………….
• New technologies
– Digital content, devices, merging of content
– Video on demand (via the internet) from any screen
– TV: larger, higher definition, online, interactive
– Innovation in mobile devices. Video, GPS, electronic wallets…
• Personalisation
• Quality instead of quantity
• Interactivity
• Engagement
Thank you for your attention
Contact:
Petr MajerikCEO ZenithOptimedia PragueLecturer, University of Finance and Administration [email protected]