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Transcript of Peter Rodgers
Peter Alden Rodgers
cell: 415.713.0235
facebook.com/peteraldenrodgers
twitter.com/peterrodgers
linkedin.com/in/peteraldenrodgers
WHO
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Brand StrategyPrior to launching creative, it’s essential to carefully listen first—assessing the organization’s brand and market position to understand its current and potential power. The team can then collaboratively develop the right voice, look and execution needed to achieve optimal success.
Clear ObjectivesMaking a challenging mission possible, begins with an intelligent, innovative and practical plan. Inspiration comes from the wealth of expertise and talent applied, and is driven by the demands of time. The individualized plan is well-informed, responsive to specific needs and goals, the dynamics unique to the organization and business climate, and crafted to leverage the possibilities of technology and the power of creative tools.
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Imaginative SolutionsInventing cohesive customized campaigns that deliver a singular brand experience—unified strategies that work across mulitple media types—is the magic that can happen. From the creation of an identity, to the design of a website, collateral, advertisements and beyond‚ the goal is always to present a consistent voice and image, and generate tangible demand for an entity’s products or services.
Powerful CollaborationSuccessfully achieving goals articulated in the plan demands close communication and tight team collaboration. The combined talent and experience of each member and experts in the field of focus, are the vital ingredients that inspire truly extraordinary and effective designed solutions.
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Peter Rodgers is an accomplished artist, media, and brand expert with a keen eye for original creative and business strategy. He is the sole proprietor of Montara Creative, a branding and integrated marketing agency that specializes in designing identities and campaigns for clients in art, music, technology, financial, real estate, legal, travel, hospitality, nonprofit and business markets.
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Montara Creative’s roster of clients and experience covers a wide range of arts, music, business and industries. Technology: Apple Computer, E-LOAN, E*TRADE Financial, Shutterfly.com, LiveCapital, NextCard, Pantone, Enfocus, Digital Fountain and SERENA Software. Music: ZOOM, Alesis, Dolby Labs, Opcode Systems, Universal Audio, Macromedia, Keith McMillen Instruments and Euphonix. Arts: the San Francisco Art Institute and Marin Symphony. Legal and finance: Hanson Bridgett, Dun & Bradstreet, Costello and Sons Insurance, Capital Recovery Group and Rabin Worldwide. Publishing, hospitality and real estate: SONOMA Magazine, MIX and Electronic Musician Magazines, Cox & Kings, Cattlemens Restaurants, Jollibee, McGuire Real Estate, Frank Howard Allen Realtors and Portico West. Today, Peter and the Montara Creative team continue to use highly-collaborative working processes that integrate the art of design with the priorities of business—creating and implementing comprehensive and effective marketing programs that range from brand positioning and identity design to print collateral, websites, social networking, videos and broadcast advertising. The agency has been honored with multiple awards in the real estate industry and hospitality field for its creative work.
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His work and passion for art and culture has led to travel throughout America and the world to destinations including,
Japan, India, Africa, Peru, Argentina, Brazil, Central America, Germany, France, Italy, the Netherlands, and French Polynesia.
J o U r n e y
Peter grew up in the Wisconsin and now lives in the San Francisco Bay Area. He graduated from the University of Wisconsin-Madison in 1984—BFA, School of Education—painting and printmaking focus. Fine arts, music, design, photography and writing are his life-long creative pursuits.
Kathakali dancer, India © Peter Alden Rodgers
s H a r e
In addition to his work, Peter volunteers time and resources to multiple San Francisco Bay Area organizations including;
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The Buck Institute, Bread and Roses, The Center for Volunteer and Nonprofit Leadership/The Marin Human Race, Youth in Arts/The Italian Street Painting Festival, Pets Lifeline and is a founding member of the Sonoma County Mariachi Festival Organizing Committee. Peter has also served on industry advisory boards including The Realty Alliance Conference/Marketing Task Force and CVNL Business Volunteer Council. Featured speaker engagements include RealTrends Gathering of Eagles and Leading Real Estate Companies of the World™/Luxury Portfolio™ annual conferences. Peter serves as Youth in Arts Board of Directors President and VP of the Marketing Committee. Peter’s focus on community centers around helping foster the impact of arts in education, culture and organizations that support at-risk youth.
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Progressively through his work history, Peter has embraced and adopted multiple advanced creative technologies.
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Apple: Final Cut Pro, Quicktime, Keynote, iTunes, iPhoto, iMovie, iWeb, iDisk, Mail, Address Book, Calendar, Mobile Me, iOS, MacBook Pro, iPad, iPhone
Adobe: InDesign, Photoshop, Illustrator, Acrobat
Microsoft: PowerPoint, Word, Excel
Web blogs, CMS: WordPress, TypePad, SquareSpace, Posterous, Tumblr
Web presentation: Issuu, SlideRocket, TopSpin, YouTube, Vimeo, Animoto, Smugmug
Email news, surveys: MailChimp, Constant Contact, SurveyMonkey
Web communication: Safari, Chrome, Firefox, join me, Skype, RSS
Social, communication applications: Facebook, Google+, Twitter, Tumbler, Evernote, TweetDeck, MyPad
Others: Pandora, Spotify, Shopify, Transmit, Dropbox, Episode, Omni Outliner, Stuffit, Google AdWords and Analytics
DO
San Rafael, CaliforniaSeptember 2007 – Present
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Youth in Arts, Board of Directors, Chair/President, VP Marketing & Development Committee
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San Francisco Bay Area, CaliforniaDecember 1993 – Present
Montara Creative is a branding and integrated marketing agency that specializes in designing identities and campaigns for clients in art, music, financial, legal and hospitality markets.
We apply a highly collaborative process to generate imaginative and effective solutions for our customers—engaging in a wide range of creative work to accomplish their goals. From brand positioning and identity design to print collateral, websites and broadcast advertising‚ we work closely with our clients as a team to achieve extraordinary results.
Montara Creative, the art of design applied to the priorities of business — owner/creative director
Accomplishments• Identity design/refinement, logo, new tag line• Brand messaging development• Modular laptop presentation template designs for agents and company• Event design, production and keynote presentations• Company brand and agent videos (youtube.com/mcguirerealestate)• Print and web advertising campaigns and designs• Luxury marketing support materials• New website architecture and design
AwardsMcGuire Real Estate, Company Luxury Marketing Award winner at Luxury Portfolio Fine Property Collection™ conference, March 2009
McGuire Real Estate, Brand Strategist
San Francisco, CaliforniaJanuary 2008 – May 2009
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• Focus groups, brand vision• Logo refinement and new tag line• Brand and property print and outdoor advertising design• Listing presentation system design• On-demand property brochure and postcard system• E-mail newsletter template system design• Five consecutive annual company kick-off events, design, production, videos• Multiple public relations campaigns• Community service and diversity marketing programs and campaigns• New company website creative direction, writing and support documentation
Frank Howard Allen Realtors, Director of Marketing
San Francisco Bay Area, CaliforniaAugust 2003 – January 2008 Served as a member of the senior management team—leading multiple brand, advertising, marketing, web and pr initiatives.
Zoom Corporation of America, National Sales and Marketing Manager
San Francisco Bay Area, California & Tokyo, Japan, 1989 – 1993
General management of Zoom Corporation of America. Oversaw the launch of the new company brand and premiere product launch into the US market. Directly reported to the parent company president of Zoom Corporation of Japan. Built the sales force, marketing and operations systems from the ground up. Acted as a key member of the management team in the successful negotiations to secure a large US distribution deal with a leading music products player.
• Successful Zoom company and brand introduction to the US market• Directed multiple product introductions and ad campaigns, including the revolutionary award-winning Zoom 9002 Advanced Guitar Effects Processor• Participated in product development and design as a member of Zoom Corporation of Japan’s international Special Product Development team• Managed US-based staff and operations, collaborating with directors of the Company, and reporting directly to the president of Zoom Corporation of Japan• Managed 13 independent sales representative organizations serving the US music products dealer network• Created and produced multiple successful trade show presentations, including NAMM (National Association of Music Merchants) and AES (Audio Engineering Society) events• Creative direction for award-winning advertising, marketing and PR campaigns— including photographers, writers and public relations talent• Managed artist relations (artist roster included Richie Sambora, Brian May, Dweezil Zappa, Billy Gibbons, The Edge/U2, Eric Struthers, Ben Mink and many more)
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“Montara Creative takes an approach to creative consultation that all businesses would be wise to emulate. In my experience, this approach can be summed up in three sentences. Strive to understand their needs, goals and constraints. Work in harmony with them to arrive at the best approach for their specific circumstances. Finally, communicate the progress of their project right up to delivering the finished piece to their doorstep.”
—Frank LopezMarketing Director, Hanson Bridgett Vlahos Marcus Rudy LLC
“When I managed large corporations and before I met Montara Creative, I regularly purchased design services and mostly received conventional thinking from the largest and best known firms. When I started my own company, I knew I didn’t want that again. I found Montara Creative and they have delivered a keen sense of creativity and an uncanny ability to translate my approach into a crisp media presentation both on the web and in print.”
—Doug PinterCEO, Portico West Inc.
“We trust Montara Creative to speedily turn around great design solutions. They have helped us over the years to maintain a strong and consistent visual image through a number of evolutions of our company.”
—Dave GrossmanChief Technology Officer, LiveCapital
“Their team was terrific—always responsive, and able to come up with surprising ways to get the job done. Our company needed to prepare for our entrée into the content delivery arena this year and Montara Creative provided us with the unified corporate identity system to support our emerging brand.”
—Maria PatitucciDirector of Marketing, Digital Fountain
“Under promise and over deliver could not summarize the Montera Creative team more precisely. They not only brought creative solutions and a stellar team to the project but a level of enthusiasm that inspired us all.”
—Desiree StinsonExecutive Director, Pets Lifeline
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“Working with Montara Creative is like working with yourself after you have suddenly acquired expert skills in design, web page construction, editing, writing, artistry—they possess the technical skills AND the passion and understanding of your unique business.”
—Nathaniel WaringPresident, Cox & Kings USA
“The perfect client-vendor relationship. Peter Rodgers and the Montara Creative team as a whole were able to catch on to my ideas and translate them into artwork I could relate to. I’d recommend to anyone shopping for a media consultant to have a meeting with Montara Creative and check it out.”
—Mikail GrahamVP of Product Strategy and Marketing, Universal Audio
“Working with Monatara Creative is always a pleasure. We have maintained a strong relationship with them for a number of years. Their design work will help us to communicate our services to key decision makers all over the world who need to manage and move their real assets.”
—Jerry BeachMarketing Director, Rabin Worldwide
“The NAMM audience is the perfect niche for us to publicize our launch, and Montara’s knowledge of this industry was vital in capturing the right spirit for these ads. We’re very pleased with the results.”
—Christen PocockMarketing Director, Electronic Musician, Onstage and Remix Magazines
“We’ve been very successful working with Peter over the years. I like how he takes chances, then brings his great ideas right back down to earth. There’s always a lot of participation. It’s more like collaborating than hiring an agency to go away and come back with the work.”
—Paul de BenedictisDirector of Marketing Communications, Euphonix
“Montara Creative combines state-of-the-art design and production techniques with increasingly rare old-school traits: a collaborative attitude, attention to detail, and most important, a genuine desire to make sure their work meets and exceeds the business objectives for the project. They are true partners.”
—Marvin SandersDirector, Marvster Media
p r e s e n tat I o n s
Zoom Corporation of JapanBrand/company debut and product launch at multiple major music industry trade shows. Subsequent new product launches and major trade show management, four consecutive years.
Opcode Systems, music software innovatorMusic industry trade show presentations, including custom booth design and fabrication. Coordination of live performances and presenters (including design and production support of visuals). Designed and produced main VIP/Press party. Produced press product launch event at the Palace Theater, Los Angeles. Included decor, food, audio/visual presantations. Trade show booth presentation management at NAMM show and at Music Messe (Frankfurt, Germany). Responsible for all shipping and logistics, on-site build, give-aways, all booth personnel and presentations, including technical/audio/visual.
Music Industry EventProduced large event at Westin Bonaventure, Los Angeles for music industry insiders and public at NAMM show. Sponsored by Apple Computer and major music publications including Electronic Musician, MIX, and Keyboard Magazines. Keith Emerson headlined main stage with ten additional bands. Private VIP press event for 200 top industry influencrs featuring a buffet with give-aways, followed by a concert for 3,000 people.
Frank Howard Allen RealtorsResponsible for management of company re-branding and launch of new identity, and production of four subsequent yearly kick-off events, including audio/visual presentations/presenter scripts/coaching, and motivational speakers, plus multiple appreciation events throughout the years.
Sonoma County Mariachi Festival, non-profit cultural festivalOne of the founding members and Festival launch team member. Participation included, strategic planning, event management, photography, video and promotion.
Youth in Arts, arts education non-profitVolunteer for the Italian Street Painting Festival / Children’s Avenue for 7 years. Board member for 4 years, president of the Board for 3 years.
McGuire Real EstateStrategic consulting for company re-branding initiative. Two consecutive years annual kick-off event creative and production management, including logistics, audio and video.
PetsLifeline, non-profit animal shelterStrategic advisory role for sold out Black Cat Cabaret Galas (main fundraiser; two years, three performances/shows). Part of development team to create the concept; production direction and guidance prior to events. Produced three fund-a-need-videos, background visuals and auction presentation slides. Provided photos and videos of both events.
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C o l l a B o r at I o n
us
Alesis
Apple Computer
Beatnik
Bob Hodas Acoustic Analysis
Budda Amplification
Capital Recovery Group
Cattlemens Restaurants
Costello & Sons Insurance
Cox & Kings
Digidesign
Digital Fountain
Dolby Labs
D&B (Dun & Bradstreet)
Dustone Enertainment
E-LOAN
Electronic Musician, REMIX,
Onstage & MIX Magazine
eLocal 16
E*TRADE Financial
Enfocus Software
Euphonix
Frank Howard Allen Realtors
Hanson Bridgett
Houlihan Lawrence Real Estate
inFormed Space
Jollibee
Keith McMillen Instruments
LiveCapital
Mackie
Macromedia
Marin Symphony
McGuire Real Esatate
NextCard
Opcode Systems
Pantone
Pets Lifeline Sonoma
Portico West
PulseFactors
Rabin Worldwide
Reunion Blues
San Francisco Art Institute
SERENA Software
Seybold Seminars
Shutterfly.com
SONOMA Magazine
Universal Audio
Youth in Arts
Zoom Corporation of Japan
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B r a n d I d e n t I t y
I d
Logos, tag lines, standards guides, art, illustrations, brand vision and messages.
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p o r t F o l I o
s t r at e g y
y o U t H I n a r t s
Strategic planning, partnerships and stakeholder survey.
23
p o r t F o l I o
s t r at e g y
r a B I n W o r l d W I d e
Select presentation slides. Social networking program research, development, guidelines and training.
25
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,public relations
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p o r t F o l I o
s t r at e g y
M a r I n s y M p H o n y
Planning schedule/worksheet. Strategic marketing and public relations strategy.
27
p o r t F o l I o
s t r at e g y
M C g U I r e r e a l e s tat e
Website development strategic planning and architecture.
29
p o r t F o l I o
s t r at e g y
H a n s o n B r I d g e t t
Select inquiry slides. Brand campaign, advance focus group interviews.
31
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor
Select magazine placements:Departures, AFAR, ELITE TRAVELER, Travel + Leisure, Executive Traveler, Rolls Royce, Food & Wine, Worth, LA Confidential
34
p o r t F o l I o
p r I n t a d V e r t I s I n g
C o x & k I n g s
‘We live for exceptional moments’ destination campaign.
35
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,(photographer, taj mahal)
Select magazine placements:Departures, ELITE TRAVELER, Travel + Leisure, Food & Wine
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p o r t F o l I o
p r I n t a d V e r t I s I n g
C o x & k I n g s
Maharajas’ Express Luxury Train and India campaign.
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor (africa & india photographs)
Placement:International Travel News (ITN)
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p o r t F o l I o
p r I n t a d V e r t I s I n g
C o x & k I n g s
Fractional ad campaign focused on authentic experiences.
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p o r t F o l I o
p r I n t a d V e r t I s I n g
C o x & k I n g s
International world-wide, multi-destination ad campaign.
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
identity/designer/writer/editor,illustration, packaging
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p r I n t a d V e r t I s I n g
e - l o a n / e n F o C U s s o F t Wa r e
Company and product launch campaigns.
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor
Select magazine placements:Marin, Carmel, Diablo, NAPA/SONOMAGentry
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p r I n t a d V e r t I s I n g
B o B H o d a s a C o U s t I C a n a ly s I s
Professional audio consultant product/services campaign.
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p o r t F o l I o
p r I n t a d V e r t I s I n g
M o n ta g e / B U d d a
Music software and guitar amplifier product campaigns.
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p o r t F o l I o
p r I n t p U B l I C at I o n / a d V e r t I s I n g
e l e C t r o n I C M U s I C I a n / e U p H o n I x
Personal Studio Buyer’s Guide, entire publication design and layout. High-end digital audio mixing console ad campaign.
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p o r t F o l I o
p r I n t a d V e r t I s I n g
p r I M e d I a e n t e r ta I n M e n t
Advertising campaign supporting the lauch of two music consumer magazines.
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,identity, illustrations, packaging
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p o r t F o l I o
p r I n t a d V e r t I s I n g
s o U n d o g s / U n I V e r s a l a U d I o
Music software and hardware product launch campaigns.
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p o r t F o l I o
Peter Alden Rodgersnational sales & marketing manager,
creative/design director,designer/writer/editor
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations
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p o r t F o l I o
p r I n t a d V e r t I s I n g
M a C r o M e d I a
DECK software product re-launch campaign.
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p o r t F o l I o
Peter Alden Rodgersbrand strategist,
creative/design director,designer/writer/editor,
identity, videos, illustrations
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p r I n t a d V e r t I s I n g / V I d e o s
M C g U I r e r e a l e s tat e
Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
59
p o r t F o l I o
Peter Alden Rodgersbrand strategist,
creative/design director,designer/writer/editor,
identity, videos, illustrations
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p o r t F o l I o
p r I n t a d V e r t I s I n g
M C g U I r e r e a l e s tat e
Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
61
p o r t F o l I o
Peter Alden Rodgersbrand strategist,
creative/design director,designer/writer/editor,
identity, videos, illustrations
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a d V e r t I s I n g / M a r k e t I n g C a M pa I g n
M C g U I r e r e a l e s tat e
Bus shelter outdoor ads, newspaper print ads and direct mail. Localized marketing and advertising campaign.
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p o r t F o l I o
p r I n t a d V e r t I s I n g
y o U t H I n a r t s
Newspaper ads. Italian Street Painting Festival and program campaigns.
65
p o r t F o l I o
p r I n t a d V e r t I s I n g
H a n s o n B r I d g e t t
HB&ME client-focused testimonial ad campaign. Business Journals and magazine placements.
67
p o r t F o l I o
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Award-winning new website and company ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
69
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor,
(select photography)
70
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
71
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor,
(select photography)
72
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Customer and community testimonial ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
73
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor,
(select photography)
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p o r t F o l I o
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
New website introduction ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
75
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor,
(select photography)
76
p o r t F o l I o
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Appreciation and property ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
77
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor,
(select photography)
78
p o r t F o l I o
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Newspaper ads featuring community involvement and special events. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
79
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor
80
p o r t F o l I o
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Newspaper ads for properties, promotions and agent appreciation. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
81
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor
82
p o r t F o l I o
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Newspaper ads for properties, promotions and agent appreciation. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
83
p o r t F o l I o
p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Newspaper ads for properties, promotions and agent appreciation. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
85
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor
(select photography)
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p r I n t a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Newspaper ads highlighting community events and giving. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
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p o r t F o l I o
o U t d o o r / W e B a d V e r t I s I n g
F r a n k H o Wa r d a l l e n
Bus backs, billboards and web ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
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p o r t F o l I o
o U t d o o r / W e B a d V e r t I s I n g
s o n o M a M a g a Z I n e
Newspaper ads leading up to the premiere issue publication. Identity / masthead design, tease ad campaign.
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos
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W e B d e s I g n
C o x & k I n g s
Home web page and instant access fly-out menus. Website strategy, architecture, UI design, art and code.
95
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos (africa, europe, india)
96
W e B d e s I g n
C o x & k I n g s
Destination web page views. Website strategy, architecture, UI design, art and code.
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations
98
p o r t F o l I o
W e B / s o C I a l d e s I g n
C o x & k I n g s
Travel Journeys Blog and Press Release library page views. Website strategy, architecture, UI design, art, code.
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p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations
100
W e B / s o C I a l d e s I g n
C o x & k I n g s
Maharajas’ Express Luxury Train website and Travel Journeys Blog views. Website strategy, architecture, UI design, art, code.
101
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations
102
W e B / s o C I a l d e s I g n
C o x & k I n g s
Facebook and Twitter social media page views. Social network strategy, story development and writing/editing.
103
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos, video
104
W e B d e s I g n
k e I t H M C M I l l e n I n s t r U M e n t s / I n F o r M e d s pa C e
Web page views. Product launch websites, content development and art.
105
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos
106
W e B d e s I g n
d U s t o n e e n t e r ta I n M e n t
Web page views. Logo/identity, site design, writing/editing, Topspin e-commerce integration.
107
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
video, photos
108
W e B d e s I g n
p o r t I C o W e s t
Web page views. Identity creation, website design, videos and photos.
109
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations
110
W e B d e s I g n
B o B H o d a s a C o U s t I C a n a ly s I s
Web page views. Site design, writing/editing.
111
p o r t F o l I o
Peter Alden Rodgersbrand strategist,
creative/design director,website architecture,
designer/writer/editor,illustrations, photos, video
112
p o r t F o l I o
W e B d e s I g n
M C g U I r e r e a l e s tat e
Web page views. Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
113
p o r t F o l I o
Peter Alden Rodgersbrand strategist,
creative/design director,website architecture,
designer/writer/editor,illustrations, photos, video
114
W e B d e s I g n
M C g U I r e r e a l e s tat e
Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
115
p o r t F o l I o
Peter Alden Rodgersbrand strategist,
creative/design director,website architecture,
designer/writer/editor,illustrations, photos, video
116
W e B d e s I g n
M C g U I r e r e a l e s tat e
Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
117
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations
118
W e B d e s I g n
M C g U I r e r e a l e s tat e
Home and search web page views.
119
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos
120
W e B d e s I g n / p H o t o s / V I d e o
s o t H e B y ’ s I n t e r n at I o n a l , t I n a s H o n e
Home, property, photographs and video web page views.
121
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos, videos
122
W e B d e s I g n / V I d e o s
r a B I n W o r l d W I d e
Home page and video page views.
123
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos
124
W e B s I t e d e s I g n
r a B I n W o r l d W I d e
Auction items and detail page views.
125
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,illustrations, UI design
126
W e B s I t e U I / d e s I g n
r a B I n W o r l d W I d e
Real-time auction user interface web page views.
127
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos
128
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,website architecture,
designer/writer/editor
130
W e B d e s I g n
F r a n k H o Wa r d a l l e n
Home and multiple web page views. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
131
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,website architecture,
designer/writer/editor
132
W e B d e s I g n
F r a n k H o Wa r d a l l e n
Multiple web page views. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
133
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,website architecture,
designer/writer/editor
134
W e B d e s I g n
F r a n k H o Wa r d a l l e n
Online support material/PDFs. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
135
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos
136
W e B d e s I g n
y o U t H I n a r t s
Italian Street Painting event website and kidstreetart.com website page views.
137
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor, photographs, illustrations
(africa, central america, india)
140
p o r t F o l I o
M a r k e t I n g
C o x & k I n g s
180+ page luxury travel journeys — collection catalog.
141
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations,
photos (india)
146
M a r k e t I n g
C o x & k I n g s
Luxury travel journeys — collection catalog.
147
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture,designer/writer/editor,
illustrations, photos(india, central america)
148
M a r k e t I n g
C o x & k I n g s
Accordian-fold travel destination print brochures.
149
p o r t F o l I o
M a r k e t I n g / e - n e W s l e t t e r
C o x & k I n g s
Email newsletter (PDF online, Constant Contact template/distribution).
151
p o r t F o l I o
M a r k e t I n g
C o x & k I n g s
Web Marketing Partner Media Guide and interactive Agreement form.
153
p o r t F o l I o
M a r k e t I n g
C o x & k I n g s
Single page, front/back, travel agent sales brochure.
155
p o r t F o l I o
M a r k e t I n g
C o x & k I n g s
Partner Marketing and Advertising Media Guides.
157
p o r t F o l I o
Peter Alden Rodgerspublic relations materials
collaboration and support, photography
(india, taj mahal, jain temple)
158
M a r k e t I n g / p r
C o x & k I n g s
Public relations story, ELITE TRAVELER.
159
p o r t F o l I o
M a r k e t I n g
r a B I n W o r l d W I d e
Two-page, front/back, company print brochure.
161
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations, photos
162
p o r t F o l I o
M a r k e t I n g / p H o t o g r a p H y
H a n s o n B r I d g e t t
HB&ME advertising campaign series photographs.
165
p o r t F o l I o
M a r k e t I n g / p H o t o g r a p H y
H a n s o n B r I d g e t t
Sports attorney promotional photos and print campaign material.
167
p o r t F o l I o
M a r k e t I n g
I n F o r M e d s pa C e
Accordian-fold product launch print brochure.
169
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,master design grid,
logo/masthead, illustrations
170
M a r k e t I n g
s o n o M a M a g a Z I n e
Premiere issue, cover view and layout architecture.
171
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,master design grid,
logo/masthead, illustrations
172
M a r k e t I n g
s o n o M a M a g a Z I n e
Premiere issue, sample page views.
173
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,master design grid,
logo/masthead, illustrations
174
p o r t F o l I o
M a r k e t I n g
s o n o M a M a g a Z I n e
Premiere issue, sample page views.
175
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,master design grid,
logo/masthead, illustrations
176
Peter Alden Rodgerscreative/design director,
designer/writer/editor,identity, icons,
illustrations, photos
178
M a r k e t I n g
e n F o C U s / B U d d a
Graphics software and music product print brochures.
179
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
website architecture/design,designer/writer/editor,
identity, illustrations
180
M a r k e t I n g
e - l o a n
Company and website/product launch print brochure.
181
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations, photo direction
182
M a r k e t I n g
C at t l e M e n s r e s ta U r a n t s
Award-winning dinner menu.
183
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations, photo direction
184
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations, games development
186
M a r k e t I n g
C at t l e M e n s r e s ta U r a n t s
Kids menu layouts and games.
187
p o r t F o l I o
M a r k e t I n g
M a r I n s y M p H o n y
Writing samples integrated into brochures, outdoor, web and print advertising.
191
p o r t F o l I o
p r e s e n tat I o n
M a r I n s y M p H o n y
Concert promotion online presentation/slideshow (PDF, SlideShare).
197
p o r t F o l I o
p r e s e n tat I o n
M a r I n s y M p H o n y
Concert promotion online presentation/slideshow (PDF, SlideShare).
199
p o r t F o l I o
p r e s e n tat I o n
M a r I n s y M p H o n y
Concert promotion online presentation/slideshow (PDF, SlideShare).
201
p o r t F o l I o
p r e s e n tat I o n
C a p I ta l r e C o V e ry g r o U p
Company presentation (Keynote, PowerPoint, PDF, SlideRocket, Issuu).
203
p o r t F o l I o
p r e s e n tat I o n
C a p I ta l r e C o V e ry g r o U p
Auction history presentations (Keynote, PowerPoint, PDF, SlideRocket, Issuu).
205
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor, website architecture/design,
illustrations, photos
206
p r e s e n tat I o n
M C g U I r e r e a l e s tat e
Company presentation slides (Keynote, PowerPoint, PDF).
207
p o r t F o l I o
p r e s e n tat I o n
M C g U I r e r e a l e s tat e
Property presentation signage system.
209
p o r t F o l I o
p r e s e n tat I o n
r a B I n W o r l d W I d e
Company presentation (Keynote, PowerPoint, PDF, SlideRocket).
211
p o r t F o l I o
Peter Alden Rodgersdirector of marketing,
creative/design director,designer/writer/editor,
illustrations, photos
212
p r e s e n tat I o n
F r a n k H o Wa r d a l l e n
Company presentation (Keynote, PowerPoint, PDF).
213
p o r t F o l I o
p r e s e n tat I o n
y o U t H I n a r t s
Italian Street Painting presentation (Keynote, PowerPoint, PDF, SlideRocket).
215
p o r t F o l I o
p r e s e n tat I o n
y o U t H I n a r t s
About us presentation (Keynote, PowerPoint, PDF, SlideShare).
217
p o r t F o l I o
p r e s e n tat I o n
p e t s l I F e l I n e
Nonprofit gala event auction presentation (Keynote, PowerPoint, PDF).
219
p o r t F o l I o
M a r k e t I n g
p e t s l I F e l I n e
Nonprofit gala event auction presentation (Keynote, PowerPoint, PDF).
221
p o r t F o l I o
p r e s e n tat I o n
M C g U I r e r e a l e s tat e
Florian McGuire Moore video storyboards and script writing.
225
p o r t F o l I o
p r e s e n tat I o n
M C g U I r e r e a l e s tat e
Florian McGuire Moore video storyboards and script writing.
227
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations, photos, video
228
V I d e o
C o l l I n s & C o M pa n y / M C g U I r e r e a l e s tat e / p e t s l I F e l I n e
Still captures.
229
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations, photos, video
230
V I d e o
r a B I n W o r l d W I d e / V I s I B l e l I g H t s o l a r / p o r t I C o W e s t
Still captures.
231
p o r t F o l I o
Peter Alden Rodgerscreative/design director,
designer/writer/editor,illustrations, photos, video
234
V I d e o
p e t s l I F e l I n e
Video stills. Fund-a-need video composed for gala nonprofit event and community education.
235
p o r t F o l I o