Hospitality Market Report 2016

Hospitality Trends

SECTION 1

Historical Greek Tourism Statistics

0,0

5,0

10,0

15,0

20,0

25,0

30,0

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500

5.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E

Evolu

tion o

f Inte

rnatio

nal A

rrivals

& R

ece

ipts

in G

reece

E

volu

tion o

f G

reek H

ote

l S

tock

5-star

4-star

1-star

3-star

2-star

Arrivals (in mn)

Receipts (in € bn)

Greek Destinations at a Glance

SECTION 2

ATHENS

- 1,0 2,0 3,0 4,0 5,0 6,0 7,0

2010

2011

2012

2013

2014

2015

2016E

in mn visitors

International Arrivals in Athens

via Air

via Cruise

-

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

-

20

40

60

80

100

120

140

160

180

200

1* 2* 3* 4* 5*

# r

oom

s;

beds

# u

nits

Hotel Stock in Athens - 2015

Units Rooms Beds

0

10

20

30

40

50

60

70

80

- €

20 €

40 €

60 €

80 €

100 €

120 €

140 €

160 €

180 €

2011 2012 2013 2014 2015 2016E %

Performance of Athenian Hotels

5* City Hotels ADR 4* City Hotels ADR

5* City Hotels RevPAR 4* City Hotels RevPAR

5* City Hotels Occ rate 4* City Hotels Occ rate

Source: Athens International Airport, Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas Source: Hellenic Chamber of Hotels, edited by NAI Hellas

Source: NAI Hellas

ATHENS

Athens is a growing city destination that is rapidly adding new stock each year to facilitate emerging demand.

THESSALONIKI

Source: Thessaloniki International Airport, Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas Source: Hellenic Chamber of Hotels, edited by NAI Hellas

Source: NAI Hellas

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

0

50

100

150

200

250

1* 2* 3* 4* 5*

# r

oom

s;

beds

# u

nis

Hotel Stock in Thessaloniki - 2015

Units Rooms Beds

0,0 0,5 1,0 1,5 2,0

2010

2011

2012

2013

2014

2015

2016E

in mn visitors

International Arrivals in Thessaloniki

via Air

via Cruise

0

10

20

30

40

50

60

70

80

- €

20 €

40 €

60 €

80 €

100 €

120 €

2011 2012 2013 2014 2015 2016E %

Performance of Hotels in Thessaloniki

5* City Hotels ADR 4* City Hotels ADR5* City Hotels RevPAR 4* City Hotels RevPAR5* City Hotels Occ rate 4* City Hotels Occ rate

THESSALONIKI

Thessaloniki, one of the most prominent city destinations of the Balkans, is projected to host growing

demand in the years coming.

CRETE

Source: Hellenic Chamber of Hotels, edited by NAI Hellas

Source: NAI Hellas

-

5.000

10.000

15.000

20.000

25.000

30.000

35.000

40.000

45.000

50.000

0

100

200

300

400

500

600

700

800

1* 2* 3* 4* 5*

# r

oom

s;

beds

# u

nits

Hotel Stock in Crete - 2015

Units Rooms Beds

Source: Heraklion & Hania International Airports, Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas

72

74

76

78

80

82

84

86

88

90

92

- €

20 €

40 €

60 €

80 €

100 €

120 €

140 €

160 €

180 €

2011 2012 2013 2014 2015 2016E %

Performance of Cretan Hotels

5* Resort Hotels ADR 4* Resort Hotels ADR5* Resort Hotels RevPAR 4* Resort Hotels RevPAR5* Resort Hotels Occ rate 4* Resort Hotels Occ rate

CRETE

Crete, the famous European summer destination, holds 20% of the country’s touristic market share.

0,0 1,0 2,0 3,0 4,0

2010

2011

2012

2013

2014

2015

2016E

in mn visitors

International Arrivals in Crete

via Air

via Cruise

DODECANESE

Source: Hellenic Chamber of Hotels, edited by NAI Hellas

Source: NAI Hellas

Source: Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas

0

10.000

20.000

30.000

40.000

50.000

60.000

0

100

200

300

400

500

600

1* 2* 3* 4* 5*

# r

oom

s;

beds

# u

nits

Hotel Stock in the Dodecanese - 2015

Units Rooms Beds

- 0,5 1,0 1,5 2,0 2,5 3,0 3,5

2010

2011

2012

2013

2014

2015

2016E

in mn visitors

International Arrivals in Dodecanese

via Air

via Cruise

60

65

70

75

80

85

- €

20 €

40 €

60 €

80 €

100 €

120 €

140 €

2011 2012 2013 2014 2015 2016E %

Performance of Dodecanese Hotels

5* Resort Hotels ADR 4* Resort Hotels ADR5* Resort Hotels RevPAR 4* Resort Hotels RevPAR5* Resort Hotels Occ rate 4* Resort Hotels Occ rate

DODECANESE

The Dodecanese islands represent a traditional holiday destination with constant international arrivals

over the last years and with a stable number of hotels to service the demand.

CYCLADES

Source: Hellenic Chamber of Hotels, edited by NAI Hellas

Source: NAI Hellas

Source: Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

18.000

20.000

0

50

100

150

200

250

300

350

400

450

1* 2* 3* 4* 5*

# r

oom

s;

beds

# u

nits

Hotel Stock in Cyclades - 2015

Units Rooms Beds

- 0,50 1,00 1,50 2,00

2010

2011

2012

2013

2014

2015

2016E

in mn visitors

International Arrivals in Cyclades

via Air

via Cruise

65

70

75

80

85

90

- €

100 €

200 €

300 €

400 €

500 €

600 €

2011 2012 2013 2014 2015 2016E %

Performamce of Hotels in Cyclades

5* Resort Hotels ADR 4* Resort Hotels ADR5* Resort Hotels RevPAR 4* Resort Hotels RevPAR5* Resort Hotels Occ rate 5* Resort Hotels Occ rate

CYCLADES

Cyclades, the world known island complex, is seeing increased demand led by its top performers

Mykonos and Santorini.

IONIAN

Source: Hellenic Chamber of Hotels, edited by NAI Hellas

Source: NAI Hellas

Source: Civil Aviation Authority, Hellenic Ports Association, edited by NAI Hellas

0

5.000

10.000

15.000

20.000

25.000

30.000

35.000

0

100

200

300

400

500

600

1* 2* 3* 4* 5*

# r

oom

s;

beds

# u

nits

Hotel Stock in the Ionian Islands - 2015

Units Rooms Beds

0,0 0,5 1,0 1,5 2,0 2,5

2010

2011

2012

2013

2014

2015

2016E

in mn visitors

International Arrivals in Ionian Islands

via Air

via Cruise

60

65

70

75

80

85

- €

20 €

40 €

60 €

80 €

100 €

120 €

140 €

2011 2012 2013 2014 2015 2016E %

Performance of Ionian Hotels

5* Resort Hotels ADR 4* Resort Hotels ADR

5* Resort Hotels RevPAR 4* Resort Hotels RevPAR

5* Resort Hotels Occ rate 4* Resort Hotels Occ rate

IONIAN

The complex of islands in the Ionian Sea is an all time classic holiday destination for more than 10%

of the total international visitors to Greece.

Industry Snapshot

SECTION 3

The Greek tourism industry recorded another good year in 2015 with 1.8 mn more

visitors travelling to Greece compared to the previous year.

The tourism industry faced a number of challenges, including fresh political and

economical instability, the imposition of capital controls, increased taxes and the

refugee crisis.

It was supported, however, by the critical geopolitical environment in the Southern

Mediterranean and the wider European region terrorist crisis.

• After seven years of consecutive decline, average expenditure per overnight stay of

foreign visitors increased in 2015 to €75.10 from €71.60 in 2014.

• Visitors are beginning to travel to Greece more for short vacations or city breaks.

• The country’s hotel stock is being upgraded with the additions of new quality

developments, upgrades of existing units and closing of lower star category hotels,

to meet growing demand for better quality accommodation.

SECTION 3

Thank you!

Report is available for download on our website: www.nai-hellas.gr