Peter A. Gloor, Kai Fischbach

MIT Center for Collective Intelligence & Universität Köln

Galaxyadvisors AG

Kontakt: pgloor@galaxyadvisors.com, +41 79 446 7039

kfischbach@galaxyadvisors.com +49 179 6781251

phonautograph

Edouard-Leon Scott de Martinville

April 9, 1860.

How Cool ideas develop

Creators (creative experts)

COINs (groups of creators)

CLNs (swarms - ecosystems of

COINs)

CINs (crowds - ecosystems of

CLNs )

Dynamic Social

Network Analysis

Social Network Analysis (SNA)

www.jazzalavillette.com!

Concept Map Trend Map

Web Blogs Patent databases

Scientific literature

databases

Online

forums

Social Network

Analysis Software

Experts New Topics Emerging Trends

results

analysis!

data

sources

Condor Architecture

People Map

E-Mail archives

Knowledge Flow Optimization

Blood

System Business

Process

Nervous

System Knowledge

Flow

Skeleton

Organization

Structure

Data

Body

Parts Data

day 5

9 4/19/08

New employees are integrated in about one week

Creators

Characteristics of Trendsetters

Don’t be a star, be a galaxy!

Star!

Galaxy!

Collaborative

Innovation Networks

(COINs)

People for Innovation

Most effective communicators

personal

community

Degree of

Sharing

high

Degree of

Interactivity

low

high

(m-m)

small

(1-1)

Degree of

Connectivity (1-m)

High-Performing Organizations operate as

Collaborative Innovation Networks

+

+ CIN

Collaborative Interest Network

Linux Users

Example:

CLN Collaborative Learning Network

Linux Maintainers

COIN Collaborative

Innovation Network

Linux Creators

COIN Collaborative

Innovation Network

CLN Collaborative

Learning Network

CIN Collaborative

Interest Network

Swarm Creativity

Social Patterns of Creativity

Social Patterns of Performance

Social badges: a wearable computing

research platform

•! Infrared sensor: –! Face-to-face interaction

•! Bluetoth: –! Proximity to other people

–! Relative location

•! Acceleromenter: –! Body movement

–! Physical activity levels

•! Speech Sensor –! Voice and pitch detection

Automatically captured group dynamics!

Some impressions

Case Study: Experimental Setup

Setup: E-Mail

•! Period of investigation: –! 7 months: April 2006 – October 2006

•! Social Network –! 6 divisons

–! E-Mail Logfiles (anonymized)

–! 2,54 GB = ca. 16 Mio. Mails

–! Sender, receiver, and time stamp (no content)

•! Group performance indicators –! provided by Controlling department

–! amount of sold products, concluded contracts, achievement of objectives

•! Self- assessment –! Online survey (monthly)

Setup: Social Badges

•! New Media Department

•! 22 actors

•! Period: 1 month

•! Daily survey

Condor allows to identify well

connected groups ...

Vertiefung 2!

... and Gatekeepers.

Vertiefung 2!

We reorganized a divison based

on our Condor Analyis

Vertiefung 2!

Monitoring Post Merger Integration Process

Coolhunting

Web and Blogs correspond to Real World

30

How Degree-of-separation-search works…

Build the “social network” of returned Web sites

1!

2!

3!

Degree of Separation

Predicting Drink Sales

Results

1.! main blog & Web site: bevnet.com

2.! competitors: batterydrink, kabbalahenergydrink, red bull

3.! Relative importance: 1. Power 2. Monster 3. Kabbalah 4. Red Bull 5. Battery

Stock trends

103

104

105

106

107

108

109

110

111

112

113

1 2 3 4 5 6 7 8 9 10 11 12

0

0.02

0.04

0.06

0.08

0.1

0.12

0.14

IBM stock

IBM -3d

For example IBM:

Web & Blog predict stock trend by 1-3 days (R=0.822***)

References

Who What Galaxy tool

Global car manufacturer Innovation discovery,

dashboard

KFO, coolfarming

Leading Austrian

Hightech

Optimizing global leadership

network

KFO, coolfarming

Global Pharma

company

Innovation discovery,

competitor analysis

Coolhunting,

coolfarming

Hedge Fund Stock prediction, competitive

analysis

coolhunting

German savings bank Leadership networks,

competitor analysis

KFO, coolhunting,

coolfarming