PETAPeople for the Ethical Treatment of Animals

(PETA)

What's PETA Doing?Blog Philosophy:

The PETA Files is your source for up-to-the-minute information about PETA's campaigns; breaking news about victories, new initiatives to help animals, and animal rights information from across the globe; and, occasionally, a bit of inspired silliness. 'Cuz sometimes, having a sense of humor about a tough situation can make all the difference in the world.

Blog archives 2006-present Celebrity Friends – Pamela Anderson, TMZ Feeds – Yahoo, Google, Facebook, Twitter

The PETA Files

•Mad Men Star is a Vegetarian•Say Hello to PETA Germany•Standing O for PETA Star Performers

•Jessica Simpson engaged to a Vegan•Here comes the Vegan bride•Just in time for Thanksgiving – Turkey can Kill

PETA & Marketing Activity Corporate philosophy is marketed and

shared with public via: Blog. Dynamic Team of Bloggers – true

activists, supporters and believers. International PETA Sites Strong celebrity presence/endorsement Social media Pop culture – movies, fashion, concerts,

award shows

Advertising Campaigns

Advertising Campaigns

Advertising Campaigns

Advertising Campaigns

Advertising Campaigns

Advertising Campaigns

PETA & Online Presence Global Markets Ethical and ongoing legal issues Balanced scorecard

-customer perspective-internal business perspective-learning and growth perspective-financial perspective

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