PET’S PARADISE

“we care for your loved ones”

By:Angela ThomasNipun MalhotraPrasoon Thakur

Subrat JainU nataraj

INTRODUCTION

•What is PET’s PARADISE ?•Pets – an integral part in most of our lives.•Change in perception – emotional attachment. •Change in lifestyle – the need.•Our objective and mission.

The INDUSTRY…the PRODUCT!!

The gap The need PET’s PARADISE – services.

Over night care Day care In- house animal care Washing, grooming, training. Pet accessories. Special requests 24- hour service.

The MARKET… the marketing environment… Micro environment factors.

Suppliers Intermediaries Customers

Macro environment factors. Demography Economy Politics Culture Natural forces. Technology.

Marketing mix elements.

Product positioning. Price positioning

Skim pricing Penetration Discounting Bundling

Place – Distribution Our promotion strategy.

S-T-P…

Pet’s paradise…

Sales projection.Service(Per visit) Price (in Rs.)Overnight Care 700Day Care 100-400In Home Care Additional Visit Price of 200Wash Your Own 100Grooming

a) Hydro cleaningb) Flea treatmentc) Dryingd) Nail clippinge) Ear-cleaning

Full Treatment-650Mini package-300

Animal Behavioral Courses Package of 1200Pet Accessoriesa) Pet Carrying bagsb) Pet Food

1000-120090-100(pack)

Special requests Transportation of Pets 10000-12000

Sales forecast…

2009 2010 20110

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

Special requests

Pet Ac-cessories

Animal Behavioral Courses

Grooming

S

ales

in

Rs.

Cost analysis.Cost of Sales 2009 2010 2011

Variable Costs:Overnight Care 70000 105000 210000

Day Care 25000 37500 75000

In Home Care 20000 30000 60000

Wash Your Own 20000 30000 60000

Grooming 70000

105000 210000

Animal Behavioral Courses

60000

90000 180000

Pet Accessories 90000135000 270000

Special requests 240000360000 72000

Total Variable Cost [a]

595000

892500 1785000

Fixed Costs:

a) Office Setupb) Vehicle in Usec) Care Equipmentsd) Staff Salarye) Rent

600000500000200000100000200000

600000500000200000100000200000

1150000900000375000200000500000

Total Fixed Costs[b] 1600000 1600000 3125000

Total Costs[a+b] 2195000 2492500 4910000

Break even… 2011.

Particulars Amount(in Rs.)Sales[y] 3570000Less:Variable Cost 1785000Contribution[x] 1785000Profit Volume Ratio[PVR=x/y]

0.5

Fixed Costs[z] 3125000Break even Sales[z/PVR]

6250000

CONCLUSION.

Reach out, satisfy the need and

become INDISPENSIBLE!!

Thank you…