Market Segmentation Analysis Pesewa

Presentat ions

Some Factors Used in Market Segmentation Analysis

• Geographic• Country (USA/Europe/Japan)• Region (Coastal / Inland / Mountainous)• Density (City / Urban / Country)• Climate (Hot / Cold / Humid / Rainy)

• Demographic Factors• Age (Teenager / Young Adult / Middle Age)• Gender(Male / Female / Other)• Sexual Orientation (Straight / Gay / Bisexual)• Family Size (Single / Married / Children)• Education ( Secondary / Higher / Post

Graduate)• Income (Poor / Average / Affluent / Wealthy)• Religion (Christian / Muslim / Hindu /

Jewish)• First Language (English / French / German)

Behavioural Factors Lifestyle (Stay at Home / Party-going) Personality (Introvert / Narcissistic / Extrovert) Values (Environmentally Aware / Ethical / Conservative)

Market Factors Usage (For Cars / For Planes / For Trains) Volume (Low volume / High Volume)

Example of Simple Market Segmentation - By application of

product

More Sophisticated Market Segmentation

By Affluence and Age

Example of Simple Market Segmentation

By income (applied to street plan)