Pervasive Video

Jack Powers, Jack Powers, directordirector

The Future of TV Everywhere

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Pervasive … Pervasive …

ComputingInternet ProtocolCommunicationsVideo

ComputingInternet ProtocolCommunicationsVideo

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Pervasive VideoPervasive Video Consumer Television Streaming Media Content Artificial Intelligence Portable & Ubiquitous Devices Flat, Light & Cheap Displays Virtual Signs TV Unplugged Augmented Reality Video Culture

Consumer Television Streaming Media Content Artificial Intelligence Portable & Ubiquitous Devices Flat, Light & Cheap Displays Virtual Signs TV Unplugged Augmented Reality Video Culture

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U.S. Consumer TelevisionU.S. Consumer Television 105 million U.S. HUTs (homes

using TV) 70% cable or satellite

connected $54 billion advertising market

— $14 billion to ABC, NBC, CBS, Fox

— $12 billion to cable networks

105 million U.S. HUTs (homes using TV)

70% cable or satellite connected

$54 billion advertising market— $14 billion to ABC, NBC, CBS,

Fox— $12 billion to cable networks

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Consumer Television TrendsConsumer Television Trends Bigger and flatter screens

clearer pictures, better sound

and many, many more channels

Bigger and flatter screensclearer pictures, better sound

and many, many more channels

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Consumer Access & ControlConsumer Access & Control DVD Players

— Component— Standalone

PVR: Personal Video RecordersTiVo, Replay, SnapStream— Easy recording— Control live shows:

pause, slo-mo, instant replay— Network and save programs

DVD Players— Component— Standalone

PVR: Personal Video RecordersTiVo, Replay, SnapStream— Easy recording— Control live shows:

pause, slo-mo, instant replay— Network and save programs

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Consumer TV ChoicesConsumer TV Choices High Definition TV and channel capacity High Definition TV and channel capacity

vs

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Streaming MediaStreaming Media Much lower quality Much more expensive receiver

Many more choices

Much lower quality Much more expensive receiver

Many more choices

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Streaming Media AcceptanceStreaming Media Acceptance 35% of adult Americans are “streamies” 83 million have tried it 38 million streamed in the past month 28% of home users have broadband

— Arbitron/Edison Media Research

35% of adult Americans are “streamies” 83 million have tried it 38 million streamed in the past month 28% of home users have broadband

— Arbitron/Edison Media Research

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Enterprise TelevisionEnterprise Television Streaming to the business desktop

— for fun or for profit

Investor and press conference calls E Learning Web cam teleconferencing Customer relationships Product launches Easy ROI

Streaming to the business desktop— for fun or for profit

Investor and press conference calls E Learning Web cam teleconferencing Customer relationships Product launches Easy ROI

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Content AIContent AI Tagging program data in XML

Pictron, TV-Anytime— manually or semiautomatically

Tagging program data in XMLPictron, TV-Anytime— manually or semiautomatically

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Content AIContent AI Intelligent program guides LEARNING about user preferences overtly or

covertly JUDGING which programs are the

best match ACTING as an entertainment agent to retrieve,

record, search – or someday create – video content

Intelligent program guides LEARNING about user preferences overtly or

covertly JUDGING which programs are the

best match ACTING as an entertainment agent to retrieve,

record, search – or someday create – video content

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Content AIContent AI Machine Vision Machine Vision

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Portable & Ubiquitous DevicesPortable & Ubiquitous Devices PDAs, mobile phones, cars PDAs, mobile phones, cars

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Portable & Ubiquitous DevicesPortable & Ubiquitous Devices Watches, pens, eyeglasses Watches, pens, eyeglasses

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Flat, Light & Cheap DisplaysFlat, Light & Cheap Displays CRT: Cathode Ray Tube LCD: Liquid Crystal Display Plasma Display

CRT: Cathode Ray Tube LCD: Liquid Crystal Display Plasma Display

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Flat, Light & Cheap DisplaysFlat, Light & Cheap Displays OLED: Organic Light Emitting Diode OLED: Organic Light Emitting Diode

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Projection DisplaysProjection Displays From wall size to super size From wall size to super size

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Virtual SignsVirtual Signs Video signs in stores, ATMs, malls Video signs in stores, ATMs, malls

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TV UnpluggedTV Unplugged Wireless LAN and WAN networking

— WiFi, Bluetooth, UWB

Pocket-sized TVs Pocket-sized cameras TV anywhere

Wireless LAN and WAN networking— WiFi, Bluetooth, UWB

Pocket-sized TVs Pocket-sized cameras TV anywhere

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Augmented RealityAugmented Reality

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Augmented Reality Augmented Reality

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Video CultureVideo Culture The moving image rules. Audiences continue to fragment. Stories become sound and picture bites. Attention becomes more scarce. Everybody is on TV all the time. Human information capacity skyrockets.

The moving image rules. Audiences continue to fragment. Stories become sound and picture bites. Attention becomes more scarce. Everybody is on TV all the time. Human information capacity skyrockets.

Pervasive Video

Jack Powers, Jack Powers, directordirector

The Future of TV Everywhere

jpowers@in3.org

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Moderator: Jack Powers, Director, IN3.ORGAndrew Frank, VP, Media and Entertainment, divineScott Cunningham, Multimedia Technologies Manager, USA TODAY, Media LaboratoryBill Correll, Senior Manager Strategic Investments, Digital Media Solutions & Infrastructure, Sun Microsystems

Pervasive Video

Roundtable