ARGUMENTATIVE OR PERSUASIVE WRITING Elements to Persuasive Writing.
Persuasive writing
description
Transcript of Persuasive writing
The Power of Language and
Persuasion
Justice
What is it? How do we alleviate injustice? What does it have to do with English/Writing? How can writing influence, change, or increase awareness of justice or injustice in your world? How is justice different than revenge? Is it?
What do you feel strongly about? Is there a wrong that
you feel should be made right?Human rights?Animal rights?The environment?Politics?Education?
http://www.youtube.com/watch?v=d6wRkzCW5qI
Persuasive Techniques
What convinces you that something is worthy of your time and dedication?
How do you know something is a good product?
Pathos
•Appealing to human nature and emotion/pity•People are vulnerable when they are exposed to things that make them feel strongly – more likely to believe you
Ethos•Appealing to character and ideals•The speaker’s authority and trustworthiness (using credible source material)•Question someone’s morality – make them feel as if they are wrong in not siding with you (politely)
Logos•Appealing to logic – facts, statistics, research•Your argument has to make sense and follow a progression •Use of evidence and facts, not opinion or hypothetical situations•NO “what ifs”
Bandwagon
Stresses popularity of the product
Viewers buy because they want to fit in
If everyone’s buying it, it must be good
Testimonial or Celebrity Endorsement
Picture or statement from a famous person
Viewers associate the product with the celebrity
Viewers like the product because they like the celebrity
TransferAssociating love,
respect or admiration we have for a person or symbol, and transferring it to a product.
Viewers think if they buy the product, they’ll get the feelings associated with it
Transfer examplesPut a picture of a flag on a
company logo or package product feel patriotic; buy American and support the troops
Car ad shows cute girl in the passenger seat buy the car, get the girl, too.
Soap ad under a waterfall feel cool and fresh
Purr Words…glittering generalities
Words have no specific meaning, but sound good
Words make product seem more desirable
Words appeal to emotion rather than reason
Name-Calling
Give someone or something a ‘bad name’ so others will dislike him or it
Viewers will dislike and distrust the person/product
Viewers question the value / honesty / worth of the person or product
Security (fear)Draws on viewers
fears by telling them their jobs or lives are in danger
Makes viewers feel unsafe
Viewers believe product will protect them.
Audience Awareness• Those skilled at persuasion know how
to target their audiences and use appropriate persuasive technique for each person or group.
Who’s the audience?
Making Connections
What is your favorite jingle?
What slogan for a product do you find yourself saying?
What TV commercial has influenced you to make a purchase?
Reflection
“Persuasion is all around you”
In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.