Persuasive PRESENTATIONS
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PERSUASIVE PRESENTATIONS
CHECKLIST FOR SUCCESS
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STUDENTS PLEASE NOTE!
This checklist simplifies the presentation concepts found in Chapter 15 of our text.This checklist is NOT a substitute for reading the chapter. Please read it.This information IS exam material– so take notes.
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WHAT ARE PERSUASIVE PRESENTATIONS?
When you want to bring about a change in your audience. For example:
Five Reasons to Quit Smoking
Why Saudi Arabia Should Become a Leader in Solar Energy.
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SELECTING A PERSUASIVE PURPOSE
4 CHOICES
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You can argue for CONTINUANCE
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You can argue for. . .
DISCONTINUANCE
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EASIEST TO PRESENT, HOWEVER…….
ContinuanceDeterrence
Difficult to evaluate and
measure
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You can argue for. . DETERRENCE
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You can argue for. . .
ADOPTION
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AdoptionDiscontinuance
Challenging to present
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WHAT TO AVOID….
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When the audience likes you less at the end of the presentation than they did at the beginning
the boomerang effect
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HOW TO AVOID THE BOOMERANG
KNOW YOUR AUDIENCE (FRIENDLY, HOSTILE, NEUTRAL, A MIX?)
DO CAREFUL RESEARCH
NOT EVERYONE WILL AGREE WITH YOU— BE GRACIOUS NOT DEFENSIVE
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KNOW THE DIFFERENCE BETWEEN
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The Difference is……Evidence
○ Examples, surveys, testimony, statistics
Proof○ Evidence that is believed by the receiver○ Audience has to accept the evidence to
make it proof
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EVIDENCE MUST BE TESTED TO BE VALID
REMEMBER
KNOW THE TEN TESTS FOR EVIDENCE IDENTIFIED ON PAGE 397 OF YOUR TEXT (4th ed.).
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TO ORGANIZE YOUR ARGUMENT: USE THE MONROE MOTIVATED SEQUENCE, PAGE 402
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TO CONVINCE YOUR AUDIENCE You require 3 proofs:
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USE THE THREE PROOFSLogos
Ethos
Pathos
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Three Forms of Proof Logical Proof (Logos)
The use of argument and evidence to persuade
Personal Proof (Ethos)The use of source credibility to persuade
Emotional Proof (Pathos)The use of narrative to persuade
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FINALLY, PERSUASION IS ALL ABOUT RESPECT…
ACCURATELY CITE YOUR SOURCES
RESPECT YOUR SOURCES
RESPECT YOUR AUDIENCE
RESPECT YOUR OPPONENT
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TO REVIEW. . . Know your purposeTest your evidenceUse the 3 proofsRespect goes a long way!