Persuasive Messages: Sales n n Openings n n To bring out the point of getting attention effectively...

Persuasive Messages: Persuasive Messages: SalesSales

Openings

To bring out the point of getting attention effectively by holding out the prospect of a reader benefit, let's compare and analyze some beginnings.


a. Did you know that now you can own a boat that stores neatly in your closet, fits into your car trunk for transporting, and can be set up and launched almost anywhere?


b. You can now own a boat that stores neatly in your closet, fits into your car trunk for transporting, and launches almost anywhere.


c. Our Zodiac Simplex sells complete with floorboards, oarlocks, outboard motor bracket, and a transom assembly.


In just ten minutes, without help you can have your boat out of your car trunk and launched.


e. Would you like to keep your boat in your clothes closet?


Psychological Description

To show the points of using you-viewpoint and guarding against stark physical product description, analyze the following paragraphs:


a. As you step on the secure floorboards that stiffen the fabric bottom for stability, you'll feel secure. If you hoose to row, you have oarlocks; or if you choose to motor, you have a bracket that hooks your motor securely.


b. You can set your Simplex up on a riverbank, a beach, or a boat dock with equal ease. Imagine the convenience--no trailer to pull, park, or worry about while you're away from your car, and no boat slip to pay rent on every month.


References to Prices

a. And the price is the best of all! At only $531, it includes the floorboards and outboard motor bracket. You'll save a good part of that the first year alone in slip rental fees (or avoid crowding your car out of the garage)--and take your convenient Zodiac Simplex wherever you want to go for years.


b. Where else can you get a 3-passenger boat for $531? That price covers floorboards and the outboard motor bracket.


c. For around $1.50 a day for a year, you can own a 3-passenger Zodiac Simplex.


d. For $531 (about $1.50 a day for a year), you can own this inflatable dinghy. This per-day charge is probably less than your gas while hauling it.


References to Enclosures

a. As you can see by the attached brochure, fishermen all over the country have testified to the convenience and capability of the Zodiac Simplex, You'll be proud to own a boat with its features at such a reasonable price.


b. We have enclosed a brochure picturing the inflatable dinghy that is tested and approved by the U.S. Coast Guard in all types of waters.


c. Turn to page 4 of the enclosure and read what the U.S. Coast Guard says about the test it ran on the Zodiac Simplex.


d. You can set up your Zodiac Simplex (as shown on page 4 of the enclosed brochure on a river bank, a beach, or a boat dock with ease in ten minutes.


Action endings

a. Just complete the attached postage-paid card and return it to us today. We'll send you complete information on the benefits and convenience of owning the new Zodiac Simplex the same day we hear from you.


b. By checking the box on the reply card, you will authorize us to send you complete information on how to order the ZODIAC SIMPLEX.


c. To have your Zodiac Simplex ready for early-morning fishing trips, just fill out the attached order card, charging to Visa or Master Charge if you like. Then sit back and dream of the five-pounders you will soon be boating.


d. If you should wish to order the Zodiac Simplex, write us a letter authorizing us to do so. You can send a check, money order, or pay for it on your Visa or Master Charge cards.

Persuasive Messages: Sales n n Openings n n To bring out the point of getting attention effectively...

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