Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you...

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Persuasive Letters Chapter 6 Review

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Transcript of Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you...

Page 1: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Persuasive Letters

Persuasive LettersChapter 6 ReviewChapter 6 Review

Page 2: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

PersuasionPersuasionIs the ability to make

people think or do what you would like them to

think or do.

Is the ability to make people think or do what you would like them to

think or do.

Page 3: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Indirect Persuasive

Request Writing Plan

Indirect Persuasive

Request Writing Plan

The following is a summary of all writing plans outlined in chapter six. Please see the

chapter for more detailed information.

The following is a summary of all writing plans outlined in chapter six. Please see the

chapter for more detailed information.

Page 4: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Gain AttentionGain Attention

•Compliment

•Stimulating Question

•Unexpected statement

•Reader benefit

•Describe a problem

•Compliment

•Stimulating Question

•Unexpected statement

•Reader benefit

•Describe a problem

Page 5: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Build InterestBuild Interest•Direct and Indirect Benefits

•Facts and Statistics

•Details

•Explanation or Justification

•Appeal to reader’s needs

•Direct and Indirect Benefits

•Facts and Statistics

•Details

•Explanation or Justification

•Appeal to reader’s needs

Page 6: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Reduce ResistanceReduce Resistance•Anticipate resistance and address concerns

•Appeal to reader’s sense of fairness and desire for (customer) satisfaction

•Create desire for expressed outcome (action, request, sale)

•Anticipate resistance and address concerns

•Appeal to reader’s sense of fairness and desire for (customer) satisfaction

•Create desire for expressed outcome (action, request, sale)

Page 7: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Motivate ActionMotivate Action

•Tell the reader what you want and when you want it

•Stimulate the reader to buy or do

•Tell the reader what you want and when you want it

•Stimulate the reader to buy or do

Page 8: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

In the indirect strategy, what should precede the main idea?In the indirect strategy, what

should precede the main idea?

Reasons

Explanations

Persuasion

Page 9: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

List at least four examples of persuasive favour requests

List at least four examples of persuasive favour requests

Donations of:

Time

Money

Energy

Name

Resources

Talent

Skills

Expertise

Page 10: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Name at least eight items a salesperson should know about a

product before selling it

Name at least eight items a salesperson should know about a

product before selling itDesign

Raw Materials

Manufacturing Process

Testing

Performance Applications

Ease of Use

Efficiency

Durability

Reliability

Service

Warranties

Special Features

Marketability

Price

Page 11: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

The most effective sales letters are sent to what kind of

audience?

The most effective sales letters are sent to what kind of

audience?

A targeted or preselected audience.

Page 12: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

What is an unsolicited sales letter?

What is an unsolicited sales letter?

Not requested

Eg. Direct Mail

Page 13: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

What is a solicited sales letter?What is a solicited sales letter?

Responds to a request for information about a product

Eg. letter answering questions about a leasing program for new cars

Page 14: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

List at least five ways to gain a reader’s attention in the opening

of a sales letter

List at least five ways to gain a reader’s attention in the opening

of a sales letterTypographical arrangements

Attractive offer

Inside-address opening

Startling statement

Story

Bargain

Proverb

Solution to a problem

Quotation

Anecdote

Question

Page 15: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

In selling a product, when are rational appeals more effective?

In selling a product, when are rational appeals more effective?

Expensive, long lasting, or important to health and security

Inexpensive, short-lived, or nonessential

Page 16: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Name six writing techniques that stimulate desire for a product

Name six writing techniques that stimulate desire for a product

Benefits the reader

Concrete and objective language

Build product confidence through testimonials

Offer warranties

Free trial

Money-back guarantee

Page 17: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

How are online sales letters different and similar to hard-

copy?

How are online sales letters different and similar to hard-

copy?

Similar:

addressed to targeted audience

conversational and “you” view

focus on one-two selling points

response should be easy

Page 18: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

How are online sales letters different and similar to hard-

copy?

How are online sales letters different and similar to hard-

copy?

Different:

short

addressed to pre-selected customers to offer something special

include means of being removed from mailing list

Page 19: Persuasive Letters Chapter 6 Review. Persuasion Is the ability to make people think or do what you would like them to think or do.

Name six writing techniques that stimulate desire for a product

Name six writing techniques that stimulate desire for a product

Benefits the reader

Concrete and objective language

Build product confidence through testimonials

Offer warranties

Free trial

Money-back guarantee


Unit 11 What do you think of game shows? What do you think of …?

Unit 11 What do you think of game shows? What do you think of …?

Persuasion and Propaganda Persuasion=convincing others to think or act a certain way Propaganda= a communication…

Persuasion and Propaganda Persuasion=convincing others to think or act a certain way Propaganda= a communication…

THINK. DO. MAKE.

THINK. DO. MAKE.

Persuasion Writers (and speakers) use persuasive techniques to get you to accept their arguments and think like they do…

Persuasion Writers (and speakers) use persuasive techniques to get you to accept their arguments and think like they do…

Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions.

Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions.

Persuasion. Introduction Introduction Meaning of Persuasion Meaning of Persuasion Theory of Persuasion Theory of Persuasion Importance (Power)

Persuasion. Introduction Introduction Meaning of Persuasion Meaning of Persuasion Theory of Persuasion Theory of Persuasion Importance (Power)

What do you think of his hobby? What do you think of her hobby?

What do you think of his hobby? What do you think of her hobby?

What do experts think? What do students think? What do you think?

What do experts think? What do students think? What do you think?

What do you think?. Do you think… I’m sure… / I’m not so sure…

What do you think?. Do you think… I’m sure… / I’m not so sure…

Think and Do Manual

Think and Do Manual

What would you expect to see and do in Paris? What do you think of when you think of France? What do you think the French think of themselves? What do.

What would you expect to see and do in Paris? What do you think of when you think of France? What do you think the French think of themselves? What do.

Argument & Persuasion Think of your favorite commercial. What do you like about it? What makes it your favorite? Does it make you want to buy that product?

Argument & Persuasion Think of your favorite commercial. What do you like about it? What makes it your favorite? Does it make you want to buy that product?

Take 2 - Think, Do Resource for Implementation...Take 2 – Think, Do 13 Take 2 – Think, Do Framework 13 Take 2 Think, Do Explained 15 Red Team / Blue team Challenge 19 Background

Take 2 - Think, Do Resource for Implementation...Take 2 – Think, Do 13 Take 2 – Think, Do Framework 13 Take 2 Think, Do Explained 15 Red Team / Blue team Challenge 19 Background

or Do You Know? Do You Think

or Do You Know? Do You Think

Do #BlackGirlsRock???! We Think They Do!

Do #BlackGirlsRock???! We Think They Do!

Ethos, Pathos, and Logos - · PDF fileA: Essentially, it’s the art of persuasion, whether you are trying to persuade someone to THINK something or DO something. Ethos, pathos, and

Ethos, Pathos, and Logos - · PDF fileA: Essentially, it’s the art of persuasion, whether you are trying to persuade someone to THINK something or DO something. Ethos, pathos, and

Rhetoric The Art of Persuasion. Rhetoric Which of the following slides are trying to persuade you to think or do something? Thumbs up for persuading.

Rhetoric The Art of Persuasion. Rhetoric Which of the following slides are trying to persuade you to think or do something? Thumbs up for persuading.

SURVEY LIT Persuasion and Propaganda. Questions to Consider Purpose: What are you trying to convince your audience to think and/or do? Audience: Who are.

SURVEY LIT Persuasion and Propaganda. Questions to Consider Purpose: What are you trying to convince your audience to think and/or do? Audience: Who are.

€¦  · Web viewWhich minibeasts do you think feed on animals? Why do you think this? Which minibeasts do you think feed on plants? Why do you think this? Singular and p. lural.

€¦  · Web viewWhich minibeasts do you think feed on animals? Why do you think this? Which minibeasts do you think feed on plants? Why do you think this? Singular and p. lural.

Google’s “Think/Do” Tank

Google’s “Think/Do” Tank