Persuasive & Propaganda Techniques. Modes of Persuasion Ethos Pathos Logos.
Persuasion Techniques and the Media · 2014. 5. 28. · PERSUASION TECHNIQUES and the Media. Mass...
Transcript of Persuasion Techniques and the Media · 2014. 5. 28. · PERSUASION TECHNIQUES and the Media. Mass...
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PERSUASION TECHNIQUESPERSUASION TECHNIQUES
and the Mediaand the Media
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Mass Media
•A means for sending information to large numbers of people
•Media- plural of medium
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Loaded Words and Pictures
•Using words and pictures that appeal to the emotions, rather than using facts.
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IMAGE
•Buy this product and you will be cool or look like the people in the ad.
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FUNFUNFUNFUN
•Using this product makes your life more fun; buy it and enjoy life more.
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RomanceRomanceRomanceRomance
• Owning Owning Owning Owning this this this this product product product product will make will make will make will make you more you more you more you more appealing.appealing.appealing.appealing.
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Name Calling
•The competing product is not as good as our product.
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Plain Folks Approach
•Regular people use it.
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Testimonial• A person talks about using the product and
endorses buying the product.• Sometimes done by a famous celebrity.
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Bandwagon
•Join the group; everyone is buying it, so should you.
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Unsupported Generalities
•Making bold claims or empty promises without supporting them with fact.
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Persuasive Techniques
�Loaded Words & Pictures
�Image
�Fun
�Romance
�Name Calling
�Plain Folks Approach
�Testimonial
�Bandwagon
�Unsupported Generalities