Persuading your firm to use social media.AdrianDayton.com

“Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.”

-BTI Consulting 2011

WHY I BELIEVE . . .

Does anybody know a contracts lawyer?

Three goals for today…

How to persuade firm managementHow to persuade individual lawyersHow to measure success

2010

2011

2010

43% of in-house counsel cited blogs as their go-to source for news.

Greentarget 2010

2011

76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.

Greentarget / InsideCounsel 2011

How are law firms responding?

2011

The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011

Are some firms too big to blog? -National Law Journal 2011

2011

77% of law firms reportedly use at least 1 social network.

Lexis Nexis / Visability

Data is compelling evidence for most business people, but lawyers care more about precedent than statistics.

How do we compare to our competitors?

How do I find the right lawyers?

In transitionHungryCreative

What resources do they need?

Training (aka hand holding)CoachingAccountability

What habits are needed?

Schedule time, even 20 minutes/dayFollow upActively work your networks

50 lawyers blogging and actively using social media

18 law blogs200% to 500% greater traffic14 confirmed high dollar

engagements as a result

What is the ROI?

Media mentionsSpeaking opportunities Increase web trafficNew relationshipsNew client engagements

Update your status = 1 point

Sent a tweet = 1 point

Set up an appointment = 50 points

Bring in a new client = 200 points

Results…

4 new client engagmentsOver 45 appointments were set up

One final story…