Chicago Department of Public HealthCommissioner Bechara Choucair, M.D.

City of ChicagoMayor Rahm Emanuel

Healthy ChicagoPerspectives Charter High School Internship Day

January 29, 2014

Bechara Choucair, MDCommissioner

Chicago Department of Public Health

@choucair #HealthyChicago

Outline

1. History

2. Public Awareness Campaigns

3. Social Media

a. Twitterb.Facebook

4. Apps

Pre-1850’s:Early Sanitation

• Board of Health established

• First sanitation regulations passed

• Focus on disease control

Early History of Chicago Board of Health

• Temporary Board established to fight cholera

1834

• 7-member Board established by State Legislature

1835• Powers

reduced as small pox and cholera under controlMid-

1850’s

• Viewed as luxury

• BOH abolished• Powers

transferred to Police

1857 • New Board of Health established to address cholera

1867

Now: Healthy ChicagoPublic Health Agenda• Released in August 2011

• Identifies priorities for action for next 5 years

• Identifies health status targets for 2020

• Shifts us from one-time programmatic interventions to sustainable system, policy and environmental changes

HEALTHY CHICAGOPRIORITY AREAS

Everything Old is New Again

1976

1918

Everything Old is New Again

2014

Public Awareness Campaigns

Goal:To educate, inform & help make changes to reduce risks.

Public Awareness Campaigns

Website

Social Media Channels

Most Retweeted in 2013

Flu Twitter Chat#FluChicago

141 Tweets177,741 Total Reach302,165 Impressions#1 Trending Topic in Chicago

Chat featured Dr. Julie Morita, medical director for the Chicago Department of Public Health, answering questions about the flu.

62,350 Accounts Reached635,491 Total Impressions

Chat served to highlight the STD education and testing opportunities that arise from health department and school board collaborations.

STD Twitter Chat#NPINChat

Social Media Week Chat#SMWChiHealth88,629 Twitter Accounts

Reached532,748 Total Potential Impressions

Panel discussed how to utilize social media to engage public, raise awareness and improve population health.

#HealthyChicago Updatewith Sec. Sebelius

458,004 Impressions289 Tweets

Chat featured Commissioner Bechara Choucair, MD reporting on the progress of Healthy Chicago with Sec. Kathleen Sebelius discussing the Affordable Care Act.

Page Fan Growth

950

1000

1050

1100

1150

1200

1250

J F M A M J J A S O N D

Page Reach

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

Most Consumed Post

1/1

/13

1/4

/13

1/7

/13

1/1

0/1

3

1/1

3/1

3

1/1

6/1

31/1

9/1

3

1/2

2/1

3

1/2

5/1

3

1/2

8/1

3

1/3

1/1

32/3

/13

2/6

/13

2/9

/13

2/1

2/1

3

2/1

5/1

32/1

8/1

3

2/2

1/1

3

2/2

4/1

3

2/2

7/1

3

3/2

/13

3/5

/13

3/8

/13

3/1

1/1

3

3/1

4/1

3

3/1

7/1

33/2

0/1

3

3/2

3/1

3

3/2

6/1

3

3/2

9/1

3

4/1

/13

4/4

/13

4/7

/13

4/1

0/1

3

4/1

3/1

3

4/1

6/1

34/1

9/1

3

4/2

2/1

3

4/2

5/1

3

4/2

8/1

3

5/1

/13

5/4

/13

5/7

/13

5/1

0/1

3

5/1

3/1

3

5/1

6/1

3

5/1

9/1

3

0

500

1000

1500

2000

2500

3000

3500

4000

#UnExpected

Most Viral Post

Flu Shot Finder

Back to SchoolImmunizations

FoodBorneChi

Condom Finder(coming soon)chicagoflushots.or

gbacktoschool.cdphapps.org foodbornechicago.org

Applications

Applications Using Maps

• LocalService for residents to find free vaccinations in their neighborhoods

• Platform Independent

Web app works on any computer Operating Systems (PC & Mac) or Mobile (iOS, Android, Windows, Blackberry)

• Retail Partnerships

Flu App has over 330 locations!

FLU SHOT FINDER BACK to SCHOOLIMMUNIZATION FINDER

Applications Using Maps, Data Portal & Social Media

FREECONDOM FINDERUses Data Portal

Lists over 220 Free Condom Distribution Sites

Planned Foursquare Feature

• Web app based on machine learning

• Mathematical algorithm

• App “taught” to ID food poison tweets

• App “learns” relevant tweets

• Collects Chicago food poisoning tweets

• Human classifier determines responses

App UsingMachine Learning &Social Media

FoodBorne Chicago

RESIDENT TWEETS CLICKS & REPORTS ONLINE RESULTS

FoodBorne Chicago

All Apps are Open SourceFork, Copy, Improve & Share

Search GitHub:

• chicago-atlas

• flushots2013

• back2schoolshots

• foodborne

Become aHealthy Chicago Partner• Healthy Chicago team at your school.

• Go 100% smoke-free; test new policies that improve the food and beverage environment; etc.

• Adopt Healthy Chicago practices

• Ask if there is an open seat on the CPS School Wellness Committee for the school in your neighborhood

• Email us at healthychicago@cityofchicago.org

facebook.com/ChicagoPublicHealth@ChiPublicHealth

312.747.9884

www.CityofChicago.org/Health

HealthyChicago@CityofChicago.org