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Transcript of PERSPECTIVE management consulting (PMC) [email protected] PERSPECTIVE IT GTM Overview of...
PERSPECTIVE management consulting (PMC) [email protected]
PERSPECTIVEIT GTM
Overview of our Go To Market Services forTechnology Companies
© Perspective. All rights reserved
About Us: PMC is a Management Consulting firm guiding companies on building
revenue through IT; operational for 2 years. Our 20+ year client connects span over
100+ Chairmen & CXO’s from India from sectors such as BFSI (All Top 20 Banks like
ICICI, SBI, HDFC + 150 BFSI Cos), Mfg (L&T, Mahindra), Telco (Reliance, Tata)
IT GTM: This is our Go To Market Services for E-Com & IT Companies wanting to
rapidly establish their presence & growth in India & Global Operations. We work well in
complementing your existing Country Operations as well. Overseas markets covered
so far include Indonesia, Philippines. We provide market research as well
IT Consulting: This is our other business in which we provide IT Consulting Services
such as RFP Preparation & Evaluation, Contract Reviews, Revenue models from IT, E-
Commerce Setup, Digital Marketing etc. for CXO clients across industries
Complementary: IT GTM & IT Consulting complement each other as we make the
Buyers (CXO’s) understand the sellers (IT Cos.) better & vice versa
Organization Experience: Track record of generating multi-million dollar revenue YoY
for large global IT Cos like Infosys, Microsoft & HCL
Digital Marketing: We also provide consulting in various stages of Digital Marketing
including Presence, Digital Strategy, Digital Marketing, E-Commerce etc.
New Age GTM & IT Consulting
Unotech: Complete GTM Engagement for India Region (Products: Doc Mgmt System,
IAM, Workflow, Middleware).. 6 month assignment (Jan-June 2015)
IBM, Sify: Marketing related activities
Cetrix (HQ Malta Europe): The world’s only Enterprise Tablet Manufacturer
A Global US/EU Leader in Card Management Systems which manages Debit/
Prepaid Cards (Through Evalueserve, India’s Top KPO) [Markets: India, Indonesia]
A Global US/ EU Leader in Fraud Detection (Through Evalueserve, India’s Top KPO)
[Markets: India, Philippines]
E-Com Clients: www.artbugs.in – India’s window to the world of Art. Multiple
objectives were delivered for the company including complete company business plan,
product strategy, Web Development, Logistics Tie Up, Payment Gateway, Legal setup
as LLP, & bringing the first Angel Investor on board. Other client: loanyantra, united
healthcare
Client References: IT GTM
The above demonstrates that most of our engagements are unique with different deliverables depending on our IT Client requirements; hence we will custom build our Deliverables for you – depending on YOUR business goals. Even the two projects from Evalueserve had different end objectives
Given below are some of our GTM Services. We can offer a part or all these services as complete India GTM Partner – depending on your needs
• Market Understanding: Depending on your type of product or service & the Client Sectors you serve; we provide you with a detailed overview of India’s Business Environment; Client Sector Analysis (Enterprise, SMB, Consumer); detailed information on your competitors’ presence, strength & weaknesses etc.
• Business Strategy: Having clocked multi-million dollar revenues for some of the largest IT companies in the world (Infosys, Microsoft, HCL); we will completely draw up or complement your existing Business Plan covering Market Overview, Product/ Services to pitch, Client Sectors, Competitors, Alliance Plan, Marketing, Sales Operations etc.
• Startup Experience & Expertise: We have the experience in guiding Indian & Global Startups/ Smaller IT Companies. References mentioned above
• Client Base: Our client prospect base comprises over 2000 contacts from 800 companies in India spanning Enterprise & SMB. We will initially work on a subset of 20-100 mutually identified accounts from these & build from there. We can also setup your E-Com business
• Quicker Go To Market: We provide a much quicker Go To Market in terms of establishing client connections, initiating pilot projects, building alliances (e.g. SI’s like Wipro, HCL + 8 other large SI’s) & quickly getting revenue for your India operation within 3-6 months itself; this will complement your India Ops
• Cost Effective: Our projects run for 3-12 months and we can deliver higher value to your India Business Plan at less than half the cost of setting up your own Operations
Benefits of our GTM Services
• CXO Connects: Our 500+ connects with Chairmen & CXO’s ensures that you gain early entry into an account and have an established relationship lever as we know many of our client executives for over 15 years; your Sales Personnel – however brilliant may not have these strong connects which we have taken years to build; and in India this is a key success criteria
• Industry Solutions: Our IT Solutions for Verticals span Industries such as BFSI (Core Banking, Internet Banking, Mobile Banking, Payments, Card Systems, Collections), Telco, Retail, Manufacturing (ERP, Supply Chain), Horizontal Solutions (Analytics, CRM, Info-Security, Collaboration), Emerging Technologies (E-Commerce, Mobile, Cloud, Digital Branches) – hence we know how your solution will complement the existing IT Environment for these industries. In many GTM cases we have been successful without prior experience of selling these solutions because we understand the target client segments well and are very good at positioning. Also we are uniquely positioned as an IT Consultant offering GTM Services – hence with experience of working on the Buyer (IT Consultant) & Seller (IT Vendor) side for the IT Industry
• Country Management Experience: The undersigned has been previously Country Manager Pivotal CRM which is the #1 CRM in Indian BFSI with clients like Axis Bank, Federal Bank & 4 Major Insurers; hence we will have the experience to drive a country’s operations fully
• Deliverable: As a final deliverable we will be giving you a qualified pipeline, early deals & make your brand recognizable with large companies in the fastest growing tech market in the world
Benefits of our GTM Services
Unotech Software a niche Open Source Systems Integrator with 50 Employees & key clients like
BSE, Mahindra Finance. We did a 6 month engagement for them (Jan-June 2015). They had two
objectives: Setup their Enterprise Sales & Marketing Process & Team. Get connected to top CXO’s
Benefits
Setup their entire India Business Plan & Sales Plan with a revenue goals of twice that of the
previous financial year. Setup Inside Sales (Tele-calling) Team & Process
Helped them achieve the first quarter target (AMJ15)
We setup the globally recognized SPANCO Selling Process for them and setup their weekly
Pipeline Review format
Fully trained the existing sales team in the art of Enterprise Sales & greatly enhanced their
verbal & written communication skills
Introduced them to the Who’s Who of India Inc. including CIO’s of several large companies
Brought them their first wins in Enterprise accounts like Axis Bank (multiple projects),
Indusind Bank (Multiple projects). Note our contractual role is not tied to numbers
Improved collection process; improved collections & hence cash flow by refining Project
Delivery milestones
GTM Reference 1 – Unotech Software
PMC has been contracted by Cetrix (HQ: Malta, Europe) for the full range of our India GTM
Services. We are their Marketing Partner & India Distributor. Cetrix manufactures high quality &
cost effective Tablets, Smartphones & POS for the Enterprise Segment – It is the only Mobile
Vendor focused on the Enterprise; hence offers several unique advantages to the buyer
Benefits
Cetrix Engagement is for 6 months starting 01st Sept 2014. PMC Scope includes full range of
our services including Market Understanding, Business Strategy, Client Engagement, Alliance
Buildup, Pipeline Buildup
Initially we completed Market Understanding, Business Strategy including preparing
competitive matrix for an unknown brand like Cetrix against global consumer mobile giants
like Apple, Samsung & Lenovo. Initial proposals are from us & will be handed over to the SI’s
for contracting as the cases move forward
We have started engaging with our Top Connections in the BFSI Sector – over 10 companies
(mostly large banks) have been contacted. Out of these already 2 clients have confirmed to
us on further evaluation and we will be initiating pilots soon. The pipeline value is 15,000
Devices x $170/Device = $2.5 Million of qualified pipeline (Buy Decision: 6-9 Months)
The total addressable market in India covers the Industries of BFSI, Telco, Retail,
Manufacturing, Hospitality and is estimated at 1 Million devices (Market size $170 Million)
GTM Reference 2 – Cetrix Enterprise Tablets
PMC was contracted by Evalueserve which is one of India’s Top KPO’s; for one of their clients.
This Client is a US/EU Leader of Web Fraud Detection Systems which protect Internet Banking
Systems. The WFD Vendor wanted to understand the existing WFD market in India before taking a
decision to establish their India Operations; this project was entrusted to PMC by EVS
Benefits (Public aspect of the study is here to demonstrate the value we deliver)
Detailed Overview of the Top 20 Banks in India and the existing 2FA Vendors present there
(7 2FA Vendors in India). Hence incumbent 2FA Vendor is key competitor who can upsell a
WFD to the same account (As some 2FA Vendors also offer WFD)
Market Potential given per bank and across banks based on no of users; which translates to
revenue potential. Hence 30 Million Net Banking Users in India x 4$ Per User gives Size as
$120 Million India Market
Detailed analysis of WFD vendors (competitors) already present in India and their strengths &
weaknesses. We also identified globally strong vendors with weak presence in India. The key
point is “the strong India competitors” we identified have the key credential of multiple
banking references here
Strategic insights into what will drive WFD e.g. RBI (India Banking Regulator) Guidelines.
GTM Strategy covering the Alliances to tie up with, broad marketing plan, operational
guidelines for setup. Clear information for WFD Vendor to take up decisions regarding setup
of India Operations. Markets covered: India, Philippines
GTM Reference 3 – Web Fraud Detection
This Evalueserve Client is a US/EU Leader of Card Management Systems which is the software
used by a bank’s Card Operations Team to manage various aspects of their Debit & Prepaid
Cards. The CMS Vendor wanted to understand the existing CMS market in India
Benefits
The scope was to gather quantitative information regarding Debit & Prepaid Cards like cost of
card plastic (e.g. Rs. 5), cost of courier, types of card personalization etc.
The scope was also to gather qualitative information like is Card Management done inhouse
or is it outsourced, who is the vendor, what types of services they provide etc.
This exhaustive survey required us to get face to face meetings with the banks
60 Executives from 24 Banks were contacted; in several cases the bank Chairmen whom we
knew. We conducted Face to Face Interviews with 8 Banks and gave the results to our client
The Cost Parameters directly made the CMS Vendor understand existing pricing and hence
decide their pricing strategy with the Indian Banks. As the client was a Foreign Company it
could not offer Outsourced Services but it indicated to them the Vendors to tie up; for future
Outsourcing opportunities
Detailed competitive analysis of existing CMS Vendors in India
Clear information for CMS Vendor to take up decisions regarding setup of India Operations
Markets covered: India & Indonesia
GTM Reference 4 – Card Management Systems
Given below is our partial list of Chairmen & CXO professional clients & connections. We have the
ability to make detailed account engagement across CIO, CMO, Business Head etc. due to our
connections with the top. A direct effort from your side may not work out or will take too long
Chairmen & CEO Connects
Industry Organization Name Designation
Banking The Reserve Bank of India(India Banking Regulator)
Dr. Raghuraman Rajan Governor
FMCG Pepsico Group India Ms. Deepika Warrier Head - Marketing
Govt. UIDAI Mr. Nandan Nilekani Ex Chairman
Banking SBI Group Ms. Arundhati Bhattachrya Ex Chairman
Govt. National Intelligence Grid Captain Raghu Raman CEO, National Intelligence Grid
FS HDFC Group Mr. Deepak Parekh Chairman
Banking Yes Bank Mr. Rana Kapoor Managing Director
Diversified RPG Group Mr. Harsh Goenka Chairman
Banking Axis Bank Mr. RVS Sridhar PresidentRetail Banking Operations
Banking Yes Bank Ms. K Chitra President – Retail Banking
FS Kotak Mahindra Group Mr. Uday Kotak Vice Chairman
Real Estate Hindustan Construction Co Mr. Ajit Gulabchand Chairman
Real Estate DSK Construction & Group Mr. D S Kulkarni Chairman
Banking Bank of India Mrs. V R Iyer Chairman & MD
Banking Dena Bank Mr. Ashwani Kumar Chairman & MD
Govt. Union Govt. of India Dr. Narendra Jadhav Member – Planning Commission
Banking IDBI Bank Mr. MS Raghavan Chairman
CXO ConnectsGiven below is a sample list of our CXO connects: The CFO, CIO CIO, CMO & Business Heads. We
have over 500+ CXO connects which ensures you make rapid inroads with LOB Owners. Our
database comprises over 2000 contacts from 800 companies. We are “NOT” a “Marketing
Agency”. We bring you high quality Enterprise EngagementIndustry Organization Name Designation
Banking IndusInd Bank Mr. S V Zaregaonkar CFO
Telco Vodafone Mr. Jateen Kore GM / Head – Digital Marketing
Banking Axis Bank Mr. Sameer Ratolikar CISO
Insurance Star Union Daiichi Insurance Mr. Murali G COO & CIO
Mfg Mahindra Group Mr. V S Parthasarathy EVP Finance & Group CIO
FS Bajaj FinServ Lending Mr. Ian De Souza CFO
Pharma USV Mr. Meheriar Patel CIO
FMCG Titan Industries Mr. Alokedeep Singh Head – Digital Marketing
FS CIBIL – India’s major credit rating agency
Mr. Sudesh Puthran CIO
FS Reliance Financial Services Group (ADAG)
Mr. Mukesh Jain Group CIO
Banking IDBI Bank Mr. Russell Alva Head – Alternate Channels
T&L Dighi Ports Mr. Amol Vidwans CIO
Advtg. DDB Mudra Group Mr. Sebastian Joseph CIO
Banking Yes Bank Mr. Suren Shetty CIO
Banking Standard Chartered Bank Ms. Gowri Mukherjee Global Head – Digital Marketing
FS National Stock Exchange Mr. Umesh Jain CIO
Banking HDFC Bank Mr. Anil Jaggia CIO
Client References – IT Consulting & SolutionsClient NameIndustrySolution
Details Value Delivered
State Bank of IndiaBankingGlobal Core Banking
Infosys Finacle Core Banking, Internet Banking & Treasury – 32 Instances to support 32 countries
•Most complex Core Banking Deployment in the world•Meets business needs of 32 countries•Onsite L2 Team to provide quick support to new business requirements
ICICI Banking GroupFinancial ServicesMulti-Channel Authentication Strategy
A single authentication app for multiple channels of the bank. Needs to extend across the group
•Consumer benefit of common mobile token for authenticating any channel like eBanking, mBanking, ATM, Call Centre•Group License for better pricing
Tata CommunicationsTelcoBS7799 Security Audit
This Telco wanted to prepare for BS7799 Security Certification
•Detailed assessment of their infrastructure and making necessary changes in the same to ensure certification
Bank of IndiaBankingMobile Banking
Infosys Finacle Mobile Banking Solution
•First Finacle mBanking deployment hence project management was complex
Top Chemical Co.ManufacturingERP
One of the large manufacturing cos. In India; we worked with them on their ERP requirements
•Complex ERP requirements across the factories, HO & Distribution Channels
Client References – IT Consulting & SolutionsClient NameIndustrySolution
Details Value Delivered
All IndustriesAll IndustriesAuthentication White Paper
India Banking Regulator RBI came out with authentication guidelines for Internet Banking
•Our paper gave detailed guidance on the approach to financial authentication•The Paper was appreciated by several bank CIO’s & the RBI themselves•This Approach can be applied to any industry
Axis BankBankingCRM
Pivotal CRM for Retail Banking, Corporate Banking, Marketing.
•One of the largest CRM deployments in India to cover 15,000 Retail Sales Staff•Advanced functionalities for LOB including Assets, Liabilities, Corporate Banking etc.
Reserve Bank of IndiaGovernmentUnified Communications
Microsoft Exchange UC Platform to cover E-mail, chat, mobile
•One of the first mobile based UC platform deployments in India•Enhancement of employee communications & productivity
MTNLTelcoCSMS
Customer Service Management System to support service requests
•Enhanced & prompt customer service for MTNL Mumbai customers. Custom App on HP9000 Servers with VT220 Terminicals
PERSPECTIVE management consulting [email protected]
PERSPECTIVEThe rest of this document is an overview of our IT Consulting & Digital Marketing Services for CXO’s /
Traditional IndustriesThis is For Your Information Only to give you an
insight of our overall capability
Enterprise Solutions
ERP/ CRM
Analytics
Core Banking
Payments/ Security
Consulting Services – Indicative Areas
CMO Solutions
Digital Strategy
Digital Marketing
Apps Identification
Tech BTL Tools
Corporate Comm.
Emerging Technologies
E-Commerce
Tablet Apps
Consumer Mobile
Industry Solutions
Management Consulting
E-Channel Revenue Models
Technology M&A
New Tech Business Launch
IT Cost Reduction
Operations
Supply Chain Optimization
Payment Collections
Retail Space Digitization
IT/KPO/BPO
Go To Market Services
Channel Acquisition
Market Intelligence
IT Consulting: Perspective Management Consulting (PMC) provides technology
consulting for Business Teams to get strategic insights into their critical business
projects. Our evaluation services span from Basic Project Concept Note (for
Management Approval) to full fledged RFP Preparation, Evaluation & Contracting
Where do we specialize: We specialize in Emerging Technologies where there is very
little precedence in India. Some of these include Digital Strategy, E-Commerce
Business Revamp, Enterprise Tablet Adoption. We also consult in traditional areas like
CRM, ERP, Analytics
Who do we serve: Our projects span the entire organization e.g. Enterprise Tablet
Adoption impacts Sales (End User), Operations (Collections), Marketing (Device
Branding), Finance (Project Cost Approach), Factories (Metering). This can be a $1M+
Project
Market Intelligence Services: PMC also provides Market Intelligence services; where
we provide strategic insights on what the leading players in this sector are doing. A few
examples: Two projects including Debit/ PrePaid Card Management Systems &
Internet Banking Security Systems across Top 20 Indian Banks
What we do
Revenue Models & Profitability: We focus on generating revenue & profit through IT.
A few examples include E-Commerce, Fee Based Income for Banking, Payment
Solutions, Retail Space Digitalization – each of these focus on building revenue
Future in Focus: We focus on cutting edge technologies which are implementable
and cost effective – as that is what emerging technologies is all about. E.g. a critical
value add of Cloud is the Opex model which allows you more control over IT cost
Strategic Insights: Unlike Global Consultants; we focus on what would work in India.
Our focus is on revenue through technology, employee adoption, consumer adoption,
project rollout plan along with firm timelines
Complementing your IT Team: We are a partner to your IT Team as we have insights
on over 300 Product/Services vendors in India; this is also based on client interactions
with over 200 companies in India. Our vendor repository comprises of “Global” vendors
who do not even have an India Operation but may serve a critical need for you
Your IT Advisor: Most of our client relations span 15+ years; this is based on mutual
intellectual exchange and not on any vendor-client relationship
What is our Value Proposition?
PERSPECTIVE management consulting
PERSPECTIVESolutions for the Chief Marketing Officer
Powering Your Brand for the Web 3.0 Age
History: By today, if you are not on Social Media (Facebook, Twitter, Linkedin), then
you are facing history! That’s it! Even our Ministers uses Social Media! You don’t??
Facebook “Of course we use Facebook for advertising our latest bike model!” Wrong
Answer – Facebook is for getting bike lovers LOVE your brand Vodafone Zoozoos
has 14 Million fans v/s its owner Vodafone India having 0.6 Million Fans on Facebook
People Hiring “For hiring people we give ads” Wrong Answer! That’s so outdated!
Virgin Group is a Top rated employer as Richard Branson has millions of fans!
Physical Presence “In India people are used to store shopping….??? Wrong, Wrong,
Wrong! Millions of people do online shopping, with 40% sales on Mobile Devices
Internet Abuses our company! “People keep abusing my brand on these sites, but I
have no control” Wrong! You have control with Online Reputation Management
Problem Statements
Stage 1 - Presence: Do you have a static website? Yes! Does its look and feel reflect your
companies image? Does it look better / worse than your competitor? Is Do you have interactive
tools like product illustrators, surveys etc. for making users stick around for maximum time?
Stage 2 – The Digital Strategy: Defining your company’s vision, goals, opportunities and
activities in order to maximize the business benefits of digital initiatives to the organization.
Have you defined these goals; and do periodic reviews of these goals?
Stage 3: Digital Marketing: Do you optimize SEO keywords every month? Do you do SEM/
Adwords? Is your Facebook Marketing campaign education oriented or “Product Pitch” oriented?
What are the specific Digital Campaigns planned for each quarter? Is it in-house or do we
outsource? Do you have strong analytics in place beyond Google Adwords?
Stage 4: E-Commerce: Building a full robust e-com business plan aligned with strong
technologies for both Consumers (Mobile App) and Sales Staff. Alternately Digital Initiatives to
sustain your brand online e.g. Pharma Industry not allowed to sell medicines online; but can look
at consumer education
Stage 5: Customer Support & Feedback: Defining robust customer support plans to ensure
customers through any channel can be satisfied for longer relationships with you, cross-sell, up-
sell and feedback to guide you for future activities of all the above stages
Parallel Activities: How do we align BTL Campaigns with Digital Initiatives? Can we leverage BTL
to promote Digital Marketing. Can we reverse and leverage BTL for Digital Product?
Stages of Digital Strategy
Corporate Communications: The objectives of corporate communications are critical to any large
business. The Digital Strategy for CC includes working with your PR/ Image Consultant on Digital
Initiatives supporting CC e.g. profile, press of Directors, announcing new wins, social initiatives
etc.
Digital Marketing Team Buildup: Your Marketing Team has the best MBA’s and Experts –
depending on your business they have the best Marketing experience for an FMCG or an B2B
Business. However it is critical to build your Digital Marketing Team from the first hire to the 5 th
one. Also it is critical to identify functions to be done in-house v/s outsourced before putting up the
hiring plan
Software Technologies & Tools: The core competence of the your team is Marketing. Hence it is
best to leave the identification of software tools & technologies for your team to us. We will identify
the technology tools you need for every day use, its functional requirements, top vendors,
competitive analysis and most critically – negotiate on your behalf with these vendors to bring
down the software cost. A few examples: CRM, Marketing Analytics, Inbound Marketing
Synchronizing your initiatives: We take BTL as an example: BTL can be leveraged for
promoting your new Digital Initiative e.g. if you have launched a new E-Com Mobile App; field staff
can carry hoardings at stations of the new app OR even a Tablet to demo the app to prospective
consumers
Digital Campaign: For a new product or service launch (E.g. for a Holiday Operator); who are the
influencers we reach out to, how do we spread the word online, how much revenue do we want,
hence how much is the budget we earmark for this initiative
Some of our Services for the CMO & CC
Nature of Business: This is the first positioning of your digital strategy. Are we a consumer brand
selling T-Shirts online, do we do B2B e.g. sell steel pipes for factories. The strategy vastly varies
depending on the type of your business
Corporate Brand: The “Corporate” brand build up on Digital takes a different meaning from
building your brand for Consumer. Examples: Excellent coverage of your Top Management to be
seen as a Market Leader, Positive messaging from HR to attract top talent e.g. we pay good
salaries, employees enjoy our vast range of benefits, the company supports a good work/ life
culture, the company cares about society etc.
Consumer Strategy: The first objective of Digital is to identify the consumer segment, break them
down into sub segments and align these with your products/ services. Hence if you sell a budget
and a premium hair gel; then how do you reach out with a different strategy for each. Unlike TV
Advertising which only can tell you TRP’s; Digital Marketing can tell you much more in terms of the
demographics of your consumers. Even more important; Digital is 2-Way – your consumer can
interact with your product while TV/ATL is strictly one way; non measurable and expensive
Products & Services: This involves defining the products you want to promote/ sell online as
against selling or promoting all your products online
Brand Ambassadors: Your existing consumers and online fans are far more effective brand
ambassadors than anyone else; how do you reach out, nurture and interact with them in a non-
intrusive way? (Refer the Vodafone Zoozoos example)
Building Your Digital Strategy
Manage your digital budget: Your ad agency makes your ads. Your media buyers
manage your media budget. Similarly; you need a technology expert to manage your
digital budget. Note – Digital Divisions of Ad Agencies are basically acquisitions of
startup digital agencies
Are we a Digital Agency: No we are not. We will be a single point Owner of your
Digital Strategy which will need multiple existing or new agencies depending on the
skills they carry. For example; on your behalf we will tie up with
A Top E-Commerce company – whose primary skill set is web technologies for building your
e-commerce portal
A Top Internet Marketing Company – whose primary skill set is Digital Marketing
Your Enterprise Tablet/ Mobile App for your Sales Force will require a software development
company with strong mobile platform skills, CRM expertise & knowledge of your industry
What is the cost justification of our services: If you have a Digital Budget of INR 50
Lacs for the year for agencies, digital campaigns, adwords etc.; what is important is
you spend this 50 lacs well
An alternate approach we offer is a Full Time Digital Consultant on a quarterly retainer
to work for your Digital Strategy
Our value proposition for Digital
Most companies “SEO”-Optimize their site at the time of building it and leave it like that
for the next 2 years. A few others hire a full time SEO for this work. But this person can
leave anytime; hence it is best you employ “External SEO” services companies that
have a team of 5-10 SEO’s working on multiple companies including your company
SEO – Search Engine Optimization; to ensure your site comes highest in unpaid ranks
of the consumer’s search engine
SEM – Search Engine Marketing – The Top 2-3 “Paid Ads” on a search page which
provide links to your site
SMM – Social Media Marketing – Either building fans or directly advertising on social
media like Facebook, Linkedin
ORM – Online Reputation Management – for your Corporate Brand & Products
Digital Campaigns – These are the most expensive services; a single campaign for a
quarter for your E-Com Portal can cost as high as INR 10 lacs; hence the “Campaign
Goals” is of paramount importance at the initial stage
What are Internet Marketing Services
SEO-Case Study Wadhwa Builders
Name of company: The Wadhwa GroupIndustry: Real EstateWebsite: www.thewadhwagroup.com
Performance ResultsTotal Visits Per Month - 13400Enquiries Per Day – 30-35
Keywords Google PositionReal Estate Developers 5real estate group mumbai 3commercial projects in BKC 3Offices in bkc 4real estate developer in mumbai 3commercial property developers mumbai 1