Measuring brand image personification versus non personification methods - melisa mete
Personification in Media
Transcript of Personification in Media
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Ashley Singer
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• http://www.youtube.com/watch?v=mFhHRYJsjgI
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• 1. Define and identify personification in advertising.
• 2. Understand the purpose and effectiveness of
personification in advertising.
• 3. Analyze the difference between the print advertisements
and commercials using personification.
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Personification
Nonliving object
Human Characteristics
Example:
The angry clouds marched across the sky.
Feeling Action Emotion
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Print Ads TV Commercials
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• Human face to products
• Human qualities to Abstract ideas like death, hunger, or greed.
• Makes the ad relevant and interesting to viewers.
• Emotional connection to people.
• Relate to us by connecting to a target audience.
• Create a memorable image in our minds.
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• Personification needs to make sense
• Relate and connect to readers/viewers
• Effectiveness of advertisement depends on the personification?
Effectiveness of Personification in Media…..
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• http://www.youtube.com/watch?v=uXQKM7gxxo8
• Think about:
• Who is the Target audience?
• Do you think the personification used is effective in selling their product?
• Do you think the personification is relatable?
http://www.youtube.com/watch?v=0yyoncZTnGU&feature=BFa&l
ist=PLA530F88DD8A1E962
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http://www.youtube.com/watch?v=49WjrRJ_DLw Weight
Watchers
http://www.youtube.com/watch?v=AYTkn1w8HUI Salt
http://www.youtube.com/watch?v=pvHj0vovQHI Jimmy Dean
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Difference between Print ads & Commercials?
Commercials: audio/speech
action
Human or object with human body parts
Print ads: still visual image
object with human body parts
limited text
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http://naldzgraphics.net/inspirations/30-creative-personification-
ads-in-advertising/ images
http://ihaveanidea.org/articles/2007/09/23/an-inconvenient-
truth-for-copywriters-how-to-write-headlines-and-why-your-
career-depends-on-it/#.T5GDrJZDrgE.email purposes
http://www.trendhunter.com/slideshow/personified-products