Boolean Retrieval Lecture 2: Boolean Retrieval Web Search and Mining.
PERSONALIZED SEARCH Ram Nithin Baalay. Personalized Search? Search Engine: A Vital Need Next level...
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Transcript of PERSONALIZED SEARCH Ram Nithin Baalay. Personalized Search? Search Engine: A Vital Need Next level...
![Page 1: PERSONALIZED SEARCH Ram Nithin Baalay. Personalized Search? Search Engine: A Vital Need Next level of Intelligent Information Retrieval. Retrieval of.](https://reader036.fdocuments.us/reader036/viewer/2022062322/56649e9f5503460f94ba0b9c/html5/thumbnails/1.jpg)
PERSONALIZED SEARCH
Ram Nithin Baalay
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Personalized Search?
Search Engine: A Vital NeedNext level of Intelligent Information
Retrieval.Retrieval of Information based on user
data User’s Interests Browsing Behavior Geographic Location Context of Query
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Personalized?
Search Engine typically returns thousands to millions of documents
Eliminates unwanted web pagesLearn about the user and return highly
targeted resultsPersonalization is not easy, it could be a
nuisance if wrongly done
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Example
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Personalized Search
What are we implementing?
Location Based Search
Context Based Search
Activity Aware Search
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Location Based Search
Searches within Geographical Context of the user
“Geospatially Enabled Search” or “Local Search”
Adds Geo Coding.
- Adding locality parameter to the search
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Location Aware Search
Find IP of user.Get locality parameters (geolite)Geocode query.Get local results !
Geo Tags – To identify location information of web pages.
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Example
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Context Based Search
Resolves Ambiguities pertaining to context of queries.
Relevance FeedbackIncreases EfficiencyMakes Web Search user friendly.
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Context Based Search
Input QueryReturns list of web pagesTake Relevance FeedbackGet the top features and re submit queryGet more Specific Results !Give feedback again for more specific
results.
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Context Based Search
Expanding Tree.
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Activity Based Search
Returns results along with a window / pane containing suggestions.
Click web pages or select one of the suggested queries.
Expand Query.Local Database of Queries.Find similar queries in Database.
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Activity Based Search
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Conclusion
The Next Generation of Search Technology
Makes Searching Efficient User Friendly
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Thank You