Personalization technologies
description
Transcript of Personalization technologies
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Big Data og Personalisering
Jon Espen Ingvaldsen
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hierarchical search social mobile
Internet Waves
1995 2013
What is next?
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Motivasjon
Sheryl Sandberg (COO, Facebook):
" In The Future, All Media Will Be Personalized"
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Motivasjon
Merissa Meyer (CEO, Yahoo!):
"The core of Yahoo's business is to personalize content"
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Personalisering…-Hva er det?
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Traditional search
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Personalization
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Eksempler på tjenester som tar personalisering
på alvor..
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Personalisering
2000 2005 2010 20152020
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Hva om…
• Jeg fikk nyheter som var1. Tilpasset mine interesser2. Tilknyttet lokasjoner jeg ferdes
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Personlig nyhetsanbefaling
på mobil
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NewsRec
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NewsRec – Named Entity Recognition
Sjekk LSK-Helstads advarsel mestdelt.no ÅRÅSEN (Nettavisen): Lillestrøm tok tre viktige poeng mot Start på Åråsen lørdag ettermiddag. Start ledet to ganger, men Lillestrøm slo tilbake hver gang og vant til slutt 3-2. En av dem som skal ha mye av æren for det, er 35 år gamle Thorstein Helstad. Han var kanskje banens beste spiller og ble til slutt matchvinner med sin 3-2-scoring. Helstad, som nå har scoret tre mål i Tippeligaen denne sesongen, var svært fornøyd da han møtte Nettavisen etter kampen. - Jeg følte meg som en 23-åring i dag. Kroppen var veldig lett og fin, og slik har jeg egentlig følt meg siden sesongen startet.
LOCATIONS
PERSONS
ORGANIZATIONS
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NewsRec – Google Location API
”Åråsen”
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NewsRec – Logging events
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• Søk – Geo spatial queries– Apache SolR / Elasticsearch
• Big data– Storm – sanntidsprosessering og overvåking av
nyhetsbildet– Hadoop – batch prosessering, analysere
interaksjonslogger og bygge interesseprofiler
• Sosiale medier– Facebook connect (forenkler innlogging og gir tilgang
til verdifull brukerinformasjon)
NewsRec – Teknologi
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NewsRec - UI
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Tilpasset mine interesser Tilknyttet lokasjoner jeg ferdes
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Men…hva med personvern?
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Personvern
Privacy
Usefulinformation
• Åpenhet• Valgmulighet• Kontroll
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hierarchical search social mobile
Internet Waves
1995 2013
What is next?
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Wearable Tech
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Spørsmål?
Kontakt oss!• Besøk vår device lab• Dra verdier ut av data• Personaliserte løsninger• Personvern