PERSONALIZATION POINT When You EPISODE 8 Personalize ... point...SCRIPT SCRIPT relevant / '...

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When You SHOULDN’T Personalize PERSONALIZATION POINT flipthescript.co EPISODE 8 Copyright © 2020 Flip the Script

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When You SHOULDN’T Personalize

PERSONALIZATION POINT

flipthescript.co

EPISODE 8

Copyright © 2020 Flip the Script

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AGENDA

0102

First, a Bit of Review

Case #1

Case #3

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040506

Case #203

1110090807 Case #6

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Case #8

Case #9

Case #10

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01First, a Bit of a Review.

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1. SELF - AUTHORED CONTENT - POSTS, ARTICLES ETC.2. ENGAGED CONTENT - LIKED, SHARED, COMMENTED3. SELF IDENTIFIED TRAITS - PROFILE LINE, HEADLINE ETC.4. JUNK DRAWER - PERSONAL INTERESTS, SCHOOLS ETC.5. COMPANY - BLOGS, POSTS, WEBSITE LANGUAGE, M&A

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1. DEMOGRAPHIC - BUYER PERSONA RELEVANCE2. FIRMOGRAPHIC - INDUSTRY SEGMENT OR VERTICAL3. TECHNOGRAPHIC - BASED ON TECH STACK SETUP

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02If You’re Getting the Results You Crave From Relevance Only

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03You’re Primarily Selling B2C

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04Selling to a Typically VERY Offline Buyer

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EXAMPLES OF HYPOTHETICALLY OFFLINE BUYERS:

1. DOCTORS2. FARMERS3. LAWYERS4. TEACHERS

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05Act of God

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06Demand is UNRULY High

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07High Immediance w/ Fast Approaching Expiration Date w/ High Volume

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08You Sell for a Very Regulated Vendor (Compliance & Security)

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09You HAVE to Keep Reps 100% on Brand for Messaging

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10You’re Selling Internationally

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11VERY Well Known Label - Easier to Have a Conversation

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IN SUMMARY…

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