#talentbites

#talentbites

Waitrose ‘Pick Your Own’

Iain MunroAccount Director, aisLondon

PERSONALISATION

Because the music

they constantly play,

It says nothing to me

about my life

An Example

• 31

• Account Director

• Work on Charity ,

Travel & Automotive

clients

• Recently married

• Rugby player

What’s in it

for me?

Value

Exchange

ROI x2

The Strategy

• Be different & disruptive…game-changer

• Inspire customers & improve real loyalty

by putting customers in the driving seat

• Let the shoppers choose how they shop &

save

• Free, easy to do, simple to understand &

PERSONAL

The Results

• Extensive Food, Shopping and Trade PR &

Interest

• Over 700k signed up already

• 15% of all in-store transactions now PYO

#talentbites

View more at

talentbites.com