Personalbranding
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Transcript of Personalbranding
Marketing yourself
ONLINECristina Costa
University of Salford
Personal branding
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from you to us
More than an image...
Credibility
Influence
Uniqueness
Confidence
Reputation
More than a blog
Creating your reputation hub
bring it all together
define your purposethink of what makes you
uniqueshare your passionbe yourself give access to your voice
Photo by flickr ID coincoyotehttp://www.flickr.com/photos/coincoyote/18693327/
Creating your reputation hub
bring it all together
Connect yourself to the network
Voltaire(1694 – 1778)
Erasmus(1466 – 1536)
Darwin(1809 – 1882)
Networkers!
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really?
Business example
Brand yourself as a person;
not as a product!
Social enterprise“(....) Tweeting is a very personal form of expression.
(...) Twitter’s a (...) fantastic medium to hear the ideas and opinions of people I might not otherwise get to meet.”
Queen Rania
Make it personal!
networked conversation
word of mouth (RTs)socio-professional
reputation
accessibility
immediacy
personal
connection
availability
contribution
sharing
spontaneity
fun
presence
friendly
responsiveness
communication
authenticity
passion
creativity
A self-discovery journey
Cristina CostaUniversity of Salford, UKwww.knowmansland.com