Personal Topic Navigator - Startup Idea 2011

Personal Topic ManagerIdea of the Service

2011

Less is More = Restriction Is a Value. Remember Twitter.

You formulate your key life topics and Personal Topic manager will provide you with easy access to information related to them across various information sources and

services.

RootsLess is More = Restriction Is a Value

• Twitter.com – 21st century, 160 characters• Haiku – 16th century, form of Japanese poetry consisting

of 17 moras/syllables• Quotes - B.C., 1-2 sentences

• Others– http://en.wikipedia.org/wiki/Zen_Habits– http://en.wikipedia.org/wiki/80_20_rule

http://en.wikipedia.org/wiki/Zen_Habits

http://en.wikipedia.org/wiki/80_20_rule

Problem• There are different representation of topics

– „folders“– „labels“– „tags“– „categories“

• …in the key applications– www browser, bookmarking services – E-mail services– Document services– …

• Too difficult to – Use efficiently, Use consistently, Share

WWW Browser Favouries/Bookmarks

Google Chrome Bookmark Manager

Mail Labels/Folders

Gmail

News/RSS Feeds Folders

Google Reader

Solution• Topics as a starting point• Restricted number of topics – less is better,

restriction drives focus to the really important stuff, saves time, brings simplicity - remember success of Twitter

• Unified access to topics in various types of applications

• Simple topic visualization, management and sharing

User Home Page

Life > PoliticsLinks More Add• www.verejnydluh.cz,• www.jakhlasovali.cz• http://praguewatch.cz/,• www.vymentepolitiky.cz•www.zmenpolitiku.cz• www.denikpolitika.cz•www.ekonomickareforma.cz

News More Add• Financial Times: Downturn continues• Economist: CEO’s are optimistics

All

Life• Children• Culture• Politics• Health

House• Energies •Cleaning• Security

Work• Entrepreneurship• Management• Marketing• Sales

Net• Services• IT stuff• Computers

Mail News

Restricted count of topics as „less is more“ To be easily

shared with friends

Setting

Search

Advanced Search

Roman Ripa’s SpaceAds

They keep your service

running…

Unified and simple access to different types of information

related to topicsThere are presented Google AdWord

ads related to the currently shown topics

Links Books

http://www.verejnydluh.cz/

http://www.jakhlasovali.cz/

http://praguewatch.cz/

http://www.vymentepolitiky.cz/

http://www.zmenpolitiku.cz/

http://www.denikpolitika.cz/

Personalisation

Život• Děti

• Kultura• Politika• Zdraví

Život• Děti


Lidé

Život• Děti


Práce• Management

• Marketing• Podnikatelství

• IT

Lidé

Život• Děti• Kultura• Politika• Zdraví

Finance• Finmag

Práce• Management• Marketing• Podnikatelství • IT

Internet• Služby• Vizualizace dat

Lidé Život• Děti• Kultura• Politika• Zdraví

Finance• Finmag



Lidé

Finance• Finmag



Lidé



Finance• Finmag


Lidé





Finance• Finmag

Lidé







Business Edition

• Companies can share the links, books etc. related to their industries

• In order to provide additional value to their potential & current customers

• And strengthen customer relationship with the company

Monetization

• Advertisements – in the app space, Google AdWords, others– based on the topic names and related contents, therefore

with high CTR• Affiliate Marketing

– Some „topicized“ information sources like „My books read at Amazon“ can lead visitors to the purchases of related goods

• Paid Services– for Persons and Companies, e.g. no ads visible

Competition

• http://www.google.cz/search?q=topic+navigator … nothing

• http://www.google.cz/search?q=topic+organizer … something else

• http://topicme.com/ - something in Corean language

Further Notes• Choose domain name (free now), logo, tagline/slogan

– Check domain availability at http://whois.smartweb.cz– “Your topic navigator”

• Editions– (free) Personal & (paid) Business = companies share with their (potential) customers links to an

interesting information related to their offer as an value added• Information Sources API

– IT advanced users can themselve add various sources of information to be assigned to topics, like folders of file services (Google Docs, BoxNet, DropBox ), picture albums (Flickr, Picasaweb…) , e-shops (Amazon, Google Books) etc.

• Platform for team communication– in order to market & develop the product– www.basecamphq.com– Other ideas?

• Add “Diary” tab– chronological list of changes visible there like a history of adding bookmarks

• Integration & platforms– Facebook app, iPhone app etc.

Personal Topic Navigator - Startup Idea 2011

Business

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