Personal Statement Of Jia Liu-Updated PPT Resume
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Transcript of Personal Statement Of Jia Liu-Updated PPT Resume
A Brand Called Jia
By Jia Liu
www.jiajiablog.cn
http://www.linkedin.com/in/jialiu1984
Act I Birth
In a Chinese village
Jia was born and raised up…
At eleven
she went to
a middle school in the city
But for three years
she only made One friend there…
“
”
She felt
something within herself should be overcomeand
she did
Act II Growth
went to college
volunteered to help seniors
received annual scholarships
involved with Drama festival activities
won prizes in National English contests
served on the Chinese Department Students’ Association
and …
made a lot of friends
SH
E
Later…
She realized
Lotus flower
is not born to be so beautiful
Life favors
courage, confidence, and efforts
Gave up the offer to be an M.A. candidate in Sociolinguistics at
Immigrated to Californiawithout knowing what the future would be…
So…
She made a choice upon graduation
An Ocean Away, A World Apart
Act III Reinforcement
She was fascinated by the strong business climate on the west coast and soon started as a sales associate in a clothing boutique
She found that was a perfect place for beginners to be familiar with business practices, observe consumer behaviours, and enhance persuasion skills
Upon arriving…
Later, she was promoted to be the assistant manager
She made and carried out promotion plans; participated in merchandise ordering, buying, and stocking; built up and maintained customer databases by using QuickBooks; trained new employees and assisted in managing the sales team
Meanwhile…
She took college classes in Economics, Marketing, Statistics etc. to better understand the world outside of sales
She was delighted to find that her sales background would be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on…
As Marketing is being challenged by
Everybody within a company is, could, and should be a marketer
Media Clutter
Market Fragmentation
Technology Innovation
Touchpoints Interaction
Then it means
4P
Product
Price
Place
Promotion
Consumer
Cost
Convenience
Communication
Experience
Exchange
Everyplace
Evangelism
4C 4E
+ + =
Th
e Marketin
g U
niverse
SH
E C
ON
CLU
DE
D T
HA
T…
A gradual integration process in mind and practice
That is why
she is now an M.A. Candidate
in Integrated Marketing Communication
at Suffolk University
Act IV Maturity
Graduate study educated her from both business and communication perspectives, which are highly demanded for a qualified marketing professional no matter in an agency or a company.
Except for mastering traditional marketing theories and practices, she is particularly interested in utilizing emerging media and technologies as a substantial marketing approach in the digital era.
On the Way to be an Expert...
She actively participates in various new media services, keeps in touch with industry experts to further her understanding of new trends happening in this field. Her interests on new media even gave birth to a business-centered and new-media-focused Chinese e-book platform by partnering together with two teammates.
Being an Assistant Marketing Manager intern at Nuovomedia Laboratories, Boston, she honed her research skills in a business setting, accumulated real world knowledge on marketing, contributed insightful strategies during team meetings. Her boss recommended her as a great find on Linkedin.
Her
substantial knowledge about Asia
competency in computer skills
and bilingual background
would definitely add an different perspective to your company as an intern
Act V Your Action
Contact her!
She will never let you regret.
Thank you!