Personal Marketing Branding Your Career
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Transcript of Personal Marketing Branding Your Career
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Personal MarketingBranding Your Career
Toby BossESU 6
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Essential Questions
• What do you want your personal brand to say?
• How can you consistently deliver your brand?
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Objectives
• Discuss Differentiation• Discuss social media as a branding tool
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Wikipedia
• Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands.
• the creation of an asset that pertains to a particular person or individual… leading to an indelible impression that is uniquely distinguishable.
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Example
• Celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks).
• What are some other celebrity brands?
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Product Differentiation
• Firms seek to set their products apart from the rest so as to charge a different price.
• Typically they use the following:– Packaging– Quality or functions– Service– Advertising
• Branding sends a consistent message that is identifiable.
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Logos
• What comes to mind when you see each of these brands?
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Personal Branding
• Some examples
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Differentiation
• So what sets you apart?– Skills– Education– Experience– Vision
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Social Media
• What do you want your message to include?• Your digital tattoo – make sure your image is
what you want to convey.• “Times Square” Analogy
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Social Media
• How can you use these to convey your brand?– Twitter• Tweet retweeted 3 times will reach 100,000 people• Hashtags
– Web 2.0 tools – blogs, Google• Everyone can publish• What will you say?
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Pinterest Board
• Ideas on personal branding• http://pinterest.com/lynneherr1/personal-bra
nding/
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Daily Infographic
• How to Brand Yourself
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Reflection
• What do you want your personal brand to say?