Personal Care Water Saving - Kialab

Personal Care – Water Saving

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Personal Care – Water Saving

• Fashion-social trends

• Cosmetics Trend & Marketing

• New launches and Evergreen

• Kialab suggested formulations

SOURCE:

IMAGINE MAGAZINE

PECLERS PARISKOSMETICA

COSMETIC TECHNOLOGY

GLAMOUR

VANITY FAIR

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Fashion-social trends

• There is still little talk about it, but it will be discussed more and more

as it gets less and less on the planet.

• The theme of water is crucial to understand the dynamics that could

upset the world we know today, in the near future. The World

Resources Institute put it down in black and white, with a dramatic

report that measures demand and availability of water in 167

countries.

• The conclusions are awful: by 2040, that is, in 22 years, 33 states will

have to deal with water stress of an "extremely high" level.

Source: http://www.wri.org/

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Source: http://www.wri.org/

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• "A problem not to be underestimated", according to the International

Organization for Migration (IOM). Water is a precious necessity:

before fighting for oil, man fought - and continues to do so - to

obtain the water resources. If a land is dry does not give life, it forces

people to move and to increase the numbers of what the OIM has

called "environmental migration".

Source: http://www.fao.org/documents/card/en/c/I8867EN

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• The awareness of reducing public and private consumption of water is

growing in consumers, a primary necessity that continues to shrink, increasing

global concerns.

• Those who buy prefer brands and products that strive to protect this primary

resource. In Europe, more than three quarters of Spanish, Italian, German and

French consumers willing to pay more for ultra-concentrated liquid

dishwashing detergent that requires less rinsing water.

• Likewise across Europe, consumers

are open to buying personal care

products without water or

concentrates.

Source: ConsumerTrends2016

• Important brands have decided to set

themselves goals in saving water in the

processes and in the use of products by

the consumer: es. P&G and Unilever.

https://us.pg.com/sustainability/environmental-sustainability/policies-practices/water

https://www.unilever.com/sustainable-living/reducing-environmental-impact/water-use/

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Cosmetics Trend & Marketing

In the beauty this result in the increased promotion of:

• Cleaning wet wipes for face, body and teeth

• Dry shampoo

• Washing oils

• Freeze-dries powders of botanical origin

• Plant or marine waters

• Vegetable oils

• Water-free products

• At the same time such poor or waterless products can be

considered expensive, but for example, in the Korean market they

are starting to spread due to the importance of both the issue of

sustainability and the use of the preservative-free claim.

Source: ConsumerTrends2016

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Source: Mintel

The South Korean brand Whamisa aims to preserve the benefits of natural

ingredients, and has developed a range of natural products for skin care and

without water, using fermentation technology.

All products are eco-compatible both in packaging and in content, certified

BDIH and verified EWG, made with natural ingredients, vegetarian and not

tested on animals.

The Organic Flowers range includes Eye Essence, Nourishing Cream, Water

Cream and Foaming Gel.

Each product is formulated without parabens, synthetic or chemical

preservatives, artificial colors and fragrances, petrochemicals, silicon, mineral

oils, EDTA, ingredients of animal origin.

INCI: Oryza Sativa Extract (Extract), Aloe Maculata Leaf Extract (Extract), Daucus

Carota Sativa Seed Oil, Olea Europaea Fruit Oil, Cetearyl Olivate, Sorbitan Olivate,

Natto Gum, Prunus Armeniaca Kernel Oil, Vitis Vinifera Seed Oil, Persea Gratissima Oil,

Butyrospermum Parkii Butter, Alcohol, Silica, Scutellaria Baicalensis Root Extract

(Extract, Root), Paeonia Suffruticosa Root Extract (Extract, Root), Glycyrrhiza Glabra

Root Extract (Extract, Root), Lactobacillus/Chrysanthemum sinense flower ferment

filtrate*, Lactobacillus/Nelumbo nucifera flower ferment filtrate*,

Lactobacillus/Taraxacum officinale (dandelion) rhizome/root ferment filtrate*,

Lactobacillus/rice Ferment Filtrate (Fermented), Lactobacillus/Maculata aloe

leaf/molasses ferment filtrate*, Copernicia Cerifera Cera, Alkanna Tinctoria Root Extract

(Extract, Root), Camellia Japonica Seed Oil, D-limonene, Aniba Rosaeodora Wood Oil,

Geranium Maculatum Oil, Citrus Aurantium Bergamia Fruit Oil (Derived From Citrus

Fruit), Cyamopsis Tetragonoloba Gum, Lavandula Angustifolia Oil, Citrus Aurantifolia

Leaf Oil (Derived From Citrus Fruit), Citrus Medica Limonum Peel Oil (Derived From

Citrus Fruit, Peel), Linalool*certified organically grown**natural origin***natural

preservativeCitrus Aurantium Bergamia Fruit Oil (Bergaptene Free, Organic)

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‘NO-WATER’ – ‘MORE ETHIC’

Source: Mintel

2011 2012 2013 2014 2015

Botanical/Herbal 26 25 24 25 25

Brightening / Illuminating 21 22 22 22 19

Environmentally Friendly Product 19 19 20 21 22

Long-Lasting 19 20 20 19 18

Moisturising / Hydrating 19 18 17 17 17

Seasonal 16 17 18 18 14

Time/Speed 14 15 16 17 17

Ease of Use 12 13 15 14 14

Environmentally Friendly Package 12 12 13 14 14

Animal 12 12 11 12 11

2011 2012 2013 2014 2015

Botanical/Herbal 52 51 51 53 51

Moisturising / Hydrating 47 46 46 45 44

Time/Speed 21 21 23 23 23

Dermatologically Tested 20 20 22 22 23

Brightening / Illuminating 18 21 23 22 22

Long-Lasting 18 18 19 19 18

Vitamin/Mineral Fortified 18 18 18 18 17

Animal 18 17 17 18 17

Paraben Free 13 14 16 17 17

Environmentally Friendly Package 14 14 14 14 14

Top 10 claims in BPC & HPC products containing

water, in %, evolution between 2011 and 2015 Top 10 claims in BPC & HPC products without water,

in %, evolution between 2011 and 2015

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LESS WATER

Source: Mintel

Top 5 BPC & HPC categories launching concentrated

products, evolution between 2011 and 2015

(as a % of total category launches)

Global launches of concentrated BPC & HPC

products, in %, evolution between 2011 and 2015

24% 24%

22%22%

21%

21% 23%

20%18% 19%

9% 8% 8% 9% 8%

3% 5% 5% 5%

7%

6%

8%8% 7%

6%

2011 2012 2013 2014 2015

Fabric Care Dishwashing Products

Skincare Air Care

Hard Surface Care

20%

21%

18%

20%

21%

2011 2012 2013 2014 2015

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DRY PRODUCTS

Source: Mintel

Top 6 BPC & HPC categories launching dry products,

evolution between 2011 and 2015

(as a % of total category launches)

Global launches of dry BPC & HPC products, in

%, evolution between 2011 and 2015

12%

10%11%

13% 12%

7%

6% 6% 6%6%

4% 3%3%

4% 4%2%

2% 3%3% 3%

2%2%

2% 2% 2%1%

1%2% 1% 1%

2011 2012 2013 2014 2015

Fabric Care Colour Cosmetics Deodorants

Hair Products Skincare Hard Surface Care

18%20% 19%

21%22%

2011 2012 2013 2014 2015

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WATER-FREE PERSONAL CARE Launches:

- gen-2012 a nov-2017

- Product Category: Skin care, Hair Care, Toiletries

Source: Mintel

Year Launches

2012 1.6052013 1.7792014 2.3912015 2.8132016 3.1542017 3.106Total 14.848

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Alternative Ingredients (extracts, vegetable water, oils, aloe juice..)

Source: Mintel

Ingredient Preparation 2012 2013 2014 2015 2016 2017 Total Sample

Extract 605 629 857 917 932 975 4.915

Hydrogenated 278 261 367 366 435 415 2.122

Liquid 145 175 233 295 329 310 1.487

Peel 74 87 154 173 159 190 837

Root 95 101 179 140 145 174 834

Germs 57 70 92 98 82 101 500

Powdered 40 47 62 67 82 106 404

Hydrolysed 26 39 55 76 94 81 371

Sweet 44 46 47 53 58 68 316

Hybrid 14 17 18 38 58 50 195

Total Sample 1.605 1.779 2.391 2.813 3.154 3.106 14.848

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7 PRODUCTS FOR THE CARE OF SKIN WITHOUT WATER TO ADD TO

YOUR ROUTINE

Look at any of your favorite skin care products and what do you look at

among the listed ingredients, often first, on the label? Nine times out of

ten, you will immediately find "water" on most creams and lotions. And

this is not just because water is an economic filler (even if it is).

According to the cosmetic chemist Ginger King, some ingredients, such

as tea extracts and fruit acids, are hydrophilic, which means they are

more effective mixed with water. But on the other hand, some anti-

aging actives will only work with oil-based formulas. In addition,

'waterless' products are more creamy and more luxurious, and here are

seven of our favorites.

ALLURE ARTICLE: 20 March 2017

https://www.allure.com/gallery/water-free-skin-care-products

Source: Mintel

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Belif

The True Tincture Cleansing Stick Chamomile

This purifying chamomile stick, made with real flower petals

with an anti-inflammatory action, washes away the dirt and oil

from the skin in just a few steps. It also contains calendula, a

natural astringent to tighten pores; the extract of raspberry

leaves reduce redness, while the moisturizing oat soothes.

Basically, this sweet stick does everything, suitable even for

the most sensitive skin types.

INCI: Glycerin, Cocos Nucifera (Coconut) Oil, Water, Stearic Acid, Myristic Acid,

Lauryl Betaine, Potassium Hydroxide, Betaine, Camellia Japonica Seed Oil, Camellia

Sinensis (Green Tea) Seed Oil, Olea Europaea (Olive) Fruit Oil, Tocopheryl Acetate,

1,2-Hexanediol, Chamomilla Recutita (Matricaria) Flower Extract, Avena Sativa

(Oat) Kernel Extract+, Calendula Officinalis Flower Extract+, Nepeta Cataria

Extract+, Rubus Idaeus (Raspberry) Leaf Extract+, Baptisia Tinctoria Root Extract+,

Stellaria Media (Chickweed) Extract+, Chamomilla Recutita (Matricaria)

Flower(0.06%), Ocimum Basillicum (Basil) Oil, Citrus Limon (Lemon) Peel Oil, Citrus

Aurantifolia (Lime) Oil, Origanum Heracleoticum (Marjoram) Flower Oil, Citrus

Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata Flower (Ylang Ylang) Oil,

Fragrance*, Citral, Citronellol, Limonene, Geraniol, Linalool. +Napiers Original

Formula. *Fragrances of Natural Origin.

Market Products

$28.00

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Hannes Dottir

Seamasque

Exfoliating and regenerating face mask. Only a few drops of

water activate this detoxifying mask, which is made of

vegetable glycerine to remove dirt from the pores, and with

seaweed from the Icelandic sea to nourish the skin.

Once mixed, spread on the skin of face and neck, let it rest for

about 15 minutes. After rinsing, you will have a soft, purified

and luminous skin.

This mask is 100% natural, cruelty free, without preservatives,

without parabens, 'small batch', made by hand and without

synthetic substances.

Certified Organic Icelandic Sea Kelp, Vegetable Glycerin,

Honey, Alum Crystal, Tincture Of Iodine, Oil Of Spearmint

Market Products

$95.00

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Worker B

Lotion Bar

This balm is suitable for those who fight against eczema, it is a

mixture of almond oil and olive oil that nourishes and restores

even the most irritated skin.

Moreover its high content in polyphenols makes it a balsam

suitable to soften and condition the whole body.

INCI: Organic Almond Oil, Organic Olive Oil, Beeswax, Vitamin

E Oil, Propolis Tincture

Market Products

$32.00

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LInne Botanicals

Activate Body Wash

A body wash formulated without water? Gasp! Surprisingly it

exists and is better than you could imagine! Contains aloe,

coconut derivatives and sea salt, this multitasking toilet is

made to be used once a week because it exfoliates while

gently cleans. But given its delicacy, it is nutritious enough to

be used every day.

INCI: Aloe barbadensis (ALOE) raw juice*, coco glucoside (from

COCONUT)***, Solanum (POTATO) starch*, Persea gratissima

(AVOCADO) oil*, Maris sal (DEAD SEA SALT)**, leuconostoc ferment

filtrate (RADISH root)***, glucono delta lactone (from fermented

RICE)***, pumice (VOLCANIC ASH), Glycerin (VEGETABLE source)*,

activated CHARCOAL powder***, Ascophyllum nodosum (KNOTTED

KELP) powder*, Fucus vesiculosis (SEA WRACK)**, dehydroxanthan

gum (from fermented GLUCOSE), Eucalyptus radiata (EUCALYPTUS)

essential oil*, Abies balsamea L. (BALSAM FIR) essential oil**, Cedrus

atlantica (ATLAS CEDAR)*, Bursera graveolens (PALO SANTO)

essential oil**, Juniperus virginiana (VIRGINIA CEDARWOOD) essential

oil**, Vetiveria zizanioides (VETIVER) essential oil*

Market Products

$48.00

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Farmaesthetics

Cool Aloe Mist

Featured on ABC's The View as a "Must-Have" beach product

and voted "Best Refreshing Post-Training" by Fitness

Magazine, this simple preparation of aloe is a multi-purpose

product to restore and protect the skin. Nothing heals or

relieves inflamed skin better than aloe vera, so from sun

exposure, burns or radiation exposure (such as in medical

treatments or laser surgery), our Aloe Mist Cool will offer

immediate relief and prevent further drying, desquamation, or

hardening of the skin tissue.

INCI: aloe vera juice, witch hazel, lavender essential oil, bergamot

essential oil, lecithin.

Market Products

$26.00

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Conscious Skincare

Enrich Night Moisturizer

This night moisturizer nourishes and strengthens normal /

mixed skin during sleep. Contains oils, butters and essential

oils that make the formulation rich and cushion. The warm and

woody tones of sandalwood are balanced by a light floral

scent of pink geranium.

fair trade butyrospermum parkii seed butter*

•theobroma cacao seed butter*

•persea gratissima oil*

•oenothera biennis seed oil*

•glyceryl stearate, tocopherol

•citrus grandis seed extract

•pelargonium graveolans oil*

•lavandula angustifolia oil*

•boswellia carterii oil*

* denotes organic

Market Products

$32.00

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Sunday Riley Good Genes

All-in-One Lactic Acid Treatment

The Good-Genes All-In-One treatment is formulated with lactic

acid which immediately exfoliates dead cells and frees the

pores, revealing smoother, fresher and younger-looking skin.

The fine lines appear visually inflated while the skin looks more

radiant. With continued use, the appearance of

hyperpigmentation and the visible signs of aging are reduced

for a healthier-looking complexion. Perfect for all skin types

and for all ages, this treatment is enriched with liquorice to

illuminate.

INCI: Opuntia Tuna Fruit (Prickly Pear) Extract, Agave Tequilana Leaf

(Blue Agave) Extract, Cypripedium Pubescens (Lady's Slipper Orchid)

Extract, Opuntia Vulgaris (Cactus) Extract, Aloe Barbadensis Leaf

Extract & Saccharomyses Cerevisiae (Yeast) Extract, Lactic Acid,

Caprylic/Capric Triglyceride, Butylene Glycol, Squalane,

Cyclomethicone, Dimethicone, Ppg-12/Smdi Copolymer, Stearic Acid,

Cetearyl Alcohol And Ceteareth20, Glyceryl Stearate And Peg-100

Stearate, Arnica Montana (Flower) Extract, Peg-75 Meadowfoam Oil,

Glycyrrhiza Glabra (Licorice) Root Extract, Cymbopogon Schoenanthus

(Lemongrass) Oil, Triethanolamine, Xantham Gum, Phenoxyethanol,

Steareth-20, Dmdm Hydantoin.

Market Products

$158.00

Although all statements and

information in this advertisement

are believed to be accurate and

reliable, they are presented gratis

and for guidance only, and risks

and liability for results obtained by

use of the products or application

of the suggestions described are

assumed by the user. The claims

and supporting data provided in

this publication have not been

evaluated for compliance with

any jurisdiction’s regulatory

requirements and the results

reported may not be generally

true under other conditions or in

other matrices. Users must

evaluate what claims and

information are appropriate and

comply with a jurisdiction’s

regulatory requirements.

SELLER MAKES NO WARRANTY OF

ANY KIND, EITHER EXPRESS OR

IMPLIED, BY FACT OR LAW,

INCLUDING WARRANTIES OR

MERCHANTABILITY OR FITNESS FOR

A PARTICULAR PURPOSE

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🌐 www.kialab.it

Kialab S.r.l.

Via Lepetit, 34

21040 Gerenzano VA

P.I. e C.F. 03753680242

3450155927

Dr.ssa Alberti Federica

Personal Care Water Saving - Kialab

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