Personal Branding_Presented to Martin Williams Agency

Hey, Martin WilliamsAssignment_o1Brand Yourself

Michael Simon • Sept. 11, 2009 • Copywrite, All Rights Reserved 2009.Friday, September 11, 2009

Michael SimonSept. 11, 2009

Copywrite, All Rights Reserved 2009.WHO AM I?_02

Friday, September 11, 2009


Copywrite, All Rights Reserved 2009.WHO AM I?_02

For me, life is the art of learning things the hard way. Which is why my life has matured through the following disciplines: As a rock climbing professional, a psychology major, and an advertising design student. Translated into problem solving, understanding personality, and bringing them all together for mass-conversation.

Basically, I want to be fully capable of meeting the demands of the present world and if necessary, to compensate for future change. Which is why my work directly relates to my experience. Unrefined, but always getting better.

Most importantly, I will always be a student of advertising.



Copywrite, All Rights Reserved 2009.WHAT I KNOW_03

1. CONVERSATION _Creating lasting relations

2. INTERACTION_Give to receive

3. ENVIRONMENT_Be relevant, get noticed

4. NEW_Try something different

5. NUERAL TRANSMITTERS_Don’t forget the shit “above.”



Copywrite, All Rights Reserved 2009.ADVERTISING NOW_04


This may or may not be a birds-eye view of a crap-shoot.

But, I haven’t made up my mind yet...

Advertising is many things. To the client, it’s my understanding that measurements (analytics) are more important than lasting relationships.

The number of people that rolled their mouse over your ad, were probably just on their way to open their mail. Which is their first priority in that user-interface.

Blogging however, is in my opinion, one of the most authentic forms of conversation on the internet.

Other forms of social media however, I’m not so sure about.



Copywrite, All Rights Reserved 2009.REMINDER_05

!"##$%Friday, September 11, 2009



!"##$%It’s a zero




!"##$%It’s a zero

HELL-0 is first and for-most a reminder.




!"##$%It’s a zero

HELL-0 is first and for-most a reminder.We'll, actually it's two reminders.




!"##$%It’s a zero

HELLO





!"##$%It’s a zero

HELLO(CONVERSATION)





!"##$%It’s a zero

HELLO HELL ZERO(CONVERSATION)





!"##$%It’s a zero

HELLO HELL ZERO(CONVERSATION) (LOGIC)




Copywrite, All Rights Reserved 2009.CONVERSATION_06

HELL-0




When two people meet...

HELL-0




When two people meet...

They may;

1_ Never speak to each other again. (sometimes preferred)

2_ Occasionally speak, but never get together. (Typical)

3_ Progressively get together on a regular basis. (continued stimuli)

4_ unmentionable...

HELL-0



Copywrite, All Rights Reserved 2009.LOGIC_07

HELL ZERO




There cant be good w/out the bad...

HELL ZERO





HELL ZERO

I study the logic of both good and bad advertising.





HELL ZEROLooking at an ad, using deductive reasoning, can help me grow as

a creative.

I can use what I’ve learned to better my future projects. Always in the hopes that I’m moving towards perfection.

But, to make the perfect ad. I have to remember everything I’ve experienced. And, more importantly, how I experienced it.

I study the logic of both good and bad advertising.



Copywrite, All Rights Reserved 2009.WHY HELL ZERO_08

HELL ZERO




HELL ZERO“You can’t appreciate the top, if you didn’t

work your way up from the bottom”






HELL

ZERO






A constant reminder of what NOT to do.

The beginning of a scale that rates performance.

If your advertising is a ZERO, maybe you should visit all the above... You get the point

HELL

ZERO




1_ Facebook.com2_ Evite.com3_ print hand-outs




EVENT HAND-OUT_


Personal Branding_Presented to Martin Williams Agency

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