YOLISWA MAKHASICHIEF EXECUTIVE OFFICER

FILM AND PUBLICATION BOARD

PRESENTATION TO THE WOMEN’S LEADERSHIP CONFERENCE

What personal branding is about

We are all born as potential brands, however immediate environments dictate how far that brand goes.

Material conditions can either be an enabler or disabling to realisation of one’s potential.

the success of self packaging, the way in which one identifies oneself

How one can market and create a brand out of who she is and what she does

Often brought about by the desire of what one wants to achieve - passion

About what people should hear at the mention of your name

‘Application of ones name to various products or services, which lead to a certain brand’

HOW TO DEFINE PERSONAL BRAND TO BE ..

Ability to critic oneself and career or progression one is in or wants to join

Ability to define what service would you be bringingHow will I add value to the product or service

identified with meNot about the position one is currently occupying,

or description of what one doesIt is about defining what one wants to achieve Who you want people to define with at the mention

of your branch which is *you*Qualities and characteristics that makes one

distinctive from the pack

HOW TO DEVELOP PERSONAL BRAND

Passion – cornerstone of brand development and sustainability. Will give one drive and courage to press on

Self efficacy – ability to finish what you started will keep you motivated and build trust

Assertiveness – authority and will power to go after what you want and stand stand firm on beliefs

Brand Value promise – what are you guaranteeing people to get out of Brand ?

Keeping abreast of developments and having the ability to engage anyone who comes your way.

How to stand out in the recession and develop your

brandPartnerships and collaborations

How I branded myself?Unconscious brandingVolunteerSharing knowledge and expertise at no costPartnerships Acknowledging brands that work and

assosciating with themMentorshipVisibility – no budgets/ no resources

REPUTATION MANAGEMENTBrand is bigger than a person, about my

family, my community and my countrySelf preservationConsistencyPartnership and assosciationsChoose places you visit and people you

hang around withAvoid dodgy situations

How can young women damage their brand?Lifestyle Lack of knowledgeDon’t loose sight of your value system and

ethics

* It is important to keep one’s integrity intact all the time*