Personal Branding workshop for Students VU
-
Upload
digital-leadership-institute -
Category
Education
-
view
353 -
download
0
description
Transcript of Personal Branding workshop for Students VU
Personal Branding Workshop By Habit Of Improvement
Agenda
INTRODUCTION AND EXPECTATIONS
PERSONAL BRANDING EN BRAND ADVOCATES
• Key-Definitions
– Brand Advocates
– Personal Branding
– Followers
• Why we need a strong personal brand and what are the advantages
BUILD YOUR PERSONAL BRAND
EVALUATION AND KEY-REMARKS
16/11/2014 Personal Branding Workshop 2
INTRODUCTION AND EXPECTATIONS
• Excercise1
16/11/2014 Personal Branding Workshop 3
Personal Branding en Brand Advocates
18/11/2014 Personal Branding Workshop 4
Key-Definitions: Personal Branding
16/11/2014 Personal Branding Workshop 5
• You consider yourself as a brand, know what makes you unique and differs from others and have the guts to excel at an excellent level that you stand out positively.
• In short: Who are you
What do you stand for
Contribute this openly
16/11/2014 Personal Branding Workshop 6
Key Definitions: Brand AdvocatesV
alu
e fo
r an
o
rgan
izat
ion
• Most Trusted Sources• Highly Influential• Massive Reach
The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.
Key-definitions : Followers
• Followers are people who have an interest in your knowledge, product, person, or company
• Followers: Organic or Invited makes a difference
• Followers leave easy !
16/11/2014 Personal Branding Workshop 7
INTRODUCTION AND EXPECTATIONS
• People do business with people
• 71% off all CEO’s see their people as most important asset
• The are used as “avatars” for recruiting
• Corporate Branding starts from the employees. If they are not willing
to represent the Brand why would employees or partners do it?
• Personal starts at the TOP !
16/11/2014 Personal Branding Workshop 8
Excercise 2
Top Personal Brands
16/11/2014 Personal Branding Workshop 9
Nr 1: Personal Brand
16/11/2014 Personal Branding Workshop 10
Jamie Anderson TED Talk - Mahatma Gaga
16/11/2014 Personal Branding Workshop 11
What if ? Google !
16/11/2014 Personal Branding Workshop 12
Build your Personal Brand -
16/11/2014 Personal Branding Workshop 13
Build your Personal Brand
• Exercise 3
Work in groups of 3 for peer-coaching
16/11/2014 Personal Branding Workshop 14
Step 1 : Brand Discovery
Your self-impression
=
How people perceive you?
16/11/2014 Personal Branding Workshop 15
• A personal branding brainstorm about who you are
• Determine your main values
• Consider what makes you unique
• how you want others to see you
• Define your target group
Step 2 : Brand Statement
Clear, Consistent and Authentic
• Throw everything from Step 1 in one sentence
16/11/2014 Personal Branding Workshop 16
Step 3 : Ask Feedback
• Do not be defensive
• Constuctieve criticism
16/11/2014 Personal Branding Workshop 17
Step 4 : Live your Brand
• Personal Branding Toolkit
Business Card ( Online & Paper) Resume / Cover Letter / reference document Portfolio Blog / Website LinkedIn Facebook Twitter Slideshare Video Resume / You Tube Personal Style Hootsuite Klout …
16/11/2014 Personal Branding Workshop 18
Step 4 : Live your Brand
• When ?
• Differences in Media Channels ?
• What are the dangers ?
16/11/2014 Personal Branding Workshop 19
Evaluation and Key-Remarks
16/11/2014 Personal Branding Workshop 20
Eentje om af te sluiten
16/11/2014 Personal Branding Workshop 21