Personal Branding Workbook -...

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The Beginners Guide To Personal Branding MichaelPeggs.com Property of Michael Peggs LLC

Transcript of Personal Branding Workbook -...

Page 1: Personal Branding Workbook - pbm.fundatiaciprianmarica.ropbm.fundatiaciprianmarica.ro/.../Personal-Branding...Personal Brand Noun: 1. The mental picture others have of you 2. ... head

The Beginners Guide To Personal Branding

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Personal Brand Noun: 1.  The mental picture others have of you 2.  What people say when you leave a room

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Why Should I Care? 1.  Your brand is your reputation 2.  Perception is reality – If you don’t

proactively manage your reputation, others will assign a brand for you

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“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

~ Tom Peters

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The Brand Called YOU: A PRODUCT A PRICE A POSITION A PROMOTION PLAN

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“Your premium brand had better be delivering something special, or it's not going to get the business.”

~ Warren Buffett

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Product What are you selling?

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1.  What am I an expert on? 2.  What makes me unique? 3.  Does my website/blog reflect my brand? 4.  Do my social media channels reflect my brand?

PRODUCT Q&A

If you identify yourself as a basketball player then you’re placing your athleticism on the open market. General managers, athletic directors, and coaches are all interested in understanding why you deserve a spot on the team. You must be clear about defining your role relative to the audience.

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Price What is your value?

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1.  Do I have a Unique Selling Proposition (USP)? 1.  What’s my dramatic difference?

1.  Appearance 2.  Aptitude (e.g. intelligence) 3.  Ability 4.  Attitude

2.  How can I use these factors to my advantage? 2.  Does my USP need tweaking?

PRICE Q&A

Teams require individuals to play different positions. Are you a point guard, shooting guard, small forward, power forward, or center? Can you shoot from the perimeter or do you possess a sick ability to layup the ball? Assess what you have to offer, and connect the dots between your benefits and your brand.

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Position What is my competition doing?

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1.  Who are my “clients” and how well do I know them? 2.  What is the core message I’m expressing? 3.  Does my core message resonate? 4.  Is my message the same as the competition?

POSITION Q&A

Who else is offering what you intend to sell? You are not alone, and it’s important you understand the competition. At an exhibition game or a camp full of scouts, show that you work the hardest, have the most heart, or keep the team at the top of your mind. Nothing happens in isolation, and how you position your talents is what will begin to set you apart.

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Promotion How will you share your story?

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1.  Do all of my marketing materials express my brand image (business cards, resume, etc.)?

2.  Am I managing my digital reputation? What do you find when you Google yourself?

PROMOTION Q&A

How will you share your story with your intended audience? It’s great to know thyself, but you must announce your gift to the world. If you build it, who will come? No one, unless you share your highlights reel, connect with coaches, and make visits to campuses. Good promotion develops your reputation, and great promotion closes the deal.

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“However beautiful the strategy, you should occasionally look at the results.”

~ Winston Churchill

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1.  Google Alerts - Stay up-to-date on keywords, including your name and nickname

2.  Namechecklist.com - Discover where your desired username is registered across multiple sites and social networks

3.  Hootsuite - Manage multiple social media profiles, schedule messages and tweets, track mentions of your name and analyze social media traffic

4.  LinkedIn – Grow your network and connect with colleagues on the world’s largest professional network

MONITOR & MEASURE

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Thank You!

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