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Personal Branding through Facebook: Profiles or Pages?
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Transcript of Personal Branding through Facebook: Profiles or Pages?
2/3 of the GLOBAL population visits social networks
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
(Nielsen Report, Global Faces and Networked Places, 2009)
Social networking continues to lead
http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/
… while other activities are stagnating
February 2010: 2.8b visits to Facebook2.5b visits to Google
Facebook is a destination for
sharing
US visitors spend an average of 7 hours a month on Facebook
http://www.flickr.com/photos/14994959@N04/3626975203/
Only a personal page?
It is more personal: • Updates are targeted to lists, and are from YOU• You can join groups, Pages cannot• You can participate in groups, Pages cannot• You can talk more about yourself
It’s less work than two: personal and professionalBut:5,000 friend limit, no customization
Personal page best practices
Collect friends => springboard to PageCreate Lists of friends: post by listSet privacy settings!
Collect relevant pages and groups – be active Mix the personal and professional, professionallyCultivate your professional image through your tabs: photos, video, info, notes, causes, etc.
Personal Page
Collect a lot of friends!Make sure everyone who needs her can find her via the info tab – semi-private settings-Get involved in a lot of crime-fighting groups -Cross-listings to website, blog, DC comics, Facebook Page, etc- value: my perspective on being a female crime fighter-Value: resources for fighting crime, or becoming a wonder woman-- post my magazine covers, photo shoots, youtube video of TV show, etc- Video: hot self-defense moves!
Exercise: A personal profile strategy
Why you need itWhat makes you a thought leader?What do people always want to stop and talk with you about?Topic areas of discussionWhich tabs you will populateWho you will targetHow will you measure success?
Share Pair Discussion
Personal page resourcesPrivacy settings:http://www.allfacebook.com/2009/12/facebook-privacy-new/ (set to highest privacy settings)
Keep in mind:“Everyone” really means “everyone who can search online” You can customize every Facebook update, exclude lists of peopleBe careful about who you allow to tag you and add photos and videos
Creating Friend Lists:http://mashable.com/2009/08/14/facebook-networking/
Keep in mind: People can belong to more than one list, sort updates and info by lists
Creating a professional Facebook personal profile:http://webworkerdaily.com/2009/12/15/create-a-business-friendly-facebook-profile/
Personal page resources
Do you need a professional page?
It is about the discussion, less personal: • Customize tabs, design to the brand/cause• Create special offers, promotions• Create a community of discussion and fans• It’s the new website - your extended website• Great for search and SEO• Fans are loyal and inclined to act!
But…you cannot personally message fans…yet
Professional page best practices
Collect friends => springboard to PageCreate a custom landing/welcome tab
Create a community and discussionCrowdsource questions – involve your fans (Dr. Phill does!)
Q: How can you use Facebook to offer unique value?
Professional page best practices
Fan other pages and cross-promote them
Create the wall posts that will address questions
Focus on one or two areas of emphasisCreate shareable content
Facebook Insights!! – also can track custom tabs
Professional Page
Landing Tab: report inequality crime here-Lasso of Truth Cause: why women aren’t equal -Cross-listings to website, blog, DC comics, Facebook Page, etc- Conversation: women’s equality-Value: resources for women fighting inequality in the home and environment- petition: sign petition for…-post my magazine covers, photo shoots, youtube video of TV show, etc- Create a map of inequality: users upload “hot spots” to the map
Share pair discussionExercise – answer these questions:
What is the conversation about? What is the central message? Is there a higher purpose?
What is the added value of FB to your fans?
What do you want your fans to do?
Creating the strategy
What is the central message of your page?
What will the conversation be about?Where will you find your fans? What is the added value that you will offer FB fans?What do you want them to do? What is success, how will you measure it?
Professional page resources
Creating a Page in less than 5 minutes:http://blip.tv/file/2341364
Tips and Best Practices:http://johnhaydon.com/2010/03/five-facebook-tips-from-randi-zuckerberg/http://www.diosacommunications.com/facebookbestpractices.htm
Understanding Facebook Insights:http://www.allfacebook.com/2009/09/how-to-monitor-your-facebook-page-insights-to-improve-content/
Thank You!
[email protected] Twitter: @askdebra
Buzz: daskanaseSlideshare.net/debask
Note: this presentation created for the Women’s Scholars in Residence at the Brandeis Women’s Center