Personal Branding Presentation to North Florida Women's Expo March 2011

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Personal Branding in a digital world It’s time to get started…

description

Establishing your digital brand. Did you ever hear the expression "dress for the job you want". Today, your social media brand should follow the same philosophy. Learn nuances for job seekers versus business development. Use advance data research skills to target your audience and deepen your relationship

Transcript of Personal Branding Presentation to North Florida Women's Expo March 2011

Page 1: Personal Branding Presentation to North Florida Women's Expo March 2011

Personal Brandingin a digital world

It’s time to get started…

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Setting up your profile

• Find your old resume

• Headshot – Dress

– Status– Background

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Add Your Company Profile

Determine if your company is already setup on Linkedin

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Keywords are importantFill in all blanks and address information

Add each office location and phone number

How descriptive are you about your company?

Check out others in your industry.

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It about your profile

• Job Seeker

• Expand your business contacts

• Business development• Recruiting

• Business owner

• Want to climb the corporate ladder

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Tips for your page

HeadshotYour “one liner”!

Make sure your dates are accurate

Number of Connections

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Let’s get startedIt’s all about you

Use the other button to name your

websites

Number of Connections

Use the other button to name your

websites

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Be Descriptive

Sell yourself!

Accomplishments & company description

Use keywords

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Groups

• School• Geographic

Area• Trade

Associations

• Professional Growth

• Personal Interest

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Linkedin Supports Applicationsand Data Feeds

Use keywords

One of my favorites

www.slideshare.net I

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Time Commitment

• Initial Set up – 3 Hours

• Connections – 2 Hours

• Groups• Questions and Answers

• Job Seeking

• Job PostingsCAUTION:

wait until your profile is completeSpell check and proofread

Share with a friend or colleague

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Post your QuestionsSocial Media

Marketing Strategy

Direct Mail

Design

Branding

Printing