Personal Branding Personal Branding Overview in 30 Sheets by Allexander Crepin

8/9/2019 Personal Branding Personal Branding Overview in 30 Sheets by Allexander Crepin

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Personal Brand

Crpin Consult, Alexander Crpin for inspiration, innovation & results in HR, talent & career management

Personal Brandingin 30 sheets

by Alexander CrpinI help you to succeed


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The 21st century:a fundamentally changing context for work career

CHALLENGE: letting go of your traditional career paradigms

!innie the Pooh

The future aint what is used to be



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"ife cycle of #o$s is shortening

increasing la$or market dynamics:

#o$s come goless less #o$ security%%%

&odern 'areer Paradigm



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"ife time employment is o(er%%

&)*+#o$s )*, employersuntil retirement%%

Proacti(ity- agility resilience re.uired




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Be in charge of your own #ourney%Personal responsi$ility is an attitude- a philosophy- a way of $eing




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'areer #ourney / employment #ourney

&any #o$s employers until retirement%

In(est in getting a strong- preferred

candidate position on the #o$ market%%




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Personal Brand To $e found on the online #o$ market

To $e identified as an interesting candidate

To engage potential employment partners

To get employed candidate nr 1



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+our Personal Brand

is all of you



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all associations a$out you in peoples minds

a$out who you are- your uni.ue (aluecom$ination of personal attri$utes- (alues- dri(ers- strengths passions

what differentiates you from your peers-

your competitors for work%

Personal Brand



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+our Personal Brandwhat other people tell you it is

what they say a$out you when you lea(e the room%

It is *4T what you say it is%

what they whisper a$out you- not what they say%Errol Flynn



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Personal Branding

Influencingwhat to think feel a$out you- how to remem$erwho you are what you could do for them

5i(ing your target audiencereasons to choose for you



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to $e noticed

stand out6ffecti(e personal $randing ele(ates you from $eing #ust a commodity amongst many identical

commodities- to $ecome something with a uni.ue character and promise to deal with

Personal Branding



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1 Identifying defining

a +478 uni.ue (alue offer (internal brand$ +478 target audience (external brand

2 'ommunicating your $rand

3 &aintaining your $rand

Personal Branding Process



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!ho am I

9ind out!hat do I ha(e to offer

!hat makes me special!hat makes me interesting to hire

Identifying +478 (alue

Personal Brand Process



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Internal Brand

+our uni.ue (aluesets you apart from others competing forthe same kind of work $usiness

!hat you ha(e to offer that no one else does%



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6xternal Brand

+our Image reputation

;ow youre percei(ed $y your marketwhat your target audience think of you



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+our Target )udience


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Internal $rand > 6xternal $rand

#o$ marketnext:

Position yourself,efine your differentiating personal $rand%

Personal Brand Process



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?uccessful Personal Brands

)uthentic+ou cant fake it

8emem$er:

People hire people they trust

Personal Brand Positioning



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Personal Brand ?tatement@(er$al $usiness card@ a statement of positioning targeting

@6le(ator speech- PitchAa thirtysecond personal commercial- pitching yourself for a #o$ or stretch assignment

Personal Brand 'ommunication

,ifferentiating yourself

who you are really

what you do are the $est at (alue

whom you ser(e audience

how you do it uni.uely 7?P



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acting- doing $eha(ing

If others perceptions deCne your personal $rand

all you doimpacts your $rand%

integrate your (alue proposition in e(erything you do




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,ont sell the drink- sell the refreshment

It is not so much what you communicate-

$ut rather how you do it

! Tone of (oice- con(ersation skills! Body language

Images sym$ols

'olors Type of channels




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;ow !hatBe interesting- share- $e an informer not an meformer

?torytelling

Pu$lishing- guest $logging- (odcasting !rite re(iews of rele(ant $ooks

! "aunch your we$site online career portfolio

! Doining con(ersations- comment regularly

! Presenting training

! Press releases




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?ocial media: do it yourself platforms

communicate promote

connect

distri$ute

selfpu$lish

produce




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Its not only what you know

$ut also !;4 you know

The relationships you ha(e also define your personal $rand


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Build a glo$al network of preferred employers

Personal Branding


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&onitor 9eed$ack )cti(ity

o "isten see what resonates with your audience

o )sk feed$ack from trusted fans $rand am$assadors

o &onitor use 5oogle )lerts regular online searches

o

,ont $e afraid to change your approach%




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?ummaryo Identify uni.ue .ualities characteristics within you

o Identify understand your target audience needs

o Position yourself differentiating in your target market

o 'ommunicate a crystal clear- consistent message across

multiple channels online offline Build tell compelling

stories to stand out to separate yourself from competitors

o Build online supporting relationships

o &aintain upgrade your $rand- monitor feed$ack acti(ity

o Integrate your (alue proposition in e(erything you do

Personal Branding



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6pilogueHH

4ur li(es are an amaing #ourney of selfdisco(erytoward wholeness- a $alanced happy successful life

!e try to do the work we lo(e de(elop oursel(es

continuously to keep on working until retirement

Personal Branding is likely a piece in the pule of that

e(er challenging effort HHHHH

Personal Branding



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Personal Branding



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help you to succeed

" #$ % %'$ )&

twittercom)lexander'repin

nllinkedincominalexandercrepin

'rJpin 'onsultInspiration- inno(ation results

Time to strengthen your Personal Brand

call


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?ee also my Talent 20 workshop



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d%


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6nd%



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Thank You

Thank you


Personal Branding Personal Branding Overview in 30 Sheets by Allexander Crepin

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